World Thrombosis Day 2020 Impact Report

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4.7 BILLION GLOBAL MEDIA IMPRESSIONS

World Thrombosis Day (WTD) is a year-long global movement that culminates on 13 October and focuses attention on the often overlooked and misunderstood condition of thrombosis. A campaign of the International Society on Thrombosis and Haemostasis (ISTH), WTD seeks to educate patients, healthcare providers, and the general public about thrombosis, and ultimately, reduce death and disability caused by the condition.

46% increase from 2019

95 MILLION

OFFICAL HASHTAG IMPRESSIONS 99% increase from 2019

488 MILLION SOCIAL MEDIA IMPRESSIONS 19% increase from 2019

5.2 BILLION TOTAL 2020 CAMPAIGN REACH 40% increase from 2019 Global campaign reach is a combination of partner event attendance, media coverage, social media engagement, and website analytics.

42.6 MILLION REDDIT IMPRESSIONS

10,000 PARTNER-HELD ACTIVITIES / EVENTS

2,800

PARTNERS IN 122 COUNTRIES Added 14 new countries in 2020

L U F T C A P Y M G I E T T S A O R T M S S ’ A I D T D E W M G L N A I Z B I O L GL MOBI

Paid Reach

238 MILLION

214% increase from 2019

COVERAGE TYPE

94% EARNED

6% PAID

4.7 BILLION

TOTAL GLOBAL MEDIA IMPRESSIONS

Organic Impressions

877+ MILLION

Stories that evolved as a result of direct media pitching

After hearing Prof. Beverley Hunt's BBC interview about “sticky blood,” renowned playwright David Hare incorporated her words into a play in London.

ESPN wrote about Executive John Lasker’s experience with blood clots using WTD as a timely news hook.

: S E N S O R T E S B E M L I U M N D E N H T A Y S T B H D G T I L W HIGH 2020

19% UPTICK

2019 IN SOCIAL MEDIA ENGAGEMENT COMPARED TO 2019

372 MILLION TWITTER IMPRESSIONS 8,695 TWITTER FOLLOWERS 14% INCREASE

2 MILLION FACEBOOK IMPRESSIONS

1.2 MILLION REACH ON FACEBOOK

18,543

FACEBOOK FOLLOWERS 7% INCREASE

532,808

INSTAGRAM IMPRESSIONS 12% INCREASE

ENGAGEMENT ON SOCIAL MEDIA

DIGITAL COLLABORATIONS LAUNCHED SOCIAL MEDIA ADVERTISING CAMPAIGN WITH

1.6 MILLION AD VIEWS

INCREASED WEBSITE VISITORS BY

33%

WTD 2020 Global Webinar co-hosted with Centers for Disease Control and Prevention (CDC) reaches new milestone with nearly

488 MILLION

TOTAL SOCIAL MEDIA IMPRESSIONS

95 MILLION

IMPRESSIONS FROM OFFICIAL CAMPAIGN HASHTAGS UP 48 MILLION FROM 2019

2,000 global registrants

WTD 2020 TWITTER CHAT ON “COVID-19, CLOTS AND WHAT YOU SHOULD KNOW”

110.4 MILLION #CLOTCHAT IMPRESSIONS ON TWITTER 44% INCREASE FROM 2019

648

TWITTER CHAT PARTICIPANTS

S R O V T I N V E R M U R S E D W N O A P S M T E N E D I N T A A P E S P I O S H O F B O M O S E R I H R T O T S Federica Fedele from Italy SHARE

Congratulations to honorable mention awardee Brazilian Society on Thrombosis and Haemostasis (BSTH)

Recognized as WTD 2020 Ambassador of the Year

New !

Award

Thrombosis Ireland Receives WTD 2020 Activity of the Year Award

2 million impressions from #MyClotStory personal story campaign 250 Survivor Selfie images shared online Hosted WTD's inaugural Facebook Live videos including collaboration with American Heart Association

Congratulations to honorable mention awardee Debra Bryant

WTD

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THANK YOU TO OUR CORPORATE SUPPORTERS

How to continue to support the WTD campaign

GLOBAL PARTNERS

1 Become an official campaign partner and invite your network to get involved.

2 Plan an awareness event or activity any day of the year.

3 Share resources and tools to increase awareness about thrombosis.

4 Join the conversation online on the WTD social media channels.

5 Make a donation to the WTD campaign online.

GLOBAL BENEFACTORS

Join us to stop blood clots and save lives!

Visit WorldThrombosisDay.org/Join/ and sign up as a partner.

WorldThrombosisDay WorldThrombosisDay ThrombosisDay WorldThrombosisDay WorldThrombosisDay

GLOBAL CONTRIBUTORS

ISTH Headquarters: 610 Jones Ferry Road, Suite 205 Carrboro, NC 27510 USA Phone: +1 919 929-3807 www.isth.org Copyright 2020 International Society on Thrombosis and Haemostasis, Inc. All rights reserved.