World’s Best Performing CEOs to Watch in 2022

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World’s Best Performing CEOs to Watch in 2022 JR RIDINGER February2022 www.worldsleaders.com “WE SURROUNDED OURSELVES WITH A CORPORATE TEAM OF FORWARD THINKERS AND TRAILBLAZERS, AND THE REST, AS THEY SAY, IS HISTORY.” Leading the Digital Shopping Revolution
Founder, Chairman & CEO | Market America

World's Best Performing CEOs to Watch in 2022

ExemplaryLeadership EnsuresSuccess

Visionaryleadersarestimulatedandstimulatedbymeans ofthecapacityofanenterpriseanditshumanbeings,and theyusuallyinspirealifestyleofprogress,dividingtheir awarenessamongthenetwork,thefirm,andevery characterworker.

Avisionaryleaderissomeonewhohasaclearvisionfor thefutureanddevisesconcretestepstogetthere,after whichtheyleadtheirteamtothatvision.Theystrikethe highestqualityblendbetweentheirabilitytounderstand alternatecapacitiesandtheircapacitytosteerothers.

Peoplesaythatorganisationsthattargetassistingtheir nearbynetworkortheglobearedoingexcellentatthe sametimeasdoingwell.Organizationspayan outstandingcostfordecidingonvisionaryleaderswho couldmakethisoccurbecause"firstrate"paintingsdraw consumers,workers,investors,andardentfans.It's importanttohavea"motiveforexistence"ineachsector Asidefromgrowingasuccessfulandbeneficial enterprise,whatareyourobjectives?Rallyyourcrew aroundthatgoalsothateverybodyfeelstheexcitement.

Eachnewhandbringsatouchofadjustmentwithinthe companylifestyle,inadditiontotheoverallpathofthe company.Everytaskestablishedisafirst-ratepossibility forvisionaryleaderstohaveahugeeffectonthe companyviameansofgrowingordinarytalent, strengtheningcompanylifestyle,andincreasingworker engagement.Visionaryleadersseetheneedformore personalisedcontrolandtrainingtoassistapersonin enhancingtheirskillsasaprofessional,whichisrightfor themandfirstrateforthecompany Theyrecognisethat everyworkerisstressedoutinauniqueway,andthat everycharacterbringstothepaintingsacompletely uniquecombinationofabilities,skills,andexperiences.A visionarychiefabandonstheone-size-fits-allmethodof traininginfavouroflocatingtechniquestohelpevery characterreaptheirfullcapacity

Visionaryleadersaimtobuildandmaintainhealthy workerengagementlevels,whichwedefineasaperson's

emotionalcommitmentandreadinesstogivetheirallat workafterbringingonthebestpeople.

Initslatestissue"World'sBestPerformingCEOsto Watchin2022"World'sLeadersrecognisesand appreciatessuchexecutives'whoareleadingtheir organizationstosuccesswiththeirexemplaryleadership methods.Whilesearchingforleaderswhoareareal inspirationformillions,wespoketoJRRidinger, Founder,Chairman&CEOofMarketAmerica Worldwide|SHOP.COM.

Foryears,Ridingerthoughtaboutthetraditional marketingsector'sbenefits,drawbacks,dangers,blunders andmisconceptions.Hehadmanyfledglingideas regardinghowtoaddressmanyoftheseproblems.With Loren'sencouragingpassionandpracticaladvice, Ridingerfine-tunedhisideasandsawthemtakeshape. Thecouplethensurroundedthemselveswithacorporate teamofforwardthinkersandtrailblazerstofurther strengthentheirfoundation."Therest,astheysay,is history,"addedRidinger

Inthisspecialedition,letussharesimilar,inspirational talesandinterviewswithmanysuchdedicatedleadersin ordertoraiseawarenessabouttheircontributionsto makingtheworldabetterplace.Also,don'tforgettoread thearticleswrittenbyourin-houseeditorialstaffand industryexpertsasyouflipthroughthepages.

HappyReading!

Editorial Note

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BUSINESS DEVELOPMENT MANAGER GRACE NELSON, ANNA CARTER

FOR EDITORIAL ENQUIRES | info@worldsleaders.com

World's Leaders Magazine is a Media Company that covers stories of business leaders around the globe. Consistent updates to our online publication, internet based life and master sentiment give a substance rich pursuing knowledge loaded up with fascinating perspectives and remark on the issues of the worldwide business. World's Leaders Magazine inspires readers and users to think beyond traditional boundaries, lead conversations and create the future of business. Everyone wants to know the journey of a successful personality or a venture. They want to know more about the establishment, about the path that led them to the pinnacle, about the obstacles overcome, and the all hard work about the Success. World's Leaders Magazine is the platform, where we are unwinding the untold stories of business leaders and the stories of startup turning into the venture. World's Leaders Magazine is a trustworthy and honesty acquiringacknowledgmentfrombusinesspioneersuniversally. ADDRESS 3296 Westerville Rd #250, Columbus, OH 43224, USA
COVER STORY Leading the Digital Shopping Revolution 08 JR RIDINGER
LYN OLA CATERINA BERBENNI-REHM ARUN K SINGH PAUL GUENTHER MIKAEL HOIER MICHELLE BEYO MISSY MACKINTOSH KEVIN STEER DAVID MELTZER 16 20 26 32 36 40 44 48 54

RIDINGER

08 | FEBRUARY 2022
JR Leading the Digital Shopping Revolution
Cover Story worldsleaders.com | 09

Wantingsomething differentoutoflifeand preparedtogooutona limbforit,JRRidinger,Founder, Chairman&CEOofMarket AmericaWorldwide|SHOP.COM, beganhisentrepreneurialjourney whenhewasstudyingtobecomea marinebiologist.Hewascaptivated bytheoceanandfascinatedwithits delicatebalanceofecosystemsand organisms.

"Mystudiesinvolvedsometravel andIgottoseenewplacesand experiencenewthingsinthe process.Ononetrip,weendedup sailingpastsomeutterly spectacularseasidemansions," Ridingersaid.Hecametodiscover thatthesewerethehomesof entrepreneurs,anditlitafireinside himtopursueentrepreneurshipasa wayoflife.Itreallyisawayoflife —notthesameasatraditional career

AlthoughRidingerwasonhisway tobecomingascientist,heapplied hisanalyticalmindsettohis businessendeavorsaswelland, alongwithhisincrediblewife Loren,foundedMarketAmericain 1992.InadditiontoherroleasCoFounder&SeniorExecutiveVice

President,Lorensubsequently foundedMarketAmerica's Motives®cosmeticslinein2008, empoweringbeautylovers worldwidetobuildtheirown beautybusinesses.

Foryears,Ridingerthoughtabout thetraditionalmarketingsector's benefits,drawbacks,dangers, blundersandmisconceptions.He hadmanyfledglingideasregarding howtoaddressmanyofthese problems.WithLoren's encouragingpassionandpractical advice,Ridingerfine-tunedhis ideasandsawthemtakeshape.The couplethensurroundedthemselves withacorporateteamofforward thinkersandtrailblazerstofurther strengthentheirfoundation."The rest,astheysay,ishistory,"added Ridinger

RecentInitiatives

Withinthepastyear,Market Americahasprovidedallofits globaldistributors,knownas ®UnFranchise Owners(UFOs), withaccesstoashoppable livestreamingplatformcalled SHOPLIVE™thatisavailablein anapp.WithSHOPLIVE,UFOs nowhaveapersonalizedshopping channelthatmakesmarketingand retailingevenmoreconvenientand effective.

Anothernewendeavormentioned byRidingeristheadditionof BitPaytoMarketAmerica's paymentmethodoptions.More than10typesofcryptocurrencyare nowacceptedviaBitPayon SHOP.COMintheU.S.,Canada, HongKong,theU.K.,Australia andMalaysia.MarketAmericahas

alsopartneredwithSezzletooffer their"BuyNow,PayLater"option. Ridingerbelievesthattheonline shoppingexperiencehasbecome moreinclusivenowthatshoppers canpurchasealltheitemsthey needandspreadoutthetotalcost intofourpaymentsoversixweeks, interest-freeandatnoadditional costviaSezzle.

LeadershipPerspective

AccordingtoRidinger,oneofthe company'sdistinguishingfeatures isthatitscorporateteamhas remainedbasicallyunchanged sinceitsstart.Hesaysthatthecrew issocloseafter30yearstogether thatitfeelsmorelikeafamilythan acompany Asaresult, collaborativesessionsare incrediblyopenanddynamic,with everyonevaluinginputfromall sources."Likeanyfamily,weall havedifferentperspectives.I alwaystrytoconsiderdifferent viewpointsbecauseit'stheonly waytotrulygraspthebigpicture," saidRidinger.

AtMarketAmerica,theentire corporateteambelievesinthe company'svisionandmission, whichRidingerthinksiscrucialfor developingacorporateculturebuilt onloveandmutualrespect. Personally,hehasalwaysbelieved inleadingbyexample. He emphasized,"Youcan'tjusttell someonetodosomething;you mustshowthem.It'stheonlyway tobeagenuineleader.Playingan activeroleinyourcorporateteam's experientiallearningand developmentisthekeytoauthentic leadership."

10 | FEBRUARY 2022

NecessaryImprovements

Ridingerbelievespeopleneedmore familytime.Hefindsthatmostjobs denyusofthemostpreciousthing wehave—timewithfamilyand lovedones.That'soneofthemain reasonsheissuchabigbelieverin entrepreneurship.

Healsobelievesthatpeopleneed moreopportunitiesandasserted that,alltoooften,wefeeltrapped bythelackofopportunitiesfor upwardmobilitywithinoursociety "Ifeelthatentrepreneurshipisa greatwaytoaddressthisissue becauseofitsunmatchedabilityto empowerpeople,"Ridingeradded.

Ridingerinsistedthatcompanies needtoputpeoplefirst,addingthat

manycompaniesgetfartoocaught upinthebottomlineandlosesight ofthefactthatdataortechnology doesn'tmakeacompanyspecial–peopledo.Themenandwomen whoworkforyouare,infact,your bottomline.Hesaid,"My philosophyhasalwaysbeenthat companiesdon'tmakepeople successful;peoplemakecompanies successful.”

MotivationalSource

Havingalwaysconsideredtimethe mostvaluableresourceanyone possesses,Ridingerdidn'twantto squanderhistalentbyworkingina cubiclefor45yearsinadead-end job.Helearnedearlyonthatthe grindwasdesignedtobenefitthe

corporationyouworkedforrather thanyou.Peoplearemerely statisticstomostbusinesses,datato behandledandexploited.Hedidn't wanttobeassociatedwithsuch thinking,soheenlistedthehelpof hiswife,Loren.Theysetoutto createabusinessstrategythat wouldcompletelytransformthe sector.Ridingerrecalled,"Loren helpedmeunderstandthevalueof myplanandprovidedthe motivationanddriveformeto makeithappen.Tothisday,Loren hasneverstoppedmotivatingand believinginme,bothinlifeandin business,whichisoneofthe reasonswhyMarketAmericahas becomesosuccessful”

RidingerdescribedLorenasan exhilaratingpublicspeaker, motivator,businessexecutiveand entrepreneur.Witheachcorporate event,shesuperchargestheentire organization.Henoted,"Her passionandbeliefarecontagious andhaveservedasadrivingforce formyinitialdecisiontobecome anentrepreneuraswellasour continuedsuccess."Asidefrom beingabrilliantbeautymogul, Lorenhasanuncannyabilityto makeyoubelieveinyourself.That loveandsupporthavenotonly servedasthefoundationforour marriagebutalsoour entrepreneurialsuccess.Insomany ways,I'mtheluckiestmanon earth," saidRidinger

OnlineShoppingTrendsetter

RidingerseesMarketAmerica-specificallySHOP.COM,itsaward winningandprimaryconsumer facingglobalecommercesite--as aleaderinonlineshoppingandan

worldsleaders.com | 11
Cover
Story
JR & Loren Ridinger hosting a MarketAmerica exclusive brand experience at their Miami estate.

opportunityamplifierfor entrepreneurs.Hesaid,"We're uniqueinthatweservetheneedsof bothconsumersandentrepreneurs, andIthinkthisdynamicwillonly growinimportanceasmoreand morepeopleseeknew opportunitiesforgrowthand development."Believingthe companywillcontinuetobea pioneer,heislookingforwardto seeingthecompletionandmaturing oftoday'sstrategy,technologyand activitiesinareassuchas cryptocurrencyanddigital marketing.MarketAmerica,asa business,hasalwayshadoneeye onthefuture—anattitudinal attributeRidingerbelieveshas helpedthecompanystayaheadof thecurve."I'msoexcitedtoride

thenextwaveandsharewhatwe haveintheworks,"headded.

MindsetforSuccess

Thesepastfewyearshavebeen challengingformanybusinesses aroundtheglobe.However,they've alsoprovidedanopportunityfor somedeepself-reflection.Ridinger said,"Wealllearnedmoreabout thebenefitsofhavingacorporate structurethatanticipateschange andreactstoever-shifting demands. Forexample,any companythatisn'texploring differentsupplychainsolutionsfor possibleproblemsonthehorizonis probablyalreadyintrouble.Failing toanticipatechangeleavesyou vulnerabletoit."

Healsoadded,"Onethingthatyou cansaycategorically'doesn'twork' isremainingrigidinyourapproach tobusiness.Ifyou'renot continuouslyevolvingand adapting,you'renotkeepingup becauseperpetualchangeisthe onlytrueconstantinlife.Some businessesandcorporateleaders arelockedintoantiquatedmindsets or,atbest,slowtochange.Being rigidinyourapproachtobusiness isamajorpitfallthatoftenresults inmissedopportunities.Businesses alsotendtoapplyonesolutionto alltheirproblems,whenyoumust appreciatethateverysituationis uniqueandrequiresyoutobe proactive,reactiveandadaptive."

12 | FEBRUARY 2022
JR Ridinger at a recent global event.

Cover Story

BelieveinYourself

Ridinger'sadviceforyoung entrepreneursisto"takerisksand believeinyourself."Furthermore, headded,"You'regoingtohearthe word'no'alot,butdon'ttakeitto heartandletitderailyourvision. Remainfocusedonyourlong-term goalsandutilizeshort-term setbacksasopportunitiesfor growthanddevelopment.”

Heconcluded,"Sometimesyou regretthethingsyoudidn'tdomore thantheonesyoudid.Consider differentviewpointsand perspectivesandunderstandthat realityisessentiallyourcollective perceptions.Yourviewpointisone ofmany,andsometimesthere's morethanonerightorwrong answer.Keepthisinmind,andover time,you'llcultivateamore inclusiveattitude."

worldsleaders.com | 13
JR & Loren Ridinger, hosting a MarketAmerica exclusive product launch event on their superyacht, Utopia IV MarketAmerica Worldwide | SHOP.COM Executive LeadershipTeam meeting in the Board Room at the Company's Global HQ.

An Award Winning Industry Thought-Leader

LYN OLA
16 | FEBRUARY 2022

LynOla,thefounderandCEOofChimes Consulting,isaforcetobereckonedwith. Sheisstrategicandfasttoseean opportunity.

ChimesConsulting,whichwasfoundedin2019, combinesITanddigitalmarketingtoprovide solutionsthataretailoredtothedemandsofits clients.Chimes isagroupofbrilliantconsultants selectedbyOlawhoarereadytotakeonany businesschallenge,nomatterhowcomplicated.

LynOlahadastrongfootinthebusinessworld beforetoassumingthehelmasCEO,havingworked forinternationalcorporations.LynOlaisalsoaparttimelectureratoneofthePhilippines'top institutions,wheresheteachesBusiness Administrationcoursesandconnectsthemtothe originsofChimes.

Belowarethehighlightsoftheinterviewconducted betweenWorld'sLeadersandLynOla:

WhatwastheideabehindstartingChimes Consulting?

Olastartedherbusinessindifferentindustries,and ChimesConsultingwassomethingthatshedidn't plantobuild,butwascreatedbydemand.

Olahasagreatpassiontohelppeople. Shehopesof providingmorejobs.SinceLynOlaisknowninthe industry,sheisbeinghiredleftandrightbydifferent projects. SeeingtheneedintheITanddigital marketingarea,LynOlaofficiallyfoundedChimes Consulting.

Today,Chimeshasateamofconsultantswithunique backgroundsandhailingfromdifferentpartsofthe world.TeammembersarelocatedinthePhilippines, Japan,Singapore,SouthAfrica,France,UAEand Japan.Theteam'sdiversityincreasedcreativityand productivity,whichalsohelpedthecompanywithan increaseinclientele.

Howdoyoudiversifyyourcompany'scuttingedgeservicesandsolutionsforpeople, entrepreneurs,andbusinessleaders?

MostoftheprojectsthatChimesConsultinghandle areclientbasedrequirements.Weprovidesolutions totheirautomation,digitalmarketingand customizationproblems.

Additionally,ChimesconsultingalsoprovidesSAAS solutions,thataremostlybasedondaytoday problemsbeingencounteredbyanyone.

AstheCEOofChimesConsulting,whatareyour majorrolesandresponsibilities?

AstheCEOofChimesConsulting,Olaistaskedwith significantresponsibilities.

Olatakestheroleofmentorandleaderforherteam. She'dhelppeopleoutoftheircomfortzoneswhen shesensesuntappedpotentialinthem—allbecause shebelievesintheirindividualdevelopment,even outsideofChimes."After all,"Olamentions, "businesses are only as resilient as the people behind them.”

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Startingoffthebusiness,she'dplayalmostallthe functionalrolestherewereandjokinglywishedthat shehadlistenedmoretoherMBAsubjectswayback.

Mostofthetasksthatsheisresponsibleforare buildingrapportwithclientsandsales,asidefrom managing,forecasting,andstrategizingitsdirection.

Whatarethethreethingsyouwouldliketo improveintheorganization?

Atthetopofmyhead,moresystems.Notjust automatedsystemsasatoolbutsystemsthatwill efficientlymakeallthefunctionalareasfunction smoothly.

ForChimestocontinuegainingtraction,theentire organizationwouldneedtoadapttotheevolving worldofbusiness.However,Olabelievesthat Chimesstillhasaroomforgrowth.

Whatarethechangesthepandemichasbrought totheITindustry?

TheITindustryhasboomedaseveryoneneedsIT anddigitalmarketingservicestosurvive.Imustsay thatithasincreasedtheopportunitiesintheIT industry,whichhasalsotriggeredalotofcompetitors torise.

Haveyoubeenexposedtocompetitioninthe industry?Ifyes,telluswhatmakesthecompany differentfromitscompetitors?

Competitionisnever-ending;companieswiththe sameservicesarepoppingupeverywhere,withjust oneclick.ThoughChimesConsultingisnot aggressivelymarketingitsservices,thecompany continuouslystepsaheadandinnovates.Clients chooseChimesConsultingbecauseofthe relationshiptheybuildandoftheirpreviousclients' referrals.

TheflexibilityoftheproductsthatChimesoffers makesthemcompetitive.

18 | FEBRUARY 2022

Chimesaimstobethemosttrustedandsought-after marketingandITsolutionsprovidertobusinesses andentrepreneursworldwide.

Tellusaboutyourvisionforthecompany.Howdo youensureacultureofintegrityandinnovationin thecompany?

Ienvisiontoexpandthebusinessgloballyby providingSaaSandcustomizedservices.

Youneedtowalkthetalk.Dowhatyouimplement.

What'sthegreatestriskyou'vetakenasa professional?

Resigningfrommycorporatejobwasoneofthe gamblesImade.

IwantedtoprovidemorevalueinwhatIdobutI don'thaveanyplanbackthen.AllIknowisIwantto helppeople.KnowingmyselfthatIalwaysfind opportunities, IriskedthecareerIbuiltthatIalways wanted.

Howdoyoubalanceworkandlife responsibilities?

Workingremotelyisachallenge.PersonalandWork lifeintegratesmostofthetime. Timemanagementisthekey.Mycalendaris maintainedproperly.Strictlymaintained.Imakesure Ihavetimeforworkandforleisureormyself.

Whatadvicewouldyougivetotheemerging entrepreneursandenthusiastsconsideringa careerinanindustry?

Beinganentrepreneurisgreat.Youwillbeabletodo alotofgoodwork.Justprepareyourselftohandle demandingpeople.Additionally,donot underestimatethepowerofcollaborationand partnerships.

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CaterinaBerbenni-Rehm'sjourneyasabusinessleader waslikeawalkinthemountains.ShewastheCEOof FUTUREtecfor14years,leadinganinterdisciplinary teamofexpertsinthefieldsofICTs,knowledgetransfer fromresearchtoindustry,managingprojectsupto rolloutofthemostinnovativeresults.

CaterinaBerbenni-RehmisthefounderandCEOof ® PROMIS@Service.BeforestartingthePROMIS journey,shecompletedadegreeinbusiness administrationandaPh.D.inmodernphilology.She beganhermarketingcareerwithFerreroGermanyand thendirectedaculturalexchangeorganisationwith responsibilityfor153people.Afterthat,shewasthe CEOofFUTUREtecfor14years,leadingan interdisciplinaryteamofexpertsinthefieldsofICTs, knowledgetransferfromresearchtoindustry,managing projectsuptorolloutofthemostinnovativeresults. Today,sheisconsideredastrategicinnovatorand practice-orientedentrepreneur,withextensive economic,social,scientific,andbusinessmanagement experienceataninternationallevel.

Belowarethehighlightsoftheinterviewconducted betweenWorld'sLeadersandCaterinaBerbenni-Rehm:

CATERINA BERBENNIREHM

A Profound Strategist and Innovation manager with expertise in Various Industries

Briefouraudienceaboutyourjourneyasabusiness leader?

Myjourneyasbusinessleaderwaslikeawalkinthe mountains.Westartedwithenthusiasmandtheaimto achievethepeak;verywellorganisedandprepared.The bigstormcausedbythefinancialcrashin2008,hitus too.Wefacedfog,sun,rain,snow,icywind.Wefound ourselvesontheedgeofachasm,whichwemanagedto crosswithtrust,willanddiscipline,withoutlosingour goal.

Whatwastheideabehindstarting PROMIS@Service?

In2000,wehadavisionnobodybelievedcouldbecome reality:todevelopaportal,allowingEuropeanSMEs accesstoinformationessentialforthemtocomplywith customerrequirementsintheinternationalmarket regardingenvironmentalprotection,healthandsafety, andquality Theformalisedintegrationofthosethree thematicsectors(whichatthattimerefusedeventotalk toeachother),wasinconceivable!

20 | FEBRUARY 2022

Butwesubmittedthisvisionaryproposaltothe EuropeanCommission,andtheyco-fundedour innovation,trustinginthesocio-economicvalueit offeredto23millionSMEsinEurope.Thisiswhereour biggestchallengebegins.

Soonafterwebegantheproject,threepresidentsofa largeGermanconsultingfirmbetacrateofchampagne thatourcompanywouldfailintwoyears;nineyears later,theyadmittedtheywerewrong!

In2008,theresultsofourlaboursledtothe establishmentofPROMIS@Service,asaspin-offfrom theresultsoftheEuropeanCommission's,co-funded research,development,andinnovationinitiative.In additiontotechnology,wefocusedonthe"soft" intangibleaspects,e.g.human-machineinteraction, cognitivescience,psychology,cross-culturalaspects, multilingualcommunication,rules,andethicsinscience andatwork.Itwasthestartingpointofwhatwehave sincedefinedasthe"CircularEconomyofMultilingual Knowledge"andaveryimportantframeworkforprestructured,multilingualBigDataandfortheevidencebaseduseofArtificialIntelligence.

Duringmyprofessionaljourney,andasamemberofthe EUCommission'sEthicalReview,Ilearntthat,inall fieldsofscienceandinnovation,ethicalaspectsand rulesarekeyinfluencersinourdailywork,onewayor another.

“The Circular Economy of Knowledge means how to structure, protect, manage, communicate, share, repurpose, and capitalize on multilingual Knowledge in an integrated way © 2016 CaBeRe.”

Howdoyoudiversifyyourcompany'scutting-edge services/solutionsforpeople,entrepreneurs,and businessleaders?

Inanincreasinglyconnectedworld,everythingwedo nowcentresonthequestionofhowtomakeknowledge atangibleasset,becauseknowledgeisthemost valuableindividualandhumancapital.

Idobelievethattherespectandvalorisationof individualknowledge,whichisoneofourbusiness models,alsocreatesakindof'naturalselection' regardingthequality(orirrelevance)ofdataand

informationprovided.Withinagenericframeworkthat supportspeople'seffectivenessacrossmultiple languagesandoffersdifferentlayersofstructureand filtering,thediversificationofservicesandsolutionsis generatedbythepeople,entrepreneurs,andbusiness leadersthemselves,insectorial,aswellasready-to-use turnkeysolutions(CommunitiesofKnowledge).

AstheCEOofPROMIS@Service,whatareyour majorrolesandresponsibilities?

AsCEOofasmall,innovativeanddynamiccompany,I aminvolvedassoonasIgetintotheoffice,inallofthe company'sprocessesandactivities,fromstrategic decisionstothesimplestdailytasks,likepreparing coffeefortheteam.

Asawomanandamanager,Iseethreelevelsofdirect andindirectresponsibilities.

Short-term:responsibilitytowardsemployees,clients, andpartners.

Mid-term:responsibilitytowardsshareholdersandthe friendswhohavebelievedinourvisionandsupported usthroughdifficulttimes,andwhodeserveareturnon theirinvestment.

Long-term:responsibilitytofuturegenerationsandto societyatlargefortheconsequencesofouractions.

Inourcompany,Iamprimusinterpares,inparticular becauseweareateamwhereyoungandseasoned employeesworksidebyside,learningfromeachother everyday.Thisiswhathelpsbuildtrustandconfidence inaninnovativeandresilientteam.

Isay"trust"becausenowadays,nothingininnovationis morevaluablethantrust.

Isay"resilient",becausewhenitcomestodisruptive innovation,nothingiseasy.Inourcase,envyand greedinessareourworstenemies.

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22 | FEBRUARY 2022 3D

Haveyoubeenexposedto competitionintheindustry?If yes,telluswhatmakesthe companydifferentfromits competitors?

® WithPROMIS ,ourcompany providesacutting-edgeplatform (83modules)inthedomainof integratedcompliance,risk,and governancewithacomprehensive 'all-in-one'approachin9languages (contentincluded)andintegrated human-andmachinetranslation technologiesthat,tothebestofour knowledge,arecurrentlysecondto none.Therearecompetitorsfor singlemodules,butnoneforthe platformasawhole.

Competitionisagoodparameter formeasuringtheexistenceof marketpotentialforinnovative productsand/orservices.The biggerthemarketpotential,the moreitattractsindustrial competitors;butwheremoneycan bemade,certainbusiness'sharks' aresuretogather,evenatan institutionallevel.

Whatarethethreethingsyou wouldliketoimproveinthe organization?

Ÿ Internationalcollaborationat aninterdisciplinarylevel.

Ÿ Multi-culturalandcrossculturalsharedunderstanding.

Ÿ Ethicsbydesign":ethical behaviourinscience,atwork andindevelopmentof methodologiesandtools.

Isincerelybelievethatthesepoints arethefoundationofsustainable, disruptiveinnovations.

Tellusaboutyourvisionforthe company.Howdoyouensurea cultureofintegrityand innovationinthecompany?

Visionandinnovation:Asowners ofanalreadymatureecosystem platformforthemanagementand deploymentofmultilingualprestructuredbigdata,weseethe logicalfutureofourcompanyin researchanddevelopmentinthe relatedfieldsofArtificial IntelligenceandEthics-by-Design. Inthisway,weaimtoremain aheadofthecompetition,offering trustedmultilingualservicesfor governance,risk,compliance,and thecirculareconomyofknowledge onaglobalscale.

Everyorganisationhasitsown uniqueintegrityculture.Personally, Ibelieveintegrityisamindsetthat isideallytransmittedbyexample. Integritygivesmefreedomand peaceofmind.Itallowsmetolook inthemirrorandlikewhatIsee, (thoughImaynoticeafewmore wrinkles!).

Integrityisalsowhathasallowed oursmallcompanytoovercome illegalattemptstoblockour disruptiveinnovationandsurvive.

What'sthegreatestriskyou've takenasaprofessional?

Withoutanydoubt,itwasin2008 whenIacceptedtheroleofCEOof PROMIS@Service,anew companywithadisruptive innovation.Itwasbringingtothe marketaneco-systemicplatformof interactivemultilingualservices andparadigmaticchangesbothin thedeliverymechanismsofcontent andservicesandinwhatwere,at

thattime,itsnovelbusiness models.

Wefacedtwobigproblems:(i)the financialcrash,whichleftsomeone whohadcommittedtoinvestingin ®PROMIS unabletodoso;and(ii) themarketwasbynomeansready fortheinnovationwewere offering.

Thesupportofshareholders, family,andfriendshelpedusnot onlytosurvive,butallowedusto comeoutmuchstrongerandmore resilienttootherpossible challenges.

Whatadvicewouldyougiveto emergingentrepreneursand enthusiastsconsideringacareer inanindustry?

Heresomeoftheadviceand mantrasthatleadmyprofessional journey:

Ÿ

Ifpeoplesayyourideaiscrazy andnotachievable,itmaymean it'sthenextdisruptive innovation.

Ÿ

Moneyisnotanend,onlya meanstoanend;therefore, alwaysbeamasterandnevera slavetomoney.

Ÿ

Trustisnotforsale!

Ÿ

Fortiterinre,suaviterinmodo', i.e.,stronginaim,kindin manner

Ÿ

’Don'tbiteoffmorethanyou canchew'.Followyourinstinct withenthusiasm,butalways withprudence.

worldsleaders.com | 23
ARUN K SINGH Striving to Provide Reliable and Trustworthy IAM Solutions to Organizations
26 | FEBRUARY 2022
CEO | Ilantus
Technologies

ArunK.Singh,CEOofIlantus Technologies,hasbeeninvitedto speakandparticipateonpanelsat numerousleadingsecurity conferences.Heisaninnovativeand transformativeindustryleaderwith experiencedrivingcybersecurity businessesbydevelopingend-to-end solutions–fromstrategyto technologyimplementationand managedservices–thatembed securityintothefabricofdigital businessatspeedandscale.

Belowarethehighlightsofthe interviewconductedbetweenWorld's LeadersandArunKSingh:

Briefouraudienceaboutyour journeyasabusinessleader.Tellus aboutyourbackgroundandwhat youdidbeforeyoustarted/joined IlantusTechnologies.

Istartedmycareerasacryptographer andsecurityresearchprofessional andlatermovedontobuildingand drivingcybersecuritybusinessesfor manyworld-renownedglobal organisationssuchasInfosys,Wipro, Accenture,EY,andnowIlantus.

AftercompletingmyM.Tech.degree inElectricalEngineeringfromthe IndianInstituteofTechnology, Kanpur,IjoinedInfosys Technologiesintheirresearchgroup andpublishedmanyresearchpapers

AoneCommercesecurityand compliance.AfterInfosys,Imoved toWiproTechnologiesasPractice LeaderfortheEnterpriseSecurity Servicesbusiness.Iworkedforabout 10yearsatWiprotobuildandgrow securitypractisesanddriveglobal sales.MysuccessatWipro,got attentionfromAccenture,andIgot theopportunitytojointhemto developanewlineofbusiness focusingonManagedSecurity Services(MSS)fromscratch.Asthe ManagingDirectorandGlobalLead fortheMSSbusinessatAccenture,I tooktheP&Lresponsibilities,builta solidfoundationforgrowth,and establishedatrackrecordof consistentlyachievingsales,revenue, andprofitabilitytargetsinashort spanoftime.

AfterAccenture,Igotthe opportunitytojoinErnst&Young LLPasAmericasRiskAdvisory leaderandPartnertobuildanew businesson"Cybersecurity-as-aService".IworkedwithEY'sglobal teamtobuildabusinesscase, obtainedfundingfromtheAdvisory InvestmentCommittee,andledthe teamtocreateinnovativeSaaS solutionscoveringDigitalIdentity, DataProtection,ThreatDetection& Response,andThreatExposure Management.Theseinnovative solutionsweredevelopedusing ArtificialIntelligence,Machine Learning,RoboticProcess Automation,ThreatIntelligence,and SecurityAnalyticstools.

In2020,Idecidedtotakethenext levelofchallengeinmycareerand joinedIlantusTechnologiesasthe GlobalCEOandBoardMember.I amcurrentlydrivingaccelerated growthforthiscompanybasedon innovationsinsolutionofferings.

Howdoyoudiversifyyour company'scutting-edgeservices andsolutionsforpeople, entrepreneurs,andbusiness leaders?

IlantusTechnologiesisaleaderin cybersecurityandprovidesnextgenerationsolutionsintheIdentity andAccessManagementdomain.We arebackedbyovertwodecadesof extensiveexperienceanddeep knowledgegainedfromthousandsof IAMimplementationsforsomeof thebiggestbrandsintheworld, includingFortune500companies. Ilantus'CompactIdentityproductis uniquelypositionedtopresenta cloudnative,risk-aware,all-in-one convergedIAMsolutionthatisbuilt onazero-trustframeworktoprovide anidentity-centric,holistic cybersecuritysolutiontoclients.By continuingourfocusonproductsand services,wehavediversifiedour GTMstrategy

AstheCEO,whatareyourmajor rolesandresponsibilities?

AstheCEOofIlantus,mykey responsibilitiesaretosettheright directionforinnovationandgrowth. Myregulardayatworkgoesthrough leadingaglobalteamtodrivesales, marketing,servicedelivery, operations,researchand development,innovation,analystand investorrelationsmanagement.My recentfocushasbeentoreshape Ilantus'globalbusinessbycreatinga winningculturewithteamsthat believeinagrowthvision,thrive together,beatcompetition,delight customers,anddeliverprofitable growth.Iamfosteringchangeinthe companyculturetobemoreopen, transparent,andaccountable.

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28 | FEBRUARY 2022

Whatarethethreethingsyou wouldliketoimproveinthe organization?

Ilantusstartedasaservicescompany in2000andquicklymadeanamefor itselfasavendorofsuperiorIAM implementationandmanaged services.Encouragedbythevast experienceofimplementingthird partyIAMproducts,Ilantusin2016 venturedintothedevelopmentof IAMproductsandby2019cameup withitsaward-winning"Compact Identity"product–theindustry's onlytrueconvergedIAMsolution platform.Recently,weannounceda restructuringofthecompanyand movedourproductbusinesstoa newlyformedcompany,"Ilantus Products".Withthesechanges,the improvementareasformeareto bringexclusivemanagementfocus, dedicatedteamswithwidelydiffering DNAforservicesandproductsto acceleratetheoverallgrowthforboth companies.

Haveyoubeenexposedto competitionintheindustry?Ifyes, telluswhatmakesthecompany differentfromitscompetitors?

Yes,wecompetewithothervendors onaregularbasis.Ourproduct, CompactIdentity,isoneofitskindin themarkettodaythatconvergesthe fullcapabilitiesofAccess Management,IdentityGovernance andAdministration(IGA),Identity Analytics,andPrivilegedAccess Managementintoasingleplatform andisbackedbyanintelligentrisk engineandrobustidentityanalytics. Wereceivedmanyawardsforour productsandservices,suchasthe GlobalInfoSecAwardfor"Most InnovativeproductinConverged IAM"byCyberDefenceMagazine duringtheRSAConference2021,

"BestCybersecuritySolutionofthe Year2021"and"Innovationin Cybersecurity"byNationalFeathers Awardteamincollaborationwith TheEconomicTimes.

Weareuniquelypositionedasa nichevendorinGartner'sMagic QuadrantforAccessManagement andaleaderinGartner'sIGAmarket guide.Leadingindustryanalyst KuppingerColehaspositionedusasa leaderinthe"Product"and "Innovation"category.Our continuousfocusoninnovationto simplifythecomplexitiesofIAM andacceleratedeploymenthas positionedusasamarketleaderin theclassof"ConvergedIAM"space, andourcomprehensiveIAMservices aresettostormtheIAMmarket globally.

Tellusaboutyourvisionforthe company.Howdoyouensurea cultureofintegrityandinnovation inthecompany?

MyvisionforIlantusistofocus moreoninnovationtodeliverthe complexIAMcapabilitiesthrougha simplified"SaaSDelivered, ConvergedIAM"solutionplatform forclientsglobally Wearetakingan identity-centricapproachthat supportsblockchain-based decentralisedidentitiesandselfsovereignidentities.Thefuture roadmapofIlantusistofurther enhanceitsproductsandservicesby leveragingartificialintelligenceand machinelearning.

WearereshapingIlantus'global businessbycreatingawinning culturewithteamsthatbelieveina growthvision,thrivetogether,beat competition,delightcustomers,and deliverprofitablegrowth.Weare fosteringachangeincompany

culturetobemoreopen,transparent, andaccountable.Forthis,wehave createdastrongoperationalplaybook that,pairedwithIlantus' differentiatedsolutionsand commitmenttoinnovation,isdriving tremendousgrowth.

What'sthegreatestriskyou've takenasaprofessional?

WhenIjoinedIlantus,Ihadtoshift fromaservicetoaproductmindset, whichwasabigrisk.Runninga productcompanyrequiresavery differentskillsettosucceed,andit's anenrichingexperiencetowork towardscontinuouslydifferentiating ourproductinthemarketand buildingaglobalbrandthrough digitalmarketingandanalyst relations.

Howdoyoubalanceworkandlife responsibilities?

Myformulaforwork-lifebalanceis basedonmaintainingstrictdiscipline andconsciouscontextswitching.I believethatwhenwework,we shouldgiveourall,andweshoulddo thesamewhenwehavepersonal time.Ialwaysfocusonaligningmy workwithmypassion,whichreduces unnecessarystressandenables excellenceinperformance.

Whatadvicewouldyougiveto emergingentrepreneursand enthusiastsconsideringacareerin anindustry?

Iwouldlikethemtoknowthe importanceoftheiremotional quotient(EQ)andtheirabilityto understand,empathize,andconnect withthepeoplearoundthem.Ahigh EQisessentialtobecomingagreat leaderandaneffectiveteamplayer.

worldsleaders.com | 29

Paul Guenther

Helping businesses by providing Useful Insight and Analysis of the Industry

32 | FEBRUARY 2022
worldsleaders.com | 33
Founder & CEO Knowledge Hub Media

If you are making money, your employees are making money, and your clients and vendors are making money as a result of your business process, you are doing a damn nice job,” saysPaul Guenther. HeistheFounder& CEOofKnowledgeHubMediaand knownforexemplaryleadership skills.

InaninterviewwithWorld'sLeaders, Paulsharedhisinsightsover leadership,entrepreneurshipand industrychallengesandadvicefor emergingleaders.

Belowarethehighlightsofthe interview:

Howdoyoudiversifyyour organization'sofferingstoentice thetargetaudience?

SimilartowhatImentionedbefore, ourofferingsarediversebytheirvery nature.Theyhavetobe,really.Our corecompetenciesfallintheareasor demandgenerationandcontent syndication.Wepromoteourclient's whitepapersandwebinarsto generateanddeliverhighlytargeted, highlyqualifiedb2bsalesleads.As eachofourclientshavedifferent products,solutionsandservices,they eachtargetdifferentsegmentsof people(andcompanies).Our offeringsarecustomized,fully tailoredtotargetfolkswithinthe rightjobroles–attheright companies–whoaretypically alreadyinthebuyingcycleforour client'ssolutions.

AsaCEOandbusinessleader, describethechallengesyou overcamethroughyourjourney.

Itmightsoundsimple,butjust gettingoffofthegroundwas probablymylargestchallenge.

Sellingthefirstclient,andthenthe firstcoupleofclients,onwhatwas stillmostlyanunprovenideaand thenprovingthatideatomeandmy clientsevenbeyondmyown expectations.Besidesthat,itis mostlyclientandcampaign fulfilmentchallenges.Marketing programsthataredrivenbyvery nichetargetingcriteria,andreaching leadvolumegoalsbythecampaign's deadlinebutweareveryproactive aboutnever “overpromising and underdelivering.” Wesimplywon't doit.Weforecastforleadoutputand deliveryaswellasanyoneinthe industry,andweareusuallydeadon. Evenso,wearetypically conservativewiththeprojectionsthat wegiveclients.Thisprovides anotherlayerofprotectionthathelps toensurethingsgosmoothlyandwe keepourpromisesintermsofgoals.

Howdoyoumaintainbalance betweenyourprofessional& personallife?

Simpleenough,theyareseparate lives.Imeanthatineverymeaning ofthedefinition.Ihavefriendswho workforme,forexample.My brother,also.Myinteractionswith thesepeopledifferimmensely dependingonwhethertheyare professionalorpersonalinteractions. Idonotallowthetwothingstoget intertwinedinanyway Also,toputit simply,Idonotworkweekends.I worklongandhardhours,allweek, MondaythroughFridayandtothat point,Ioweittomyfamily–and myself–toensurethatIdon'tget wrappedupinbusinessdealingson SaturdaysandSundays.Theweekend ismytimeforleisureandpersonal experiences.

Whatwasyourinspirationbehind yourproduct/service?Howyour products/servicesarearegoingto

helpthose,whoarenoteven privilegedtohearaboutit?

Toreiterate,theinspirationforour productsandservicesoftencomes directlyfromourclientsandpartners. GiventhatweareaB2Bcompany andselldirectlytobusinessesrather thanconsumers.Anybodywhowants toknowaboutourproductsisusually abletoandanybodywhowantsto haveinputasfarasoutproductsare concerned?Welltheyarecertainly welcometoofferitup.

Whatisyourapproachto motivatinganddevelopingtalent? Howdoesthecompanycontinueto develop,growandelevatepeopleto beattheirverybest?

Ohit'seasy Treatthemthesameway thatyou'dtreatyourfamilyorgood friends.Whenyouwanttoeducate somebodythatyoulike,somebody youlove…Howdoyoudoit?Are youauthoritative?Orconversely,are youmoreconsultative?Itrytotreat everyonewiththeupmostrespect. MyruleofthumbisNOTto“treat everyonethesamewayyou'dwantto betreated,”butrather,to“treat everyoneBETTERthanyou'dwant tobetreated.”Thatcangoalong way.In11years,now,we'venever lostasingleemployee.Nobodyhas everbeenfiredorlaidoff,and nobodyhasquit,either.I'dliketo–andhopeto–keepitthatway

Howdoyousustainyour leadershipspiritinthischanging technologicalera?

Idonotthinkit'sverydifficult, honestly.ItisjustthewaythatIhave alwaysdonethings,stilldothings.I guessit'sjustthewaythatIam.My leadershipapproachrarelychanges basedonwaveringcircumstancesor externalforces–includingthis

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currenteraofeverchanging,ever improvingtechnology Tobeclear, though,externalforcescouldno doubtimpactourcompany Theycan sometimescurveourapproachor forceustotakedifferentpathsin certainsituations.Thesechangescan haveanimpactonourstrategy,for example,ortheproductsandservices thatweoffer.Butexternalforces haveverylittle–ifany–effecton myleadershipspirit.

Whatadvicewouldyouliketogive totheemergingbusinessleaders?

Makesureyouarewillingtoputin thetimeandthatyouarecontentto missoutonsomeotherthingsinlife whenyouarerunningacompany Especiallyintheearlyyears,where muchofyourtimeisspentbuilding

thebusinessfromthegroundup. Therehavebeen,andstillare,many weeknightswhereIamupuntil4:30 inthemorningworkingandthen backupandgoingagainat8:30am thesameday.It'sjustpartofwhatI do.Ifyouaregoingtorunan effectivecompany,youprobably havetoworklongerandharderthan everyoneelse.Youreallydonotwant

tobeinapositionwhereyouare relyingonanybody.Evenifyou thinkyoucan(andhopefullyyou can).Failurecannotbeanexcuse–becauseyouneveractuallyfailat anythinguntilyoudecideyourself thatyou'vefailed.Ifyoucan'tget thingsdoneoneway,youtrydoing themadifferentway

worldsleaders.com | 35
HOIER A World-leading Temperature-controlled Storage Manufacturer
MIKAEL
36 | FEBRUARY 2022
CEO Lowenco

EEverydecisionmadeatthe managementtablewillhavean impactonthecompany'ssuccess.A wrongmarketstrategycancostthe lifeofacompany,moreorless overnight. "You need, as a CEO, to have that clearly in mind," says Mikael Hoier.HeistheCEOof LowencoA/S Thecompanyhas facilitiesinDenmarkthatmakehighendrefrigeratedunitsandfreezers usingwell-knownquality componentsandalsoofferscustommadefreezersandstorageunit solutionswhereGMPrequirements mustbefollowedworldwide.

Mikaelaimstocontributetomaking theworldabetterplace.Hesays, "Every time we can replace conventional market solutions with our new solutions that use significantly less energy, we contribute to reducing CO2 emissions.”

Belowarethehighlightsofthe interviewconductedbetweenthe World'sLeadersandMikaelHoier

Everyleaderhasaunique definitionofsuccess.Tellusabout yourthoughtsaboutsuccessand whyyoufeelthatway.

Successiswhenmystaffsucceeds andmeasaleaderleadstogetting myemployeestofulfiltheirfull potential.Whentheyareasuccess, then,I'masuccess.

Challengesmakeyoustronger. Whatisyourtakeonthis?What weretheroadblocksthattaught youvaluablelessonsinyour professionaljourney?

Inmyopinion, "What doesn't kill you makes you stronger," asKelly Clarksonsings.Challengesare developmentforhumanbeings,asI seeit.Weneedtolearneveryday–thisiswhatdevelopsyouasaperson, asacompany,aswellasthewhole world.

Themainroadblocksonmyroadto CEOonthepersonaldevelopment sidehavebeenlearningtotrustthat peoplecandothejobaswellasI can,andthatIneededtohandover somejobstocolleaguesratherthan justdoeverythingmyself.

Acceptingthatnotallpeoplehave thesameworkingenthusiasmasme andthatthisisOKwasalso somethingthattooksometimeto learn/accept.Butpeoplearedifferent, andthisiswhatmakestheworld colorful.

Tellusinbriefabouttheproducts andservicesofLowencoA/S.

AtLowenco,weproducehigh-end coldstoragefacilities,refrigerated units,andfreezersfromwell-known qualitycomponentsinourfacilities inDenmark,butwearealsoableto delivercustom-madefreezersand coldstoragefacilitieswhereGMP guidelinesmustbeapplied worldwide.

Wehavestrongexperiencewithcold storagefacilitiesforhighdemand marketslikethebiotechand pharmaceuticalindustries.Weare performingFactoryAcceptance Tests,includingperformancetests documentedaccordingtocustomer requirementsandGDP

Whatarethecorevaluesof LowencoA/Sandhowdoesthe companystayabreastofthe growingcompetitioninthe industry?

Ourvalues:

Wearebuildingourdailyoperations onourcorevalues:

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38 | FEBRUARY 2022

Ÿ

Wearecreatingsuccessthrough teameffortsandcompetencesare essentialforthefuture developmentofLowenco.

Ÿ

Knowingthecustomer's expectationsandneedsishalfthe way–theremaininghalfis producingsolutionsthathelpthe customerachievetheirobjectives.

Ÿ Innovationandout-of-the-box thinkingdefineLowenco.The onlyareawhereweaimfor predictabilityisinthequalityof oursolutions.

Ÿ

AtLowenco,webelievethatwe allhaveacommonresponsibility tomaketheworldabetterplace. Readmoreabouthowwesupport theUNSustainableDevelopment GoalsatthelinkUNSustainable DevelopmentGoals (lowenco.com)

Asavisionaryandanestablished businessleader,whatisyourvision forthecompany?

MyvisionistobringLowencotothe positionofbeingthemostrecognised andtrustedsupplierofhigh-endcold storagefacilitiesforpharmaceuticals andbiotechfirmsaroundtheworld.I

wanttocontinuethegreat developmentprocessalreadystarted tobecomeanevenstrongerand greatercompanytobeapartof.To continueexecutingourgrowth strategytogrowourbusiness,grow ourmarketshare,enternewmarkets, expandtheworkforcetobecome presentmorelocallyworld-wide–to serveourworld-wideclientseven betterthantoday

Butnotonlythebest-in-class product,butalsokeepthepositionof beingthemostinnovativeand "green"solutionforthebenefitofour clients,theenvironment,andthe individual–allofus.Creatinga betterworld,oneunitatatime.

Whatareyourresponsibilitiesas theCEOofLowencoA/S?Walkus throughyourregulardayatwork. Also,defineyourselfinoneword.

Theoverallresponsibilityistogrow thecompany.Fulfillthehuge potentialthatexistsforLowenco. Strategicplanningandexecutionof thestrategyandcreatingagreat cultureandagreatworking environmentforallofus.Be availableformystaff.

Onewordthatdescribesmeisnotan easytask.'Dedicated'.Ithinkthis willcovermebestasaperson. Dedicatedtomyjob,tothetasks giventome,tomakingresults,tothe peoplearoundme,towhathappens aroundmeingeneral.

Mymessagetoemergingleaders:

Beyourself.Tryingtobesomeone elseisnotyou.Developthepeople aroundyouandtheyarethekeyto yoursuccess.Giveyourselftothe companyinsteadofexpectingto haveit.Giveyourselftoyour employeesanddonotexpectjustto haveajob.Bydoingso,youwillget somuchmoreinreturnthanyouare giving.Nobodyelsecantakecareof yourcareerandyourlifeingeneral. Takefullresponsibilityforyourown personaldevelopmentandyouwill succeedinlife.

Learneverythingaboutyourself.You needtoknowyourselfbeforebeing abletoknowanddevelopothers.

worldsleaders.com | 39
BEYO Rising Up to Drive Forward Financial Inclusion, Gender Diversity and Open Banking
MICHELLE
40 | FEBRUARY 2022
CEO & Founder FINAVATOR

MichelleBeyoistheCEO& founderofFINAVATOR,anawardwinningstrategyfirmfocusedon bridgingthegapbetweenFintechs andtraditionalBanks.Michelleis alsoastrategicadvisortomultiple Fintechs,aMoney20/20RiseUp alumni,aGlobalCouncilMember forWomeninPayments,the MembershipChairatCanadian PrepaidProvidersOrganization (CPPO),aPaymentAdvisorfor NationalCrowdfundingand FinTechAssociation(NCFA),as wellasaBoardMemberatOpen BankingInitiativeofCanada (OBIC).

Passionateaboutenablingfinancial inclusion,fasterpayments,and drivingOpenBankingforwardin Canada,Michellestarted FINAVATOR.Withover20years ofextensiveindustryexperience drivinginnovationacrosstheretail andpaymentsindustry,Michelle wasnameda"RisingStar"by WomeninPayments2018,andone ofthe"Top30BestCEOsof2021" byTheSiliconValleyReview. FINAVATORwasalsorecently awarded"MostInfluentialLeader inFintechConsulting-Canada"in 2020.

MTheJourneyofFounding FINAVATOR

ForMichelleBeyo,thetwobiggest risksthatshehasevertaken includedleavingthecorporate worldafterover20yearsand startingherowncompany.After buildingtheconfidencetoapplyto Money20/20'sRiseUpprogram, oneofthelargestpaymentsand financialserviceseventsinthe world,Michellereceivedthe excitingnewsinJulyof2019that shehadwononeofonlythirty spotsoutoffivehundredapplicants tojointheprograminLasVegas. Money20/20facilitatesthelargest networkofpaymentconferences globally,sowinningthatspotas oneofthetwoCanadiansselected worldwidewasadreamcometrue forher Thenewsinspiredherto taketherisktogoafterherlifelong dreamofbecomingaCEOand startingherowncompany The journeywasnoteasy,buildinga companyovernightwithnofunding wasfarfromaneasytask. AlthoughMichellehadalways dreamedofbecomingaCEO,it wasadifficultdecisionasher familyreliedononlyoneincome.

Duringthattime,Michellehadalso lostoneofherbestfriendsof26 yearsaftera4-yearbattlewith coloncancerattheageof36.This devastatinglosswasareminder thatlifeistooshorttoplayitsafe, andthatshehadtogoafterher dreamsofstartingabusiness. Michellequicklybootstrappedthe companyandlauncheditinless thanaweek,announcingtothe worldviaLinkedInherlatest endeavor.Michellewasableto

secureover100followersin2 weeksandsignedherfirstclient withinamonth.Shewasexcitedto givebacktothecommunityand useherknowledgeandincredible networktopushFintechcompanies andopenbankingforward.

FINAVATOR:BridgingtheGap betweenFinTechsandtraditional Banks

FINAVATORholdsaunique positionwithinthefinancial servicesspace,helpingtocreatea morecollaborativeecosystemby bringingstakeholderstogetherto buildinnovativeproductsand servicesforconsumers.

FINAVATOR'steamhasexpertise inavarietyofareasincludingOpen Banking,Payments&Prepaid Solutions,ChallengerBanks,Micro Loans,Rewards,LoyaltySolutions andFinancialMarketing.

Withtraditionalbanks,Michelle andherteamhelpevaluateFintechs tofindthebestinnovationpartners fortheirclientstohelpthem expandtheircustomerbase.When workingwithFintechs,theyare passionateaboutdrivinggrowth throughhelpingbuildinnovative products,strategicmarketing,and enterprisepartnershipstoreach newcustomersegments.

FINAVATORhasbeenabletohelp driveinnovativeproductstomarket thatofferconsumersthe opportunitytosaveandbudget moreeffectivelytoreachtheir financialgoals.Forexample, Michelleworkeddirectlywith foundersatTreasureFinancialto helpthemlaunchaCanadian budgetingappforkids.Usinga

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42 | FEBRUARY 2022 WE ARE HERE TO HELP BAAS, OPEN BANKING & PAYMENT SOLUTIONS SALES ACCELERATION STRATEGIC PARTNERSHIPS INNOVATIVE MARKETING

prepaidcard,TreasureFinancial enablesawayforparentsto educatekidsabouttheirmoneyby sendingthemanallowanceviaa digitalorphysicalcard.Thiswasa bigachievementasTreasure Financialwasoneofthefirst prepaidreloadablecardsthatcanbe usedbykidsof6-12yearsold. Michellehasalsohelpedenable manykeypartnerships,inaddition tocreatinggrowthand opportunitiesforsomeofNorth America'sleadingFintechs.

OutsideofFINAVATOR,Michelle hadtheopportunitytospeakasa paymentsindustryexpertatmany globalevents,includingbeingthe keynoteattheCyberSecurity& RiskeventonOpenBankingas wellasbeingonthemainstageat Money20/20.Shewasalso involvedinseveralpanel discussionsonthefutureof paymentsatOpenFinance2020, thePaymentSummit,Women FutureConference,FintechSummit andmanymore.

DrivingFinancialInclusionand GenderDiversity

Michellehasspentmanyyears supportingorganizationsthathelp empowerwomentoriseabove–whetheritbeintheirpersonalor professionallives.Sheholds volunteerrolesontheGlobal CouncilholdsaseatontheAward committeeforWomeninPayments aswellasbeingaMoney20/20 RiseUpalumni.Michelleisalso involvedinWomeninBlockchain andWomeninDigitalIdentity.

Nomatterwhatinitiativeor organizationMichelleisinvolved

in,sheisalwaysworkingtowards genderparityanddiversity.Within FINAVATORandacrossthe differentboardsandinitiativesthat sheisapartof,Michellebelieves thatadvocatingforgenderequity anddiversityisanecessityfor challenginggenderstereotypes, amplifyingavarietyofvoices,and ensuringequalopportunity practices.WhenMichelleisasked tomoderateapanelorspeakatan event,shemakesitapriorityto assembleapanelthatisdiverse.

Overthislastyear,Michellewas honoredwiththeopportunityto joinherfirstboardbutbefore acceptingtheoffer,sherequested thattheboardatOBICconsider implementinga50/50gender diversityinitiative,whichwasthen acceptedastheir2021goal.Asa boardmemberatOBIC,Michelleis extremelyhonoredtoholdthecodirectorseatandtosteerthe organizationtowardseducating differentparties,connectindustry players,anddrivingtheimportant messagethatOpenBankingisa forceforgoodforCanadian consumers,SMEs,andtheentire Canadianfinancialecosystem. Inhonourofherbestfriend, ShannonPhair,apassionateartist whowasonly36whensheleftthis world,Michellehasparticipatedin the10KMrun#PushForYourTush tohelpfightcoloncancerforthe pastsixyears.Shehasraisedover $50KastheleadofShannon's Shamrockteam.

AForceforGoodthroughOpen Banking

AstheCEOofFINAVATOR, Michelleworkspassionatelyto

helpFintech'sexpandfaster,banks driveinnovation,aswellasmove theOpenBankingdiscussion forward.ShebelievesthatOpen Bankingiscriticaltoempower consumers,competition,and innovationaswellastohelp Canadastaycompetitiveona globalscale.

Asaglobalmovement,Open Bankingempowersconsumerswith controlovertheirfinancialdata usingopenAPIs(Application ProgrammingInterfaces)that enablethirdpartiestobuild innovativeproductsandservices. AspartofherOpenBanking advocacy,Michelletakesonthe roleofco-creatorandhostof OBIC'sOpenBankingInsights Seriesthatismoderatedbythe HonorableSenatorColinDeacon. Thecurrentten-partseries highlightstheadvantagesand challengesinboththeUKand CanadaregardingOpenBanking.It featuresdistinguishedguest speakersfromHSBC,EQBank, Interac,Revolut,OBIE(Open BankingImplementationEntity), theCompetitionBureauofCanada, andFinancialConsumerAgencyof Canada(FCAC)amongothers.

OBICisparticularlyexcitedabout therecentlyreleasedroadmapfor Canadaandlooksforwardto discussingitsimpactinthe upcomingepisodes.MichelleBeyo wasrecentlynamedafinalistfor thePioneerAwardatOpenBanking Expo'sOpenBankingAwardsfor hercommitmentandcontribution tothisinitiative.

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FOUNDER & CEO MISMACK CLEAN COSMETICS

44 | FEBRUARY 2022
An Enthusiastic Entrepreneur Revolutionizing Cosmetic Industry worldsleaders.com | 45
Missy MacKintosh

MissyMacKintoshisthe

FounderandCEOof MisMacKClean Cosmetics,abeautyproduct companythataimstoredefinethe cosmeticsindustrybycombiningthe high-qualityapplicationwithethical andecologicalmanufacturing.Missy MacKintoshbuiltMisMacKfromthe groundupinherbasementinsmalltownCanoe,BC,Canada.She personallyhasnevermetorknewof anyonewhohadbuiltaMakeup brandbefore.Shehadtolearnallof itonherown.However,shehasbeen intheindustryforover25yearsand 16yearsofthatasaProfessional MakeupArtist,andherworkhas beeninternationallypublished,and shehasworkedinManagementfor companiessuchasMAKEUPFOR EVER,andNars.Shesays, “As someone who eats, sleeps, breathes makeup on a daily basis, I know what works and what doesn't.” According toMissyMacKintosh,shehadthe

visionofMisMacKinherheadfora longtime. “In 2017, it was time to bring my plan to action,” saysMissy MacKintosh.

Belowarethehighlightsofthe interviewconductedbetweenWorld's LeadersandMissyMacKintosh:

DescribeMisMacK'sofferingsthat addresstheneedofyour customers.

MisMacKisoneofthefirst ProfessionalPerformingClean MakeupLinesontheMarket.In 2016IwasintroducedtoClean Makeup,buttheyallhadthesame issue–lackofperformanceand pigment.Tryingtofindproductsthat helduptomypickyprostandards justdidn'texist.SoIcreatedthem workingdirectlywithaFemale CanadianChemistwhospecializesin Cleanbeauty.MisMacKmergesboth theMainstreamtheCleanandthePro

worldintooneuniqueamazing brand.Iunderstandthatmakeupis notapassivesale.Ittakeseducation andgettingourclientsintoourchair toexperienceitfirsthand.Atour MisMacKstores,weoffer ComplimentaryPamperingSessions alldayeverydaytogiveourclients exactlythat.Wearealsotheonly brandthatoffersprivateoneonone makeuplessonswhereyoubecome thestudentandlearnasyou'redoing yourmakeupwithourguidance.We makeyouwriteeachstepdown,so youhavethattotakehomewithyou. Becausereally,wherecanyougoto learnwithoutsomeonetryingtosell youatrend.Weteachbasedona techniquethatIcalltheNatural Guidestoaface.Thesearetaughtin ourMisMacKArtistryeducation modulesforfutureMakeupArtists wantingtolearnandbecome professionalmakeupartists.

46 | FEBRUARY 2022

Enlightenusonhowyouhave madeanimpactinthisindustry throughyourexpertiseinthe industry.

MisMacKprovidesfunandsafe productspackedwithpigmentand performbetterthanmainstream.I understandhowproductssitonthe skinandworkwithmyChemistto createthem,sotheyareeasyfor consumerstoapplyandblend.The technologywe'reusingisincredibly uniqueinthecosmeticworld.We're trulypushingtheindustryforwardin morewaysthanone.Ourimpactis alsoaroundeducation.Weare passionateabouteducatingthePro worldofMakeupArtistsandthe everydayconsumerthatyourbodyis yourlargestorgan.Itonlytakes28 secondsforatoxicingredienttohit yourbloodstream.Yes,yourbodyis goodatgettingridofitbutwhen we'remarinatingintheseproducts sincebeforewearebornoursystems tapout.Westartseeingallergies,and alotoftheseingredientsarehormone disruptorsthatcancontributeto fertilityissues.We'reproviding makeupandtoolsthatallow everyonetoignitetheircreativity, pushtheirlimits,andworkflawlessly inasafewaynotonlyforallhumans butalsoforourenvironment.

Whatarethechallengesyouand yourteamatMisMacKcome acrossinyourday-to-day operations?

Welltobequitehonest,wedoallthe thingshereatMisMacKHQ includingshipping,receiving,and labelling.Andgettingourlabelson straightistrulyadailychallengelol.

Whatpeople,whatbooks,whatlife factorshaveinfluencedand impactedyou?

DanySanzthefounderofMakeup Foreverismybiggestidol.Our storiesareincrediblysimilar,anda supercoolthingisthatwenowhave herfullsupportandherusing MisMacKinherprokit.Mytime favouritebookisthe5amClub.

Takingintoconsideration,the currentpandemic,anditsimpact onglobaleconomies,howareyou drivingyourorganizationto sustainoperationsandensuring thesafetyofyouremployeesatthe sametime?

Safetyisofutmostimportancehere atMisMacK.Asapromakeupartist sanitationisournumberonepriority. Beinginasmallboutiqueshopthat's asmallbatch,we'reabletoeasily managequalityandsafetycontrol. Wealwaysmakesureourteamis happyandhealthy

Describeindetailthevaluesand theworkculturethatdrives MisMacK.

Wevalueeducation,customer service,customerexperience,and fun.Makeupisfun.Weoffer

complimentarypamperingsessions alldayeverydayatourMisMacK stores;educatingourclientson productplacementandhowtouse ouruniqueproducts.Webelieveless ismoreandlearninghowtouseour productsinmultipleways.Ourtagis 'we'reSmallbutMightyandthe MastersofMulti-Purposeproducts'. Eliminatingwastefulpackagingand theoverwhelmingguiltyfeelingyou havewhenyouopenupanoverpackedmakeupbag.Weteachthat “Makeup does not define you; it's merely a tool of Empowerment”

Wheredoyouenvisionyourselfto beinthelongrun,andwhatare yourfuturegoalsforMisMacK?

IenvisionMisMacKbeingatrusted GlobalBrand.Mygoalistohave about5storesacrossCanada,onein London,oneinParis,NewYorkand LA.9.Whatwouldbeyouradviceto buddingentrepreneurs?Failintoyour flow.Failureiswheregrowth happens.Isayifyou'renotfailing you'renotgrowing.Everythingis alsofigure-out-able.Ifyouwantit badenoughyouwillfigureoutaway tomakeithappen.

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48 | FEBRUARY 2022 KEVIN STEER Developing the Finest InsurTech and FinTech Solutions Founder & CEO 121Advisor

121Advisorwasfoundedin 2010byKevinSteer,the company'sfounderand CEO.Heisa"techie"and adviseshisteamonInsurTechand FinTechasafounder.Kevin createsdatabasedesignsand discussesthemwithhisteam. Basedontheircomments,he tweaksthedatabaseandadds morefieldstothetables.

OneTwoOneAdvisorwas foundedtoserveboththeFinTech andInsurTechindustries.Referral ManagementwithMarketing Automation(forBanks),Mobile PointofSales,OnlineDirect Selling,OnlineClaims,Agency Distribution,OnlineCustomer ServicePortals,andCorporate Websitesarejustafewofthe innovativeonlinesolutionsthe firmhasdeployedinthelast11 years.121Advisorimplemented disruptivesolutionssuchas multilingualchatbotsandRobo Advisors,aswellasAI-based PredictiveAnalyticsandMachine Learningforpredictingnew products,lapsation,fraudulent claims,andfuturepredictionsfor investmentfunds,inresponseto thegrowthofAIandchatbots.

Theservicesinclude:

PredictiveAnalyticswith MachineLearning:

Usingthisforpredictingnew productstobuy,churnsand lapsations,underwriting,etc.

Ÿ

Multi-lingualChatbotfor Financial,Insurance,and Takaful(FITbot)

Multi-lingualRoboAdvisoranda chatbotthatutiliseshybridtrees andnaturallanguageprocessing (NLP)toengagewithcustomers toofferamorepersonalized customerexperienceandgenerate morereferrals.

Ÿ WebPortalSolutionfor Sales&Servicing(WebPoS)

Multi-lingualmobileresponsive websitesandportalsolutionsto enableclientstoexperiencea unified,personalizeddigital experiencewherecontent,sales, marketing,andworkmanagement areconsolidatedinsteadofsiloed.

Ÿ ReferralManagement& MarketingAutomation (ReMMA)

Itisusedbybankstoeffectively andefficientlyauto-assignleads, track,andmanageleadreferrals andconversionsbasedonuserdefinedworkflows.Marketing automationresultsinpersonalized contentdelivery,targeted campaignsandengagement.

Ÿ SalesActivityMobileApp (SAMA)

Itallowsagentstoeffectivelyplan andmanagesalesactivityto ensureallleadsandprospectsare addressed.Managerscanmonitor inrealtimeandprovide assistanceasneeded.

Ÿ Community&E-worksite Marketing&Distribution (CeMD)

Thiscommunityportalsolution allowsorganizationstoengage withmembersoftheircommunity tonurturetrustandcreate advocates,therebyimproving customerretention.Thecompany recentlylaunchedtheu12know knowledgeportal.

Ÿ

Takaful&Insurance MobilityMadeSimple (TIMMS)

Acrossplatformmobilepointof salessolutionallowingagentsto identifyclientfinancialneedsvia CustomerFactFind,recommend products,makepresentations, generatequotesande-submit applications,inaregulatory compliantprocessthatincludes solutionsforIOS,Android,and Windows.

Ÿ

CustomerServicePortal

TheCustomerSelfServicePortal isanon-demandaccesspoint enablingcustomerstoviewtheir insurance/takafulaccounts anywhereandanytime.This enablesthepolicyholderstoview theirpoliciesandcertificate detailsviaasimpleinternet connection.Theportalprovidesa safeavenueforcustomersto updatetheirpersonalinformation, paypremiums,switchfunds,print documents,updatebeneficiary details,requestpolicychanges, andengageinfilingclaimsand processing,whichtraditionally wouldtakeweekstobeexecuted duetosiloedlinesofbusiness. Theplatformalsosupports automatedworkflowsthatare triggeredbycertaincustomer

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activities,whichareroutedto relevantdepartments,and customersarekeptinformedvia emailsormessaging.By providingaportalforyour customerswiththeconvenience ofself-servicing,customerscan enjoythefreedomofdoingwhat's convenientforthem,whenthey want,anywhere.

Ÿ EnterpriseProduct Configurator(EPC)

Reducethetimetomarketfor insuranceandtakafulproducts. Builttorapidlysetupproduct rates,illustrations,andvalidation engines,aswellasanautomated testingmodule,allowsquick productdeployment.

Ÿ Multi-channelDistribution ManagementSolution (McDMS)

Forgeneralagencies,IFAs, brokers,andALCs(Agency LeaderCorporations)tosimplify operationsbyconsolidatingtheir diverserequirements.Withbuiltinperformancemanagementand compensationcomputation,our clientshaveseenimprovedsales withreducedadministrationcosts.

GettingLargewithEvery Challenge

121Advisor'sproblems,according toKevin,weredevelopingnew solutionsandmakingthem availabletoclients.121Advisor complieswithallregulatory requirementsandtestsnew solutionseveryyeartoassure compliance.121Advisor'sstaff

implementedanumberofitems andmadethemavailableto clientswhohadapprovedthe company'ssolutions.

121Advisornowemploys35 employeesandMcKinsey& Company'sbook"Valuation: MeasuringandManagingthe ValueofCompanies"isinits7th edition.Itsfirmhasgrowntoover 20organizations,anditis receivingmoreservicerequests fromclientstodeployadditional solutions.Thesecompanies includeAIA,AIG,Manulife, FWDTakaful,ZurichTakaful, SunlifeTakafulandother companies.

ASteptoBringAwareness

121Advisorcreatedtheu12know knowledgesitein2020. ( ).Because www.u12know.com mostmillennialsinAsiaPacific donotunderstandfinancial planningandfrequentlymaxout theircreditcardsandgoindebt, thereisaneedtoeducatethemon theirfinancialobjectivesandoffer itemsthattheymaybuyonline.

Itroseto5,000usersafterthe debutofu12know.Theteamat 121Advisorbelievesthiswill becomearevolutionary informationgatewaythatoffers

adviceonlifestyle,financial,and futurehealthobjectives.Kevin says,"This will help them understand their needs and create a plan to help them build their lifestyle and business financial plans. For each country, this will be translated into the local language. We have created a number of health calculators and will soon be launching a "Total Health Score" to assess whether they are very healthy, healthy, at risk, or in critical condition."

HeadingforConstantGrowth

121Advisorisexpandingits company,anditsserviceswill soonbeavailableinSingapore andIndonesia.Thecompany planstodeployu12knowina numberofAsiannations(using multilingualtranslations),aswell asintheUnitedStatesand Europe.

121Advisoristryingtodevelop u12knowinmultiplenations,and itslong-termaimsinclude expandingitsbusinessto incorporateonlineinsuranceand bankloansales.Kevin'sadviceto buddingentrepreneursistodefine theirsolutions.Hesays, "To create an investor pitch (no more than 12 slides) and create a financial plan to grow the business.”

50 | FEBRUARY 2022
54 | FEBRUARY 2022
Founder David Meltzer Enterprises

DAVID MELTZER

On a Mission to Empower Over 1 Billion People to be Happy

DavidMeltzer,founderof DavidMeltzer Enterprises,isanexample ofacorporateexecutivewhois motivatedbyhighvaluessuchas love,compassion,gratitude, empathy,accountability,effective communication,andinspiration.

DavidMeltzerEnterprisesisaligned withDavid'smission,whichisto empoweratleast1billionpeople aroundtheworldtobehappy.He says, "The world today has a happiness problem, with more people who are stressed and suicidal than ever before, and I want to be a part of the solution to that problem. Some people may say that this is an unrealistic goal, which is why I've broken it down." David'sfirstgoalis toempower1,000peoplewiththe skillsandstrategiestobehappyand successful,thentoempowerevery memberofthatgrouptoempower

another1,000people,whowilleach thenempoweranother1,000people tobehappy.

Thehighlightsoftheinterview conductedbetweentheWorld's LeadersandDavidMeltzerare below:

Briefouraudienceaboutyour journeyasabusinessleader?Tell usaboutyourbackgroundand whatyoudidbeforeyou started/joinedDavidMeltzer Enterprises?

Inmyearly20s,Ihadrisentothetop ofmygameinthebusinessworld, becomingamillionairejustnine monthsoutoflawschool.Iworked asanexecutiveforseveral technologycompanies,including Westlaw,ThomsonReuters, Everypath,Accenture,andthePC-E Phone,lecturedaroundtheglobeand

sawrapidsuccessineverybusiness projectItouched.

Inmy30sasamultimillionaire, however,Iwentonarapid downwardspiralthatendedin bankruptcyandlosingaportfolio worthover$100million.Itwasonly thenthatIrealized,inordertorevive andthrive,heneededtocodifythe principlesthatbroughtmesuccess.I servedasCEOoftherenowned LeighSteinbergSports& Entertainmentagency,whichwasthe inspirationforthemovieJerry Maguire.Afterlosingeverythingand declaringbankruptcy,includingthe houseIhadboughtformymom,I hadonesingledaywhereIfeltlikeI wasatrockbottom.ButIwasableto reboundafterItookstockofmy valuesandwhatmatteredmostto me,leaningonthethingsthatmy mothertaughtme(gratitude, empathy,accountability,and inspiration)inordertoexcel.

Howdoyoudiversifyyour company'scutting-edge services/solutionsforpeople, entrepreneurs,businessleaders?

Weprovideaccessandinformationto peopleatalllevelsof entrepreneurship,asapartofmy missiontoempowerover1billion peopletobehappy.Idocountless freethingslikedailyInstagramLive interviews,mylivestreamedshow "OfficeHours",ourpodcast"The Playbook",andtheFridayTraining sessionsI'vebeendoingformore than20years.Ontopofthat,I'vegot coachingandbusinessadvisory programs,forwhichI'vebeen recognisedasoneoftheWorld'sTop 100Coaches.

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56 | FEBRUARY 2022

AstheFounderofDavidMeltzer Enterprises,whatareyourmajor rolesandresponsibilities?

Mostimportantly,Iamastudentof mycalendareverysingleday This meansIgiveattentionandintention towhatIhaveplanned,whatIdon't haveplanned,andmysleep.Ihave tworoutines,asetroutineforwhenI amathomeandanadaptableroutine, eachwithitsownsetof"nonnegotiables",including;setting minimumamountsoftimeasidefor thingslikemyhealth,family,and meditation.

Whatarethethreethingsyou wouldliketoimproveinthe organization?

WeteachourteamwhatIcallthe FiveDailyPractices,whichare knowingyourwhat(whatyouwant), who(whoyoucanhelpandwhocan helpyou),how(beingastudentof yourcalendar),now(prioritization), andapplyingyourwhy(practicing endingfearandidentifyingtheneeds oftheego).Iwouldlovetoseeour teamcontinuetoimproveineachof thoseareas.

Whatarethechangesthe pandemichasbroughtinthecoach industry?

ItusedtobethatIwasknownas "someoneelse'sguy",andsothepast fewyearsIhaveputafocuson buildingmyownpersonalbrandas partofmylife'smissiontoempower otherswiththevaluesthathave broughtmehappinessandsuccess. Oneofthebiggestchangescame whenIwrotemyfirstbook, Connected To Goodness.Ihad

wantedtowriteanevergreen businessbook,likeNapoleonHill's Think and Grow Rich,andcodifying thevaluesandstoriesinithasgiven meaplatformtoconnectwithothers andprovideasmuchvalueasIcan.

Haveyoubeenexposedto competitionintheindustry?Ifyes, telluswhatmakesthecompany differentfromitscompetitors?

Ibelieveinamindsetofabundance ratherthancomparison,butIwould saythatoneofthethingsthatsetsme apartfromsomeofmycompetitorsis mywillingnesstopaytaxesfor others.Insteadofpayingstateor federaltaxes,I'lloffertopaywhatI callthedummytaxformyclients. Bysharingmysituationalknowledge andilluminatingthemistakesI've madethroughoutmycareer,Ihelp themavoidmakingthese"dumb" mistakesforthemselvesandsave themfromexperiencingthesame consequencesthatIdid.Ilookto provideasmuchvalueforothersas possible,whichiswhyIsendpeople mybooksandworksheetsforfree,as wellashostingfreeFridayTraining sessionseachweekat11AMPacific Time.Andformypayingclients,I guaranteemyvaluemonth-to-month becauseIwanttobeaprofitcentre forothers.

Tellusaboutyourvisionforthe company.Howdoyouensurea cultureofintegrityandinnovation inthecompany?

Thereareafewuniquethingswedo atourcompanytoreinforceour values.WehaveaMondayMorning Meeting,whichhasafewmain components.First,wereviewthe

calendar,whichmeansthatourentire teamisexpectedtobestudentsof theircalendar.Eachofmyemployees isassignedadayoftheweekto study,whichmeansthateachday theyareopeningeachitemonthe calendarandlookingatit,inorderto seeifthereareissuesorefficiencies tobecreated.Eachpersonis supposedtostudy"fouroverandone across",meaningtheyarelookingat thenextfourofthespecificdaysthey areassigned,aswellaswhatison tomorrow'scalendar.Wealsoask peopletoshareamistaketheymade lastweek,the"DummyTax"they paid,andthenrewardthosewho madethebiggestmistakewitha bonus.

Whatadvicewouldyougiveto emergingentrepreneursand enthusiastsconsideringacareerin anindustry?

Themostimportantthingforany businessleaderistoensurethatyour business'doorsopentomorrow. Succeedinginbusinessisabout evolutionandnotrevolution,anditis impossibleforyourorganisationor ideatoevolveifyouarenot operating.

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World's Leaders Magazine is a Media Company that covers stories of business leaders around the globe. Consistent updates to our online publication, internet based life and master sentiment give a substance rich pursuing knowledge loaded up with fascinating perspectives and remark on the issues of the worldwide business. World's Leaders Magazine inspires readers and users to think beyond traditional boundaries, lead conversations and create the future of business. Everyone wants to know the journey of a successful personality or a venture. They want to know more about the establishment, about the path that led them to the pinnacle, about the obstacles overcome, and the all hard work about the Success. World's Leaders Magazine is the platform, where we are unwinding the untold stories of business leaders and the stories of startup turning into the venture World's Leaders Magazine is a trustworthy and honesty acquiring acknowledgment from business pioneers universally.

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