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TV KIDS
Adina Pitt Cartoon Network and Boomerang artoon Network is a leading destination for boys 6 to 11 and 9 to 14, although many of its shows are watched by girls as well—and is seen in 97 million homes in the U.S. and in 194 countries around the world. Adina Pitt, the VP of content acquisitions and co-productions for Cartoon Network and Boomerang, is responsible for sourcing and acquiring series, specials, movies and short-form content that can live on multiple platforms and fit the two channels’ brands. Once a show is acquired she continues to see how it is positioned at each of the networks. She also serves as a liaison with the international Cartoon Network and Boomerang channels to coordinate global acquisition deals. Part of the Turner Broadcasting System, Cartoon Network offers linear channels, online games and content, as well as mobile apps. Original properties such as the Ben 10 franchise and Adventure Time are complemented by high-profile acquisitions, such as the Total Drama franchise, Pokémon and The Garfield Show. Boomerang was recently rebranded and Pitt was responsible for making sure that the channel’s look is uniform around the world. The service targets 4- to 7-yearolds, is gender-neutral, and is the home of Tom and Jerry, Scooby-Doo and Cartoon Network originals from many years ago. Among Pitt’s recent acquisitions are Total Drama Presents: The Ridonculous Race, Transformers: Robots in Disguise, Supernoobs and new seasons of Sonic Boom and LEGO Ninjago. Prior to joining Cartoon Network, Pitt was VP of acquisitions for Nickelodeon and MTVN Kids and Family Group, where she developed acquisitions strategies for Nickelodeon, Nicktoons, Nick Jr., Nick at Nite, The N and Noggin.
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