KIDS_1014_UPFRONT_Layout 1 9/26/14 12:06 PM Page 13
54
TV KIDS
Rainbow Winx Club / Winx Club 3D: Mystery of the Abyss / Royal Academy Nearly two decades ago, Rainbow was established as a small animation studio. Today, Rainbow is a leader in the kids’ entertainment industry, dedicated to TV and feature-film productions, along with managing business activities from concept to production to global distribution. “In 20 years, it has been transformed into a holding company that boasts ten companies dealing with a wide range of productions, from TV to movies to toys, Internet and multimedia products and publishing,” says Iginio Straffi, the president and CEO. “Today, Rainbow represents one of the largest and most complete animation studios in the world, and is the only example of a fully-integrated production company in Italy.” Leading Rainbow’s MIPCOM slate is its flagship property Winx Club. The company is specifically looking to secure sales for the show’s sixth and seventh seasons. Other highlights include Winx Club 3D: Mystery of the Abyss, an animated film. In it, human beings are polluting the seas, putting at risk the balance of the Infinite Ocean. The Winx must then try to defeat the Trix, restoring balance and bringing back peace. There’s also Royal Academy, which follows a new generation of fairy-tale characters. The 26x30-minute series is set against the backdrop of the Royal Academy, where Rose Cinderella and her classmates must balance their studies with dealing with their families.
“The phenomenally successful Winx Club brand is one of the most popular in the world and celebrates its tenth anniversary this year.”
—Iginio Straffi
Winx Club 3D: Mystery of the Abyss