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Chapter 6 Advocacy, Communication, and Culture for Monitoring and Evaluation Chapter 6
Chapter Aim The aim of this chapter is to enable you to plan, develop and manage an advocacy and communication strategy for your organization or country’s M&E system. The purpose of an advocacy and communication strategy is to help ensure knowledge of and commitment to M&E and the M&E system among policy-makers, program managers, program staff and other stakeholders.
Chapter Knowledge and Skills a)
Explain to someone else the difference between advocacy and communication
b)
Know why advocacy and communications for M&E are important
c)
Know how advocacy and communications can contribute substantially to creating a positive culture for M&E in your organization
d)
Plan and manage the advocacy and communication plan for your country’s M&E system
e)
Be familiar with different communication strategies and channels
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