uae insight report - 2 dec 2015

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World Business Times Insight: United Arab Emirates

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Tighter times UAE bolsters its foreign direct investment environment

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Terminal velocity in Abu Dhabi ADAC on course to transform the passenger experience

United Arab Emirates

The Mirage WBT talks with Dr Jamal Sanad Al Suwaidi

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December 2, 2015

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Embracing ingenuity As oil reserves diminish and the public sector faces pressure to down-size, the UAE’s future will depend on innovative entrepreneurs. More than $2 billion has already been dedicated to incubating bright ideas but it will take more than money, as Elizabeth Wentling reports.

It’s no longer about oil While other Gulf markets are scrambling to diversify their economies under recent pressure from low energy revenues, the UAE capital’s foresight means it is already well advanced in cultivating a prosperous investment environment, writes Sarah Livingstone Abu Dhabi is well known for its oil, but that picture is rapidly changing. And not because the black commodity and its price-tag are dwindling. Rather, the United Arab Emirates capital has for some time been reducing its reliance on the oil and gas sector by using the spoils collected so far to diversify into more sustainable industries. Far from fantasy, Abu Dhabi already has leapfrogged many developed cities in areas including green energy, transportation, media, financial services and tourism. Innovation has been at the centre of each, as the emirate powers towards a knowledge-based society. “Challenges are big, in fact,” concedes chairman of Abu Dhabi’s Department of Economic Development, Ali Majed Al Mansoori. “And the economic sector is bound to be affected by these security and political challenges in the region. So the government decided to take a final, irreversible option to diversify and create an investment environment that motivates business.“ Economies accelerate, diversify and create jobs when new ideas are harnessed, so the government wants to motivate those in the innovation, creativity and entrepreneurial industries. “The opportunity for the success of innovative ideas and projects in Abu Dhabi is much bigger than any other place in the world,” Al Mansoori says. “Most innovation reduces the workforce, which is commonly feared in densely populated economies.” Reforming financial regulations is one way to make the capital more attractive to business; the government has been consciously amending its laws to bring them up-to-date. The government launched the Abu Dhabi Innovation Index and Abu Dhabi Innovation Survey to help measure success in adopting and spreading knowledge. The emirate has performed well compared to international standards, Al Mansoori says, probably because of the limited local workforce here and because much of its oil wealth has been invested in mega development projects such as Masdar, the first of several nuclear plants, Khalifa Industrial Zone, Emirates Aluminium Company, Emirates Steel Company, Strata Airplane Parts Manufacturer, the Nibras Aerospace Park and the tourism and residential hub Saadiyat Island. “We’re making Continued on page 2

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he UAE takes innovation very, very seriously. In the span of a decade, big moves have been made: monstrous glittering monuments have emerged from the sand, while cosmopolitan airports have broken exorbitant traffic records and now humans are flying the Dubai skies in jet packs. But that is only the tip of the iceberg. The UAE, which is celebrating its 44th National Day today, is determined to be among the top 20 countries in the world in the Global Innovation Index by 2021. And history shows that when this country sets a goal, it typically achieves it. The past year – officially declared the Year of Innovation – has been particularly ground breaking, with multiple new initiatives and funds announced to support creative ideas and young businesses. The sentiment has been particularly emphasised in Dubai, where Sheikh Mohammed bin Rashid Al Maktoum (pictured), Vice President and Prime Minister and Ruler of Dubai, last month announced another $544 million to support small and medium-sized enterprises (SMEs). During Innovation Week in November, Sheikh Mohammed reiterated the country’s goal: “to celebrate the last oil barrel we export because we will be prepared for that day when it comes”. “Planning a higher policy for the UAE in the fields of science, technology and innovation that includes scientific

The UAE is proving to be a hub of innovation that will revolutionise and shape the cities of tomorrow

initiatives, legislative recommendations and clear financial investment is a strategic decision that aims to change the national economy equation to drive it away from depending on limited oil resources,” Sheikh Mohammed said. The UAE government is “revolutionising” its services by creating new opportunities for the public to interact with authorities electronically and developing smart phone apps, such as ‘Smart Salik Dubai’, which allows drivers to pay traffic fines and charge their Salik toll tag. However, while the UAE’s foot is firmly on the innovation accelerator, there are some glaring sectors that require far more nurturing, including sustainable energy. Exponential population growth

A successful business is all about finding an edge. Timothy Walters investigates how Dubai’s business chamber is doing just that. TO BE relevant in today’s world, you have to have an edge. And let’s face it, there is no cooler word being thrown around now than innovation. Innovation drives economic growth; from startups to established brands, the value of new ideas determines ongoing success. Nowhere is this more evident than Dubai, where a lack of lucrative natural resources has spawned an engaging appetite for entrepreneurship. With 40 per cent of Dubai’s GDP and nearly half the workforce relying on small and mediumsized enterprises (SMEs), the Dubai Chamber of Commerce and Industry has placed innovation at its core in a bid to boost its 177,000 members. President and CEO Hamad Buamim (pictured) said developing profitable ideas not only strengthened SMEs but also helped attract foreign direct investment to the emirate and promote competitiveness in the broader economy. A recent survey commissioned by the Chamber found 69 per cent of Dubai businesses believe innovation will become a competitive necessity within five years and an innovation strategy is essential. Collaboration will be key, the survey respondents said, with 73 per cent indicating they would work with customers to develop new products and services, while 51 per cent would collaborate with external partners and 46 per cent with academic institutions. However, 45 per cent of businesses said identifying the right partners was challenging.

– between 9 to 12 per cent annually – has not been accompanied by speedy implementation of eco-friendly systems such as recycling and widespread renewable energy, leading to the country developing the highest carbon footprint per capita in the world. Only this year, Dubai Electricity and Water Authority (DEWA) launched an online portal accepting applications for residents to request the instillation of solar panels. In a country where the sun is literally almost always shining, solar could have a dramatic effect on reducing greenhouse gas emissions. The ball is rolling, though, with Abu Dhabi’s Shams-1 100 megawatt solar power plant setting the path. Many of the start-ups that spring from innovation also are struggling to

Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai

gain financing from traditional lenders. Their development is largely dependent on the limited investment available from

private investors, crowdfunding and government initiatives. The government has attempted to raise the profile of the importance of innovation through the inaugural Innovation Week, which was held at the end of November. A unique festival to foster entrepreneurship, a wealth of events were held to inspire and celebrate innovative ideas – especially those that push the envelope and enrich the nation. LinkedIn social media strategist Anas Almarie, an authority in the local entrepreneurial space, said he was confident the UAE was ready to embrace the range of start-ups seeking support. “The UAE is becoming a hot bed for incubating startups, SMEs and even corporations,” he said. “I always encourage entrepreneurs to observe innovative countries, such as South Korea. We must get our hands dirty and innovate, or accept stagnation.” Other global social platforms such as Twitter and Google also have established regional hubs in the UAE, taking advantage of the country’s technology free zones. This increasing attention from Silicon Valley heavyweights, and other international innovators, is helping intensify efforts to inspire innovation in the country. The UAE is no stranger to international attention for recordbreaking achievements. The sticking point this time, however, will be maintaining the momentum to ensure an innovative culture reverberates for generations to come.

The coolness factor The Chamber has launched a $136 million programme including an innovation index, an innovation lab and a new Dubai University campus dedicated to nurturing ideas. The Index – the first-of-its-kind in the world focusing on emerging cities – compares the level of innovation in Dubai with other leading cities such as Tokyo, Singapore and San Francisco, to help boost the emirate’s standing. Meanwhile, the Dubai Chamber Innovation Lab is positively affecting the economy by incentivising, identifying and up-skilling entrepreneurs. It features a digital platform and research centre to transform ideas into concepts. The lab also includes a private sector working group in which operators in various sectors work together to enhance ideas to their fullest potential, as well as creating recommendations for stimulating innovation in the work environment. Buamim said start-ups typically showed

Developing profitable ideas not only strengthened SMEs but also helped attract foreign direct investment

Hamad Buamim, President and CEO of Dubai Chamber of Commerce and Industry

more willingness than established companies to experiment with innovative techniques. “They understand that the path to their progression to become established lies through innovation,” he said. “We have particularly seen this phenomenon from our new initiative of Tejar Dubai, whose aim is to find and train creative, commercially-minded Emirati youth to help them turn their business ideas into a reality.” Tejar Dubai has seen the launch of several offbeat commercial projects by Emiratis. Rafia Al Mulla’s Roundup Food Trucks has helped created a mobile food van culture in the city, while Randa Al Hemeiri has launched Brio, a centre for the early detection, prevention and treatment of children’s learning difficulties – an area that had previously been lacking in the UAE. The Chamber’s existing members are also enticed to think outside the box, with awards

including the Mohammed bin Rashid Al Maktoum Business Innovation Award, recently launched in partnership with the UAE Ministry of Economy. Innovation also is “powering” the Chamber’s international expansion and development of new and smart technologies. “Dubai Chamber is utilising innovation to achieve its strategic objectives of creating a favourable business environment, supporting the development of business and promoting Dubai as an international business hub in line with our efforts to stimulate economic growth for the emirate’s private sector,” he said. Earlier this year, it signed an exclusive e-commerce partnership with Alibaba Group, a giant Chinese firm that has revolutionised online trading. Buamim said the country’s prime location provided an edge for e-commerce and would help it create a new way of reaching out to a wider segment of consumers around the world, particularly in regional markets. “This [Alibaba Group] partnership opens doors to opportunities for MENA companies to explore the business potential of different markets,” Buamim said. The Chamber’s expansion includes new offices in Azerbaijan, Ethiopia, Iraqi Kurdistan and Ghana, with more to open soon in Mozambique and Kenya. Brazil and China are also in the pipeline. The 177,000 businesses registered with the Chamber is a staggering increase from the 450 since its launch in 1965. Its services also have grown exponentially, significantly contributing to the growth of Dubai’s private sector.

This report is produced and published by World Business Times, which takes full responsibility for the content


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