How do I decide which sampling strategy would fit my qualitative research?

Introduction

Many researchers, particularly inexperienced researchers, have trouble comprehending qualitative research, its approaches, sampling strategies, data collection techniques, data analysistechniques,howtoreachinterviewsaturationpointsandotherissues.

Manypeopletrytoovercometheseobstaclesandultimatelyproduceaqualitativestudy.

Sampling in qualitative research methodology is gaining importance as more researchers wanttounderstandhumannatureandbehaviour.

Interviewsareconductedwithparticipantswhocanaidintheresearcher'sunderstandingof theresearchphenomenon.

Those who know about the topic and can share their experience are often selected for a qualitativestudy.

The researcher might watch situations or settings to gather more information and examine documents,artefacts,photographs,ordrawings.

Samplingstrategy

Many sampling strategies for qualitative research exist and maybeconfusingforanewresearcher.

However, since the data gathered by qualitative research cannot be quantified, reaching a saturation point is consideredagoalbytheresearchers.

So it's crucial to use the correct sampling technique to include suitable subjects, respondents, or objects in the qualitativestudy,leadingtoanappropriatesamplesize Unlike quantitative research, the non-probability sampling methodisusedinaqualitativestudy.

Thefollowingstepsmayassistinthesamplingstrategy:

Clarification of the research question: The researcher must ensure they clearly understand theirresearchquestionandthetypeofdatatheyneedtoanswerit.

Identificationofthetargetpopulation:Thestudypopulationisdetermined,andthepopulation characteristicsrelevanttotheresearchquestionareconsidered.

Consideration of the feasibility of different sampling strategies: The different sampling strategies based on the research question, the study purpose and the characteristics of the populationareevaluatedinthisstage

Evaluationofthestrengthsandlimitationsofdifferentsamplingstrategies:Based on thequalityandrichnessofthedatathatcanbegathered,therepresentativenessofthe sample, and the possibility of bias, the advantages and disadvantages of each samplingstrategyareconsideredinqualitativeresearch.

Selection of a sampling strategy that fits the research question: Based on the factors mentioned above, a sampling strategy best suited for the research questionandthetypeofdatathatiscollectedisselected.

The researcher must remember that the sampling strategy should be selected to maximize the data's quality and depth rather than achieve statistical representativeness.

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