WE ARE GOING MAGNETIC!

By Johanne Kabiwa

Adding false lashes to your make up routine is a game changer and the introduction of magnetic lashes makes it even easier to apply yourself!

False eyelashes are a sure way to enhance your eye makeup look while giving your overall makeup look a boost too and with magnetic lashes you can flutter your new longer lashes in a matter of a minutes.

Magnetic false eyelashes are not as new as everyone think it is. In fact it was invented in 2014 by Katy Stoka, gaining so much popularity that the most googled beauty question in 2018 was “how to apply magnetic lashes?” (Women’s Health Magazine).

SO WHY IS EVERYONE TALKING ABOUT MAGNETIC LASHES NOW?

One thing about the beauty industry is that when you ask, the Beauty Gurus listen. Stoka’s invention came to the rescues following years of consumer complaints regarding the struggle associated with gluing false eyelashes to the lash line, as it tends to be very tedious and requires a certain level of expertise.

Strip Lashes and glue, thing of the past?

The traditional glue-on eyelashes are still very popular in the beauty industry and requires you to apply the eyelash glue on the false eyelash weft and wait till the glue is tacky then apply directly to your eye line. Now with this you need to be really familiar with applying false eyelashes as the glue has to be semi dried and if you miss the window of opportunity you might end up with dried out lashes that don’t stick or applying the false eyelashes too early. Glue on lashes are usually not recommended for beginners as it takes lots of practice to perfect it.

How do magnetic lashes work?

The South African market has two types of magnetic lashes; Magnetic lashes where 2 strips of lashes are placed between your natural eyelash - one above and one below - which automatically snaps because of the magnet on each strip lash.

In 2018, Laura Hunter took the trend even further with her wildly popular magnetic eyeliner. Here all you need to do is apply a coat or 2 of magnetic eyeliner to the lash line, let it dry and the lashes will snap on the eyeliner Voila! You have yourself perfect eyelashes.

This is your cue to up your eye makeup look and add magnetic lashes to your make up regimen. Still unsure of how easy it is to apply? Watch our tutorial on how to apply magnetic lashes on the Working Mama website or follow along on Instagram.

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EliteBeautybyJohanne.K on Instagram and Facebook for more tips and where to purchase your next set of magnetic false lashes.