Online Reputation Management

ONLINE REPUTATION MANAGEMENT Do you know What people are saying about your business online?

What Is Online Reputation Management? • Online Reputation Management (ORM) is a combination of any mentions of you or your business on the internet. • It is monitoring the status of your business on internet by managing the negative content that is destroying the reputation • This can be from sources like social media accounts, review sites like Yelp, police report or mugshot sites, mainstream media sites and random websites

Why ORM? • ORM helps you in building brand.

• It allows you to show off what you would most want people knowing about you.

• If something negative does happen you already have established a base of positive things that can outweigh the bad.

Factors Connected To ORM • • • • • •

Your Name Company Brand(s) Product(s) High profile employees Handles/username

If one of these things get affected by a bad reputation, it would usually spread itself to the others like a festering disease.

History of Business Failures Due to Negative Feedbacks

DARK HORSE CAFE • They responded coldly to some negative tweet against their inability to provide electrical outlets for laptops. • This was termed in negative public relation case.

NESTLE • Nestle received negative comments about their environmental practices a few years ago • They did not address them.

• People started becoming aggressive and posted altered versions of the Nestle logo.

• Thus forcing the company to shut their public page.

When You Should Worry About Reputation?

• Negative Reviews • Hate Sites • Negative Media Coverage • Bad Publicity

Disadvantages Of ORM • Could lose existing customers • Difficulty getting new customers • Business get financial loss • Poor brand image • Loose customer trust • Bad image on digital channels

Advantages Of ORM • • • • • • • • • •

Retain existing customer Build trust with customers Increase brand visibility Positive brand image Easier to get new customers Improved communication with customers.

Resolving problems/complaints effectively.

Shows that business cares about customer service Grows presence on digital platforms Encourages online endorsement

We Can Help In Your ORM • Monitor, repair, build, protect and manage your brand reputation with us.

• We monitor and fix search results • Whether it is removing bad reviews, suppressing negative search results, safeguarding a brand reputation online or other services.

Contact Us

WOOSPER INFOTECH +91 8054818753 sales@woosper.com