DigitalPresence:AnEssentialFacetfor BusinessSuccess
MASTERING PERSONAL BRANDING THROUGHSOCIALMEDIA MARKETING
INTRODUCTIONTOPERSONALBRANDING
What Exactly Is Personal Branding Strategies?
Thebrandingistheprocessofmarketingyourself likeahouseholdnameuntilyouactuallybecomea householdname.
UNIQUEATTRIBUTES
YOURPERSONALBRANDISYOURCONSISTENTDAY-TODAYIMPRESSION
Createanimageyoucansustainyearafteryear.
Brandingyourselfisequallyimportanttobrandingyour business
RICHARDBRANSON
Howtodiscoveryoursuperpowers andcreatepersonalbranddraft?
Whatareyoudoingwhenyoufeellikeyouareatyourmostpassionateandengaged?
WhatdoyouenjoydoingEvenwhenyouaren'tgettingpaidforit?
Whatdoyoumostoftenreceivecomplimentsonwithouteventrying?
Ifyoucouldsharejustonethingwithhumanity,whatwouldyouchoose?
Whatwouldyoudowithyourlifeifyoudidn'thavetoworryaboutmoneyorfailure?
Whatcanyoudobetterthananyoneelseintheworld?
Youdon'thavetoanswereverysinglequestion.
Focusontheonesthatgiveyouthemostmileage,anddon'tworryifyoufeellikeyou haven'tfoundenoughstronganswerstothesequestions,sometimesfindingyour strengthishard.
WhyIt'sCriticalToDevelopYourPersonal Brand
Standoutfromthecompetition
Buildcredibilityandtrust.
Enhanceyourvisibilityandreputation
Increaseyourinfluenceandimpact
Takecontrolofyourcareer
Takecontrolofyourimagewiththesesix coreprinciplesofbuildingyourimage
Authenticity
Consistency
Clarity
Relevance
Visibility
Adaptability
PersonalBrandMarketingPlanActivity
LaunchingYourPersonalBrand:AchieveRecognitionAsAnExpert
Defineyourpersonalbrand
IdentifyYourTargetAudience
DevelopaContentMarketingStrategy
BuildYourOnlinePresence
EngagewithYourAudience
NetworkandCollaborate
MeasureYourResults
POPULARSOCIALMEDIAPLATFORMS FORPERSONALBRANDING
LinkedIn Instagram Twitter Facebook YouTube
WHYSOCIALMEDIAFORPERSONALBRANDING
Reachalargeaudience
Showcaseexpertise
Buildapersonalbrand
Networking
Cost-effective
Howtomeasurethesuccessofyourpersonal brandingeffortsonsocialmedia.
1.Monitoryourengagement
2.Keeptrackofyourfollowercount
3.Assessyourreach
4.Analyzeyourcontentperformance
5.Evaluateyoursocialmediamentions
6.Monitoryourwebsitetraffic
INDIVIDUALSWITHSUCCESSFUL PERSONAL
GaryVaynerchuk MarieForleo NeilPatel
Keyelementsofasuccessfulpersonal brandingstrategy
DefineYourTargetAudience
EstablishYourGoals
CraftYourContentStrategy
DevelopYourPersonalBrandingMessage
BuildYourOnlinePresence
EngagewithYourAudience
Importanceofmanagingyouronlinepresence andmaintainingapositivereputation.
1.FirstImpressions
2.Professionalism
3.Opportunities
4.CrisisManagement
5.PersonalBranding
Importanceofdevelopingawell-defined personalbrandingstrategy
Differentiation Credibility Consistency Networking Careergrowth 1. 2. 3. 4. 5.
SOCIALMEDIAUSAGEDEMOGRAPHICS
MOSTUSEDSOCIALPLATFORMS
ActiveUsers: 2.9billion
AverageTimeSpent:33Minutes
AudienceAgeSet: 25-34(17.6%)
YOUTUBE
ActiveUsers: 2.6Billion
AverageTimeSpent:19Minutes
AudienceAgeSet: 25-34(20.7%)
ActiveUsers: 2.35Billion
AverageTimeSpent:31Minutes
AudienceAgeSet: 18-24(17%)
Doyouneedsometipsonhowtogainmorefollowerson Instagram?
TIKTOK
ActiveUsers: 1Billion
AverageTimeSpent:45Minutes
AudienceAgeSet: 16-24(26%)
ActiveUsers: 310million
AverageTimeSpent:17Minutes
AudienceAgeSet: 25-34(60%)
ActiveUsers: 368million
AverageTimeSpent:20.45Minutes
AudienceAgeSet: 25-34(38.5%)
TopgoalsofSocialMediaMarketers
Increase Brand Awareness 26.1% Sales/lead generation 22% Increase Community Engagement 17.9% Grow Brand Audience 17.2% Increase web traffic 16.8%
TIPSFORCREATINGENGAGING
CONTENTTHAT WILLHELPINCREASE BRANDAWARENESS
Useavarietyofformats
Storytelling
Providevalues
Consistency
SocialMediaStrategy
Creatingarobustsocialmediastrategyisan:
Anessentialfactorinbuildingbrandawareness
Reachawideraudience
Increasebrandrecognition
Drivetraffictoyourwebsite
Developlong-termrelationshipswithcustomers
Andstayaheadofthecompetition.
KeyMetricsToTrackSocialMedia Success
Reach Impressions Engagement FollowerGrowth ReferralTraffic 1. 2. 3. 4. 5.
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