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WOOLSAFE NEWS Autumn 2019
F O E U S IS 9 1 0 2 N M U T WELCOME TO THE AU WOOLSAFE NEWS MAGAZINE Much of our work with WoolSafe members concerns fitted carpets and their maintenance, especially in the UK and in Australia.
ARCS Conference in Las Vegas, and I look forward to meeting many of you there.
In the UK, we welcome our members at the WoolSafe stand in Harrogate, at the National Flooring Show in In North America, however, the focus is September and at the NCCA Cleaning directed more at rugs, a large and Restoration Show on 19th October. proportion of which have wool or other natural and regenerated pile. Come and say hello and take advantage of our special show offers! Rugs usually represent great value, both monetary and emotional, having been a long treasured possession or a focal point in the home. We are Dr Ă gnes Zsednai addressing special cleaning, repair and WoolSafe Managing Director maintenance issues at the WoolSafe &
INSIDE THIS EDITION Marketing Mix WoolSafe Team Grows Easy Clean Wool Carpet Launch Textile Pro Rug Course Review WoolSafe Conference USA 2019 Around the World In the WoolSafe Lab Under the Magnifying Glass New Manuals for Academy Store New Associate Members New Approved Products New Service Providers Contact Details 02
p. 3-4 P. 5 P. 6-7 P. 7 P. 8 P. 9-11 P. 12-13 p.14 P. 15 P. 16-17 P. 18 P. 19 p. 20
WoolSafe Conference USA Preview!
t P. 6-7 Easy Clean Wool Carpe Richard Sudall J oins Team P. 5
WOOLSAFE NEWS Autumn 2019
Marketing
MIX
By Steve Bakker WoolSafe Global Marketing Director
The Power of Demonstrations At the recent rug cleaning plant development course in Wales, one of the tutors, Mark Kennedy told a story about the power of demonstrations that really connected with me, so I asked him if he would mind telling it to our readers. He’s a generous soul so naturally agreed... so this is how Mark explains how you can start charging more by demonstrating what you do.
saying a word, I walk up to the prospect’s desk and I pull the glass in the frame out of my bag, and I set it on their desk. Then I reach into my bag and I pull out a ball peen hammer and I hit the glass with the hammer! The customer reacts, expecting the glass to break, but they become amazed when the glass doesn’t break and then I ask them how much they’d like to order.”
‘There is a story about the Corning Glass Works that goes something like this: Corning Glass invented the first unbreakable glass, and they knew they could sell it to various industries, so they fielded a team of salespeople to do that. The salespeople all did pretty well, but there was one of them that consistently out-sold all the others. Intrigued, they invited this star salesperson to the home office and they asked him what he did to sell their glass so successfully. The salesperson smiled and agreed to show them how he did it. “First,” he explained, “you have to put the glass inside of a wood frame like this. Then I walk in and without
This impressed the home office so much that they ordered frames and ball peen hammers for their entire salesforce, and sure enough, sales increased dramatically. However, they noticed something odd: The following year, the star salesperson that outsold everyone else, was still way out ahead of the other salespeople. Intrigued once again, they invited him back to the home office and asked him if he would share his secrets with them. 03
He said, “I still use the frames the same way, I walk in and put it on their desk. Then, I reach into my bag and I pull out my ball peen hammer… and I hand it to THEM!”
They would just look things over, give them a low price, and tell them it would look wonderful. Then my company would get the job, and usually for more money.
You could imagine the response couldn’t you? Shouts of, “Hey Tony, come over here and check this out. See if you can break this glass with this hammer!”
Demonstrating what you do, or the benefits of what you’re offering, is important because it justifies price. It builds value in the mind of your customer.
Brutally effective way to sell unbreakable glass though.
If you’re operating in a business where you have competition that may have lower prices than you, this is a necessity.
Involving our customers is critical, yet we forget about it because we’re so used to whatever it is that we do, that most of us fail to even talk about what we do, much less demonstrate it effectively. I once ran a company that sanded and refinished wood floors. We were able to charge significantly more than most of our competition (in many cases 2 to 3 times the price) because when I did a bid, I showed them wood samples of the various stages of sanding, and different stain samples. I brought along one of the lights we used to light the house for the work, samples of the different finish options, and I had testimonials and also before and after pictures. And my competition simply didn’t do any of those things.
Involve your customers, and when possible, let THEM have the experience. So what is the takeaway here? How can you demonstrate what you do? A fiber protector demonstration is far better than telling your customer about fiber protector. And having your customer do the actual demonstration themselves, is far better still. People will choose the company or person that LOOKS like they’ll do the better job or deliver the better value, and your competition probably is underestimating this fact. Find a way to demonstrate what you do in a powerful and involving way, and you’ll find customers choosing you, even if you charge more money.’
Mark Kennedy is a cleaning industry consultant who helps service businesses raise prices, build sales systems, and craft marketing messages that sell. He can be reached at www.levelsofsuccessprogram.com. 04
WOOLSAFE NEWS Autumn 2019
Richard Sudall Joins the Team at WoolSafe The WoolSafe Organisation are pleased to announce the strengthening of their team with the appointment of Richard Sudall as Head of Business Development. Richard has been in the cleaning chemical industry all his working life and been a customer of WoolSafe for many years. We are excited to be working with him and know that the skills he has developed over the years in carpet testing, cleaning chemistry and as a professional trainer will greatly benefit all existing WoolSafe partners and appeal to potential new ones. Richard is universally liked and respected within the cleaning industry, and his easy and approachable style will make him very popular with our Chemical Licensees, WoolSafe Approved Service Providers, Registered Inspectors and Associate Member Carpet Manufacturers and suppliers.
Commenting on his appointment, Richard said “I’m thrilled to be working at WoolSafe and helping the team, by leveraging some of the skills, relationships and experience I’ve gained from more than 30 years in the cleaning industry, to support their commercial partners across the globe. I am particularly looking forward to helping our chemical licensees gain the maximum benefit from their WoolSafe and CleanSeal product certifications. Having worked with the Chemspec cleaning chemicals since the 1990’s until very recently, and been a client of WoolSafe since day one, I know the true value that WoolSafe certification brings to a company’s range of products and am excited to share those benefits.” Richard can be contacted by email: Richard@WoolSafe.org Phone: +44 (0)1943 850817 05
WOOLSAFE NEWS Autumn 2019
Easy Clean Wool Carpet to Launch! As reported in the Spring 2019 edition of WoolSafe News, The WoolSafe Organisation is developing the Easy Clean Wool Carpet (ECWC) programme for wool carpet (and rug) manufacturers worldwide. It aims to assist carpet buyers to find wool and wool-rich carpets that promise to be easy to maintain and therefore keep their good looks for longer. It will also help manufacturers and retailers to actively promote these carpets. But to ensure that this easy clean promise is kept, WoolSafe, in partnership with a number of its Associate Members, is creating a testing and approval protocol that covers all performance aspects of an Easy Clean Wool Carpet. These include above all soil resistance and ease of cleaning; stain resistance and ease of stain removal; colour fastness to water spillage and wet cleaning; and texture retention. Needless to say, the performance standards set by WoolSafe are naturally high. One of the prime characteristics of the wool fibre is its ability to resist wetting. Wool fibres are covered in a thin membrane, the epicuticle, a waxy layer that protects sheep from getting soaked when it rains. When this epicuticle gets damaged or contaminated, for instance by incorrect treatment in the carpet manufacturing process, this will have a seriously adverse effect on the carpet’s ability to resist staining. Contamination or damage to this layer 06
and the (scaly) structure of the wool fibre will also have a negative effect on soil resistance. So, a whole new test had to be developed to check that the fibre surface is undamaged. Like all other tests used by WoolSafe, this new test method is being thoroughly roadtested to ensure that it accurately reflects what is likely to happen in practice – i.e. on the installed and used carpet – is reproducible and is relevant to the kind of materials that are likely to be spilled. The picture below shows a typical test result: two of the carpets (No.2+3) show excellent resistance to staining (with a common red food dye, E129), No.4 shows a mixture of apparently damaged or contaminated and undamaged fibres, and No.1 carpet’s fibres are clearly badly damaged or contaminated as it has absorbed the staining solution quickly and completely.
This test gives a better insight into the
wool fibre’s condition than the commonly used ‘Liquid Drop Test’. The Drop Test can give unreliable results when applied, for instance, to carpets with a very open structure (low weight and/or low stitch density) where the drop of liquid, rather than sitting on top of the tufts for a while, will immediately run down in between the tufts and into the backing, giving a ‘false fail’ result.
In addition to having to meet the specific Easy Clean Wool Carpet performance requirements, a carpet will also have to meet the basic requirements of the European Standard EN 1307, such as colour fastness to water (change in colour and staining), appearance retention and dimensional stability. Quite a challenge. But what a good Easy Clean Wool Carpet it will turn out to be!
Rug Cleaning Plant Development Course Review
Early in the summer WoolSafe had the great pleasure of hosting Lisa Wagner, one of the cleaning industry’s most experienced and high profile rug care trainers together with marketing guru, Mark Kennedy here in the UK when WoolSafe Academy sponsored a unique Rug Cleaning Plant Development programme. As expected the course was sold out and post-course feedback has been fantastic from all trainees with one WoolSafe Approved Service Provider informing us of a 25% increase in rug cleaning profit since implementing
just a couple of the many pieces of advice he learned on the course. Barry and Troy Clement, Prestige Rug Spa were fantastic hosts at their state of the art rug cleaning plant in Camarthenshire, Wales. The venue was perfect and we look forward to running more courses there in the future. Special thanks also to Protima for sponsoring the lunches and Troy’s mother-in-law for expertly serving up a wonderful feast each day!
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WOOLSAFE NEWS Autumn 2019
gas WoolSafe Conference USA - Las Ve
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WOOLSAFE NEWS Autumn 2019
Around theWorld WoolSafe North America
By Ruth Travis WoolSafe Director North America
Although Summer is usually slow, this year WoolSafe NA has been busy. We are planning for our second Conference following the Experience in Las Vegas in September. This year we are partnering with the Association of Rug Care Specialists to bring an “information-packed” 2-day agenda. We hope to see you there. Many of our Carpet and Rug Manufacturer Partners call on WoolSafe for technical support and help with cleaning issues. In June I had a lengthy phone conversation about spot cleaning viscose as they were receiving complaints from their customers. Viscose is one of our Conference topics! In July I was contacted by one who was having issues with bleach spots at one of their large installations in a major hotel. The hotel cleaning staff were complaining about color loss throughout the hotel public areas. I travelled cross country to meet with the hotel staff as well as the manufacturer’s representative to discuss the problems they were having.
opening of the hotel the cleaning staff were brought in to “spot clean” the carpet. Since then, they have had several other incidents where spot cleaning has removed color. Of course, the staff swore they only used wool “safe” spotters. Sounds familiar, huh? What I found was color loss from high pH cleaning products and bathroom cleaners. There were dozens of bleached areas (some as large as 12” in diameter) throughout the hotel, however we only had a day to attempt re-dyeing some of the most obvious areas near and in the main ballroom.
Some of the areas were so badly damaged from the cleaning agents and aggressive “scrubbing” that I was unable to get the acid dye to “strike” the fibers.
The 80/20 wool/nylon patterned carpet was specially designed for this hotel and prior to the grand 09
WOOLSAFE NEWS Autumn 2019
However, after 8 hours, using acid dyes, syringes and an air brush, I was able to make the discolored areas less noticeable as you can see from the photos.
owners of Four Seasons Carpet and Upholstery Care, a WoolSafe Service Provider for 8 years, in Oxnard, California. Dan was a passionate and gentle soul of a man, and not only a great rug cleaner, but also a gifted musician.
It is with great sadness, that I report that one of our dear “cleaning industry� friends and long time WoolSafe supporter, Dan Traub, lost his two year battle with espohigal cancer. He and his wife, Silvie were
land a e Z w e N & a li a tr s u WoolSafe A By Col Nation
WoolSafe Director Australasia
This week the temperatures in the Eastern part of Australia where I live will hit 30 degrees Celcius (Close to 90 degrees Fahrenheit) and is just the first week of our Spring. We have just come through one of the driest winters on record and drought has been declared across much of Australia with not much rain predicted for the next month or two. Water restrictions are in place in many towns and some are reduced to just 100 litres of water per person, per day. This includes water for washing, showering and even flushing of toilets. Many houses in rural area are reliant on rain water tanks and these people resort to having water trucked in from city areas. Water that is available is very expensive to buy. 10
With potable water being so expensive in many places it poses some unique challenges for carpet and rug cleaners in Australia. We have to be careful not to over-use water. Low moisture cleaning options are becoming more and more common place. Luckily we have some WoolSafe Approved low moisture cleaning products available to us here and this can be our saving grace in many situations as we have to watch every drop. There has been a bit of a drought in the WoolSafe program in Australia too as we re-structure our own business. Our daughter and son in law are taking the reins on our specialty cleaning service to open up more time for us to
WOOLSAFE NEWS Autumn 2019 devote some more time to the WoolSafe program and training in Australia. But we do have one new WASP to introduce, Dean Hayes of Fresh Glide Carpet Care in Caboolture, Queensland, who completed the online training and written assessment package. We are confident Dean will be providing excellent service to customers to the north of Brisbane. I have been asked to present a talk on the upgrades to the Australian Carpet Cleaning Standard 3733/2018 at the ISSA exhibition in Melbourne this October. This Australian standard for carpet cleaning has been in existence since 1990 and this is the second upgrade that includes some changes brought about by WoolSafe testing and technology. No longer will it be acceptable to leave a carpet at pH 5.5 to 8.5. It has now been lowered to be pH 5.5 to 7. Even on synthetic carpets a neutral pH is desirable to help prevent skin irritations for kids and adults who like to lie or crawl about on carpet. This can often be people with health challenges whose
immune systems may also be compromised or who have low tolerance to chemistry. There have been many other changes including prevention of cross contamination between areas or buildings where immunecompromised persons may reside. This includes hospitals and aged-care facilities. Equipment must be thoroughly cleaned when moving from one area to another to prevent the transfer of disease carried by equipment. One only has to smell the waste tank on a hot water extraction machine to understand the levels of biology that can exist in cleaning equipment. Even wheels and hoses can transfer soiling from one area to another. There are many other improvements and I will present a talk on the most important of these. I saw a bumper sticker the other day it said “Don’t waste water, drink beer”. I think I might go and take that advice right now.
WoolSafe Southern Europe WoolSafe Director Dennis Paraskevopoulos has translated both the WoolSafe Fibre Care Specialist and the IICRC Upholstery Cleaning (UFT) courses into Greek and will be hosting a combined 3-day event with simulatanious translation. The event will be in Athens, Greece - Venue TBC 15th and 16th of October is the IICRC UFT 17th October the WoolSafe Fibre Care Specialist training Interested parties should contact Dennis Paraskevopoulos Tel: +30 31 0674 6311 Email Dennis: parsak@otenet.gr 11
WOOLSAFE NEWS Autumn 2019
b a L e f a S l o o In The W By Dr. Agnes Zsednai
WoolSafe Managing Director
Dyeing to Understand Colour One of the main characteristics of a carpet is its colour. Fashion changes all the time – nowadays in the UK carpets are mainly beige and grey; gone are the lively colours and vivid patterns of the 1950s Axminsters!
As expected, all the wool yarns had an acidic pH, which we raised by adding sodium hydroxide (NaOH). The starting pH of the yarns ranged from 3.5 to 5.9; the end pH of the same yarns ranged from 10.6 to 11.7.
But not so in rugs, which still have all the colours of the rainbow when new – but will they be the same after cleaning?
Picture 1 shows that some yarns (5, 6, 14,15, 16) remained colourfast (did not bleed) even at this high pH; other yarns (7, 8 and 13) did bleed.
Not causing the colours to bleed is one of the main worries of many professional cleaners, and so it is the topic of many training courses and trade articles. We all know that wool is dyed under acid conditions with a range of acid dyes. These negatively charged dyes attach themselves to, and penetrate, the positively charged wool fibre at low (sometimes very low) pH. You disturb that low pH at your peril: if you do, you might end up with the dreaded colour bleed! Dyeing, as well as the subsequent cleaning of rugs, employs complicated chemistry, but the important factors can be demonstrated in simple experiments. To do this, we collected 16 different coloured samples from four wool rich carpets, measured their pH, and attempted to change it to make the dyes run. 12
Picture 1 Colour bleeding of wool carpet yarns under alkaline conditions Next, we investigated the differences between the dyed yarns under less extreme circumstances by changing the pH gradually and again observing the colour bleeding.
WOOLSAFE NEWS Autumn 2019
Picture 2 Change of pH of dyed wool due to the increasing additions of alkali We selected twelve of the yarns that had shown the most colour change in the original experiment. 0.5g of each yarn was placed in a separate boiling tube and 10ml of distilled water was added to each. After thorough mixing the pH was taken. Small amounts (0.5ml) of dilute NaOH were added to each tube a total of 10 times, the pH taken after each addition, and these pH measurements for all 12 yarns were plotted and 8 of the most representative are shown in Picture 2. As you can see, not all dyed yarns behaved the same way: some resisted the change in pH much better than others. (The colour of the line in the graph represents the colour of the yarn.) The research shows that the nature of the dye and the composition of the dye bath have a lasting effect on the
behaviour of the resulting coloured yarn. In our initial test, the most colour bleeding was observed on series 1, 4 and 7, which showed the least pH change here. Their initial pH was amongst the lowest, and evidently the dyer adjusted the pH of the dyeing process according to the type of dye used and the depth of colour required. In conclusion: The light green yarn (series 6) changed its pH the easiest, but it did not bleed at all, indicating that other forces are binding the dye to the fibre. If you are lucky enough to clean only this type of carpet, you may not encounter any dye stability issues. But if you meet the pink (series 4) and the dark green (series 7) yarns, you’ll be glad you always use WoolSafe Approved cleaning agents, making sure not to disturb this delicate balance. More interesting experiments to follow‌
The WoolSafe Organisation carries out unique research into aspects of cleaning chemistry and methods and the affect these have on natural and man made fibre flooring. WoolSafe research is available to view and download in the Technical Files and Library in the WoolSafe Academy.
www.WoolSafeAcademy.org 13
WOOLSAFE NEWS Autumn 2019
The magnifying glass
UN DER
By Dr Eric M Brown WoolSafe Certified Trainer
The Case of the Surreptitious Stripes Stripy carpets are almost always caused by a mix of yarn lots and three different manifestations have been identified in recent years. The first of these examples concerns an Axminster carpet laid in a domestic environment. This carpet had a predominantly dark blue background and along one single row of tufts there was a stripe which appeared in a darker shade of blue. The manufacturer accepted this at once as being a legitimate complaint, admitted that this was too difficult to mend satisfactorily and replaced the entire carpet at their expense. The manufacturer’s principal concern was to wonder how many complaints would be received relating to the other thirteen rolls produced from the same production lot! One might also wonder how they had ever passed final inspection. The second was also a mix of yarn lots but the appearance of these stripes (there were five in the carpet) appeared over a period of time, unlike in the previous example where they had been seen as soon as the carpet was installed. This was a rusty-red coloured tufted carpets and darker 14
red stripes developed at either end of a through lounge but were not visible under the settee where the carpet looked perfectly normal. In fact close examination of the carpet at either end of the lounge revealed that all but the unaffected yarns showed evidence of light fading at the tips of the tufts whereas the five rogue ends did not. This was therefore attributed to a mix of yarns of different light fastness characteristics causing the rogue yarns to appear redder in appearance than the adjacent ones. The final example concerns a mix of lots of a different kind. In this case the yarns were all from the same spinning lot but approximately 12% of them had missed a final scouring to remove the lubricant used to assist doubling (plying) of the yarn. The more oily yarns soiled up faster than adjacent ones that had not missed the last scour. Unfortunately the carpet had been shipped to a law practice in Canada! And how many complaints were received regarding the 13 rolls of Axminster? None!
WOOLSAFE NEWS Autumn 2019
New Books and manuals! It’s time to revisit the WoolSafe Academy book store! There are several new publications by Dr Eric M Brown for you to enjoy. Case Studies for Carpet Inspectors - Digital Edition The Case Study for Carpet Inspectors is a great tool for those involved in either real time carpet inspection or those individuals that have to manage the process of handling claims or wanting to understand much more about the process. Laboratory Test Methods for Carpet Inspectors This manual provides carpet inspectors with the information required to carry out simple tests. Such tests will strengthen the value of their report and will allow more definitive conclusions to be drawn. Diagnostic Techniques for The Investigation of Carpet Complaints Companion volume to the identification of carpet faults, with fault finding charts, test methods and specimen reports. This book adds many examples of carpet complaints that Dr Eric Brown has encountered. A great book for carpet inspectors, technical staff at a mill or anyone wanting to learn about diagnosing a problem during an inspection. To browse the full library of books and order please visit the WoolSafe Academy Store: www.woolsafeacademy.org/product-category/text-books 15
WOOLSAFE NEWS Autumn 2019
New WoolSafe Associates!
Becoming an Associate Member of WoolSafe is a natural step for Ulster Carpets. As the world’s largest single site producer of Axminster and Wilton carpets, wool has been at the heart of the company’s success since 1938. Andrew Gicquel, Retail Sales Manager at Ulster Carpets, explained. “For over 80 years we have pioneered a range of innovations and technologies that have set new standards for residential carpets. This includes our patented weaving technology PSYLO™ and our state-of-the-art Dyehouse and Energy Centre, which opened last year. “However, one aspect that hasn’t changed is the fact that wool remains the perfect choice for our carpets. We have always promoted the many attributes of wool so it makes sense to reinforce that message in partnership with WoolSafe. 16
“We look forward to working with WoolSafe to promote best practice in carpet and rug care to our retailers and consumers and to avail of their expert advice, performance testing and laboratory services.” Ulster Carpets takes pride in offering extensive levels of choice to the residential market and, in line with changing trends, is continually launching new collections and adding new colourways. Andrew added, “We have a dedicated team of designers who are constantly evaluating and developing our residential collections to offer everything from a classic look through to more modern, contemporary designs. “A perfect example of this is Grange Wilton. This collection remains hugely popular, but this year we are set to unveil 10 new colourways which will
ensure it meets the latest trends.” But long before the creation of various designs in a wide spectrum of colours, Ulster starts by sourcing the highest quality wool from the UK, Ireland and New Zealand.
but it all starts with selecting the right wool.”
“It is only by using high quality wool that we are able to create the distinctive designs and luxurious feel that Ulster is famous for,” said Andrew. “From spinning, dyeing, design and weaving, we control every aspect of the manufacturing process, to ensure the highest quality finish,
Established in 1902 by Fred Lawton, the business has seen many changes throughout the century. Originally based in Huddersfield, the company was founded at Lockwood Mills and for many years thereafter at Firth Street Mills. Today the factory is located at Ravens Ing Mills in Dewsbury. This site accommodates a wide range of yarn producing activities to provide the carpet industry with quality yarn products. It houses state of the art showrooms and colour matching facilities. The R&D and customer development service with a full scale pilot plant guarantees immediate and efficient response to sampling requirements. All the sales team, who are technically qualified with years of
experience, work with customers to develop new and innovative products. Yarns for hand tufting, broadloom tufting, Axminster and Wilton carpets in 100% wool or wool-rich blends combining wool with different fibres (for extra twist lock) can be produced. The company excels in dry spinning in singles, folded and to all colours, yarn count and twist specifications. Peter Guy-L’Amie, Lawton’s Sales Director, says “My colleagues and I look forward to working with WoolSafe and supporting the positive message they promote about the easy clean properties of wool carpets and rugs. It is in the interest of all stakeholders in the wool industry to get behind this message regardless of how removed from the end user they are.” 17
WOOLSAFE NEWS Autumn 2019
New Approved Products!
Floor Science Easy Paks Neutraliser Neutralizes alkaline residue after floor stripping and cleaning. Helps eliminate dulling, discoloring and hazing for a longer-lasting, brighter finish. Conditions floors for better sealing. Neutralizes urine and other odors on hard floors, grout and carpet. Includes 180 packs per case.
New Service Providers Fresh Glide Carpet Care Mr Dean Hayes Caboolture Queensland 4510 Australia contact@freshglide.com.au www.freshglide.com.au 18
Dreyer’s Carpet Care Inc. Mr. Jonathan Dreyer Alachua, FL 32615 USA Phone: 352-378-6003 emily@dreyersdki.com www.dreyerscarpetcare.com
WOOLSAFE NEWS Autumn 2019
WoolSafe Reaches South America We always associated ourselves with certification processes obtaining all training possible from WoolSafe, IICRC, CRI and FCITS. We truly believe the path for perfection lies in certification processes. It brings confidence in our methods, more reliability, performance as well as a great selling point. We are proud to display the logos on our trucks. We asked our first South American Service Provider, Peter Edelstein, to tell us a bit about his company, Clean Carpet, Sao Paulo, Brazil. www. cleancarpet.com.br
Today Clean Carpet employs 18 full time and 25 part-time employees. We run a 5 truck operation cleaning more than 60,000 square meters a month. 60% of our business comes from contracts.
‘I’m sure our ‘We opened for business in 2006. Our main goal certification Recently we landed a new was to be the number contract with a prestigious from WoolSafe one company in hotel in São Paulo. All their played a crucial carpets commercial carpet are wool. I’m sure cleaning in Brazil. We role in closing our certification from have learned a lot since WoolSafe played a crucial that deal.’ then obtaining role in closing that deal. certifications from the most accredited training centers in the We are living proof that certification world. In 2010 we managed to obtain processes are the smart thing to do. our first large contract with Google, which by the way, is still our client after all those years! Moving forward, implementing a method in our cleaning process, we pioneered hot water extraction in Brazil. The results took a while to show up but more contracts came in. Facebook, Samsung as well as many Brazilian multi-million dollar companies. 19
Regional Offices The WoolSafe Organisation - Head Quarters 49 Boroughgate, Otley, LS21 1AG, Great Britain, T: +44 1943 850 817 E: Office@WoolSafe.org Managing Director: Dr. Ágnes Zsednai WoolSafe North America 437 Alfred Ladd Road East, Franklin, TN 37064 T: + 1 615-972-0250, E: Ruth@WoolSafe.org, Director: Ruth Travis WoolSafe Australia/NZ PO box 158, Yandina, Queensland, 4561 T: 0408 966 500 E: Australia@WoolSafe.org, Director: Colin Nation WoolSafe East Asia 41-M, Jalan Manis 3, Taman Segar, 56100, Kuala Lumpur, Malaysia Ph: 1300-221-123 Outside Malaysia: + 603 9130 1034 E: Peei@WoolSafe.org Director: Tshun Peei Wong WoolSafe China Building C, NO. 2888 QilianShan Road, Putuo District, Shanghai, China 上海市普陀区祁连山南路2888号C座 Director: Jiang Huangzhou 蒋煌洲 (Firmin) Contact Assistant to Director: Kastol Zhao 赵轶 T: +86 18964734465 China@WoolSafe.org WoolSafe Greece Riga Feraiou 31, 15451 N. Psihiko, Greece, Tel: +30 210 674 6311 Email: parsak@otenet.gr Director: Dennis Paraskevopoulos WoolSafe Germany Europe related enquiries will be dealt with by UK head office +44 1943 850 817, F: +44 1943 462 127, E: Office@WoolSafe.org Contact: Dr. Ágnes Zsednai
