Connecting people with property
Connecting people with property
SINCE 1921.
Woodards is recognised as a brand of quality and distinction. We specialise in residential property sales, management and marketing.
As proud as we are of our heritage and longevity, we also know that looking backwards will not move us forward. We are constantly looking for ways to improve ourselves and the services we offer. We do this by embracing the latest in technology and employing those who share our vision for strategic thinking and innovation. That’s how we’ve stayed on top since 1921 and how we plan to move forward in the ever-changing landscape of real estate services.
When you engage with us, you can be confident that you are dealing with an established, accredited, innovative and accomplished company, recognised for delivering on our promises. We are extremely proud of our legacy and believe it is incumbent on us not only to preserve it, but to also enhance it.
We deliver on our promises which is why when you select Woodards, you can be confident in knowing that we will achieve the best possible outcome for you.
Why Woodards?
Our brand
With over 101 years in the industry, we have the knowledge and expertise to ensure your next move is the right one.
Network strength
Having a network that is large and local means that we combine the best of both worlds when we’re selling your home. Your property will get coverage in over 200 suburbs across our 23 office network through 130+ experienced professionals.
Sale success rate
We get better results, more often. Our success rate of 95% consistently outperforms the market. This means by selecting us as your agent, you have a better chance of achieving an exceptional result.
Our database
We leverage our database of buyers, promoting your property effectively through our buyer matching process.
Our people
Through our processes, which embed ethical principals, our people will guide you through every step of the way. As our customer, you are the heart of everything we do.
Advise
As trusted advisors, our team takes great pride in providing excelling services to achieve results through honesty and integrity.
Connect with your local team
WOODARDS INNER NORTH.
Woodards Inner North: Your Premier Real Estate Choice
Led by Mario Butera, Anthony Lapadula, Stephanie Lentini & Mario Lionetti, our Directors boast a collective 80 years of real estate wisdom.
Committed Professionals
Our committed sales team puts client success first, consistently delivering outstanding results. With expertise in both residential and commercial properties, we provide customised solutions to suit a wide range of needs.
Local Experts, Community Roots
Embedded within our communities, we understand the pulse of the neighbourhoods – schools, businesses, and local culture. Our focus extends beyond properties; it’s about enriching the places we call home.
Woodards Inner North – where experience meets excellence in real estate services.
Mario Butera, Anthony Lapadula, Stephanie Lentini & Mario Lionetti Directors
One Research your local area
Steps to selling your house
SELLING YOUR HOME WITH WOODARDS IS AS SIMPLE AS IT IS SEAMLESS.
Eight Establish groups of buyers for your property
Two Have your property appraised
Three Appoint an agent
Four Choose a sale method and best timing
Nine Negotiate
Seven Market your property Six Engage with a conveyancer or lawyer to draw up a contract
Ten Contract signed and deposit paid
Eleven Funds transferred and property settles
Five Prepare your property for sale
Twelve Celebrate and become a Woodards client for life
Method of sale
WHAT’S THE BEST WAY TO SELL YOUR HOME?
We understand that there is no one-size fits all approach to selling your home. We therefore work with you to explore the preferred options and identify the best strategy to sell your home.
The method of sale depends on a number of factors relative to you, and your circumstances and prevailing market conditions:
What type of property do you own?
Where is the property located?
What are the current real estate trends, specifically in your local area?
What is the time frame for the sale?
What are your specific needs?
After an in-depth analysis and understanding of your needs, we will make a recommendation to help obtain the best result.
Auction
Auctions are a great option when competition between buyers is expected to be high. Those that are emotionally committed to the property will compete as they have their hearts set on their decision. This method also ensures a timeline is set for buyers to commit, and the vendor is protected by a reserve price. There is also the ability to sell prior to the auction.
When selling at auction, there is no cooling-off period. The nature of auctions and having a highly skilled auctioneer can lead to achieving a price higher than expected. We pride ourselves on having the best auctioneers in the industry, who have undertaken extensive training at the Woodards Auctioneering Academy and have won multiple industry awards, including Auctioneering State Championships and Australasian Finalists.
Private sale
Private sales are ideal when there is no deadline to sell, giving you more time to consider offers from potential buyers. Private sales are marketed with a fixed price or price range, leaving opportunities for negotiation. With limited competition, buyers make offers in their own time and a cooling-off period applies.
Deadline private sale
Deadline private sales place a definitive time frame around the selling process so interested buyers know they need to act prior to the closing date. This method offers you, as the client, flexibility to sell before the close date should an acceptable offer be written, and a strategy which will allow you to maximise the end sale price.
From experience, the difference between offers can be tens of thousands of dollars and the process places pressure onto buyers, taking it away from yourself as the vendor.
Expressions of Interest
Expressions of Interest (EOI) are an informal and non-binding confidential process that impels buyers to make premium offers. EOIs are usually deadline driven to commit buyers. The vendor is not obliged to accept the highest offer.
Multiphase Selling System
We also offer the revolutionary, unique Multiphase™ selling system, that is exclusive to Woodards. This system minimises risks, costs and anxiety.
Tes t m a r k e t
Mul t iph ase ™ test s t h e mar k e t b y
sca nnin g ou r n et wo r k d ata b ase .
I t p r ovid e s a v ar i et y o f l o w c o s t
a dv ert i s in g op t ion s in c ludin g
e x te n s iv e in ter n e t e xpo s u re .
T hi s ini t i a l mar k e t test in g l esse n s you r e xp os u r e
t o unn ecessar y c o sts a nd r i s k s . R e vi e w
Y ou h a v e a c h o i ce . Mul t iph as e ™ wil l ass i s t
t o d e fin e t h e op t i m u m o ngoin g sa l e s strate g y
f o r you r p ro p ert y T hi s ma y b e : e xp ress i o n s o f in terest , a u ct io n o r p r iv at e sa l e
P r i v a t e s al e P H AS E 1
E x p r es s i o ns o f i n t e r es t
A u c t i o n
P ubli c & Pr iv at e
Negotiating for you
At Woodards, our team will guide you through each negotiation with professionalism, attention to detail and a true representation of your interests.
Our experience in negotiating and the skills we have crafted allow us to understand competitive tension and work under your instructions to achieve the best result.
When it comes to closing the sale, we know that this point of the process is critical and can be the difference between a good result vs a great result. We aim high to ensure the best result is always achieved with our highly trained team offering exceptional skills in the areas of: communicating, motivating and influencing.
Prepare your home for profit
DON’T JUDGE A HOME BY ITS APPEARANCE, BUT BY THE WARMTH OF ITS WELCOME.
Appealing to the potential buyer should always be the prime focus when preparing your home for sale.
Our five senses play a big role in our emotional processing, learning and buying behaviour. Therefore, building an emotional connection between your property and prospective buyers can maximise your property’s sale price.
Smell & Taste
Scent can be a make or break for some buyers.
• Stay clear of overpowering scents and use simple candles.
• Let some fresh air in prior to open for inspections.
• Nothing smells better than freshly cut flowers.
• If it’s winter and you have a fireplace, use it to create a cosy environment.
• Eating brings people together – bubbles and canapés can add a nice touch to help eliminate any anxious feelings.
Sound
Music impacts mood and helps relax buyers in your home.
• Ensure the ambient music matches or keeps within the home’s style.
• Ensure no doors squeak and no taps are dripping.
Sight
Your house needs to be picture-perfect and make an impression to be on the market!
• Create an entrance that is welcoming, with a ‘wow’ factor.
• The front of your house should be impeccable. Ensure weeds are removed, new plants are introduced, bins are out of sight, walls are clean, plants are trimmed and there’s no cracks or leaks.
• De-clutter, less is more.
• Make sure rooms are neat and clean.
• Ensure lighting is adequate.
• Evoke emotions for a buyer by making sure every room is styled to its full potential.
If you need help, Woodards offer complimentary professional property styling advice.
Touch
Use an assortment of textiles and textures to appeal to the masses .
• Mix an assortment of thick, textured fabrics through rugs, bed linen and curtains, with the rawness of concrete, stone or glass.
Target Market
AFTER IDENTIFYING WHO WE THINK THE BEST BUYERS WILL BE, WE TAILOR A CAMPAIGN TO MAXIMISE THE RESULT FOR YOU.
The identification of the target market underscores the timing, the strategy and the marketing of the property.
Marketing your property
The integrated marketing strategy we present to you is all about getting the right message to the right person at the right time, whilst cutting through the clutter.
Our customised marketing schedule will ensure the maximum number of touchpoints to the target market.
Our marketing materials are designed to take potential buyers on a journey from awareness, to interest, to desire and action.
These
International marketing
EXPANDING YOUR REACH ACROSS OUR SHORES.
We have bilingual experts within the team here at Woodards who are ready to assist and excel in selling and buying properties for international clients.
We recognise that effective communication with foreign buyers goes beyond language proficiency; it involves understanding their culture and the factors that influence them. To achieve success in assisting international buyers, we acknowledge the importance of understanding their specific market requirements, as well as being well-verse d in FIRB regulations and visa restrictions.
To support our international buyers, we have a team of buyer’s advocates and bilingual specialists who play a vital role in nurturing relationships and instilling a sense of trust.
International Marketing Channels include:
ASCOT VALE
BENTLEIGH
BLACKBURN
CAMBERWELL
CARLTON NORTH
CARNEGIE
COBURG
CROYDON
DONCASTER EAST
ELSTERNWICK
ESSENDON
HEIDELBERG
LILYDALE
MACEDON RANGES
MOUNT WAVERLEY
NORTHCOTE
OAKLEIGH
PASCOE VALE
PENINSULA
RESERVOIR
SOUTH YARRA
SUNBURY
THORNBURY
YARRAVILLE
Connect with our network
WE’RE HERE RIGHT WHERE YOU NEED US.
Our offices are strategically located in Melbourne’s most sought out suburbs, providing us more exposure and increasing the potential buyer pool for your property.
Woodards Foundation
“WE MAKE A LIVING BY WHAT WE GETWE MAKE A LIFE BY WHAT WE GIVE.”
- Winston Churchill
The Woodards Foundation continues to be central to our culture and our commitment to support those experiencing homelessness has never been stronger.
Over the years we have formed partnerships with fellow organisations, such as Vinnies, who have the common goal of alleviating homelessness and social issues created by housing instability.
A portion of the fees from every property leased or sold through Woodards is donated to the Foundation. This is supplemented by fundraising activities and donations, and major projects such as the CEO Sleepout.
Our impact:
We have raised over $1.7 Million
Contributed to 6 units built for women and children experiencing domestic violence and social isolation
8 Soup vans have been donated since 2017
Results, success and outcomes
We acknowledge, understand and appreciate the trust our customers place on us.
Our focus is centred around selling your property for the highest possible price, in the shortest amount of time. We know that if we can do this - you will have the least amount of stress.
We approach our work with the highest levels of professionalism and communication to allow us to achieve outstanding results, consistently.
Managing your property
UNLOCK YOUR INVESTMENT’S POTENTIAL.
Our premium property management services create a positive and seamless experience, so you can enjoy the many benefits of your investment, without the hassle.
From renter acquisition and screening, to inspections, rental r eviews, rent collection, property maintenance and everything in between, we expertly handle all the essential tasks involved in managing your property.
Using effective marketing strategies, along with our ever-growing database of high quality, pre-checked renters, your property wi ll receive the exposure it deserves.
Additionally, our CashFlow Guarantee TM , exclusive to Woodards delivers on our promise and guarantees that landlords receive their rent on time, every time.
Woodards is the key to unlocking your rental investment potential.
ADJUSTMENTS
Real estate glossary
Apportionment of paid or unpaid rates and other charges between the vendor and purchaser at settlement.
AUCTION CONDITIONS
A property sold 3 days before or after the auction date is said to be sold under Auction Conditions and no cooling-off period applies.
COOLING-OFF PERIOD
CONTRACT OF SALE
A purchaser may decide not to proceed with a private sale up to 3 days after signing the Contract of Sale. Cooling off does not apply to property purchased under auction conditions and a cooling-off fee may apply.
A written agreement relating to the sale of a property that documents the terms and conditions of the sale.
EOI Expressions of Interest. When a buyer is invited to submit their best offer on a property in writing within a specified period of time.
FIXTURES & CHATTELS
Fixtures are permanently attached to a property and therefore included in the property sale. Chattels are not fixed and need to be listed in the Contract if they are to be included as part of the sale.
PROPERTY APPRAISAL
An estimated market value of your property. An agent gathers information such as local market data, market trends, similar properties sold within the last 90 days, properties currently on the market, property characteristics/features and location.
RESERVE The minimum price a vendor has agreed to accept during an auction.
SECTION 27 A Statement provided by the Vendor to the Purchaser (after contracts have been signed) disclosing mortgages and/ or caveats attached to the property and the amounts secured on the property.
SECTION 32 Also known as a Vendor’s Statement is contained within the Contract. This document contains all the information about the property that is required by law that the seller must provide to the buyer, which may affect the value of the land being sold in a property transaction.
SETTLEMENT The date on which the balance of the contract price is paid and ownership of the property transfers from the vendor to the purchaser.
SETTLEMENT PERIOD
ON THE MARKET
A term used during an auction when the vendor’s reserve price has been reached and the property is now officially for sale to the highest bidder.
PASSED IN When the vendor’s reserve price is not reached during the auction, the property will pass in and negotiations will continue privately. The highest bidder from the auction has the first opportunity to negotiate.
VENDOR BID
An agreed time frame between the purchase and the buyer taking possession. The most common is 60 days however, 30 and 90 days are not unusual. Discuss your preferred settlement early with your agent.
A bid that is made by the auctioneer on behalf of the vendor during the auction, in accordance with auction rules.
