www.womensedition.com
the Boracay, which is destined to become his go-to khaki of 2018. The fit, comfort, and hand are fantastic. In women’s, we’ve taken a page from the success of the men’s Island Zone and now offer polos, skirts, and dresses with temperature regulation. We have incredible in-house art, which adorns our dress collections, and great resort essentials— everything she’ll need. We recently launched Island Active, an exciting extension to our women’s swim. It’s a collection of activewear that functions in and around the water. Because we are celebrating our 25th anniversary, we have some great limited edition collectible products for our die-hard fans.
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Holly: When I think of Tommy Bahama, I think of vacation. Is that your prime market, or can Tommy Bahama be an integral part of an everyday wardrobe? Bradley: Absolutely! We want to be top of the mind with our guests when they are thinking about packing for a vacation, but our brand is very versatile. You can live the island life every day, even if you’re at the office, daydreaming about an unforgettable tropical vacation. Our colors and prints instantly make you feel happy, and the quality and hand of the fabrics are so comfortable, they feel like familiar friends. From now on, when I think of Tommy Bahama, I will not only think of vacation. I will think of the brand as something to wear at the gym, in the office, to the store, or just for fun! Wearing Tommy Bahama makes you feel like you are on vacation whenever you look into a mirror! Editor’s Note: Holly has been in the fashion industry for over 30 years as a buyer, boutique store owner, visual merchandiser, and fashion show producer. She is currently the owner of a modeling agency. Holly regularly appears on local TV doing fashion segments. WE
For more information, visit www.tommybahama.com
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March 2018
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