February 2019 | Issue 2 | Featuring Trish Love

Empowering Women In Business

February 2019 | Edition 2

Creating Millionaires and - Trish Love -

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SELF-DEVELOPMENT in five easy steps

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SUCCESS STORIES

female entrepreneurs share their journeys

ON OUR COVER: Trish Love is known for practical advice, to free up your cash, time, reduce stress and help you understand beliefs and actions around money. An internationally published author on business growth & financial intelligence, she can be your ‘as needed’ CFO, to make your numbers better. She is available as your key note speaker on money or business growth topics and created and runs the L2G Business Leadership Programme.

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YOUR RELATIONSHIPS

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and how it is affected by money

NOT ATTRACTING IDEAL CLIENTS? here is why!

COVER STORY

Trish LOV E

Name: Trish Love Age: 50 Industry: Virtual CFO, Business Growth Advisor Company Name: Love to Grow Favorite Quote to Live By: “Courage is the first of human qualities, because it is the one which guarantees all the others.” - Winston Churchill

You have been in the entrepreneurial space since 1997. What are the

five biggest life and business lessons you have learned throughout your journey?

1)

If you want a successful business, you need to be happy personally or there is no point bothering.

As a child, I worked out how I wanted to live; what I did want and what I did not want. The biggest lesson I’ve learned from my own and client experiences is to create a personal situation that you enjoy. The rest will follow. Happiness doesn’t necessarily need to take much money.

I help with money management and business growth, but most of what I teach can be applied to personal areas as well. On purpose.

The beauty of my W.E.A.L.T.H™ acronym, (Work, Enjoyment, Achievement, Love, Time, and Health), is that it is self-defined by the client. Applying a combination of imagination, practical application and technical expertise, there can always be a compelling way to achieve whatever’s needed.

Do something to improve anything that is not how you want it to be. If you believe you can’t afford to change something crucial, then talk to a Virtual CFO so they can at least help with the numbers side of things. Don’t be held back by perceived constraints.

2)

If you want to have a sustainable business, put values ahead of money. But you still need profits quickly enough or you will go broke.

The most successful businesses drive from their core values. Each of your main decisions would consider these values before progressing.

This is important for all aspects of your brand management and quality assurance.

That said, remember the practical need for results. Unless one of your main goals is to make great profits, I think you should stop being in business. Realise that to not want sustainable profits can be the equivalent of wanting to register yourself as a charity. You need to set incrementally improving profit standards and return on investment targets to have a long-term business. Be conscious of how you give away your time, reduce prices, bundle via lower margins. Charitable aspects are honourable, just not so much it makes you broke. Have a budgeted amount for your philanthropy.

For both you and your teams, fill the gaps in your overall business knowledge and leadership. Hire for skills that you lack, either via staff or external advisors. Also, hire for any x-factor elements which you have, but find difficult to delegate. Hire external advisors to provide outside perspective for your decision making. Don’t get too close to the trees - you need external people to help you see the woods.

4)

Hold boundaries. But also weaken or strengthen boundaries if needed.

Choosing to hold boundaries will ensure consistent application of business processes and sensible decision making, which in turn will result in better achievement of your targets.

Set and document your boundaries of performance on all your key business tasks, so your people know the rules. This is to ensure processes are followed, so your brand and service deliverables are maintained, and you are ‘being your brand’, always. Being consistent in these things will create raving fans who are long term customers.

Others may try to push your boundaries. They may not understand their relevance. Don’t let them. That said, having discernment about when to instead shift boundaries, is one of the most difficult things to master. And one of the hardest things to teach your team.

Sometimes we need adapt so much, we need to throw ideals out the window. Sometimes permanently, sometimes just for today.

Pivoting between the states of changing or holding boundaries is crucial in today’s massively changing business environment. It’s important to seek opinions of others who may bring perspective you had not thought about by yourself. Navigate the extremes of pioneering new frontiers (via weaker boundaries) and staying sensible so we can pay the bills and not go bust (via stronger boundaries.)

5)

Get the operational and financial basics sorted.

If you don’t understand and drive financial performance,

3)

Make tough decisions and plug skill gaps quickly with outside advice.

nobody else will. You need to know the key drivers which underpin

Tough decisions can be difficult to carry out, often because the need for them can sneak up on you. This is often related to phases of business growth. We tend to first start out as capable technicians in our chosen industries. Then skill gaps widen as our business changes. We can have our confidence attacked over time from all the new knowledge needed for growth. The same confidence attacks can occur within your team members when you ask them to take on unfamiliar responsibilities.

period, costs per unit, recovery rates on services, costs per major

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your financial outcomes, such as required customer numbers, targets for average value sales, number of purchasing times per income streams, return on investments, cash flow requirements, and planning for strategy, tactics, operations, tax, and succession.

Many business owners don’t know the steps for growing their business and the basics of managing their financial results. If you are one of these business owners, then ensure you have a trusted Virtual CFO to help you learn and monitor your key results Woman Entrepreneur | Global

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Give us a bit of background about yourself and when/how your entrepreneurial journey started.

I have grown Love to Grow for 21 years. I am a Virtual CFO (Chief Financial Officer) who helps business owners triple their profits and claim back their time. In my personal life, I have a wonderfully supportive husband and four fabulous children aged 14 to 21 who constantly make me laugh. Two work/study overseas and two are at home. We have two dogs, a cat and a turtle. My three siblings and I are all lucky enough to live in New Zealand.

These were all useful building blocks, but by far my most useful entrepreneurship skills came from two other areas.

One main area was from my childhood. Much of it was empowering, whilst other parts were tricky to manage. Like many with war veteran parents, there were complexities in my home life. This was instrumental in garnering imagination, courage, compassion, resilience, risk management, emotional intelligence and to think holistically. I learned abilities to assess a situation and to draw on varying types of intelligences. I can take measured risks. I know things will turn out great, as long as I apply sound balance between strategy, management, tactics, risks and rewards. I am a natural entrepreneur because of these childhood learnings.

The second main factor impacting my entrepreneurial skills is that I personally do everything I teach. I am not a theorist. I have learned an exceptional amount from growing my own businesses.

I’ve managed lots of teams, grown leaders and continue to have a number of my own advisors. I presume business will constantly change, and I know it is my responsibility to harness and drive that.

My own version of W.E.A.L.T.H™ centres on having enough balance between family, work, friends and fun activities. Without realising it at the time, much of my entrepreneurial skills began in childhood, learning to take risks and to deal with unpredictable events.

Growing up in New Zealand gave me a strong entrepreneurial advantage, not least of which from our culture, which is based in the self-reliance of a young isolated country. We try varying things until they work, sometimes with little resources available. Most of us are open-minded and try to improve things that are wrong.

I learned the more traditional elements of business building and money management whilst working from ages 17-28. I’ve helped clients since I was 19, over 1000 of them, across a very interesting range of industries, sizes, stages, demographics and skill levels. I adore most about what I do.

Love to Grow exists to help clients have a fun life. We help people globally achieve their preferred version of W.E.A.L.T.H™, my acronym for your best combination of Work, Enjoyment, Achievement, Love, Time, and Health. As a Virtual CFO, I assist with the commercial rollout of ideas, strategic planning, tactical improvements, money management and business building steps. We consult from our core values of leadership, growth and effectiveness. I seldom think anything is impossible. We instead work out the key steps needed and help businesses implement them.

In terms of my background, there have been integral steps to help me form strong entrepreneurial and Virtual CFO abilities. I’ve had senior roles in large nationwide corporates, so I understand the ways people management, operations, systems, governance and compliance all enhance or inhibit growth.

I’ve also had senior roles in start-up phases of nationwide technology rollouts, so I know the importance of strong planning, capital management and adaptability. I’ve learned to change things incrementally, quickly, and often, for sustained improvement and competitive advantage. I originally trained as a chartered accountant, so I also have a technical ability to understand commercial and regulatory aspects of business planning. www.womanentrepreneur.co | 3

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Tell us about some of your amazing achievements?

I have loved helping 100’s of business owners double or triple their profits within one to two years.

I enjoy the sense of winning against targets, creating higher profits, more time, or other key outcomes.

Eight years ago, I created our six-month Business Leadership Programme where subject matter experts provide assistance across all strategic and tactical business disciplines. We also now run international 4-day retreats which take a similar team-based approach, to combine business growth, health and W.E.A.L.T.H™ topics.

I am very proud of my family life, growing our children at the same time as we have both grown businesses. We all have freedom in expression which I adore; I am always laughing at my family’s comments. I love that we enjoy being together and that we adapt to each other’s annoyances. I feel a sense of achievement that I have had the courage to confront and mostly heal the cycle of my past. I have had a great deal of personal development, with incremental improvements, learning, healing. I want to continue to change, adapt, and improve. Staying in this mindset is a significant achievement for me.

Growing Love to Grow for over 20 years has also been a big achievement, winning a number of leadership and business awards. Starting the business from scratch, especially given we have played very differently in a traditional advisory space has been both challenging and rewarding.

Other achievements include I am an international speaker and seminar leader, a New York published author and I have co-founded our international retreats; this year we will be in Bali, London and our own Queenstown, New Zealand. I have interviewed/met entrepreneurial celebrities, such as Steve Wozniak, founder of Apple, Dr Phil, Hugh Hilton, JT Foxx, Mel Gibson, Vanilla Ice and others who are strongly focused on growing business.

When needed I can even revert to being a pretty awesome chartered accountant (the equivalent of a CPA) to bolster my team who run that part of my business. I am a registered mentor and Love to Grow is an Approved Training Organisation which means we mentor accounting graduates to achieve their final qualifications. And I reckon I’m a pretty cool mum.

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You are a published author through Morgan James Publishing, New York for a series of books on Financial Intelligence and Business Growth. Tell us about the struggles you experienced with writing and publishing your very first book?

Any project which takes you away from normal operations can be difficult to initiate and manage. My team needed to feel okay with my absence. I did my first book in three- to five-week bites to help that.

A more challenging issue was based on confronted feelings that others might think the content was rubbish. It’s not, by the way, it’s been a successful project. But I had a perceived sense of impending rejection. I sometimes felt a self-esteem attack when writing about my challenges. It was at times difficult to find the focus and courage to bare things about myself. I was blessed in having one of my CFO clients assist with the publisher connections, so I got a chance to pitch, which thankfully they loved. It was scary to step outside my comfort zones, but it was important I model that.

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Woman Entrepreneur | Global

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You are on several advisory boards of companies. With your vast experience what makes a company great?

I respect values-based leaders, knowing there is a strong correlation between values and sustained results. Great companies are led by people who innovate, seek advice and embrace failures that came from measured risks. Most risky outcomes are sourced in poor values, so improve your values to improve your outcomes.

Great companies also have values-based leaders at every level of the business, people who focus on strengths and allow others to assist with weaknesses.

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What are three tips you can give to other women that want to take control of their financial situation in business and their personal life?

1) Know what you don’t want to tolerate any more about your money situation. Get help to change it.

2) Be courageous, but sensible with the five key financial actions: 1) Live within your means 2) Have a habit of savings 3) Have a habit of giving (time and/or money)

Knowing your financial basics is crucial too. Great companies get their numbers right, keep them right, and consistently monitor them. Your numbers show the score from the inputs going into your strategy, operations, quality and people management. Great companies are quick to change things when the numbers are telling them that’s needed.

3) Always know and understand your key numbers. If this isn’t your strong suit, get a Virtual CFO to help and teach you.

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What inspires and motivates you?

Basically, why do you wake up every morning, get the work done and do it all over again the next day?

I am inspired most by those courageous enough to change something, instead of being held back by their fears. I really enjoy working with smart working, hardworking entrepreneurs who do something which matters.

My main personal motivation is to use my skills to help clients have a fun life. I want to have fun. I am motivated to help others have fun too. I enjoy combining my imagination, entrepreneurship, and technical training to find options to reach or exceed targets. I get inspired by my own failures too, so we can work out how we can make things better.

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What has been your biggest failure to date and how did you overcome that and what did you learn from that?

Attempts to constantly improve, automatically brings failure. So, when we have initiated new services or major growth steps inside our own business, my main problem has been we haven’t failed fast enough. At times we spread our resources too thinly and so didn’t have enough x-factor resources in the right places. I needed to learn to utilise higher level expertise whenever changes were happening, sometimes also staying in the business as usual areas myself if needed.

I also haven’t changed key decisions promptly enough. I have let a project drag along to see if it would improve. I have been too kind in my decision making. I needed to apply a stronger business mindset to my own business, I have sometimes been too much inside the trees.

I have managed to have small failures, ones which steer instead of failures that sink. Although this approach has kept me safe, it has also meant I haven’t jumped myself off the cliff far enough to claim bigger outcomes. Taking a risk-based approach with more courage to ‘jump further’ is what I have learned to embrace most from my failures to date. Conversely, I have remembered to not ‘bank the whole farm’ in any given project so that’s also good. It remains a tricky path to steer.

4) Know your financial situation 5) Have and operate a budget

What is the hardest thing about entrepreneurship that no one tells you?

Others won’t have the same depth of vision, skills and mindset as you. You need to find how to teach these three things to your teams. Your results will prove how well you can pass on these attributes. Achieving this can be really tricky.

Everything takes more effort than planned. So most give up on new ideas way too early. Even when you are working smart, you will still need to work really hard to stay ahead of your competitors.

You will need to learn to lead well, especially the times you make big mistakes. Which you inevitably will.

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What can we expect from you in 2019?

I am focusing on being a Virtual CFO for growthfocused clients in New Zealand, Australia, South Africa, the USA and the UK. I will be working with select business owners across many industries who are serious about tripling their profits and want to free up their time.

We will be running our Ultimate Business Detox retreats in Bali, London, and Queenstown, New Zealand this year. These are 4-day retreats which bring a synergistic approach from myself and other world-class experts who together create a road map for your business growth, health and W.E.A.L.T.H™. I am also planning when to run another Business Leadership Programme and some online business and money management programmes, either this year or next.

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If you could do it all over again, what will you change and why?

Tricky question. At every juncture, I made sensible entrepreneurial decisions based on factors present at the time, including factors of resource constraints such as money, knowledge and time. At times it would have been better to have generated more capital before committing to new projects. That said, I don’t regret any significant decision. But if I had focused on generating a touch more capital, I could have held stronger boundaries around some outcomes and made tougher decisions.

GET IN TOUCH WITH TRISH LOVE trish@lovetogrow.co.nz | lovetogrow.co.nz | ultimatebusinessdetox.com Trish Love Love to Grow Trish Love trish-lovetogrow trishlove100 @lovetogrow100  trish-love www.womanentrepreneur.co | 5

February, the month of love. Is it just me or is 2019 off to an extremely fast pace? I know February is all about showing love to your partner on Valentines Day, but my question is: how much love are you showing to yourself? We are so focused on other people's lives, looking into how much they are achieving, or what they are doing that we sometimes forget about our own lives, how much we are achieving and how much we are doing. This month, I really encourage each and every person reading this letter to start loving yourself more, to be kind to yourself and just embrace your uniqueness. The more you are going to fight your imperfections, the more you will push away positive results, always remember where your focus goes your energy flows.

What you focus on is what you will attract.

Make this Valentines month all about loving yourself more.

Erna Basson is an award-winning entrepreneur, world-class business coach and international keynote speaker. She is well known for starting, growing and selling companies fast and her passion is to help people become entrepreneurs so that they too can achieve and live their dream.

Kindest Regards, Erna Basson Founder and CEO | Woman Entrepreneur

She is the Founder and CEO of Erabella Beauty , the fastest growing hair extensions brand in the world. She is the CEO and Founder of Woman Entrepreneur, a global platform to Empower Women in Business

editor@womanentrepreneur.co www.womanentrepreneur.co

FEBRUARY MEETING

We are not your usual networking group for women. We are a club with a difference; a club that is genuinely focused, passionate and dedicated to supporting women to succeed both personally and professionally in an empowering, inspiring, and supportive environment. Most importantly, a club for women who want be part of a sisterhood. Every month we deliver valuable content and tips and tricks from our success manual we will work through together. There is even HOMEWORK! We are your accountability partner to ensure you implement the strategies and keep moving forward on your journey.

WEDNESDAY, 27 FEB AT 18:15 UTC+10 Bayview On The Park | 52 Queens Road | Melbourne

Caterina Dornbrach Club Director

Erna Basson CEO & Founder

HOW TO IDENTIFY clients and build relationships WHAT YOU WILL LEARN AT THIS EVENT: identifying your niche | creating your niche avatar the three top producing industries and where your niche fits in how to make your clients fall in love with your brand FREQUENTLY ASKED QUESTIONS Are there any age restrictions?

Yes, you must be 18 years or older How much does it cost?

Your first event attendance is FREE! Be our guest so you can experience the vibe and culture of the club and decide if it is the right fit for you. If the club resonates with you and you would like to attend future events, you can either pay general admission for the main event or invest in an annual membership which gives you access to the Monthly Online Woman Entrepreneur Magazine, VIP Online Membership, Private Facebook Group and more!

Can you bring a guest?

Yes, of course you can! You can bring as many guests as you like, we love meeting new female entrepreneurs. Simply register your

guest(s) with the following information: name and surname, email address and phone number. You can’t use your email address when registering your guest(s). A repeated email address will cancel the registration. Street parking and parking at the venue is available. Please contact the venue for parking fees.

What should I bring to the event?

Business cards, notepad, pen and the best version of yourself.

What is the dress code?

Business attire or smart casual. Remember, for many of us we feel how we dress. Also, first impressions matter, so put your best foot forward!

How can I contact the organiser with any questions?

Email : wecmelbourne@gmail.com | Mobile: 0423 005 297

WomanEntrepreneurClubMelbourne

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Woman Entrepreneur | Global

Did you know that it is statistically proven that we age quicker when we do not keep our minds active?

This is also why it has been said that it is healthy for seniors to be around children, spend time with grandchildren if possible, or to join weekly activities to get out and about.

As a leader of any age, it is just as important to commit to regular self-development. We can only be the best versions of ourselves when we stay abreast of market trends, and learn and enhance current skills. What can we do to help not only ourselves self develop but others as well?

#1 SCHEDULE Schedule regular time for yourself. Depending on your work and/or family situation this can seem challenging to many. Working long hours, getting home and then being a parent, and by the time the kids go to bed, you may fall asleep on the couch.

Some people choose to carve out 20-30 mins daily, others will carve out a chunk of time all in one day.

Personally, I choose Sundays for self-improvement time. Unless I am at a conference or have a family gathering, I have stuck to this schedule for years. I

also do 15-20 mins daily throughout the week, yet it is for reflection and meditation. When I am referring to self-development, it is either a course or a new skill I want to learn or perfect. It becomes a goal I want to achieve. The key to success is to schedule this into your calendar and commit to it. Just like exercise for many of us, unless you push yourself to stick to a routine you will find an excuse not to find the time.

As soon as you get off track, it is hard to get back into the routine.

#2 FOCUS ON WHAT YOU ARE GOOD AT Many people believe you should work on the skills you are not good at in order to make them better and eventually be proficient in many things as to excellent at just a few things. I am of the belief that you should absolutely place focus on things you are not good at to push yourself out of your comfort zone and improve the skills you are lacking. However, you will get better, faster results and also achieve a

higher level of self-gratification when you focus on things you are good at. Also, if you are trying to stick to a schedule, choose tasks that relate to positive skills as you will be more inclined to adhere to the schedule. As a start, focus your “self-development” time as 80% enhancing a positive skill and 20% on improving a mediocre skill. Once you become more comfortable, adjust your time frames.

#3 MEASURE Set specific goals and targets. If you just set out to enhance or try something new, how can you be sure you are succeeding? Without a goal or targets, it’s almost like your efforts get lost in space. How to set a target? The S.M.A.R.T. method is a simple way to guide you. S = Specific, M = Measurable, A = Achievable (actionable), R = Relevant (realistic) T = Time-bound.

Another great way for self-development is finding a coach or mentor who can guide you. Some people will pay for coaches, others will find a buddy system; if you have a skill to offer someone and in return, they help you enhance or improve something on your list.

No matter what you choose to do, it is important to continue to develop and challenge yourself in life.

ABOUT THE AUTHOR: Josée Larocque-Patton assists organizations to develop their people and train their leaders. She guides leaders when their employees are not following procedures and policies and act as a consultant when organizations experience legislative infractions.

Josée Larocque-Patton | Founder and CEO of The HR ICU www.thehricu.com | email josee@thehricu.com

www.womanentrepreneur.co | 9

Doris SUCCESS STORY

SCHACHENHOFER

Name: Doris Schachenhofer Age: 37 Industry: Communication coach, life and business mentor, and facilitator Company Name: Being You with Doris Schachenhofer Favorite Quote to Live By: Happiness is just a choice

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Please give us a short background of who you are and what you do.

Doris Schachenhofer is a business and communication coach, life mentor and facilitator for several Access Consciousness® special programs, including Joy of Business. She currently offers online workshops and consultations, serving clients all over the world. Drawing upon her nine years in social work, Doris seeks to break social paradigms around business, money and wealth creation.

Acknowledge what you bring to the world.”

After completing her studies in social work in Vienna, Doris worked with children, adults, homeless people, delinquent youth and prisoners, and in education. She started working at the age of 15 to earn her own money and realize her dreams. For Doris, it did not matter what kind of work she did and how much she worked, as long as it was fun for her. She loves to interact, create and empower others.

In 2014, her life changed drastically and now she travels around the world, encouraging people to be more of themselves in every area of life. Doris embodies a presence and clarity combined with kindness, caring and allowance that gives people the ease and confidence to change anything.

She is an all-rounder when it comes to mentoring people: whether it is a single mother or the CEO of a large company.

As a mother of two, she has built up an independent global business and loves her crazy, moving and varied life and business.

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What can we expect from you in 2019?

◻ Global workshops, global visibility, supporting people, companies and teams to create sustainable expanding lives and businesses. ◻ Travelling the world spreading pragmatic tools.

◻ My own radio show will air.

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What are you going to do differently in 2019 that you did in 2018 and what lessons did you learn in 2018 that you will apply in 2019?

◻ Being more present with what I’d like to create. ◻ Following what I know despite what other people think. ◻ Focusing on having more adventures, while expanding my business. ◻ Empowering people to create a life that works for them; conscious leaders set directions for greater possibilities. ◻ Starting conversations that initiate questions in other people. ◻ Expanding my business on an even larger global scale and working with more companies.

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With markets getting saturated day by day, what is the best advice you can give other female entrepreneurs that want to stand out in their market in 2019?

BE YOU and use your uniqueness to your advantage. Don’t look for what others are doing and don’t compare yourself with them. Acknowledge what you bring to the world. The natural you is the key to success and people are looking for inspiration, someone with courage, humour and vulnerability.

05

What has been the toughest thing about entrepreneurship that no one has told you about?

Trusting in me and acknowledging myself without seeking constant validation. Empowering myself with the choice of being the leader of my life and keep choosing it, no matter what others say. Also, keeping track of my cash flow and learning to be smart with money. Choosing to not be submissive and expanding my business exponentially instead.

GET IN TOUCH WITH DORIS SCHACHENHOFER info@dorisschachenhofer.com www.dorisschachenhofer.com dorisschachenhofer doris_schachenhofer www.womanentrepreneur.co | 11

Laurence SUCCESS STORY

FAV I E R

Name: Laurence Favier Age: 58 Industry: Life and business coaching Company Name: Caluco Zen Favorite Quote to Live By: Better done than perfect

01

Please give us a short background of who you are and what you do

After more than 30 years working in a major telecommunications company in France as a project manager, I needed to do something different that more closely matched my values. Little by little, I trained and as I approached retirement, I started a business. I offer coaching and support as well as training in two areas: business and well-being at work for everyone, from employees to CEOs. I am a Joy of Business and Being You facilitator for Access Consciousness, which is a popular personal development modality.

“Give free rein to your creativity, stop wanting to do what everyone else does, just be yourself.

02

What can we expect from you in 2019?

In 2019, I would like to go even further in what I offer to businesses and individuals.

I would like to propose something different for retrained people and for those who are at the end of their career, or even retired.

03

What are you going to differently in 2019 that you did in 2018 and what lessons did you learn in 2018 that you will apply in 2019?

In 2019, I would like to meet larger companies and create bigger than I did in 2018.

I learned that we should not wait for validation from anyone, family, friends, colleagues. Just get started and listen to what you know is inside of you.

04

With markets getting saturated day by day, what is the best advice you can give other female entrepreneurs that want to stand out in their market in 2019?

Joining networks of entrepreneurs can be a great way to become more known in your area or in your domain. Give free rein to your creativity, stop wanting to do what everyone else does, just be yourself. Be the difference you truly are. Imagine if you focused on out-creating yourself and not comparing your achievements to what others are doing?

05

What has been the toughest thing about entrepreneurship that no one has told you about?

GET IN TOUCH WITH LAURENCE FAVIER www.capzen.info | www.laurencefavier.com accessjoyofbusiness.com/facilitator/laurencefavier/ capzen.info accessjoybusiness laurencefavier

To stand out from others and see their judgments about what you are doing. For a long time, I have been a wife, mother and a perfect employee. Since I started my business, some members of my family and friends have moved away from me because I have changed a lot. I stay focused and I do things for myself now. And that’s so exciting! www.womanentrepreneur.co | 13

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Woman Entrepreneur | Global

Remarks like ‘I want to get married to somebody rich’ or ‘I will marry for love and not for money’ are often uttered. As a matter of fact, many people end up doing exactly that. In reality, it will be difficult to divorce the two concepts of love and money within a relationship. Money does impact on relationships. Sometimes the impact is positive, but sometimes the impact is negative. Money can cause a lot of friction within a relationship. Both having too much money as well as a lack of money can impact negatively on a relationship. Several marriages end up in divorce as a result of money.

T

he lack of money can cause serious trouble within any relationship and often love is not enough to carry a couple through the uphill battles of trying to raise children, paying the bills and trying to survive. Another money challenge, potentially causing even more friction than not having money, transpires where couples do have money, but they have totally different views about money.

People’s views about money and how they treat money are to a great extent formed during their childhood. What parents teach children about money and the experience of having money or not having money during childhood years plays a big role in how people react towards money when they are grownup. Beliefs and values, thinking patterns, emotions as well as life experiences also play a role in people’s behaviour towards money.

Partners having different views about money and the value they attach to money will definitely result in friction and often financial stress too. One partner might be selfish or treat money with respect while the other partner might be a big spender. One partner might be conservative by nature when it comes to investments while the other partner is an opportunist and will jump at any money-making scheme often ending up losing hard-earned money. While one partner might be comfortable living in an average neighbourhood, driving an average car and going to the beach for holiday; the other partner might

consider driving expensive cars, sending the kids to private schools and splashing out on overseas trips and luxuries as a necessity. Do you recognise some of these scenarios in your relationship?

Partners having different earning brackets can also result in tension. These days, more and more women are becoming financially independent and even earning more than their male partners. Financial independence is a necessity for women nowadays and is definitely something every woman should work towards. However, it can put a lot of strain on your relationship if your partner doesn’t like the fact that he is not the main provider. These types of scenarios should be openly discussed between partners.

Money does impact on relationships and can often supersede love if the problem is not resolved in a mutually agreeable manner. The best solution for couples is to talk about money. Make an effort to understand why your partner is behaving in a certain way and also why you are behaving in a certain way when it comes to money matters. Discuss these different behaviour patterns and how it impacts on the relationship and your financial wellbeing. Raise potential concerns when it occurs and don’t wait until it has evolved into a serious issue. Sit together to do financial planning. Involve each other when making financial decisions that will affect the family. Set financial goals that the whole family can relate to and buy into. Finally, get everybody on the same bus on your journey towards financial wellness.

ABOUT THE AUTHOR: Ronel Jooste CA(SA), Financial Consultant, Author & Speaker Contact Ronel: ronel@financiallyfitlife.co.za www.financiallyfitlife.co.za

www.womanentrepreneur.co | 15

As entrepreneurs, one of the concerns that is always on our minds is attracting new clients. Those that master this skill, never seem to have a problem attracting the exact right people to join their business. But so many people seem to struggle with it.

Wouldn’t you love to welcome an endless loop of your dream soulmate clients? The ones that make you certain of why you do what you do because they’re such a joy to work with. They fuel your passion, they inspire you to up your game and give more, and the work you do with them is extremely fulfilling.

If you’re not experiencing the type of success and fulfillment that you desire in your business, you may be making one of these six mistakes.

1)

You’re not speaking their language You could have the best product or service in the entire world, but if you walked up to an English-speaking person and tried to sell it to them in Japanese, they’d look at you like you were an alien. I know this is obvious to you. But what may not be as obvious is that your ideal client needs to hear the words and phrases that they relate to, in order to feel connected to you. Speaking your ideal client’s language is like having a 1-on-1 conversation with an old friend; you know what they’re going through. You know what motivates them. You know what problem they’re desperate to fix, and you know just how to make them feel better.

This person you’re looking to attract needs to feel that you’re treating them like a real person, not like a number, and not like a dollar sign. They want to feel heard, they want to feel understood, and they want to know that you’ve been through the problem that they’re currently struggling with.

2)

You’re not hanging out where they are If you have worked hard to build up your network or your following, and you just don’t find yourself attracting the kind of people that you want to work with, you may have the wrong people in your network. You may not be hanging out in the same places as your ideal client, whether online or offline.

Finding these people is all about putting yourself into their shoes. Where do they spend their time?

How do they spend their time?

If you find that you’re spending a lot of time trying to connect with people without having a lot of success, I invite you to ask yourself where else you can look. What new style of event can you attend? What social media platform haven’t you tried? Don’t fall into the trap of doing the same thing over and over again, expecting different results. Get playful, get adventurous, and try out a few new things to see how you can shake things up.

ABOUT THE AUTHOR: LINDSAY ADAMSON International Speaker, Success Coach and Author email lindsayadamson@gmail.com lindsayadamsonofficial lindsayadamsonofficial web www.lindsayadamson.com 16 | FEBRUARY 2019 | ISSUE 2

Woman Entrepreneur | Global

3)

You’re trying to be something you’re not There is so much pressure in our lives to be perfect, to fit in, and to emulate the successful people we look up to. And far too many people fall into the trap of trying to walk far too many miles in someone else’s shoes. Let’s just get this out in the open right now: you will never do a better job at being someone else than they will. So stop trying.

Your ideal clients want to see you owning your unique magic. They want to get to know who you really are. And they’ll fall in love with you and want to buy from you because they’ll love how real you are. You remind them of themselves. They won’t relate to you if they feel you’re fake. You might think that you’re doing a great job putting on a show, or copying what you’ve seen someone else doing, but I promise you, they can see right through it.

4)

You’re not offering them what they need Just because you’re aware of what someone’s problem is, doesn’t mean that it’s the problem that they’re the most desperate to overcome. You might be trying to sell them something that they’re not anxious to learn or use. Creating offers that people really want to buy, is all about finding the perfect intersection between what you’re the most passionate and excited about, and what they feel is the most urgent problem that needs to be dealt with in their life. Appeal to the pain they’re currently feeling, and your ability to help them overcome XYZ, and you’re golden.

5)

You don’t believe in what you’re selling If you don’t believe in yourself, your own self-worth or the product/service you’re selling, there is no perfect business strategy that can help you. People are very wise, and they can read you like a book. When you don’t truly believe in yourself or your offer, the energy you put out is entirely different from a person who is 100% convinced of their brilliance and value. If you can’t get out a sales pitch or say your prices out loud without fully believing it’s worth every penny - and you are worth every penny - then you’re in need of some deep inner work and healing. Work through your feelings of not being enough, or not being worthy of huge compensation, because those feelings will haunt you anywhere you go, and with anything you try to sell.

6)

They have no idea what you’re offering I hate to say it because it’s so simple... but the most common problem that people are having with not attracting their ideal clients, is that those potential clients just have no idea that they exist. Keep in mind that, especially on social media, your followers only see about a third of what you post. So, if you want to be heard in a sea of loud noise and competition all around you, you’ve got to be the squeaky wheel that gets the grease. Speak often, but don’t just speak for the sake of speaking. Get your offers out on multiple platforms, multiple times a day, through different mediums. Videos, emails, blogs, newsletters, written posts, 10-second video stories, groups etc.

There are so many ways to get your message out. Use them. Don’t expect your ideal client to come knocking down your door just because you make one post, one time, offering your services. If they have no idea what you’re offering, they’ll never be able to buy from you. Make them know. www.womanentrepreneur.co | 17

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