2010 Washington Mystics Media Guide (137-173)

Page 30

WNBA CARES Through WNBA Cares, the WNBA is deeply committed to creating programs that improve the quality of life for all people, with a special emphasis on education, youth and family development and health and wellness.

WNBA Green

The WNBA is committed to a long-term environmental plan through the implementation of sustainable business practices and procedures that decrease the league’s carbon footprint and contribute to a clean, healthy environment. The WNBA Greening Initiative is an innovative program designed to reduce the environmental impact of the league’s operations and events. Breast Health Awareness

Breast Health Awareness

The WNBA Breast Health Awareness program has focused on generating awareness and educating women about breast cancer in addition to raising funds for the initiative.

WNBA Fit

Encourages girls and women of all ages to learn more about their bodies and the importance of physical fitness through programs related to health, fitness, nutrition and self-esteem. Programming inspires girls and women to get started on “being fit” through small changes in their daily routine. TThe NBA FIT/ WNBA FIT Challenge is free for boys and girls ages 14 and under, and encourages participants to maintain healthy, active lifestyles. The competition will offer more than 100,000 youngsters the chance to demonstrate their physical fitness through a time-based fitness course that includes line sprints, jump rope, speed revolutions, wall passes, and defensive shuffles. The challenge tests participants’ speed, strength, agility, and overall physical fitness. Dribble, Dish & Swish is free for boys and girls ages 7 to 12 and encourages participants to be active and to maintain healthy lifestyles. The competition gives participants the opportunity to showcase their fundamental basketball skills and physical fitness through a time-based, half-court obstacle course. The local champion in each age and gender group will receive an all-expense paid trip to NBA All-Star 2010 in Dallas, Texas, where they will compete in the national finals for the chance serve as a ball kid at a select NBA All-Star event.

Read to Achieve

A year-round, league-wide initiative that promotes the values of reading and on-line literacy and encourages families and adults to read regularly with young children. The program includes special reading time-outs, the donation of books and literacy materials to schools and community based organizations, and the creation of Reading and Learning Centers and Reading Corners throughout the world.

Vaccines for Teens

A national multimedia campaign designed to educate teens and their parents about the importance of vaccination against, potentially life-threatening diseases.


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.