Mascom 3-for3 Initiative Steadfast on Improving Kweneng Education System By Bakang Thuso
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eading telecommunications giant in Botswana, Mascom Wireless, introduced its Corporate Social Responsibility (CSR) flagship campaign dubbed Mascom 3-for-3 last year. The project encourages Mascom Employees to apportion 3 hours of their time every year during June to initiatives that serve their community. The aim is for its employees to volunteer for causes they choose to give back to, and leave a positive and sustainable impact on the selected communities. The name of the campaign was deliberately chosen in adulation of the Three Chiefs, namely Khama III of the Bangwato, Sebele I of the Bakwena, and Bathoen I of the Bangwaketse; who through their resilient leadership, helped secure Botswana's independence and ultimately its future freedoms.
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Gratitude, Service, Community, and Movement, are the main pillars that guide Mascom 3-for-3 to inspire the patriotism of the country to dedicate some time and efforts to create a lasting impact on society. Last year, Mascom and global cell phone company Huawei collaborated to establish the campaign's first project. Mascom employees selected Dutlwe Primary School, which is in the Kweneng region, to be a recipient of ICT equipment to help uphold the company's commitment to bridging the digital gap in the public education system. Speaking on the initiative, Mascom CEO Dzene Makhwade-Seboni said, "Now more than ever, the need to exist beyond ourselves is more prevalent and necessary as we grapple with the effects of the Covid pandemic on our societies. Mascom saw it fit to establish an initiative championed by its staff across the nation to help and do their part in trying to fill gaps that exist in society."
THE RESPONSIBLE CITIZEN | BUSINESS • COMMUNITY • IMPACT
