CRACKiT Tuition Nurturing Future Leaders

By Bakang Tiro

Education is today's wisest investment for tomorrow's brightest future. CRACKiT Tutorial centre offers professional tuition services and classes tailored to every child's needs because they understand that without education, there is no bright future for a child. CRACKiT also provides students and parents with complete peace of mind with its ongoing School Management System, designed to fill in the gaps students may not have gotten at school.

Renowned author Moemedi Senwelo is the Founder and Chief Executive Officer (CEO) of CRACKiT Tuition Botswana. The company operates in the local education sector, and services students from lower primary, upper primary, junior secondary, and senior secondary. The centres have full-time, part-time and weekend tutorials. The company operates both in Botswana and South Africa. And as part of its expansion in the region CRACKiT announced it will open in Namibia in the future.

The tutorial school also registered a new program called CRACKiT Foundation which will be pivotal in piloting its Corporate Social Responsibility (CSR) initiatives across the country so it can give more young people across 53 of its branches access to education.

Senwelo takes The Responsible Citizen (TRC) through some of the company's CSR projects which focus on imparting life skills to learners.

TRC: What are the CSR initiatives that the company has embarked on? Moemedi Senwelo: The core of CRACKiT's CSR is personal development, especially in students. We continually embark on Study Skills Presentations in schools with the focus group being completing classes. We also have partnerships with various schools around Botswana where we pledge our support in the academ-

Moemedi Senwelo

ic and personal development of government schools. In 2021, CRACKiT Tuition Botswana registered its CSR flagship project named CRACKiT Foundation. Through the foundation, we hope to reach more areas outside the ones we operate in. We hope to extend our hand to orphanages, prisons, and schools in remote areas.

TRC: What sectors of the economy do your company's CSR initiatives target? Education, Sport, e.t.c? Moemedi Senwelo: Our CSR programs target the education sector. We aim to contribute positively to the education sector in Botswana by producing learners who are competent and knowledgeable. Recently, we have ventured into the sports sector through our partnership with the Mochudi Centre Chiefs football club. Seeing the potential the team has, we saw it fit to encourage the team in their efforts to seek promotion to the Botswana Premier League.

TRC: How sustainable are the CSR projects the CRACKiT Tuition aligns itself with currently? Moemedi Senwelo: Whenever we embark on CSR missions, we are always sure to foster strategic relationships with the parties we reach out to, and we make sure our relationships are sustained long-term.

TRC: What impact did the COVID-19 pandemic have on the company's CSR initiatives? Moemedi Senwelo: Because of COVID-19 regulations, a lot of our CSR came to a halt over the past two years. Gatherings were not allowed, so we couldn't interact with the students as much as we wished.

TRC: Would you say that the company's CSR initiatives are inclusive? Moemedi Senwelo: Our CSR efforts target students from all levels of education. However, soon, we hope to target tertiary education graduates from universities and colleges through empowerment programs that encourage job readiness and entrepreneurship.

TRC: As a business operating in the education sector, how are CRACKiT Tuition CSR initiatives committed to advancing UN Sustainable Development Goal number 4 that speaks to the advancement of quality education for all by 2030? Moemedi Senwelo: CRACKiT understands that education is an essential pillar for sustainable development, so our aim as a company is to make quality education accessible and affordable for the average Motswana. With us operating 53 centres around the country, including all local cities, towns, and bigger villages, it is easy to get a CRACKiT education at an affordable price. This will ensure that the students, even in villages, get a quality education and offer them an opportunity to escape abject poverty through sustainable development.

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