Let’s be bold with purpose.
Standing at a crossroads is a profound moment, electric with possibility.
We believe Forsyth County stands at exactly such a place, facing deep-rooted challenges but also exciting opportunities and a renewed sense of civic collaboration.
Choosing the right direction always feels like an important and weighty decision, but it’s important to remember that every path carries its own truths, risks, and revelations. How successfully we proceed is shaped by the steps we take, the reasons we take them, and how we respond along the way.
If we move forward through connection and by listening deeply, we can embrace change with confidence, knowing our mission is to adapt and to learn for the betterment of our community.
A community-powered promise is at the heart of The Winston-Salem Foundation’s 2025–2030 Strategic Direction—keeping us focused on our goals, acting decisively, and investing in a future where everyone has the opportunity to thrive.
ADVANCING FORSYTH TOGETHER
We strive to reflect the needs and wisdom of our community.
We know that:
■ Relationships matter. Listening builds trust and lasting partnerships.
■ Equity drives change. Justice is at the heart of all we do.
■ Learning is lifelong. Growth and improvement come through knowledge-sharing.
■ Philanthropy is powerful. Generosity can reshape communities.
With these core beliefs, we will focus on:
1. Community Outcomes
• Partner with those most impacted to create meaningful change
• Advocate for systemic equity in education, housing, and economic mobility
2. Resource Development
• Deepen donor engagement to unlock generosity
• Launch new funds and explore innovative revenue streams
3. Organizational Effectiveness
• Strengthen our team, tools, and culture to better serve the mission
• Build a workplace rooted in equity, collaboration, and shared purpose
PHILANTHROPY ROOTED IN COMMUNITY
With a new strategic plan as our guide, we will stay rooted in our values and responsive to our community, creating lasting change where everyone in Forsyth County has the opportunity to thrive.
We aim to turn bold goals into tangible outcomes by:
■ Empowering Local Nonprofits with meaningful support
■ Offering Personalized Guidance to donors in support of local giving
■ Building Partnerships and connections for long-term systems change
■ Developing Clear Plans with adaptive strategies and accountability
■ Celebrating Our Collective Progress through stories that share our successes
