THE WINE MERCHANT. An independent magazine for independent retailers
Issue 97, November 2020
Dog of the Month: Poppy The Jolly Vintner, Tiverton
Web sales set for festive boom as indies focus on e-commerce Many merchants are already reaping the rewards of investing in their websites at the time of the first lockdown
T
he independent trade is gearing up for what could well be its
busiest-ever online sales period.
After a year in which e-commerce has
boomed for many merchants, indies have
already reported an upturn in web activity as the Christmas season approaches. Many independents are reaping
the rewards of putting extra time and investment into their websites.
Carl Evans, manager at Saxtys Wines
Secret Bottle Shop in Hereford, says:
“The website is sort of the jewel in the
crown before Christmas to make it easier for customers to see what we’re offering
and give more exposure to the extra things we do, such as Zoom tastings.
“We assumed there would be a second
lockdown, or at least further restrictions,
which would mean that people wouldn’t so easily be able to come into the stores. It’s
been a big project but it’s something we’re
very excited about.”
York Wines has “already done quite a lot
of Christmas gifts for people, particularly
from abroad,” says co-owner Alex Edwards. “When people who have friends and family in the York area are thinking of gifting, we come up in their online searches, so they order from us. We do have some really
great customer reviews on our website.”
Continues page two
“During the first lockdown we decided
to close the retail space and focus online, which took off dramatically.
“Our online presence was already quite
strong and now we’re focusing on letting
people know that we are delivering all over the UK for Christmas.
“I think people are worried that they’re
not going to get their Christmas shopping done in time, especially if the lockdown continues beyond the first few days of
December. So our message is ‘fear not, we will get you your gifts’.”
Theatre of Wine in London has made a
“significant capital investment” in its new e-commerce platform. “Before, we got by pretty well through handling things over
email and phone, but this is really designed to make it a better experience for our
customers,” explains director Jason Millar.
Lucy Chenoweth (left) and her team are celebrating because The Old Garage Bottle Shop & Deli is opening its second branch, this time on Cornwall's north coast. Read the full story in our Comings & Goings section on page eight.