WINE BUSINESS MONTHLY
month in review
May 2018 • Volume XXV No. 5 EDITOR Cyril Penn SENIOR TECHNICAL EDITOR Curtis Phillips MANAGING EDITOR Rachel Nichols SENIOR EDITOR Erin Kirschenmann
Inside The May Issue:
Toward Innovation and Quality MAY 2018
WINE BUSINESS MONTHLY May 2018 • $5.95
The Industry’s Leading Publication for Wineries and Growers
www.winebusiness.com
STAFF WRITER Bill Pregler COPY EDITOR Paula Whiteside CONTRIBUTORS Larry M. Brooks, Joëlle Brouard, Claude Chapuis, Elaine Chukan Brown, Lance Cutler, Mark Greenspan, Michael S. Lasky, Benoît Lecat, Ted Rieger, James A. Stamp, Ph.D., Alan Wei, Ph.D., Gary Werner, Liza B. Zimmerman
WINE BUSINESS MONTHLY
Barrels & Oak
Barrels & Oak • INNOVATION+QUALITY
for managing color and tannins to evolving water management practices, this issue of Wine Business Monthly includes a wealth of information on how the industry is evolving as winemakers and growers endeavor to innovate and improve. Some of these evolving best practices will be discussed during the upcoming Innovation + Quality (IQ) 2018 event, a one-of-a-kind forum for ultra-premium wineries focused on innovations that advance wine quality, produced by Wine Business Monthly. IQ also includes a focus on winery trials. At the end of the day, it’s what’s in the glass that counts. Wine tasting is a routine activity for winemakers, yet structured sensory evaluation is rarely practiced in the winery. An article in this issue discusses best practices for sensory evaluation for analysis of vineyard and cellar experiments. Winemakers don’t usually have the time or attention required for scientifically valid sensory evaluation. Ideally, they should. The practices outlined in the article can strengthen technical tastings and improve results. Quality always starts in the vineyard, of course, and the foundation of a fruitful vineyard is healthy planting material. One article in this issue considers technology for winegrape improvement using non-traditional techniques, i.e., new plant breeding technologies.
FROM MEASURING PHENOLICS
STAFF WRITER/NEWS EDITOR Kerana Todorov
Also:
DESIGN & PRODUCTION Scott Summers
Best Practices for Creating Sensory Trials and Evaluations Measuring Phenolics to Manage Color and Tannins in Grapes and Wines
PRESIDENT & PUBLISHER Eric Jorgensen
Using Water Stress Management to Enhance Quality and Maintain Yield
ASSOCIATE PUBLISHER Tamara Leon
2 DAYS IN MAY!
ADVERTISING Business Development Manager Bob Iannetta
May 23-24, 2018
Another highlight of this month’s issue is our look at mechanical harvesting, a topic we’ve been focusing on this year as labor prices skyrocket and acceptance of the technology increases. While this month’s article includes feedback from a number of Napa winemakers that tried it and opted not to go there, the article also indicates that way more wineries in Napa and Sonoma are already mechanically harvesting grapes than most people probably realize. Cyril Penn – Editor
Account Support Representative Mary Anne Stockus ADMINISTRATION Vice President – Data Management Lynne Skinner Circulation Liesl Stevenson Operations Analyst/Customer Support Katie Kohfeld Office Manager/Customer Support Jacki Kardum Customer Support Mary Jorgensen Office Assistant Natalia Zea EVENTS Kara Foley Olivia Haywood WINEJOBS .COM Marissa Bell
P
U
WINE BUSINESS MONTHLY
CHAIRMAN Hugh Tietjen
The leading producer of wine industry information and events
PUBLISHING CONSULTANT Ken Koppel
I C A T I O B L N
N T S E V E S
Financial
WINE BUSINESS MONTHLY dailY news e M A I L
R V I C E S S E
WINE BUSINESS.com WINE BUSINESS INSIDER
winejobs.com
SYMPOSIUM
C EN T R A L C O A S T
Vineyard
Insights
ECONOMICS
SYMPOSIUM
Classifieds grapes & bulk wine used equipment
Lodi Economics
SYMPOSIUM
winejobs.com
TECH
SUMMIT
services & supplies
used barrels real estate
For editorial or advertising inquiries, call 707-940-3920 or email info@winebusiness.com For subscriptions, call 800-895-9463. Copyright 2018 Wine Communications Group, Inc. Short passages can be quoted without permission but only if the information is attributed to Wine Business Monthly. Wine Business Monthly is distributed through an audited circulation.
SYMPOSIUM
6 May 2018 WBM
Those interested in subscribing for $39/year, or $58 for 2 years, call 800-895-9463 or subscribe online at www.winebusiness.com. You may also fill out the card in this magazine and send it in.