Your SGT Signage Implementation Guide

Your Self-Guided Tours Signage Implementation Guide NOVEMBER 19, 2024 PRESENTATION TITLE

Self-Guided Tours 2.0 Have Arrived We are excited to launch our elevated self-guided 2.0 program at your community. This deck outlines all the items you’ve received in the packages from Benson from your recent Windsor Marketplace order. Please follow these guidelines and inspiration examples on where to install these new items along with some pointers to help.

- The Windsor SGT Team 2

What’s Included?

SGT SIGNAGE

NOVEMBER 19, 2024

3

Let's Ensure You Received The Following:

Features Plaque(s) Varies per property

​Keychain (3) ​

​Windsor Accolade Sign (3) ​

Wayfinding Plaques/Badges, (1) for lockbox and extras based on your selection SGT SIGNAGE

Acrylic Door Sign, Entrance + Exit Options (3 of each) ​white & navy options available NOVEMBER 19, 2024

4

Other Add-On's You May Have Ordered: • Windmaster (base and inserts)

• Balcony Door Cling

• Bootleg Signs (2 options available)

• Toilet Sticker (2 options available)

• Welcome Door Mats

• 3M Window Clings (begin your tour clings for windows)

• A-Frame + Inserts • Windmaster + Inserts • Bandit/Bootleg Signs

SGT SIGNAGE

• Door Hanger • Outdoor Heavy Duty Moveable Sign (in pilot phase)

NOVEMBER 19, 2024

5

Wayfinding Signage

SGT SIGNAGE

NOVEMBER 19, 2024

6

Leasing Office Entrance Signage Windmaster / A-Frame – place a sign outside at the entrance of your community or wherever your lockbox is located, guiding prospects to kick off their self-guided tour.

There is also a QR code for those that may want to schedule a SGT too!

Wayfinding Plaques/Badges – install the "Begin Your Self-Guided Tour” plaque to the lockbox and be sure to attach the SGT keychain to your key/fob.

SGT SIGNAGE

NOVEMBER 19, 2024

7

Wayfinding Signage Wayfinding Plaques/Badges – the goal is to install various plaques throughout the community to guide prospects and direct them to the amenities and model(s).

DESIGN TIP: Select color when ordering based on your interiors, so the badge stands out to prospects.

Benson includes extra stickers so you can move these as needed.

SGT SIGNAGE

NOVEMBER 19, 2024

8

Wayfinding Bootleg/Bandit Signs – great for directing prospects around your community outdoors. These signs come in various directions to guide prospects as they drive/navigate the property.

Ideal for Garden Style communities as they stake into the ground and can easily be moved as your models move.

NOTE: These may not be useful at high rise or mid-rise communities but can help around the entrance to guide foot/drive-by traffic if there is green space to place one.

Outdoor Heavy-Duty Moveable Sign (in pilot phase) – this sign will need to be assembled by maintenance based on the direction you want to guide prospects. This sign was designed to be placed outdoors (or indoors if needed) to guide prospects to the model(s) or amenities. The plaque can be adjusted easily to change the direction/tour path. This sign has wheels too, so it's easy to move around!

SGT SIGNAGE

NOVEMBER 19, 2024

9

Model Signage

SGT SIGNAGE

NOVEMBER 19, 2024

10

Model Door – Entrance Signage Door Signs – this should be applied to the front of the model door to see upon entry and on the back of the door so prospects see upon exiting. These will adhere to the door with 3M stickers so they can easily be moved, without damaging the door.

DESIGN TIP: These come in both blue and white options.

Select a color that will stand out on your model doors so it's easy for prosects to find when touring.

Door Hanger – this can be applied to the doorknob of the model apartment to let people know they are at the right place.

Welcome Door Mats – place at the entrance to your model apartments so prospects know they've arrived.

PRO TIP: The marketplace offers the option to order additional 3M stickers for the Door Signs.

PRESENTATION TITLE

NOVEMBER 19, 2024

11

Model – Accolade Plaque Accolade Plaque – this acrylic plaque can be placed in the model kitchen. Since a team member will not be on tour with the prospect, the goal of the accolade plaque is to let them know all the wonderful highlights of Windsor.

PRO TIP: The back of this sign is a great space to adhere the beacon.

PRESENTATION TITLE

NOVEMBER 19, 2024

12

Model – Additional Plaques Features Plaques – these signs were created to highlight the various featured in the model, we created a series of acrylic signs that help sell the spaced. Features include: • • • • • • •

Walk In Closets Desks/WFH Spaces Oversized Washer/Dryer Large Cabinets/Storage Managed WiFi USB Ports Customize Your Own Message

Pick what makes the most sense for your community to help sell features in your model apartments.

PRESENTATION TITLE

NOVEMBER 19, 2024

13

Model – Bathroom Bathroom Plaque – this plaque is to direct prospects to use the bathroom in the lobby and avoid using the model bathroom.

Toilet Stickers – apply these stickers to the toilet, keeping the seat closed, preventing prospects from using. They aren't reusable, but they are easy to adjust if you aren't happy with where you placed it the first time.

The goal is to make light of the situation and be respectful to others and our community.

PRESENTATION TITLE

NOVEMBER 19, 2024

14

Model – Balcony Balcony Door Cling – apply this cling to the glass or door to access the balcony/patio encouraging people to fully close and lock the door. Not only is this important for being mindful of the electric bills, but keeping the door locked is an important safety precaution.

These are not re-usable, but they can be adjusted if don’t apply right the first time.

PRESENTATION TITLE

NOVEMBER 19, 2024

15

Model Door – Exit Sign Back of Door Sign, this should be applied to the back of the model door to see upon existing the model apartment.

PRO TIP: Aways test the QR codes to ensure they route correctly.

DESIGN TIP: This sign comes in navy or white so select which color will work best at your community since all apartment doors will vary.

PRESENTATION TITLE

NOVEMBER 19, 2024

16

The Extras

SGT SIGNAGE

NOVEMBER 19, 2024

17

The Extras SGT Start Adhesive – this is an optional item that may work for your team. They are 3M adhesives so they are a single use item, but can be adjusted if needed.

PRO TIP: Always test the QR codes to ensure they route correctly.

18 PRESENTATION TITLE

NOVEMBER 19, 2024

Please share your feedback with us! support-marketing@gid.com

SGT SIGNAGE

NOVEMBER 19, 2024

19

Thank you

NOVEMBER 19, 2024