Welcome Starts Here The Windsor Front Door Experience
MAY 16, 2025
The Front Door Experience Overview
The Essentials
NEW Welcome Board
Welcome Mats
RSM Booking Signs
FAQ
Front Door Experience Overview
The front door is the first impression prospects have of your community and the Windsor brand. Our goal is to create a space that feels clean, inviting, and consistently aligned with the overall values of the Windsor experience.
To ensure we create a welcoming environment, we established the Windsor Front Entrance Guide to set the tone for a positive first impression from the moment someone steps onto the property.
Welcome to Windsor.
The Goal
Provide a welcoming and consistent brand experience for our customers.
Clean up and streamline front door experience
• Remove unnecessary signage/stickers
• Include only the most important messages + required signage
• Design elements will align with approved signage standards Support clustering/regionalization
• Support variable office hours while still communicating services available
• "We’re always open – we're here for you!"
Provide a front door standards that accommodates different property types
The Essentials
Let’s Prioritize
What’s required at the main entrance?
What’s Required
• Windsor (Will not include community name unless there is no other visible signage with the name on it.
Rebranding consideration)
• Welcome Board, featuring:
Resident Appointment QR Code
Prospect SGT QR Code
Contact (phone, website url)
Bilt sign
• Privacy Policy Sticker
What Can We Remove?
What’s Variable?
• Smoke-Free Community
• Kingsley
• LEED Certification
• Local regulations
• Type of building/access/materials
The Extras
• Welcome Mat
• Landscaping
• Planters
What Can We Remove?
• Office Hours
• Windsor Watermark
• BILT Plaque (Bilt is already included on the new Welcome board)
• Old SGT Signage
• EHO/ADA Logos
• Tour Today Cling
The Extra Touches
• Fresh landscaping
• Welcome mats
• Minimal signage
• Clean + friendly entryway
NEW Welcome Boards
The Why
Welcome Boards
With the goal to consolidate all the required signage and ensure the design aligns with the new Windsor branding, we created the Welcome Board to provide a clear, concise message to residents and prospects upon entering your leasing center.
• Ability to apply multiple messages.
• Allows for flexibility and message changes.
• Can be applied differently based on type of building, access and building material.
• Color/medium can be tailored to community.
• Freestanding sign or wall-mounted options
What’s the Cost?
Welcome Board Pricing/Options
Option 1: Freestanding/Floor Mounted - $2,099 each
Option 2: Wall Mounted - $999 each
The Fine Print
Does not including shipping, design set up Additional/replacement panels cost $55/each
Let's Prioritize:
PRIMARY For Welcome Boards/ Main Entrance
• Windsor brand message
• Resident Booking QR Code
• Prospect SGT QR Code
• Contact (phone, website url)
• Bilt
How Entrances Vary
Welcome Board Floor Sign at Leasing Center entrance since wall space is limited.
Welcome Board Plaque at entrance. Concierge - Sign in Lobby RE tours/QR codes. Include community name at entrance/door in urban locations.
Windsor Malden Station
Windsor Meadow Hills
Windsor
Let's Prioritize:
Welcome Mats
Mat Options Available
At you front entrance, place a Windsor branded mat to give that Windsor Welcome upon entry for all guests.
Want more details on the mat options available? EXPLORE NOW
For other locations around your community, feel free to opt for a non-branded mat - they are lower in cost and be needed more for function versus branding.
Looking to please an order? Check out the Windsor Marketplace
Front Entrance Inspiration
Front Entrance Inspiration
Windsor Inspiration
RSM Booking Stanchion Signs
RSM Booking/Tour 24 Stanchion Sign
This new sign is to be placed at the main entrance to the Leasing Center, not outside your front door.
Residents can scan the custom QR code to book an appointment with the team directly, and at their convenience.
Prospects can scan the custom QR code and schedule their Self-Guided Tour via Tour24, so they can tour on their terms. Friendly message that let's our residents and prospects know "we're here for you".
Frequently Asked Questions
FAQ’s
Q: Are we no longer including Office Hours at our front entrance?
A: Correct, we are no longer including office hours due to the change in clusters and regionalization.
Q: When does this go into effect?
A: Today you can remove the unnecessary signs and focus on the required items.
Q: How do I order a Welcome Board?
A: This is included in your 2025 budget.
Q: What's the difference between the New RSM Stanchion Sign VS. The Welcome Board?
A: The RSM Stanchion is to be placed in your lobby, or area right outside your leasing office entrance, while the Welcome Board is to be placed outside the main entrance to your community providing more property specific information offering a warm welcome!
Thank you
16, 2025