MARKETING & INTERNET The content emphasises the heritage and quality associated with a Distinction Doors product. There’s a brief guide to composite doors before consumers begin their journey of discovery. Starting with the bespoke paint range, readers are advised on colour trends and options.
Distinction Doors Unveils New Product Brochure
Distinction Doors has launched a brand-new product brochure. It is the first marketing tool to be released following the company’s re-brand. Echoing the ethos of the new brand identity, the brochure acknowledges how the business has solidified its position as a premium composite door supplier, says the company.
Bethaney Larkman, marketing manager for Distinction Doors explains further: “It’s a brave new design that’s very different from our familiar product directory brochure. The content is radically different, and we have focussed on our USPs to target strongly against the competition. “Factors such as design and packaging are vital elements in the buying psychology of premium products so it’s essential that we arm our fabrication customers and their customers with the right tools.” 104 WINDOW NEWS | MAY 2022
The new brochure has been designed to enhance the consumer experience. This comes after independent research revealed that the company’s sales tools must increasingly work for customers of Distinction Doors, their customers and end-users.
“We have switched to a larger, reader-friendly A4 format. It has been printed using vegetable-based ink on uncoated FSC certified and carbon balanced paper for a premium look and finish. We have also been selective in our choice of printer to minimise the environmental impact of our printed literature.” The company’s new brand identity includes a clean and sharp logo using a modern typeface in 100% black. To preserve the premium identity, Bethaney and her team permit only subtle colours in neutral tones when enhancing other design items such as literature. The product brochure is the first example of this.
The door ranges are then broken down into three sections – nxtgen, Signature and Contemporary, highlighting popular door styles within each range. As there are 300+ door styles to choose from, consumers are directed to the full door range, expressed in a table on pages 60-61 or to view online using the company’s most valued and well-used tool – the door-designer configurator. This too is being updated and will be re-released very soon. Decorative glass and glazing options feature throughout. For inspiration, alternatives are presented for each door style. Once again, consumers are directed to the online door-designer for the complete range of glass. The brochure also highlights key benefits including Secured by Design (SBD) approval of the 44.5mm nxt-gen and Signature door ranges. Distinction Doors was the first and remains the only stockist and distributor of GRP composite door blanks in the UK to be granted prestigious SBD status, claims the company. For those who utilise the Distinction Doors design boutique, they too will receive a brochure update in due course. In addition to the online door-designer, a new Distinction Doors website is due to launch later this summer. The company also announced the introduction of six new colours to its paint colour palette on 1st April. www.distinctiondoors.co.uk
