TRADE NEWS
Ebben & Yorke Fuel Up With The
with plans to add a second showroom in Solihull.
With a 10-year background in selling, marketing and installing wood burning stoves, Ebben & Yorke aren’t your typical The Residence Collection registered installer, nor was the journey that took them there.
Alex and Kate Stewart, co-directors of Ebben & Yorke commented: ‘The Residence Collection has fitted perfectly within our showroom and appeals to our customer base of discerning homeowners. The overall support programme including the marketing has been first class and we’ve already made a strong start in terms of sales.’
Residence Collection
With two showrooms, it’s the Sutton Coldfield operation that carries The Residence Collection for Ebben & Yorke, alongside a wide range of impressive wood burning stoves. But it was a desire by their directors, Alex and Kate Stewart, to replace the existing windows on their home in Lichfield, which falls within a conservation area, that started the journey off.
Katie Atkinson, area sales manager for The Residence Collection added: ‘Ebben & Yorke have proven that it’s not just typical installer companies that can succeed with The Residence Collection. We’re moving away from a typical white squares market to one where premium and super-premium windows and doors are cherished by manufacturers, installers and home owners.’ www.ebbenandyorke.co.uk
Once Alex and Kate had seen the product samples and powerful branded materials, in their eyes it
looked no different to the premium wood burning stove market in terms of target audience and so several months later they became a registered installer for The Residence Collection. Existing customers have shown considerable interest and the first few orders have already started to come through
Kestrel approved installers can now fit a job today and guarantee the materials on the spot.
Kestrel Approved Installers
Thanks to their new app all Kestrel approved installers can give homeowners a 35-year extended guarantee with a few taps on their phone.
Deliver A Guaranteed Service!
That means anyone having Kestrel products installed can cut out the paper work and have their guarantee emailed over without fuss. It guarantees that the products meet the high standards set by the leading fascia, cladding and soffit brand. Kestrel sales and marketing director Owen Thorogood said: “This feature on the Kestrel app means installers don’t have to complete paperwork to give their customers a guarantee. “It’s all done at the touch of a button!”
The 35-year extended guarantee is for all Kestrel white products fitted by a Kestrel approved installer, other guarantees are offered on the rest of the range.
Find out more about the Kestrel app which is available for both Android and iOS devices and can be downloaded from the App Store and Google Play at www.kbp.co.uk WINDOW NEWS MAY 2018 15