2022 WICPA Media Kit

MAKE THE

RIGHT

CONNECTIONS

IN 2022

In Print

In Digital

In Person

WICPA.ORG | SPONSOR@WICPA.ORG | 800-772-6939

Make the RIGHT connections Whether you want to reach high-level accounting executives and decision makers, dynamic young CPAs at the beginning of their careers, or students on their way to becoming tomorrow’s leaders, WICPA members are the keys to your success. Connect with them and watch your sales grow.

IN PRINT Get your company in front of 7,700+ CPAs, accounting and business professionals through award-winning publications.

IN DIGITAL Your company is just a click away from thousands of subscribers.

IN PERSON Personally meet decision makers at conferences and special events.

When your marketing mix includes the WICPA, you’ll strengthen your presence among Wisconsin’s leading accounting and business professionals.

TALK WITH OUR TEAM TO LEARN HOW WE CAN GET YOU CONNECTED!

CONNECT with your ideal market WICPA members are the key decision makers for a wide variety of firms, companies and organizations throughout Wisconsin, including public accounting, for-profit, nonprofit, education and government.

Additionally, not only are WICPA members decision makers for their companies, they also make decisions for their client companies, so with the WICPA, your marketing reach extends beyond CPA professionals to the businesses and organizations our members serve.

“ At Spectrum, we have partnered with

WICPA members are YOUR target audience:

the WICPA through co-sponsorship of our annual Spectrum/WICPA Retirement Plan Investment Seminar (since 2006) as well as numerous

65% ARE EXECUTIVE OR MANAGEMENT LEVEL WITH PURCHASING INFLUENCE AND DECISIONMAKING AUTHORITY.

advertising opportunities in WICPA publications. We have found great value and attribute a substantial amount of our growth to our

2,500+ BUSINESSES AND ORGANIZATIONS HAVE AT LEAST ONE WICPA MEMBER.

relationship with the WICPA and their media opportunities.”

James F. Marshall CHAIRMAN & FOUNDER, SPECTRUM INVESTMENT ADVISORS

82% LIVE AND/OR WORK IN SOUTHEAST, SOUTHERN AND NORTHEAST WISCONSIN.

In Print

CONNECT In Print Position your company in front of key decision makers, seasoned professionals, and those looking for continuing professional education by advertising in The Bottom Line and On Balance. Start building brand awareness early by reaching students at the start of their accounting careers with CPA2b.

As an added benefit, the WICPA’s print publications are also distributed digitally, giving you even greater reach and providing readers access to your products and services with a link to your website.

THE BOTTOM LINE Sent to 7,700+ members and subscribers, The Bottom Line is the WICPA’s annual publication that spotlights upcoming seminars, conferences, breakfast meetings and online CPE opportunities. It also features columns on accounting and auditing, human resources, industry, leadership, management, tax, technology and more.

AD SIZES & RATES Type

Live Area/Non-Bleed

Trim

Trim + Bleed (1/8” on all sides)

1x

Inside Front Cover

7.5” x 10”

8.5” x 11”

8.75” x 11.25”

$2,400

Inside Back Cover

7.5” x 10”

8.5” x 11”

8.75” x 11.25”

$2,200

Back Cover (2/3 Page)

7.5” x 6”

N/A

N/A

$1,800

Full Page

7.5” x 10”

8.5” x 11”

8.75” x 11.25”

$1,600

1/2 Page

7.5” x 4.75”

N/A

N/A

$800

1/4 Page Classifieds

3.5” x 4.75”

N/A

N/A

$500

ON BALANCE

May | June 2021 | Vol. 17 No. 3 A publication of the Wisconsin Institute of CPAs | wicpa.org

On Balance is the WICPA’s award-winning magazine sent five times per year to 7,000+ WICPA members. The articles feature news and updates about important developments impacting the CPA profession as well as peerwritten columns covering tax, fraud, industry, technology, human resources and more.

Angela Thomas, CPA | 6

Plus: American Rescue Plan Act | 12 Navigating tax controversy | 16 New GASB standards | 28 Remote auditing | 36

AD SIZES & RATES Type

Live Area/Non-Bleed

Trim

Trim + Bleed (1/8” on all sides)

1x

3x

5x

Inside Front Cover

7.5” x 10”

8.5” x 11”

8.75” x 11.25”

$2,200

$2,050

$1,850

Inside Back Cover

7.5” x 10”

8.5” x 11”

8.75” x 11.25”

$2,000

$1,850

$1,650

Back Cover (2/3 Page)

7.5” x 6”

N/A

N/A

$1,600

$1,450

$1,250

Full Page

7.5” x 10”

8.5” x 11”

8.75” x 11.25”

$1,500

$1,350

$1,150

1/2 Page

7.5” x 4.75”

N/A

N/A

$900

$850

$750

1/4 Page Classifieds

3.5” x 4.75”

N/A

N/A

$500

$450

$350

“ Advertising in On Balance is a great investment for our clients. It’s a quality publication, perfectly targeted and affordable.”

Christina Steder PRESIDENT, CLEAR VERVE MARKETING LLC

CPA2b CPA2b is the WICPA Educational Foundation’s biannual publication for students that provides information on accounting careers, the CPA Exam and issues facing the CPA profession. 2,500+ copies are circulated at high schools and college campuses each spring and fall semester.

AD SIZES & RATES Type

Live Area/Non-Bleed

Trim

Trim + Bleed (1/8” on all sides)

1x

2x

Inside Front Cover

7.5” x 10”

8.5” x 11”

8.75” x 11.25”

$2,000

$1,750

Back Cover (2/3 Page)

7.5” x 6”

N/A

N/A

$1,750

$1,500

Full Page

7.5” x 10”

8.5” x 11”

8.75” x 11.25”

$1,500

$1,250

1/2 Page

7.5” x 4.75”

N/A

N/A

$1,250

$1,000

1/4 Page

3.5” x 4.75”

N/A

N/A

$750

$500

Career Spotlight

Details

1x

2x

Featured Firm/ Company

Your firm/company name, logo, website, contact person, contact information and a 50-word description in the Career Spotlight section.

$500

$375

Listed Firm/Company

Your firm/company name, website, contact person and contact information in the Career Spotlight section.

$350

$250

“ Throughout our affiliation with the WICPA, Becker Professional Education has been happy to partner with an organization that supports accounting professionals, educators and students. We look forward to our continued partnership in supporting accounting professionals with the WICPA.”

Deborah Andreivich ACCOUNT MANAGER, BECKER PROFESSIONAL EDUCATION

In Digital

CONNECT In Digital An integrated marketing strategy isn’t complete without a digital presence.

Advertising in WICPA e-newsletters and the online member community is the perfect addition to your marketing mix, enabling you to reach WICPA members across all media.

CPE DIGEST CPE Digest is the WICPA’s weekly e-newsletter that provides updates and announcements on upcoming in-person and online CPE opportunities.

Key benefits of advertising in CPE Digest include: • Sent to 7,700+ members and subscribers weekly • 24% average open rate

AD SIZES & RATES Size

Monthly Rate

Top Banner Display (Limit 1)

630 x 110 pixels

$600

Second Banner Display (Limit 1)

630 x 110 pixels

$500

Third Banner Display (Limit 1)

630 x 110 pixels

$400

Bottom Display (Limit 3)

160 x 160 pixels

$300

FREQUENCY Frequency is the WICPA’s monthly e-newsletter designed to be a brief and current resource for members.

Topics are selected to provide professional, technical and legislative updates, as well as volunteer and special event opportunities.

Key benefits of advertising in Frequency include: • Sent to 7,000+ members • 27% average open rate

AD SIZES & RATES Size

Monthly Rate

Top Banner Display (Limit 1)

630 x 110 pixels

$500

Second Banner Display (Limit 1)

630 x 110 pixels

$400

Bottom Display (Limit 3)

160 x 160 pixels

$300

WICPA CONNECT WICPA Connect is the new and exclusive WICPA members-only community and open forum designed for collaboration, networking and sharing resources with fellow members.

Key benefits of advertising on WICPA Connect include: • Sitewide and homepage placement options • Serves as a popular resource for members

AD SIZES & RATES Size

Monthly Rate

Sitewide Top Banner Display (Limit 1)

728 x 90 pixels

$500

Sitewide Bottom Banner Display (Limit 1)

728 x 90 pixels

$350

Homepage Display (Limit 2)

300 x 250 pixels

$350

In Person

CONNECT In Person The locality and exclusivity of sponsoring the WICPA’s conferences and special events provides an ideal platform for you to directly interact with the specific segments you want to reach as part of your marketing strategy. Our 115+ year track record of highly regarded conferences and special events reflects our dedication and success, and help you connect with thousands of well-known and respected decision-makers before, during and after.

CONFERENCES BUSINESS & INDUSTRY SPRING – March 16 Brookfield Conference Center, Brookfield The Business & Industry Spring Conference provides more than 200 CPAs, CFOs, CEOs, controllers, directors, managers, HR professionals and accounting staff with updates on current issues and implications affecting various areas of business, including the economy, operations, HR, healthcare, technology, ethics, tax laws, and improved ways to manage a changing workplace.

FINANCIAL INSTITUTIONS – May 10 Brookfield Conference Center, Brookfield The Financial Institutions Conference covers a number of specialized topics, including regulatory and legislative updates, compliance issues, CECL, blockchain, fraud, ethics and the latest economic conditions that financial institutions need to know. Each year, more than 70 professionals attend this conference, including CPAs, CEOs, CFOs, controllers, directors, managers and other financial staff serving all sizes and types of financial institutions.

SCHOOL DISTRICT AUDIT – May 24 Kalahari Resorts & Conventions, Wisconsin Dells The School District Audit Conference provides more than 150 beginner and advanced auditors of Wisconsin school districts with the latest auditing updates, developments and tools they can use to better serve school districts and their communities. Conference attendees include partners, principals, shareholders, controllers, accounting and auditing staff, managers and other financial staff.

BUSINESS & INDUSTRY FALL – Sept. 13 & Oct. 26 Brookfield Conference Center, Brookfield & Glacier Canyon Lodge, Wisconsin Dells The Business & Industry Fall Conference provides more than 240 CPAs, CFOs, CEOs, controllers, directors, managers, HR professionals and accounting staff with updates on current issues and implications affecting various areas of business, including the economy, operations, HR, healthcare, technology, ethics, tax laws, and improved ways to manage a changing workplace.

CONFERENCES (CONT.) NOT-FOR-PROFIT ACCOUNTING – Sept. 20 Brookfield Conference Center, Brookfield The Not-for-Profit Accounting Conference covers a variety of specialized topics specifically designed to address the accounting and financial issues facing nonprofits and health care organizations. Each year, more than 100 professionals attend this conference, including executive officers, controllers, accounting staff, managers, and other financial and administrative professionals serving not-for-profit organizations, allied health care, social service agencies, and hospital and nursing home administrations.

TAX – Nov. 3-4 Brookfield Conference Center, Brookfield The Tax Conference is the must-attend event of the year for accountants, lawyers and business professionals who want to stay current on changing federal and Wisconsin tax laws and issues with experts in tax and related fields offering detailed updates and tips to serve clients and their companies.

This two-day conference appeals to more than 325 professionals from all levels of experience, including CPAs in industry and public practice, as well as practicing attorneys, corporate counsel, and business and financial managers.

ACCOUNTING & AUDITING – Nov. 16 Brookfield Conference Center, Brookfield The Accounting & Auditing Conference provides more than 115 accounting and financial professionals in public accounting, industry and government, as well as their staff with information on current changes and timely issues in auditing standards, FASB, GASB, government managing, improving data and document workflow, and accounting and financial reporting.

ACCOUNTING TECHNOLOGY – Dec. 8 Brookfield Conference Center, Brookfield The Accounting Technology Conference focuses on in-depth coverage and learning about technology advancements, solutions and trends that apply specifically to accounting and business professionals to improve efficiency, effectiveness, collaboration and cybersecurity. This conference caters to more than 100 accounting and business professionals in all levels and areas of the profession, including public practice, business and industry, government and nonprofit organizations.

“ Waukesha State Bank has been proud to partner with the WICPA on various event sponsorships and advertising opportunities over the years. We find great value connecting with Wisconsin accounting professionals, and the WICPA gives us excellent exposure before, during and after the events.”

Stephanie Ohlfs VICE PRESIDENT – MARKETING MANAGER, WAUKESHA STATE BANK

CONFERENCES (CONT.) Sponsor Benefits

Gold

Silver

Bronze

Logo and website linked on registration webpage

X

X

X

Name, logo and 50-word description in conference brochure

X

X

X

Logo on conference signage at venue

X

X

X

Logo in Welcome PowerPoint presentation loop

X

X

X

Verbal recognition during Opening Remarks

X

X

X

Exhibit space, including a draped and skirted table with chairs

X

X

X

Logo on exhibit tour cards distributed to all attendees

X

X

X

Printed attendee list provided on-site at conference

X

X

X

Exhibit booth staff passes

4

3

2

Complimentary conference attendee registrations (up to $1,098 value)

2

1

-

Pre-conference attendee mailing list approximately one week prior to conference

X

X

-

Finalized attendee mailing list approximately one week after conference

X

-

-

Full-page ad in conference manual (ad provided by sponsor)

X

-

-

Opportunity to address conference attendees (limited availability)

X

-

-

Sponsor Rates Business & Industry Spring

$900

$700

$500

Financial Institutions

$600

$500

$400

School District Audit

$600

$500

$400

Business & Industry Fall

$900

$700

$500

Not-for-Profit Accounting

$600

$500

$400

Tax

$1,100

$800

$500

Accounting & Auditing

$600

$500

$400

Accounting Technology

$600

$500

$400

MEMBER RECOGNITION BANQUET & ANNUAL BUSINESS MEETING May 5, Brookfield Conference Center, Brookfield As the largest membership event of the year, the Member Recognition Banquet & Annual Business Meeting is dedicated to recognizing membership milestones and honoring those who have made significant contributions to the accounting profession, the WICPA and the community as a whole, with more than 300 attendees. It also serves as the official installation of the new WICPA Board of Directors.

Excellence Awards Sponsor (Exclusive): $3,000

Event Sponsor (Limit 4): $1,500

• Logo and website linked on registration webpage

• Logo and website linked on registration webpage

• Logo in event invitation

• Logo in event invitation

• Logo on event signage at venue

• Logo on event signage at venue

• Logo in event program

• Logo in event program

• Six complimentary event tickets

• Four complimentary event tickets

• Recognition on representative nametags at event

• Recognition on representative nametags at event

• Logo in Welcome PowerPoint presentation loop

• Logo in Welcome PowerPoint presentation loop

• Verbal recognition during Opening Remarks

• Verbal recognition during Opening Remarks

• Opportunity to have marketing/informational

• Opportunity to have marketing/informational

materials placed at each seat • Congratulatory statement to honorees in Welcome PowerPoint loop • Opportunity to address attendees at start of Excellence Awards ceremony

materials placed at each seat • Congratulatory statement to honorees in Welcome PowerPoint loop • Opportunity to address attendees during Opening Remarks

• Inside back cover congratulatory ad in Excellence Awards insert appearing in On Balance magazine and distributed to attendees at the event

Dessert & Coffee Bar Sponsor (Limit 2): $1,000 • Logo and website linked on registration webpage

Reception Sponsor (Limit 2): $1,000

• Logo in event invitation • Logo on event signage at venue

• Logo and website linked on registration webpage

• Logo in event program

• Logo in event invitation

• Two complimentary event tickets

• Logo on event signage at venue

• Recognition on representative nametags at event

• Logo in event program

• Logo in Welcome PowerPoint presentation loop

• Two complimentary event tickets

• Verbal recognition during Opening Remarks

• Recognition on representative nametags at event

• Logo on signage and cocktail napkins at dessert

• Logo in Welcome PowerPoint presentation loop • Verbal recognition during Opening Remarks • Logo on signage and cocktail napkins at beverage stations • Logo on event beverage tickets

and coffee bar tables

NEW CPA BANQUET June 3, Hilton Milwaukee City Center, Milwaukee The New CPA Banquet, attended by more than 145 members and guests, is the hallmark event dedicated to celebrating the hard work, dedication and accomplishment of becoming a CPA. Attendees enjoy an evening filled with food and drink, networking, entertainment, a presentation from the evening’s keynote speaker and new licensees’ reception of their printed CPA certificate.

Entertainment Sponsor (Exclusive): $2,000

Event Sponsor (Limit 4): $1,000

• Logo and website linked on registration webpage

• Logo and website linked on registration webpage

• Logo in event invitation

• Logo in event invitation

• Logo on event signage at venue

• Logo on event signage at venue

• Logo in event program

• Logo in event program

• Four complimentary event tickets

• Two complimentary event tickets

• Recognition on representative nametags at event

• Recognition on representative nametags at event

• Logo in Welcome PowerPoint presentation loop

• Logo in Welcome PowerPoint presentation loop

• Verbal recognition during Opening Remarks

• Verbal recognition during Opening Remarks

• Opportunity to have marketing/informational

• Opportunity to have marketing/informational

materials placed at each seat • Congratulatory statement to honorees in Welcome PowerPoint loop • Opportunity to address attendees and introduce the event’s entertainment

materials placed at each seat • Congratulatory statement to honorees in Welcome PowerPoint loop • Opportunity to address attendees during Opening Remarks

• Prominent signage as exclusive Entertainment Sponsor Dessert & Coffee Bar Sponsor (Limit 2): $500 Reception Sponsor (Limit 2): $500

• Logo and website linked on registration webpage • Logo in event invitation

• Logo and website linked on registration webpage

• Logo on event signage at venue

• Logo in event invitation

• Logo in event program

• Logo on event signage at venue

• Two complimentary event tickets

• Logo in event program

• Recognition on representative nametags at event

• Two complimentary event tickets

• Logo in Welcome PowerPoint presentation loop

• Recognition on representative nametags at event

• Verbal recognition during Opening Remarks

• Logo in Welcome PowerPoint presentation loop

• Logo on signage and cocktail napkins at dessert

• Verbal recognition during Opening Remarks • Logo on signage and cocktail napkins at beverage stations • Logo on event beverage tickets

and coffee bar tables

GOLF OUTING Sept. 16, Ironwood Golf Course, Sussex Providing a great way to network in a more informal and social atmosphere, the Golf Outing is the perfect opportunity to make new connections. In addition to playing 18 holes of golf, attendees enjoy food, drinks, raffle prizes, team prizes, hole contests, including an Inside the Circle Contest, and more.

Presenting Sponsor (Exclusive): $2,000

Inside the Circle Contest Sponsor (Exclusive): $1,250

• Logo and website linked on registration webpage

• Logo and website linked on registration webpage

• Logo on event signage at venue

• Logo on event signage at venue

• Printed attendee list provided on-site at event

• Printed attendee list provided on-site at event

• Eight golfers and carts included with sponsorship

• Four golfers and carts included with sponsorship

• Verbal recognition during Opening Remarks

• Verbal recognition during Opening Remarks

• Prominent signage during registration and Awards

• Prominent signage at contest hole, logo on jumbo

Reception • Opportunity to provide a prize for the event

check prize and opportunity to present to winner during Awards Reception

drawing and present to winner during Awards Reception • Opportunity to have marketing/informational materials in event sports bags • Opportunity to address attendees at Shotgun Start • Opportunity to include small giveaway item in event sports bags

Golf Cart Sponsor (Exclusive): $1,000 • Logo and website linked on registration webpage • Logo on event signage at venue • Printed attendee list provided on-site at event • Four golfers and carts included with sponsorship • Verbal recognition during Opening Remarks

Beverage Cart Sponsor (Exclusive): $1,000

• Logo prominently displayed in every golf cart

• Logo and website linked on registration webpage • Logo on event signage at venue • Printed attendee list provided on-site at event • Four golfers and carts included with sponsorship • Verbal recognition during Opening Remarks • Logo prominently displayed on event beverage carts

Putting Contest Sponsor (Exclusive): $1,000 • Logo and website linked on registration webpage • Logo on event signage at venue • Printed attendee list provided on-site at event • Four golfers and carts included with sponsorship • Verbal recognition during Opening Remarks

Golf Ball Sponsor (Limit 2): $1,000 • Logo and website linked on registration webpage • Logo on event signage at venue • Printed attendee list provided on-site at event • Four golfers and carts included with sponsorship • Verbal recognition during Opening Remarks • Logo on full sleeve of golf balls given to every golfer and volunteer

• Prominent signage and opportunity to have a trade show booth at Practice Green • Opportunity to present Putting Contest prize to winner during Awards Reception

GOLF OUTING (CONT.) Sept. 16, Ironwood Golf Course, Sussex

Sports Bag Sponsor (Exclusive): $750

Hole Sponsor (Limit 17): $750

• Logo and website linked on registration webpage

• Logo and website linked on registration webpage

• Logo on event signage at venue

• Logo on event signage at venue

• Printed attendee list provided on-site at event

• Printed attendee list provided on-site at event

• Two golfers and cart included with sponsorship

• Verbal recognition during Opening Remarks

• Verbal recognition during Opening Remarks

• Logo on hole signage and opportunity to have a

• Logo on event sports bag given to every golfer

trade show booth at assigned hole

and volunteer Breakfast Sponsor (Exclusive): $500 Lunch Sponsor (Exclusive): $750

• Logo and website linked on registration webpage

• Logo and website linked on registration webpage

• Logo on event signage at venue

• Logo on event signage at venue

• Printed attendee list provided on-site at event

• Printed attendee list provided on-site at event

• Two golfers and cart included with sponsorship

• Two golfers and cart included with sponsorship

• Verbal recognition during Opening Remarks

• Verbal recognition during Opening Remarks

• Prominent signage at breakfast area

• Prominent signage at lunch station and logo on event lunch tickets

Driving Range Sponsor (Exclusive): $500 • Logo and website linked on registration webpage • Logo on event signage at venue • Printed attendee list provided on-site at event • Two golfers and cart included with sponsorship • Verbal recognition during Opening Remarks • Prominent signage and opportunity to have tradeshow booth at Driving Range

“ CPACharge takes pride in our partnership with the WICPA. We appreciate working with an association that is organized, attentive, and clearly committed to creating value in every marketing opportunity and event sponsorship—especially over the past two years. In every communication and interaction with WICPA, it’s apparent that they are dedicated to treating every organization like a true partner, and we look forward to working with them for many years to come.”

Ashton Board Barksdale AFFINITY PROGRAMS COORDINATOR, CPACHARGE

IN PRINT

IN DIGITAL

IN PERSON

MAKE THE RIGHT CONNECTIONS IN 2022

W233N2080 Ridgeview Parkway, Suite 201 Waukesha, WI 53188 wicpa.org

MILWAUKEE, WI PERMIT NO. 5845

PAID

PRESORTED STANDARD U.S. POSTAGE