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theeagle g News from the Wick Communications Company

Spring ’11 • 1st Quarter

National honors to Wick employees; many press-related projects completed I appreciate all the h a rd work b ei ng done by so many people around Wick Communications. Our 2011 is off to a very busy and proFROM ductive start. THE CEO Steve Phillips has been elected to the JOHN Wick board of diMATHEW rectors as an outside director. Steve, senior vice president and chief information officer of Avnet, Inc., in Phoenix, will be an excellent addition to our board. I’m proud of the honors recently won by Wick editors in the Suburban News- Dan Shearer papers of America Editor of the Year contests. Clay Lamb er t , Wick e d ito r i a l d i re c tor a nd managing editor in Half Moon Bay, won first place, and Dan Clay Lambert

Shearer, managing editor in Green Valley, won second place in the weekly newspaper contest.

hustle, hard work and good journalism. Our websites clearly had some of the best local coverage earliest as well as some exclusive photos. Scott Green, Wick’s production director, has been extremecrew members install the drives on the Goss press on Feb.of 8. lyDGMbusy, along with aCommunity number folks in the field. Computer to plate units were installed in Montrose and the imagesetter that became available as a result was sent to Williston, and installed there by Scott. The Quad Stack that became available when we centralized The top folder is placed with the help of this forklift on Feb. 9. Arizona printing in Sierra Vista has been installed in Bogalusa by Earl Lott and his crew, and the computer to plate equipment from Tucson was installed in New Iberia. Scott, along with Production Manager Jerry Sexton and his Daily Iberian Production Manager Jerry Sexton, from left, looks on while Wick crew inProduction NewManager Iberia, comCommunications Scott Green andhave Iberian pressman Chris Hebert work on lining up the press on Feb. 18. pleted installing 10 rebuilt Goss Community units in New Iberia. These units came from Douglas (four) and Wahpeton (six); they


Winning Production Team from Montrose

Also, our production crew in Montrose under the direction of Production Director Denny Haulman, won first place in the nation in the annual color printing contest sponsored by the Inland Press Association. That’s quite an accomplishment. I am extremely proud of all Wick journalists who contributed to the outstanding coverage, in print and online, of the tragic Tucson shootings early in January. I thank everyone for their



Press in New Iberia


The inaugural press run for the Goss Community press necessitated the help of everyone in the back shop at The Daily Iberian.

are stacked two-high and are working well. Thanks to all for the hard work on the variety of production projects. I appreciate Sierra Vista Herald Publisher Phil Vega and his crew for assembling, editing, printing and distributing The Eagle each month. Thanks, Phil, to all who contribute this effort. Getting VIPtotreatment Iberian Ad Manager Alan Rini speaks to a client in November duringthe the IDaily remain convinced that presentation of the Wick initiative of the VIP program. The program consists of ads that are deeply discounted for very small businesses. Rini said the wellcommunity newspapers busireceived program had success in New Iberia because it brought new advertisers on board. ness has an excellent future. Thanks to all for what you do on behalf of Wick Communications. LEE BALL / THE DAILY IBERIAN

Spring 2011



Colorado Press Association cites Daily Press staffers with awards STAFF REPORT

DENVER – Members of the Montrose Daily Press were cited with 17 awards from the Colorado Press Association at the group’s 133rd annual convention here Saturday at the Sheraton Hotel, downtown. It is the Press’ 13th consecutive year of CPA recognition. The Daily Press also won five Colorado Associated Press awards (see related story) during a similar convention Friday night. The awards: First Place • Editorial writing. Katharhynn Heidelberg. The editorials were about the death of Buddy the dog, Sarah Palin, and former Colorado First Lady Jeannie Ritter’s initiative regarding obesity. The judges’ comments included: “Well-researched editorials with distinct writing voice.” • News page design. Kati O’Hare. The design included news coverage about the first anniversary of the shooting death of Montrose police sergeant David Kinterknecht and how it affected the community. • Photo essay. Joel Blocker, Kati O’Hare. The coverage was about the Montrose

County rodeo and fair. • News series. Matt Lindberg, Katharhynn Heidelberg. The stories were about the issue of signage, tourism, and how it affected downtown Montrose. • Deadline news reporting. Katharhynn Heidelberg. The story was about the crash of a private aircraft onto Park Avenue. • Story/photography combination. Kati O’Hare, Joel Blocker. The story, ‘End of the Trail,’ was about a local asparagus harvest. • Sports story. Matt Lindberg. ‘More than a game.’ A story about local high school football teams. Second Place • News story. Katharhynn Heidelberg. It was news coverage about how the number of sexual assault cases in the area have continued to climb. • Feature story. Elaine Hale Jones. ‘Theatrical Jewel.’ • Story/photography combination. Kati O’Hare, Joel Blocker. The coverage of a local asparagus harvest. • Sustained news coverage. Matt Lindberg. Katharhynn Heidelberg. Kati

O’Hare, Billie Stanton. The disappearance, death and recovery of Rick Steele, a popular radio personality who drowned in a local canal. • Serious column writing. Katharhynn Heidelberg. Ms. Heidelberg wrote a first-person account of her father’s death from pancreatic cancer. • Feature photo. Joel Blocker. A photo of the Olathe corn harvest. • News page design. Matt Lindberg. Third Place • Feature page design. Chris Kennedy, Katharhynn Heidelberg. The Daily Press editorial page featured photos and an opinion piece about Montrose’s Peggy McCaffrey, a former pilot, in a section entitled, ‘Fly Girls Paved the Way.’ • News photo. Joel Blocker. A photo of a plane crash on Park Avenue. • Agricultural story. Kati O’Hare. The coverage of a local asparagus harvest. Judges were from the Wisconsin Newspaper Association and there were a total of 4,192 entries in all circulation classes. Ms. Heidelberg represented the Daily Press at the CPA and AP conventions.

Katharhynn Heidelberg

Kati O’Hare

Joel Blocker

Matt Lindberg

Elaine Hale Jones

Billie Stanton

Press staffers win AP awards STAFF REPORT

personality who drowned in one of the area canals. Wrote the judges: “Excellence breaking news coverage of a local celebrity and the recovery of his body. The stories are full of detail from a variety of sources. The sidebar (story) provides valuable insights into his personality from those who knew him best. Superb work.” • Second Place, Beat Reporting: Katharhynn Heidelberg. Ms. Heidelberg, the Daily Press’ senior writer, wrote a series of articles regarding Dr. Sam Jahani, a former Montrose Urgent Care physician who has had his Colorado med-

ical license restricted and who practices medicine now in Texas. • Second Place, Environmental Story: Former Daily Press managing editor Billie Stanton wrote a story about the construction of a multi-million dollar luxury home inside the Black Canyon of the Gunnison National Park. • Third Place, Spot News Reporting: Katharhynn Heidelberg. Ms. Heidelberg wrote a story about how a pilot survived a private plane crash in the middle of Park Avenue in Montrose. • Third Place, Column Writing, Daily Press opin-

ion page: former managing editor Billie Stanton. Ms. Stanton wrote commentary about one of her professional influences and her father. Awards were presented in three circulation divisions – Division 1, for newspapers under 15,000 circulation; Division 2, newspapers over 15,000 to 30,000 circulation and Division 3, newspapers over 30,000. Newspapers with the AP General Excellence Award in those divisions were the Vail Daily, the Greeley Tribune, the Denver Post. Representing the Daily Press was Ms. Heidelberg.

Spring 2011

DENVER – The Montrose Daily Press was the recipient of five Colorado Associated Press awards at its annual banquet here Friday night. The awards were from the annual Colorado Associated Press Editors and Reporters (CAPER) contest. The Press staffers who were honored: • First Place, Spot News Reporting: Katharhynn Heidelberg and Matt Lindberg. These two news staff members wrote jointly bylined stories about the disappearance, search and the recovery of the body of Rick Steele, a popular local radio

Chris Kennedy

Spring 2011


EAGLE Spring 2011


Williston, ND



Launch team

Williston Herald hires new staff members BY NICK SMITH WILLISTON HERALD




Spring 2011



Several new staff members have come to the Herald recently, filling openings in multiple departments. Two new reporters, an advertisement representative, pressman and trainee to become circulation director have come aboard in recent months. Education reporter Lynne Napton joined the Herald in early December. Napton grew up in Trenton and later moved to Williston, graduating from Williston High School in 2006. She graduated from Minot State University in 2010 and majored in English. Sports reporter Levin T. Black joined the Herald in late November. Black grew up in Lafayette, Ind. He attended Ball State University, graduating in 2009. He previously worked as a freelance reporter for The Times-

Picayune in New Orleans. Advertisement representative Russell Larson arrived Feb. 7. Larson most recently worked as video production manager for KXMD CBS 11 in Williston. He held the position for seven years. Larson has also worked for other media outlets in Williston and Sidney, Mont. He originally was from Michigan. This is his first job in advertising. Pressman John Higgs began in early December, arriving from Fort Washington, Md. He worked as a pressman for eight years at the Maryland Pennysaver, a large weekly shopper based out of Hanover, Md. Williston resident Jenna Godt arrived at the Herald on Jan. 11. Godt is training to become the new circulation director. Godt served in the Navy for five years and has an accounting degree. The new staff members can be contacted at (701) 572-2165.

Williston, ND



Williston Herald launches monthly oil magazine Western North Dakota’s growth in oil activity has led to a new monthly Williston Herald oil publication. Talkin’ The Bakken was officially launched Jan. 27. Each issue of the full color glossy magazine will be filled with oil industry news and informative feature stories on topics involving the Williston Basin. Featured in the inaugural issue is a discussion on the Bakken with Richard Montman, Halliburton’s operations manager for the Rockies, West Coast and Alaska. Other stories center on temporary workforce housing, federal regulations and forecasts for 2011 drilling activity. Williston Herald Circulation Director Robert Arrowsmith said total circulation for Talkin’ The Bakken is set at 4,000. Copies will be on newsstands in 36 locations throughout Williston and a total of four locations in Ray and Tioga. “Eventually it’ll only be through subscriptions, so get them while you can,” Arrowsmith said. The cost for a 12-month subscription is $25. Arrowsmith said there have been more than 225 paid subscriptions before the Thursday launch of the magazine. “People are signing up from all over the country,” he said. He added that he’s not only been surprised by the number of businesses that have subscribed, but that a number of them aren’t oil industry businesses. “It’s been real estate, it’s been banking, it’s been investment; not just oil. I’m seeing that it’s businesses looking at overall regional investment,” Arrowsmith said. The Herald officially launched the Talkin’ The Bakken magazine Thursday with an event at the El Rancho. Approximately 65 people attended. On hand as keynote speaker was Lynn Helms, director of the North Dakota Department of Mineral Resources. Williston Economic Development Director Tom Rolfstad gave a toast following Helms’ speech. To subscribe to the new magazine, fill out the subscription form in editions of the Williston Herald or click on the Talkin’ The Bakken link on


Champagne toast

Spring 2011



Krump’s Kritters in Hankinson BY VICKIE KRUMP NEWS-MONITOR

Vickie Krump is the office manager for the News-Monitor, Hankinson, N.D. She has been with the company since 2003. She lives with her husband, Marlin, who is an insurance agent, and their two sons: Marty, 12, and Ben, 10, in rural Hankinson. Vickie and Marlin were married May 1, 1993 and have lived on the same place since that time. The Krumps live on a 60acre hobby farm where they raise horses, longhorn cattle, dairy goats and chickens. They raise their own beef for consumption as it is extremely lean. The dairy goats are

milked by their son, Marty, as he is allergic to dairy milk and uses it for himself. Chickens are raised for their own eggs. After Marlin’s father had bypass surgery in 1997, the Krumps decided to try raising some of their own food because of additives and preservatives in store-bought beef and eggs. Marty was diagnosed as being allergic to dairy milk at the age of 1 year and the Krumps looked into owning and milking their own goats as the availability of goat milk in stores was limited. After the goats are milked, Vickie then pasteurizes it for Marty for safer drinking as there are some lung diseases you

can get from drinking unpasteurized goat milk. Luckily the Krumps have the space to have all these animals. They also raise horses, which Marlin has had since he was 3 years old. He has passed on his love of horses to his sons as they each have their own horse, with a couple extra to boot.

Twins game at Target Field in August. The photo at left: Ben and Marty Krump at Crazy Horse Monument, Custer, S.D.

Spring 2011

The top photo: Marlin and Vickie Krump on the 1880 train, Hill City, S.D. The photo directly above: Ben, Marty, Vickie and Marlin Krump at a Minnesota





Great team work!

The husband and wife team of Randy and Libby Berndt improve the sink area in the Sidney Herald’s women’s restroom. Employees appreciated the change.

Going red


Spring 2011

Staff members of the Sidney Herald wore the color red on Valentine’s Day as part of a campaign for the American Heart Association’s Heart Health Month. Richland County’s From the Heart Cardiovascular Disease Prevention and Awareness Program, a project funded by the Richland County Health Department and the Montana Department of Public Health and Human Services, spearheaded a month-long campaign to raise awareness of the risks of cardiovascular diseases and the ease of making small lifestyle changes that make a significant impact on heart health. Sidney Herald employees showing their colors are, front from left, ad representative LeAnn Amundson, publisher Libby Berndt, circulation manager Dawn Steinbeisser, ad representative Linda Steinbeisser; back, bookkeeper Bobbi Ballou, office assistant Heidi Wood, managing editor Bill Vander Weele, news reporter Louisa Barber and sports reporter Harry Lipsiea.




Let it snow, let it snow make it stop, make it stop

Snow humor Tanja Fransen, warning coordination meteorologist, NOAA/National Weather Service Glasgow sent this out in its February newsletter.

Spring 2011

Eastern Montana hit record snowfall levels this winter. The city of Sidney has dumped 4,000 truck loads of snow, with northeast Montana receiving 50-80 inches of snow. Publisher Libby Berndt hired Rex Walker, bookkeeper Bobbi Ballou’s son-in-law, to shovel off the snow on top of the Sidney Herald in mid-January to avoid roof problems. He had to go back up a few weeks later. Meanwhile, Randy Berndt, Libby’s husband, blew snow from in front of the building for the umptenth time.



Mat-Su Valley

AlASkA’S MAt-Su VAlley HOMetOWN NeWSPAPeR SiNce 1947 Press crew earns toP wick award

ROBERT DeBERRY/Frontiersman

The Mat-Su Valley Frontiersman was recently named as having the best press reproduction among Wick Communications newspapers 2010. Each month, the Frontiersman and other Wick newspapers submit samples from their print jobs to Sierra Vista for quality control scoring. Scores include color reproduction, registration, bounce marks and other printing criteria. After tallying the scores from 2010 samples, the Frontiersman was presented the company’s Top Quality Award and an award for Most Improved Quality based on a comparison of 2010 to 2009 scores. Pictured above is the Frontiersman press crew, from left, Mike Sisson, Press Foreman Ryan Sleight and Alan MacNellis.

Spring 2011

smiles and cheer at christmas Party Frontiersman classified customer service representative Kareen Gray, left, won 500 airline miles during a drawing at the newspaper’s annual Christmas party. At right, Frontiersman Classified Manager Lynn Pursley and advertising sales representative Petra Albecker play a game of ‘Fact or Crap’ at the party.


Mat-Su Valley

Interactivity adds zip to police blotter BY ANDREW WELLNER Frontiersman

like a balloon. Click on that and you have a pin you can drop on the map. • When you drop the pin you get a few options. You can label each pin or put in a short description. You can also trade in the balloon icon for a pushpin. • The search bar at the top of the page is very helpful for finding addresses and intersections you’re not familiar with. • Once all your pins are dropped, save your map. • At this point, for the print edition I do a screen grab of one chunk of my larger map and save it as a jpeg. • If everything is right where you want it, click “Link” in the top right of the map panel. • Copy the embed code (not the website link). • In TownNews, click on the button that will show you the source code (should be top left of the text editing panel) • In TownNews, put your cursor on the spot in the html code you want the map to appear. • Paste the embed code you got from Google. • Publish your site. And you’re done. Simple as that. Andrew Wellner covers cops and courts, and the Mat-Su Borough for the Mat-Su Valley Frontiersman.


See the interactive police blotter map for yourself. Visit and click on “Police Beat” in the “For the Record” section on the home page.

Spring 2011

Making the police blotter is the kind of drudge work nobody likes. Police officers don’t write in AP Style and often seem unfamiliar with basic rules of grammar. Cleaning up their prose is tedious to say the least. But reporters slaving away on the police blotter can take solace knowing that what they produce is consistently among the most read item in each newspaper. People love crime digests. With so many eyes on the page, why not gussy it up a little? At the Frontiersman, we’ve been pretty successful livening up that page. Sometime in 2009, Greg Johnson, a reporter here who also handles the lion’s share of the layout work, put together a locator map. It added a nice, consistent graphic element. I took over a few months later. I’m not sure how Greg had been making the map, but I decided the best Using Google Maps, Frontiersman reporters create custom locator maps for the police blotter. Each bubble represents an entry in the blotter, and clicking on the route was to map every item I could. bubble gives specific information about the location and what happened there. Our coverage area is the size of West Virginia, so the map in it’s raw form Last month I resurrected the idea. I using Myspace back when that site was ends up being huge — way more than asked our new editor, Heather Resz, in its heyday. I just tried a few things the print paper needs. We only print what she thought the best way to go and one of them worked. one small corner of it with each blotabout it was. We tried a few things. I Here’s the quick-and-dirty, step-byter. asked if she minded if I played around step process: In some ways I worried that maybe with the website myself. • Go to If your I was wasting my efforts. But all along “Go for it,” she said. newsroom doesn’t already have a I kind of had an eye to maybe using So I figured it out. And now, with Google account you’ll need to make the full map in some kind of online, each new blotter, online readers one. All you need is an e-mail address. interactive way on our website. The are given a map they can play with • Once you have an account you can only problem was I didn’t know how — zooming in, scrolling from one area watch Google’s tutorial, or you can to put it on the page. I talked about it to another, clicking on each pin to get just get started by clicking on “My with my editor, who loved the idea, a summary of what happened there. Maps.” but had other priorities. We both kind To be clear, I know very little about • Click on “Create New Map.” of forgot about it and then he left the html coding, beyond the very rudi• In the top left of the map panel are Frontiersman. mentary basics gleaned mostly from three buttons, the middle one looks


AlASkA’S MAt-Su VAlley HOMetOWN NeWSPAPeR SiNce 1947


14 Payette, ID PASSINGS

Former Independent-Enterprise Publisher Gene Rhinehart (right) and former I-E Office Manager Marilyn Rhinehart (left) accept the Distinguished Citizens Award from the Fruitland, Idaho, Chamber of Commerce in January. Larry Hurrle, editor of the Independent-Enterprise in Payette, Idaho, and the Argus Observer in Ontario, OR (center), was asked to present the award to the Rhineharts. Both Gene and Marilyn Rhinehart retired in 2004 after more than 40 years in the business.

Viola Olsen

Viola Delores Blankenship Olsen,84,New Plymouth, Idaho, died Jan. 29, 2011. Olsen worked for many years at the Independent-Enterprise newspaper in Payette, Idaho. She wrote news and tended the front office until her retirement in 2001. Her son, George Olsen, is a pressman at the Argus Observer in Ontario, OR.

Robin Webb

Robin R.Webb, 37, Ontario, OR, died Feb. 4, 2011, following a lengthy battle with cancer. Webb was a bundle dropper for the Argus Observer in Ontario for several years.

Argus, I-E launch quarterly senior publication

Spring 2011


Argus Observer Editor Larry Hurrle (left) accepts a basketball from Treasure Valley Community College Athletic Director Ed Aronson at halftime of the final TVCC basketball game of the season Feb. 23.TVCC presented the Argus with the basketball in appreciation for the newspaper’s sponsorship of sports programs at the local community college.

The Argus Observer in Ontario, OR, and the Independent-Enterprise in Payette, Idaho, launched their newest publication the last week of February: “Retirement Redefined.” The tabloid focuses on senior citizens and deals with issues and events concerning the golden years. Topics include such things as scams targeting seniors, staying fit beyond 60, learning how to use electronic devices and more.





Montaño nearing 25 years


Ramona Montaño at her current Beacon composing station.

are,” she said in regard to working with the staff of 15 people. “However, when you look back and remember the good and bad times while working in the same place for many years it makes you realize how much influence your fellow employees have on you. Through the years my fellow employees have been there

for me and I’m sure they’d say the same about me.” Current Beacon Publisher Donald Jaramillo said he wouldn’t trade Montaño for anyone. “She’s there from the beginning to the end,” said Jaramillo. “Ramona is there. At the end of the day the most important thing is attendance – good times

and tough times.” Beacon Advertising Manager Sylvia Anzures Gonzales echoed Jaramillo’s remarks, “She’s been here for 24 years and we wouldn’t trade her for anybody.” Montaño duties at the Beacon include composing ads for ROP and classified display, updating the Beacon website and typing legals. She is the fastest typist at the Beacon. She has had to make some minor adjustments to her workstation because of her longevity. The Beacon has ordered a special chair and desk for her comfort as her hands and back begin to ache by day’s end. The Beacon has gone through five owners since Montaño has been an employee, with Wick Communications being the longest. She’s worked for multiple publishers with Jaramillo as the longest. She enjoys working for Wick Communications because the support of the corporation and the Beacon still has the community newspaper feel to it. Montaño’s only other employment was with the highway department for nine months. “I saw an ad in the Beacon and the only qualification was typing,” she said. “Here I am 24 years later. It’s been fun and I hope I can stay here until I retire.”

Spring 2011

GRANTS – “Easier but a lot more work,” said longtime Cibola Beacon employee Ramona Montaño about her department’s change in the past 25 years. Montaño was hired by Marian Barber, publisher of the Beacon, to set type and develop it in the darkroom in 1986. “There were three of us in the department and today there are two of us despite all the technology changes,” Montaño said. She was 22 years old when she started at the Grants Daily Beacon. Lillie Belle McMinn was the composition department manager at the time. “Lillie Belle was great,” said Montaño. The small department was composing 10 to 12 pages a day. The Beacon was a daily in the mid 1980s, the decade in which uranium mining ended in Cibola County. The small town boomed between 1960 and 1980 because of mining. “It was boom and bust,” added Montaño. Montaño said the biggest change in composing in the last 25 years has been from paste up on a light table to digital today. She said she still enjoys the profession as much as she did 24 years ago. While at the Beacon, Montaño has endured tough times such as the loss of her mom in 2001. “On a daily basis we don’t realize how close we




Spring 2011

In memory of Beacon Staff Writer Diane Fowler GRANTS - Foregoing the usual Christmas gift exchange, Beacon employees instead honored their late, long-time reporter, Diane Fowler. They presented the Grants Community Pantry a check for $300. The previous Christmas Fowler suggested that employees give to their favorite charity instead of trading gifts. She donated regularly D. FOWLER to the area’s Native American charities, particularly food programs. Fowler, 68, passed away on Oct. 17, 2010, after a battle against cancer. She died peacefully in an Albuquerque hospice. She was born on May 3, 1942, in Salt Lake City, Utah. She is survived by two brothers, one sister and many nieces and nephews. Fowler had worked as a reporter for a New York City fashion trade newspaper and then as staff writer for Good Times newspaper in San Francisco. In Grants, she began

She saw every story as a chance to grow.” Her final article appeared on Oct. 1, a review of a Mexican ceramic exhibit at The Double Six Gallery. The gallery, in November, hosted a celebration of life in her honor. “In the time Diane worked for the Beacon, she became a member of the community and a member of the Beacon family” Jaramillo said. “She will be greatly missed.” Fowler had been undergoing weekly chemotherapy treatments for a year in Gallup, 60 miles away. Her co-worker, copy editor Kelly Donahue, drove her to and from treatments and helped her with shopping and light housekeeping during that time. “She was a good friend and great sparring partner,” he said. BEACON / JARAMILLO “We could talk on just about any Beacon employees pitch in $20 each to the Grants Food Pantry in memory of feltopic, usually disagree, and not low employee Diane Fowler. let that get in the way of our at the Beacon as a correspondent decision of a lawsuit by area friendship. She was a grand in 2003 and became a full-time tribes against two school districts lady.” staff writer one year later. Her in the distribution of federal Note: Kelly Donahue, Beacon copy primary beat was schools, arts, money. features and personality profiles. Donald Jaramillo, Beacon pub- editor, assisted Diane during her But her proudest moment was lisher and editor, said “she cheer- lengthy illness. He was at her side covering a U.S. Supreme Court fully accepted any assignment. when she passed away.





Clockwise from top left: North Dakota Gov. Jack Dalrymple visited the Daily News during his first week in office after former-Gov. John Hoeven assumed his seat in the U.S. Senate. Here, Publisher Ken Harty, left, and Managing Editor Anna Jauhola pose with the governor for a photo in the newsroom. Dalrymple was traveling to newspapers across the state to promote his proposed budget; Harty, also president of the United Way of Richland-Wilkin, accepted a check from Sanford Clinic-Wahpeton in the first week of February to help the United Way campaign. From left, Kathy Davis, Sanford patient services lead, Harty, Jordan Ottoson, Sanford director of clinic operations, and Cheri Berge, nurse practitioner at Sanford Clinic; A group of preschoolers and their teacher, Kristi Maas, from Immanuel Lutheran Church Preschool visited the Daily News on Valentine’s Day to deliver sugar cookies to the newsroom. This is an annual trip for the students; Harty, president of the Wahpeton Breckenridge Area Chamber of Commerce, presents the Outstanding Agribusiness of the Year Award to Andy Thompson of Red River Valley & Western Railroad during the chamber’s annual meeting in January.

Spring 2011




From this ....

to this ...


The old Goss Urbanite press at The Daily Iberian was due for a replacement for some time. This old press printed its last paper on Feb. 3.


DGM crews make plans how the floor will be marked to put the Goss Community press at the Daily Iberian on Feb. 7.

Spring 2011

and finally this ... in 15 days


Daily Iberian pressmen work on the inaugural run of this Goss Community press on Feb. 19. It was delivered and assembled at the newspaper in about two weeks.

At break-neck speed, crews from Manugraph DGM Inc., The Daily Iberian and local contractors dismantled an old Goss Urbanite press and assembled a Goss Community press. The press project was completed in time to publish the Sunday, Feb. 20 newspaper at The Daily Iberian, a day ahead of schedule. Because of the stringent specifications related to the building’s foundation, the new press had to be installed in the footprint of the old one. That meant printing off-site at The (Houma, La.) Courier for 12 publication days. In addition to

the dailies, the TMC and special publications were printed at the Houma site. Production Manager Jerry Sexton said he was pleased with the way so many people worked together to get the project done so quickly. Pressmen assisted Wick Communications Production Manager Scott Green and DGM crews in assembling the press and getting it going in time for a Sunday publication, which meant two runs. The inaugural run was the Sunday lifestyle section. Following is a pictorial of the different stages of the twoweek part of this project.




DGM crew members install the drives on the Goss Community press on Feb. 8.


The inaugural press run for the Goss Community press necessitated the help of everyone in the back shop at The Daily Iberian.

The top folder is placed with the help of this forklift on Feb. 9.


Getting VIP treatment Daily Iberian Production Manager Jerry Sexton, from left, looks on while Wick Communications Production Manager Scott Green and Iberian pressman Chris Hebert work on lining up the press on Feb. 18.

Daily Iberian Ad Manager Alan Rini speaks to a client in November during the presentation of the Wick initiative of the VIP program. The program consists of ads that are deeply discounted for very small businesses. Rini said the wellreceived program had success in New Iberia because it brought new advertisers on board.

Spring 2011



Spring 2011




EAGLE Spring 2011



HMBReview Review Younger Lambert donates time, father’s cookies

Spring 2011


akena Lambert, daughter of Review Managing Editor Clay Lambert, recently donated her time (and her father’s cookies) to raise money for a Half Moon Bay charity that is close to her heart. Makena, 12, is a middle-school student at Menlo School. Her school has a philanthropy club, and when it came time to brainstorm fundraising ideas, Makena didn’t hesitate to focus on two of her passions — horseback riding and a local horse-therapy program in town known as Square Peg. Square Peg has a number of programs, including horseback riding lessons for developmentally disabled and autistic kids. The program provides children with a sense of “normalcy” and the pride that comes with accomplishment and taking care of an animal 15 times their size. Makena has been known to spend Saturdays at Square Peg, helping to muck out stalls, brush horses and do other chores necessary for the organization to stay afloat. She’s seen firsthand the joy that lessfortunate kids get from the program. Makena organized a fundraiser for the program in December. She and a group of friends sold homemade cookies and drinks from a folding table near the spot where parents pick up their children every afternoon. She used promotional materials from Square Peg to educate her friends about the program. Makena and her friends raised $ı80 for the program in a single afternoon — a total that included a $50 donation from one of her teachers. Square Peg Director Joell Dunlap was overjoyed, and said so in a handwritten thank--you note.

Updates from the Half Moon Bay Review in Half Moon Bay, California The Eagle

HMB Review staff makes its own holiday light


he staff of a newspaper never likes being in the dark, but employees at the Half Moon Bay Review didn’t seem to mind the darkness one bit at their own big event – the annual Christmas party. Rain and howling wind did a number on the power station in Half Moon Bay, Calif., the night of Dec. 18. Power blinked off right at 7 p.m. — the exact start time for the Review’s party, which had long been planned at the newspaper offices. That took care of the festive lights Publisher Debra Hershon had painstakingly hung throughout the office. Taking a cue from the Who’s down in Whoville, the Review staff didn’t let a little darkness get in the way of its celebration. Candles added an intimate quality to the evening and the caterer was able to continue cooking with propane under a tent outside the office. Magically, the lights came on in time for the white elephant gift exchange … then shut off again shortly afterward. The sated staff called it a night at that point. The only thing missing as a result of the power outage was the loss of the YouTube yule log video staff hoped to play on a nearby computer. — Clay Lambert “Makena, I’m not sure you know how touched we all are by your initiative and willingness to help Square Peg,” Dunlap wrote. By the way, Makena is a rising star in the world of horse-jumping. She has competed in many events throughout California and has dozens of ribbons to show for it. — a less-than objective, Clay Lambert



Terror at Mile 103

“Thank you again for all your great help and for making us look so good on paper!”

Press uncovers cracks in mental health system


Sarah Robinson

District Executive Director American Cancer Society, Great West Division

Press and American Cancer Society team up for special section Content and contacts are keys to successful publication


transformed what might have been feelgood ephemera into a compelling look at the ACS Alaska District’s activities and goals. Press ad rep Jason Easter laid the groundwork for the special section, following the model of a previous partnership with Covenant House, another Anchorage non-profit. Ad rep Karen Truitt was instrumental in the success of the publication. “As a sales rep in Alaska for thirty years, my forte has always been special sections,” said Truitt. “When it came time to sell a 24-page special section in a two-week period for the American Cancer Society, it was right up my alley. As a cancer sur-

vivor and a Reach to Recovery volunteer for the American Cancer Society, I knew immediately who to contact in the medical community.” Press publisher Steve Abeln was pleased with the result. “It’s a good looking section that achieves two goals. The American Cancer Society gets a large distribution and readership for its awareness and fund raising messages. And the Press is able to enhance its reputation of quality content that serves our community. “We hope to repeat the two-fold success of the project with another nonprofit partner in the future.”

Spring 2011

he Anchorage Press and the Alaska District of the American Cancer Society teamed up this January to bring a readers a robust special section. The Press handled advertising sales, design, production, printing, and distribution. ACS Alaska District provided highquality content. For example, the section profi led Melany Cueva, a local nurse and health educator who is studying the use of art in cancer education with Alaska Natives. Additional strong, locallyappealing voices addressed cancer survivorship, and the special challenges and solutions of cancer treatment in Alaska. The publication’s Alaskan focus

he January 20 Anchorage Press feature story, “Terror at Mile ,” is not an easy read, nor is it a simple thing to write, edit or publish. It’s a dark story about a young man who, having been diagnosed with schizophrenic and bipolar disorders, failed to get treatment. He eventually devolved into a wife-beater who terrorized his family. He was sentenced on felony domestic violence charges the week Press staff writer Scott Christiansen tracked down his story. The feature story, despite its 2500-word length, was picked up by our sister Wick paper, the Mat-Su Valley Frontiersman. That’s an unusual move for our two papers—alt weekly and community newspaper—and not something likely to be repeated often. But “Terror at Mile 103” also came in the wake of a important national story, after a similarly affected man killed six people and wounded 14 more in Tucson, Arizona. An editorial accompanied the Frontiersman’s version of the story. It warned readers of the graphic descriptions of the crimes (the story included domestic violence, bestiality and the fatal beating of a dog). The editorial also reminded them of a handful of serious felonies, including murders, committed in their own communities by people who had slipped through the cracks of the mental health system. “Alaska, and the nation in general, need to find ways to help people suffering with mental illnesses before their psychoses get the better of them and they harm innocent people,” the editorial says. "We cannot accept a system that will only treat a person after he or she has acted out in violence.” We couldn’t agree more. Kudos to the Frontiersman for adding important context and for picking up our story.







Spring 2011

Maddox reigns over Mardi Gras krewe

King Moonpie and St. Tammany News Publisher Emeritus Terry Maddox strides through the streets of Olde Towne in Slidell Feb. 25 as he leads the Krewe of Mona Lisa & Moonpie parade. (Staff Photo by Erik Sanzenbach)

Cub Scout Pack 111 visited the Covington office of the St. Tammany News recently. Managing Editor Erik Sanzenbach gave the scouts a grand tour, including a glimpse into pagination, writing stories, advertising and building an ad. Pictured with Sanzenbach and Den Leader Tammy Laney are, from left, first row: Julian Shales, Cadyn Michel, Guy Pitts, Connor Stewart and Baily McDevitt; and second row: Olivia Stewart, Tyler Desposito, Evan Schwartz, Brendon McDavitt and Patrick Pitts. The Mandeville scouts were working on their communication badge. (Staff Photo by Debbie Glover)

The historic first meeting of the courts of the Krewe of Mona Lisa & Moonpie and Krewe de Paws on the banks of Bayou Bonfuca. From left, King Moonpie, Terry Maddox; Queen Mona Lisa, Charlotte Lowry Collins; Krewe de Paws Queen Macie, held by her co-owner Kathy Gray; and King of the Krewe de Paws, Jake. Behind Macie is her other co-owner, Wayne Gray. (Staff Photo by Erik Sanzenbach)


Eagle Edition

March 2011


Lake Isabella, Calif.

Why community newspapers matter Sun instrumental in mitigating community crisis, forcing reassignment of high school principal Cathy Perfect Kern Valley Sun

Top: Trinity Snyder and Abbey Stanton embrace prior to their tennis match. Above: Kern Valley High School students created a memorial in front of the school following Caitlyn Rhynes’ death. Photos by Brandon Muncy/Kern Valley Sun

Spring 2011

Trouble had been brewing at Kern Valley High School for a long time. In a matter of weeks, tensions reached the tipping point and the Kern River Valley was in a community in crisis. On the night of Oct. 29, Caitlyn Rhynes, a 17-year-old junior at Kern Valley High, took her life. Reporting on suicide, especially when it involves someone so young in a small close-knit community, means walking a fine editorial line. In the case of Rhynes’ horrific death – she died of a self-inflicted gunshot wound – the Sun’s editorial staff was confronted with a mettle-testing decision. To report or not report, that was the question. Once the decision to report on Rhynes’ death was made, the question of “how” was front and center. Experts warn that romanticizing a suicide may prompt other depressed or ill teens to seek similar attention by killing themselves. However, sweeping the incident under the rug was not an option. The staff decided to “let the pictures tell the story” (see sample photos at right) and not dwell on gruesome details, while validating the students’ grief and loss. Just 20 days later, Stephen Whisler, 15, died of a self-inflicted gunshot wound. Again, the community was horrified and wrung its collective hands with worry. Response from Kern Valley High School administrators was virtually non-existant. Teachers later reported,

“We were told about Stephen’s death as we came to school the next morning. Dr. Jeanie Brachear (principal) convened the staff, but acted as if nothing out of the ordinary had happened. We were told not to say anything to the kids. We were scared. We weren’t prepared or trained to deal with two student suicides in less than three weeks. We asked for informational fliers (about prevention, recognizing the warning signs, grieving, etc.) that we could use as well as distribute to our students, but they never came.” The tension at the high school was palpable. Students were in shock, but counselors weren’t provided. Brachear would not respond to numerous calls and emails from parents, mental health professionals, or the Sun. Local community leaders, mental health professionals, and educators called for a “Community in Crisis” meeting at which many constructive suggestions were offered. The Sun’s editorial staff covered the multi-faceted story, and having earned the teachers’ trust, became their voice in “telling the community what’s really going on at the high school.” The staff was committed to keeping legs under the story. One editorial, in particular, (see next page) earned the community’s praise for its boldness and courage. It was time for Dr. Brachear to go, and the superintendent of the Kern High School District, finally yielded to the intense pressure. On Jan. 20, an interim principal, John Meyers, was appointed. Hope, laughter, and humanity have returned to Kern Valley High.


Spring 2011


Lake Isabella, Calif.

Eagle Edition - page 2

LEADERSHIP STARTS AT THE TOP A quick Internet search for recipients of Principal of the Year awards reveals several prime examples of effective leadership by school principals across the nation. Recipients of this prestigious award are described as dedicated team builders who communicate with and empower others to assist in the leadership of their respective schools. Wes Taylor, a high school principal in Valdosta, Ga., is said to promote a philosophy that all students “should fit into some niche” and that every student has the opportunity to develop a meaningful relationship with an adult. The result is a nurturing environment that seeks to bring out the best in each individual student and staff member. Other principals recognized for excellence promote innovative methods to motivate teachers, challenge students and create a collaborative learning environment. They help students realize their potential, create a brighter future for their community, and involve the local community in the life of the school. Students feel valued. Another award-winning principal says collaboration, team work and a sense of family help make her a successful principal, but her students, staff and parents say it is her passion for excellence, respect for others and school spirit that fuels their love for their principal. One parent, referring to her a game changer, wrote, “I’ve not come across too many leaders who can wield authority so firmly while simultaneously imparting fairness, kindness and respect for those in their charge. She brought order where there was chaos, attention where there was neglect, and optimism where there was complacency.” Other principals are characterized as enthusiastic and passionate. They work to instill professionalism and a sense of belonging for all staff and students. Good principals are visible; they visit classrooms and eat lunch with students as Bob Dreiling did when was at the helm at Kern Valley High. A principal in Maryland said she believes that when you give students a voice, they lead you as much as you lead them. However, even tragedy can strike successful schools. In 2003, an Indiana high school suffered the loss of three students in fatal accidents. As a result, a studentled group called Project Ignition was formed to promote safe driving. They entered a national competition and won a $10,000 grant to promote safe driving. Under good leadership, especially in a high school with fewer than 600 students, every student should have the opportunity to feel recognized, respected, and valued. Personalization of the school environment is a cornerstone upon which strong academic institutions are built. Sadly, it appears few of these qualities apply to Kern Valley High School principal Jeanie Brachear. This was painfully obvious during the community meeting on Dec. 2. when Dr. Brachear feigned not hearing or understanding Mindi Clifton's question, “Why weren't the students allowed to speak about Steven's (Whisler) death. In the past, unanswered questions from parents and students were frustrating. In light of the recent tragedies, Dr. Bracher's posture of insensitivity and stonewalling has become untenable. Those wanting to share their thoughts with the Kern High School District can send letters to KHSD, 5801 Sundale Ave., Bakersfield, CA 93309 or call 661-8273100. Published Dec. 9, 2011

March 2011

Sun sponsors school newspaper, the Wallace Times Brandon Muncy Kern Valley Sun

In an attempt to keep print media thriving among local youth, the Kern Valley Sun has sponsored a Middle School-produced newspaper, the Wallace Times. The school hasn’t published a newspaper in years. “Without the support of the Kern Valley Sun, the quality of the Wallace Times would never have happened. Their encouragement, tutoring and financial support has been a tremendous boost to get our newspaper off the ground,” said classroom teacher Tammy Howard. Under the guidance of Sunphoto editor Brandon Muncy, the 8th grade students have come a long way in their efforts to produce better articles, photos and overall content. “It can be hard to write at first, but then you get going and it's fun,” said student Jared Onstott. The class focuses on honing writing tech-

Cathy Perfect/Kern Valley Sun

Students in Tammy Howard’s 8th grade class use the Kern Valley Sun as a learning resource. niques, learning how to interview people, basic newspaper layout, fleshing out ideas, and handing out sports, news and feature assignments. “It's kind of weird interviewing people,” said Jake Hamm. “It helps having Brandon in class. We don't always know what we're doing and he has experience.” While initially apprehensive about starting a school newspaper, the students are coming around, truly enjoying and appreciating all that goes into to publishing a newspaper.

“This class is pretty cool,” said Ed Ross, Wallace Times editor. “Basically, we're learning how to put a paper together.” Sun managing editor Cathy Perfect visited with the students on Feb. 23. “It's been a long time since the school had a school newspaper,” said Perfect. “The Sun is proud to play a role in the reviving of such a rich and rewarding tradition.” The Times is published biweekly and will be available at the Kern Valley Sun office, as well as other valley locations.

Christina Denys/Kern Valley Sun

Left to right, Jenny Pyatt, Quaid Bohn, Jacob, Christopher Denys, Lindsay Reed, and Ashley Denys (front) distributed the Sun’s Whiskey Flat Miner, a special edition for the annual Whiskey Flat Days weekend celebration.


Local news you need, information you want. Your community-involved newspaper.



Ontario, OR

Lindsey Parker has joined the editorial staff at The Argus Observer in Ontario, OR. Lindsey is a 2009 graduate of Boise State University, where she earned her bachelor’s degree in mass communications. She is originally from New Plymouth, Idaho.Lindsey’s grandmother, Ethel Parker, is a former employee of the Argus Observer.

Argus Observer Publisher John Dillon served as emcee for the Ontario, OR, Chamber of Commerce annual awards banquet in January. Dillon presided over the event, which honored local residents with awards such as Man of the Year,Woman of the Year, Educator of the Year,Agriculturist of the Year and Business of the Year.

Coupon classes proving successful for Argus Observer ONTARIO, OR

Landi Ray

which includes multiple copies of the Sunday edition to be able to get extra coupons. So far, more than 300 people have attended eight couponing classes since they began in the January. The lowest turnout for a class has been 25 people , while the

highest is at 64 people. As well, the Argus Observer has had more than 45 people take advantage of a special offer to subscribe to the newspaper and receive multiple copies of the Sunday edition. Ray focuses her attention on the best way to gather coupons (through the newspaper, of course) as well as promoting coupon etiquette and shows people how to get the most out of using the coupons they get. Ray saves an average of 60 percent by using coupons while grocery shopping.

Spring 2011

The Argus Observer Advertising Department welcomes Lisa Puccio as the newest outside account executive. Lisa lives in Weiser, Idaho, with husband, Frank, and four dogs. She has been married 13 years and in the newspaper business selling advertising for years nine years and counting. Lisa is originally from Corning, N.Y. Her hobbies are cooking, quilting, baseball — New York Yankee fan — college basketball — Syracuse University fan — upland bird hunting with the hubby and the dogs.

The Argus Observer in Ontario, OR, has been sponsoring coupon classes in January and February as a way to help local residents save money on their grocery shopping and promote the newspaper. Landi Ray, a local coupon expert with “Coupons R Fun,” has joined with the Argus Observer to put on “couponing” classes every Monday in one of the many towns surrounding Ontario. At the classes, Ray promotes of the idea of purchasing subscriptions to the Argus Observer,




Roanoke Valley Woman premieres Thanks to the hard work of newspaper reporters, editors, advertising representatives and community contributors, The Daily Herald recently unveiled the premiere edition of the Roanoke Valley Woman magazine. With a mantra of celebrating, motivating and connecting real women, while providing a voice for area females, the free quarterly publication hit the streets Feb. 17. It focused on a variety of topics such as health and wellness, charity and business, entertainment and socializing and motherhood and family. The first cover highlighted Weldon Mayor Julia Meacham, the highest-ranking female municipal leader in the coverage area. Publisher Titus L. Workman said unlike women’s magazines in other communities throughout the country, Roanoke Valley Woman will target all types of women from parents to business owners. “And all of our stories will involve local women,” he said. “There will be no national stories.” He added the sub-headline of the magazine sums up the goal.

“It is ‘Celebrating, Motivating and Connecting Real Women,’ ” he said. Workman was instrumental in starting a women’s magazine at a previous newspaper where he worked at in Gastonia. “It was quite successful,” he said. Roanoke Valley Woman is being done on a quarterly basis, Workman said, because those involved would rather see it grow and become more frequent than to be too ambitious in the beginning. “We want to make sure we do a quality job,” he said. Other issues will come in May, August and November. Six thousand copies of the magazine are available at more than 50 locations throughout the Roanoke Valley. The magazine will not be inserted into the newspaper. “In terms of distribution, we will try to place the magazine in places that women frequent,” Workman said. “If they are unable to find a location, we will have copies available at The Daily Herald office.” Executive Editor Stephen Hemelt said staff writers displayed amazing

resolve in producing the first edition, which was put together with efficiency and care. “Despite an ambitious workload of a daily newspaper and separate monthly magazine, the staff responded to this latest challenge with prompt reporting and detailed story crafting that al-

lowed us to maintain our production schedule and quality expectations,” Hemelt said. “With one edition under our belts, we’re excited to see how this publication will mature through 2011 and beyond.”

Spring 2011

Herald Angel Fund has another successful year CM YK

The Daily Herald was able to celebrate another successful holiday giving campaign this year when it awarded its Herald Angel Fund recipient a check for more than $2,100.

Fund designee Tamakio Askew was presented the check by Publisher Titus L. Workman. The money comes from readers, who generously donated the funds because Askew was

the 2010 Herald Angel Fund recipient, where 100 percent of all donations go to the designated party. Askew and her sons, Ja’cori Vaughan, 11, and Ta’lonti Askew, 16, were

the recipients. The family lost their home to fire and are living with in-laws in Rich Square. Askew works as a correctional officer at Odom Correctional Institution

in Jackson. The newspaper raised money for the family by running stories and ads in December detailing the family’s plight. Askew thanked everyone for their support in

making the fund successful. “If this happens next year and I have been able to get back on my feet, if I am not the first person to SEE ANGEL NEXT PAGE

CM 29 YK


Jacqueline Hough

Employee of the year 2010

Titus L. Workman, right, publisher of The Daily Herald, is shown with Tamakio Askew.

ANGEL from previous page donate, I will be one of the people who helps,” she said. Workman said The Daily Herald was pleased the Herald Angel Fund had such an outpouring of generosity. “The Herald Angel has always been a success,” he said. “We will continue to do this program.” Those who donated at least $5 to the charity drive had

Employee of the month, November 2010

their names listed in our annual Herald Angel card published on Christmas Eve. However, obvious recognition was not the driving force in this holiday effort. The newspaper continued to receive donations after Christmas Eve, and some contributors who donated more than $5 asked not to be mentioned in the newspaper.

Design editor wins three L.O.V.E awards

Employee of the month, January 2011

Sherry Agee

Kris Smith

Performance in a Revue performing “Sugar Time” during “Lost in the 50s Tonight.”

Spring 2011

Employee of the month, December 2010

The Lakeland Theatre Company in Littleton held its L.O.V.E. Awards Feb. 12, honoring last year’s favorites and to say thank you for those who worked hard to make Lakeland the “busiest community theater on the east coast.” Tia Bedwell, Design Editor at The Daily Herald, took home Best Lead Actress in a Musical for her role as Rose Alverez in “Bye Bye Birdie,” Best Female Performer in a Revue for singing “Crazy” in “Lost in the 50s Tonight” and her last award as part of a group performance for Special Mention


The Herald





Cooking for a cause

Head Chef


MEN who


Sous Chef


“Il mondo è bello perché è vario”

Spring 2011

At right, Sous Chef Phil Vega, left, assists Master Chef Bill Hess as they dish out some food at the annual Men Who Cook fund-raiser which took place in February. Proceeds went to benefit the Sierra Vista Symphony. Twenty-two men and their assistants cooked up some of their favorite dishes for the more than 225 attendees. Hess’ spaghetti dish was made extra flavorful by his wife Sally’s famous sauce. The Herald’s table was decorated with a clever banner (above) with the chefs’ names in Italian designed by Steff Hunter of the Herald/Review’s ad design team.

Food before football

Parade entry lights up parade

Jana Stobaugh, of the Herald/Review’s ad design team, samples some great food cooked up by employees for the First Annual Super Bowl Pot Luck lunch.

For Sierra Vista’s annual Christmas parade, several employees got together to decorate a float. The “Christmas Night of Lights” event saw more than 100 entries – from floats, to Girl Scouts, to horses, and several marching bands.







‘Inside Tucson Business’ organizes honors for Up & Comers Who are going to be the future leaders of a community? If you live in Tucson, a good place to start looking is the annual honors known as Up & Comers. For the past eight years, Inside Tucson Business has asked readers to nominate people in their 20s and 30s to be honored in a special section and at an awards reception. A panel of judges, including the newspaper’s staffers, help select nine honorees each year. All are people who are already making an impact in their careers and in the community. They are people destined to make an impact in the future. Up & Comers is one of two major events Inside Tucson Business organizes each year to recognize outstanding achievements. The other is Women of Influence. Editor David Hatfield says both events are inspiring and offer a hopeful and positive outlook for the community that there are people ready to make a difference. Nominations for this year’s Up & Comers were taken from Jan. 1 through Feb. 22. The special section appears in the April 8 issue of the Inside Tucson Business, and the reception will be held later in April.

‘Inside Tucson Business’ makes transition to Blox

n Jan. 8, a gunman opened fire at a “Congress on Your Corner” event being held by Rep. Gabrielle Giffords outside of a northwest-side Tucson Safeway store. Six people, including a 9-year-old girl and a federal judge, were killed. Thirteen others, including Giffords, were wounded. It was one of the darkest days in Tucson’s history— and, of course, one of the biggest news days in Tucson’s history. On Jan. 8 and in the days that followed, the Tucson Weekly continued its evolution into a daily-newspaperstyle online news source with near-continuous coverage—and in the process, the staffers learned a lot of lessons about what they did well, and what they could have done better. On Jan. 28, Weekly staffers Jimmy Boegle, Jim Nintzel and Dan Gibson shared those lessons during the Association of Alternative Newsweeklies’ annual Web Conference. One lesson emphasized by the group: Make sure you have emergency contact information for your tech folks. (A story penned by Dan Gibson about the online postings of accused shooter Jared Loughner received so much traffic on Jan. 8 that was mere moments away from crashing—but the site stayed online thanks to quick action by DesertNet, the Weekly’s Web-hosting company.) These lessons were also shared in a February edition of The Kicker. Dan Gibson, the Web producer for the Weekly and sister publication Inside Tucson Business, offered a similar set of tips in a Suburban Newspapers of America webinar in February titled “Rules of Engagement: Making the Most of Social Networks, Mobile and Other Opt-In Programs.”


‘Weekly’ Gets Into Gift-Certificate Biz n March, the Tucson Weekly sales staff plans to launch a gift-certificate marketplace on that’s sure to delight readers and advertisers alike. The new program will be centered on a page at where readers will be able to purchase half-price gift certificates from local businesses. Businesses that participate in the program will get to choose from a selection of ad packages combining print advertising—and, of course, customers walking in their doors—in exchange for cash and/or the gift certificates. The program is being modeled on successful programs in Portland, Ore. (MercPerks at and Seattle (Stranger Mart at


Spring 2011

Inside Tucson Business, currently experiencing its best year traffic-wise on the Web, made the transition to Blox, a content-management system developed by Town News in early February, allowing the publication to take the next step toward a more dynamic daily online presence. Blox is more powerful and flexible system for handling Web content, with a sophisticated but intuitive user interface. Immediately, the staff of Inside Tucson Business plan to add regularly updated blogs by local business experts, but in the long run, the tools that Blox provides should allow for improved tagging for SEO, a front page that can be quickly changed to reflect the news of the day, and additional, prominently placed multimedia content. “I’m excited for the possibilities that Blox provides,” commented Dan Gibson, Inside Tucson Business’ Web producer. “We will be able to better showcase the content from the print publication for both existing and new readers, and also make an indispensable destination for anyone connected to the Southern Arizona economy.”

‘Tucson Weekly’ Staffers Share Lessons Learned During Tucson Shootings Coverage





Today’s News-Herald offers grocery savings for readers on website

When the snowbirds return the lobby at TNH really start hopping

AdSeller contest aims for new ad revenue, sparks represntatives

Through a new feature on, grocery shoppers can learn how to maximize coupon savings through a new free class. The hour-long class teaches consumers how to use coupons with sales and how to use the GrocerySmarts website. To access GrocerySmarts, go to, click

Everyone knows busi- customers both days, ness picks up when winter though many people subvisitors return to scribed online, by the desert. Today’s mail, or over the News-Herald’s cirphone. culation departSubscription ment say how true orders continued to that can be. On pour in the rest of Jan.3 and 4, the first the week as well. By two business days Friday, home delivof the year, the ABDON ery was four percent department higher than last received 476 new subyear, reported Circulation scriber starts. The lobby was full with Manager Jim Abdon.

An online tives began using the new reader survey reader data on and its results planned purwere the basis chases to make for a contest in presentations to the advertising the business department at community. Today’s NewsA contest in NASH Herald. Pulse the department Research conkept everyone focused. ducted the survey in The contest ran to midFebruary but early late 2010. In early January, results indicated sales advertising representa- goals were exceeded.

on the button labeled “Grocery Smarts” in the upper toolbar. Labrum said the website “does all the work for you” when matching up coupons to sales. Reader enthusiasm for the class has been high, with many registreed for classes in the coming weeks.

Promotion for Goss at Today’s News-Herald A d v e r t i s i n g Coordinator Dina Goss was promoted in December to the newly created position of inside sales manager. The position oversees all classified liner functions and public notice advertising as well as overseeing ad dispatch

a n d scheduling. Goss is a 13-year employee of the Lake Havasu City newspaper.

RCN at Realtor Expo


RCN milestones

Spring 2011

Three RCN employees are celebrating anniversaries this quarter.

11 years – Pam Ashley, Lifestyle Editor, 3/20/00

12 years – John Gutekunst, Parker Pioneer reporter, 1/13/99

23 years— Donna Schroeder, Account Executive, 2/15/88

RCN Photo

Advertising Director Larry Nash mans the RCN booth at the Realtor Affiliate Expo in January. The event at the Lake Havasu City Realtor Center gave real estate agents and brokers the opportunity to visit more than 29 different affiliate booths and tables to hear what products and services they might offer to help sell homes.



Melinda Green is newspaper’s new advertising representative

Getting involved


San Pedro Valley News-Sun M

elinda Green has joined the staff of San Pedro Valley News-Sun in the advertising department. Green held a previous advertising dept. post with Wick Communications at the Eastern Arizona Courier in Safford. She now lives part time in the Benson area. Green’s arrival was made possible by the upcoming departure of News-Sun Advertising Manager Shannon Kirkwood, who accepted a store manager position with Verizon GoWireless in Tucson. Kirkwood’s final day was Feb. 28, while Green’s tenure in Benson began Feb. 22.


Community outreach: Shannon Kirkwood, right, was “job-shadowed” by Benson High School student Tamara Choate.

Melinda Green

News-Sun staff gets sneak peek at new equipment


Salmon has of coming to the San Pedro Observatory to use the equipment, and that’s why they are implementing the astrophotography program. “This equipment gives people who can’t even see the night sky an opportunity to see what’s up there,” Nagel said. “This makes our clear, dark Benson skies available to those who don’t have the wonderful skies that we enjoy due to clouds, humidity or light pollution in cities. The most obvious advantage here, too, is that you have the ability to sit in the comfort of your home and enjoy your hobby without battling the weather.” The San Pedro Valley Observatory now has two telescopes with cameras and the appropriate computer software for remote astrophotography. For those not wanting to log on to a Web site, they can rent the equipment on a nightly basis for $149. “Obviously, you do not have to invest thousands of dollars to have access to first-class equipment,” Nagel said. “Or, equally important, you can try out their equipment before you invest your own money. And you get the beautiful Benson skies for free, 365 days a year -even if you are in New York, London or Australia, places where you can’t see the Northern Hemisphere at all.”

Spring 2011


Braving the cold: Despite single-digit temperatures, reporter Thelma Grimes observes Orion from the upgraded equipment at San Pedro Valley Observatory.

ew equipment at the San Pedro Valley Observatory will give people worldwide the opportunity to see photographs of the stars and planets visible in Benson’s night skies. News-Sun Senior Reporter Thelma Grimes, and husband, Jon, got a firsthand look in February at the facility’s improvements. The observatory, in southeast Benson, implemented a new astrophotography program on Feb. 1. With temperatures dipping into single digits, Astrophotographer Dean Salmon of Tucson provided a sneak peek at the new equipment. Outside, he showed images of various objects in the night skies while braving the below-freezing temperatures. Once within the warmer indoor confines, Salmon accessed the telescope via a laptop computer connection, commanding the scope where to focus in the night’s sky. Within minutes, colorful photo images from our galaxy began appearing on the screen. While Salmon provides services to visitors interested in astronomy, he is also conducting his own study, taking photos of H2 regions of the galaxy, which amounts to 300 objects. Art Nagel, observatory manager, said many people don’t have the luxury

34 A R I Z O N A

Spring 2011



W I L LC OX • S A N S I M O N • S U N S I T E S • B O W I E • C O C H I S E • D R AG O O N

ARNannual giveaway

The Arizona Range News staff covered a major fire that completely destroyed the main classroom/lab building of the Willcox High School in the middle of the night Jan. 11, just days after the Tucson mass shooting that killed six and left Rep. Gabrielle Giffords fighting for her life. The weekly newspaper’s five-person staff was busy with perpetual updates on the website, including national news of the President’s visit for the Memorial, covered through the help of Wick’s Copper Group sister papers, and timely announcements of where sporting events would be played, when students would be able to return to school, and safety issues regarding the burned rubble. The main office and audtitorium, although not burned, remain closed due to water damage and hazardous material (asbestos) clean-up.

AINSLEE S. WITTIG (above) and DAVE BROWN (below) / Arizona Range News

Jose Machiche, above, of Willcox , said “I’ve never won anyting before” when he was notified that he won the LG 32-inch HDTV in the Range News’ annual 12 Weeks of Christmas giveaway. Jason Bashard, below, of Kansas Settlement, won a Wii Sports Game System, reactied with, “I’m doing pretty good now,” after getting the call from ARN Ad Representative Steve Reno, at right in both. Twelve others won $100 gift cards from participating businesses.

The Copper Era

301A E. HWY 70


‘Grace Street’



Eastern Arizona Courier


carries broad appeal for readers of all ages


Staten said the book surpassed its “family history” designation because it possessed a broad appeal for readers of all nationalities and ages. “This is Diane’s story — told by an adult through the eyes of a child,” Staten said. “It is fascinating.” In publishing the book, Saunders violated the family’s “no talk rule.” This rule meant nothing about the children’s home life could be shared or discussed with anyone outside the family. “I am very happy to share the life of my Lebanese family. Anyone who reads the book will find that the Lebanese people, like other ethnic groups, have families with their own quirks, customs, frailties and strengths,” Saunders said. Publisher Rick Schneider just purchased his copy of the book, and he looks forward to reading it. “It’s impressive that one of our reporters wrote and published a book,” he said. “Diane does good, solid reporting for the Courier.. I expect her book to be of similar caliber. “Grace Street” by Diane Jacks Saunders is available in print and ebook versions at,, and several other book outlets.

Diane Saunders proudly displays copies of her newly published book, “Grace Street.”

Buy Diane’s book in print and e-book versions at, & at

Spring 2011

iane Saunders’ book, “Grace Street,” was released Jan. 19 by Author House, a book publisher in Bloomington, Ind. Saunders, an Eastern Arizona Courier reporter, is a LebaneseAmerican who wrote about growing up in a blue-color ethnic neighborhood in Michigan City, Ind., in the 1950s. “My book is a first-person account of life in northwest Indiana more than 50 years ago,” Saunders said. “Grace Street touches on old-world beliefs and customs while telling the story of our family in a sometimes confusing environment.” Saunders added that she began writing the book for her children and grandchildren so they would have a written history of their family. As the project grew, Saunders decided to share her childhood with anyone who wanted to read “Grace Street.” Aimee Staten, the managing editor of the Courier, proofread the book before it went to print. “I’m not sure I knew what to expect when I started reading the book. . . Maybe just a story that would appeal to Diane’s family because of their shared history. . .” Staten said. “I didn’t expect a feeling of familiarity, but that’s what I had.”










2011 Club Directory A yearly magazine, describing clubs around town





find the








Serving Green Valley, Sahuarita, Amado, Arivaca, Tumacácori, Tubac

2011 Health Services Directory Companion magazine to the GV Health Fair


ENJOYING THE TURNOUT are (from left) Rosemary Wick, Publisher Pam Mox, Rebecca Rogers, Operations Manager Donna West and Business Manager Irene Redondo.


T Spring 2011

he Green Valley News and Sahuarita Sun threw open the doors to show the community its new office and about 500 people showed up to take a look. The newspapers moved from a longtime home last summer and decided to hold the open house when winter visitors returned. The

7,600-square-foot office has an open floor plan and more than 90 feet of murals with photos that have run in the papers over the years. Other decorative touches include historic newspapers from across the country.


A gift for Giffords The Green Valley News and Sahuarita Sun sent two banners to eight locations around the communities after the Jan. 8 shootings that killed six people and injured U.S. Rep. Gabrielle Giffords. Hundreds of people wrote messages on the banners to encourage Giffords and her staff.

The Eagle 1st Quarter 2011  

The Eagle 1st Quarter 2011