2021 Media Kit

2021 MEDIA KIT

https://whitetailinstitute.com/media-kit/

2021 MEDIA KIT First in the Field for

MORE THAN 30 YEARS. W The absolute best Whitetail Nutritional and Management Publication in the country.

Whitetail News has been providing proven content to the most avid land managers, hunters and active buyers in the hunting industry for more than three decades. A lot of things have changed in the hunting industry since we published our first edition. However, the loyalty and buying power of our readers is

Published By: Whitetail Institute of North America 239 Whitetail Trail, Pintlala, AL 36043 Phone: (334) 281-3006 / (800) 688-3030 Fax: (334) 286-9723

not one of them. Our readership is serious about managing deer on their leased and private properties, and they look to Whitetail News for the valuable content and products needed to help them become successful. When you place an ad in Whitetail News, you are interacting with a demographic that has the disposable income to not only buy your product but have a need

WHITETAIL NEWS

and desire for your product. The cost of such an ad is well below the CPM rate of larger, less-targeted publications. Although you can find many periodicals (and blogs, as far as that goes) with larger readerships, you will not find one with a more intensely defined whitetail market.

Advertising Director: Wade Atchley (Atchley Media) 3380 Old Mill Run, Millbrook, AL 36054 Phone: (334) 221-1990 atchmedia@aol.com

143,315

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2021 MEDIA KIT

* 1 4 1 , 3 1 5 m a i l e d / 2 ,0 0 0 C o n s u m e r S h o w d i st r i b u t i o n

TOTA L D I ST R I B U T I O N : W H I T E TA I L N E W S

w e st 2 % central 26% s o u t h e ast 3 3 % n o r t h e ast 3 8 %

WHEN EACH PLANTING SEASON STARTS, THE LATEST ISSUE OF WHITETAIL NEWS CAN BE FOUND IN MAIL BOXES.

RELEASE DATES: 31-1 (July 1, 2021) / 31-2 (July 29, 2021) / 31-3 (March 1, 2022)

Unrivaled in readership delivery wit h no ot her hunting magazine like it. Whitetail News is a genuinely unique and essential resource for all our readers.

2021 MEDIA KIT

OUR BUYERS W H I T E TA I L N E W S

AVERAGE HOUSEHOLD INCOME: $83,546

TIME SPENT HUNTING THE PROPERTY:

LOYAL READER OF WHITETAIL NEWS:

Avg. time each issue is kept: 16 months

Avg. number of days spent hunting their property: 43 Avg. number of days spent hunting for deer on their property: 37

HAS PROPERTY TO HUNT:

TIME SPENT MANAGING THE PROPERTY:

Avg. number of acres owned: 169 Avg. number of acres leased: 546

SPENDS MONEY ON HUNTING EQUIPMENT: Owns pickup: 91% Owns ATV: 77% Owns tractor: 66% Owns rifle: 97% Owns shotgun: 97% Owns muzzleloader: 68% Owns bow: 77%

Whitetail News enjoys a pass along average of 78%.

Avg. number of days preparing the property for hunting: 47.5 Avg. number of acres planted in food plots: 6.8 Avg. number of days scouting for deer on their property: 84 Avg. number of game cameras used to scout their property: 4.5

2021 MEDIA KIT

2021 WHITETAIL NEWS AD SPECIFICATIONS ADVERTISING SPECIFICATIONS: TRIM SIZE: 8.25” x 10.875” / LIVE AREA: 7.25” x 9.8125” / BLEEDS: .125” 1/4 HORZ TWO-PAGE SPREAD

1/3 VERT

FULL PAGE

1/3 SQ

1/2 HORZ

TWO-PAGE SPREAD

FULL PAGE

Non-Bleed: 15.625” x 9.8125” Full Bleed: 16.75 x 11.125 Trim: 16.5” x 10.875”

Non-Bleed: 7.25” x 9.8125” Full Bleed: 8.5” x 11.125” Trim: 8.25” x 10.875”

Non-Bleed: 1/2 inch inside the trim measurements.

Full Bleed: All bleeds must extend 1/8 inch beyond trim on all sides.

Live Area: 1/2 inch inside of the trim edge. All images and text not intended to bleed should be within this margin.

1/2 HORIZONTAL

Non-Bleed: 7.25” x 4.75” Full Bleed: 8.5” x 5.625” Trim: 8.25” x 5.5”

Trim: Th e edge of the page.

Proofs: The publisher and printer will not accept responsibility for accuracy when no contract proof is provided. All advertiser furnished material will be held one year and then disposed of unless notified otherwise in writing.

2021 WHITETAIL NEWS ADVERTISING RATES UNIT

ONE TIME INSERTION GROSS RATES PRICING

UNIT

PRICING

$10,500

1/3 VERTICAL

$3, 212

FULL PAGE

$5,250

1/3 SQUARE

$3, 212

1/2 HORIZONTAL

$4,045

1/4 HORIZONTAL

$2,499

ONE TIME INSERTION GROSS RATES UNIT

PRICING

COVER 2

$7,250

COVER 3

$6,500

COVER 4

$7,750

A G E N CY A N D F R E Q U E N CY D I S C O U N TS S TA R T AT 2 X I N S E R T I O N S .

ISSUE 31-1 31-2 31-3

1/4 HORIZONTAL

Non-Bleed: 4.75” x 3.375”

1/3 SQUARE

Non-Bleed: 4.75” x 4.75”

Make-up ads: Are due three working days before ad closing.

Body and Covers: Are printed in a 4-color process.

Art Submissions: 3 00dpi, CMYK Press resolution PDFs.

E-MAIL ARTWORK TO: a d s w n @ r e d s h e d d e s i g n . c o m

EFFECTIVE DATE: J A N U A R Y 1 , 2 0 2 1

TWO-PAGE SPREAD

1/3 VERTICAL

Non-Bleed: 2.333” x 9.625” Full Bleed: 3.0208” x 11.125”

ISSUE CLOSING DATES MATERIAL DEADLINE

RELEASE DATE

May 4,23, 2021 January 2021 June 21, 2021 May 4, 2021 January 23,2022 (2022) June 21,

July 1,1,2021 March 2021 July 29, 2021 July 1, 2021 March 1, (2022) August 15, 2022

EARLY PAYMENT DISCOUNTS: Net 30 Days (after agency commission) COPY AND CONTRACT REGULATIONS: 1. All advertisements are published by Whitetail Institute, with the understanding that the advertiser and/or agency is authorized to publish the entire contents and subjects including in the ad.

2. A d position is at the discretion of the publisher 3. W hitetail Institute reserves the right to reject any advertising. All copy and photos are subject to publishers approval.

4. S pecial rates and page positioning will be needed if an Island ad is requested. Call for more information.

5. C ancellations and Changes are not accepted after the material deadline.

6. R ates are subject to change upon publisher’s notice. Prevailing rates apply.

7. A gencies are responsible for payments of all space ordered by them.