https:// whitetailinstitute.com /media-kit/
DELIVERING UNMATCHED WHITETAIL ADVICE SINCE 1991
For more than 30 years, Whitetail News has provided informative, compelling content to the country’s most avid hunters, land managers and active buyers. Many things have changed since our first edition, but the loyalty and buying power of our readership remains steadfast and strong. Our readers are se rious and passionate about managing
deer on their properties, and they look to Whitetail News for valuable content and products to further their success. When you place an ad in Whitetail News, you’re communicating directly with a demo
CPM rate of larger, less-targeted publications. You can find some periodicals and blogs with larger readerships, but you simply won’t find one with a more intensely defined whitetail market.
2023 MEDIA KIT
Published By: Whitetail Institute of North America 239 Whitetail Trail, Pintlala, AL 36043 Phone: (334) 281-3006 / (800) 688-3030 Fax: (334) 286-9723 Advertising Director: Wade Atchley (Atchley Media) 3380 Old Mill Run, Millbrook, AL 36054 Phone: (334) 221-1990 atchmedia@aol.com WHITETAIL NEWS
The absolute best Whitetail Nutritional and Management Publication in the country.
WHEN EACH PLANTING SEASON STARTS, THE LATEST ISSUE OF WHITETAIL NEWS CAN BE FOUND IN MAIL BOXES.
Unrivaled in readership delivery with no other hunting magazine like it. Whitetail News is a genuinely unique and essential resource for all our readers.
143,315*
TOTAL DISTRIBUTION : WHITETAIL NEWS *141,315 mailed / 2,000 Consumer Show distribution 2023 MEDIA KIT west 2% central 26% northeast 38% southeast 33%
RELEASE DATES : 33-1 (July 5, 2023) / 33-2 (AUGUST 15, 2023) / 33-3 (March 1, 2024)
OUR BUYERS
2023 MEDIA KIT
WHITETAIL NEWS
AVERAGE HOUSEHOLD INCOME:
$83,546
LOYAL READER OF WHITETAIL NEWS :
Avg. time each issue is kept: 16 months
HAS PROPERTY TO HUNT:
Avg. number of acres owned: 169
Avg. number of acres leased: 546
SPENDS MONEY ON HUNTING EQUIPMENT:
Owns pickup: 91%
Owns ATV: 77%
Owns tractor: 66%
Owns rifle: 97%
Owns shotgun: 97%
Owns muzzleloader: 68%
Owns bow: 77%
TIME SPENT HUNTING THE PROPERTY:
Avg. number of days spent hunting their property: 43
Avg. number of days spent hunting for deer on their property: 37
TIME SPENT MANAGING THE PROPERTY:
Avg. number of days preparing the property for hunting: 47.5
Avg. number of acres planted in food plots: 6.8
Avg. number of days scouting for deer on their property: 84
Avg. number of game cameras used to scout their property: 4.5
Whitetail News enjoys a pass-along average of 78%.
2023 MEDIA KIT
2023 WHITETAIL NEWS AD SPECIFICATIONS
Non-Bleed: 1/2 inch inside the trim measurements.
Full Bleed: All bleeds must extend 1/8 inch beyond trim on all sides.
Live Area: 1/2 inch inside of the trim edge. All images and text not intended to bleed should be within this margin.
Trim: The edge of the page. Proofs: The publisher and printer will not accept responsibility for accuracy when no contract proof is provided. All advertiser furnished material will be held one year and then disposed of unless notified otherwise in writing.
Make-up ads: Are due three working days before ad closing. Body and Covers: Are printed in a 4-color process.
Art Submissions: 300dpi, CMYK Press resolution PDFs.
TWO-PAGE SPREAD
Non-Bleed: 15.625" x 9.8125"
Full Bleed: 16.75" x 11.125" Trim: 16.5" x 10.875"
Non-Bleed: 7.25" x 9.8125"
Full Bleed: 8.5" x 11.125" Trim: 8.25" x 10.875"
EFFECTIVE DATE: JUNE 1, 2023 THROUGH MAY 31, 2024
EARLY PAYMENT DISCOUNTS:
Net 30 Days (after agency commission). COPY AND CONTRACT REGULATIONS:
1. All advertisements are published by Whitetail Institute, with the understanding that the advertiser and/or agency is authorized to publish the entire contents and subjects included in the ad.
2. Ad position is at the discretion of the publisher.
1/2 HORIZONTAL Non-Bleed: 7.25" x 4.75" Full Bleed: 8.5" x 5.625" Trim: 8.25" x 5.5"
1/3 VERTICAL
Non-Bleed: 2.333" x 9.625"
Full Bleed: 3.0208" x 11.125"
SQ
1/4 HORIZONTAL
Non-Bleed: 4.75" x 3.375" 1/3 SQUARE
Non-Bleed: 4.75" x 4.75"
E-MAIL ARTWORK TO: ATCHMEDIA@AOL.COM
3. Whitetail Institute reserves the right to reject any advertising. All copy and photos are subject to publisher’s approval.
4. Special rates and page positioning will be needed if an Island ad is requested. Call for more information.
5. Cancellations and Changes are not accepted after the material deadline.
6. Rates are subject to change upon publisher’s notice. Prevailing rates apply.
7. Agencies are responsible for payments of all space ordered by them.
2023 WHITETAIL NEWS ADVERTISING RATES
2023 FOOD PLOT JOURNAL ADVERTISING RATES
2023 BREAKING GROUND E-NEWS BANNER ADVERTISING RATES
ADVERTISING SPECIFICATIONS : TRIM SIZE: 8.25” x 10.875” / LIVE AREA: 7.25” x 9.8125” / BLEEDS: .125”
FULL PAGE
1/3
1/4
1/3 VERT 1/2 HORZ FULL PAGE TWO-PAGE SPREAD
HORZ
ONE TIME INSERTION NET RATES UNIT PRICING COVER 2 $3,000 COVER 3 $2,800 COVER 4 $3,500 ONE TIME INSERTION NET RATES UNIT PRICING UNIT PRICING TWO-PAGE SPREAD $2,640 1/3 VERTICAL $580 FULL PAGE $1,320 1/3 SQUARE $580 1/2 HORIZONTAL $825 1/4 HORIZONTAL $525 ISSUE CLOSING DATES ISSUE MATERIAL DEADLINE RELEASE BY DATE SUMMER /FALL 2023 April 25, 2023 June 15, 2023 SPRING 2024 Dec 5, (2024) Jan 6, (2024)
AGENCY AND FREQUENCY DISCOUNTS START AT 2X INSERTIONS. ONE TIME INSERTION GROSS RATES UNIT PRICING COVER 2 $7,975 COVER 3 $7,150 COVER 4 $8,525 ONE TIME INSERTION GROSS RATES UNIT PRICING UNIT PRICING TWO-PAGE SPREAD $11,550 1/3 VERTICAL $3,533 FULL PAGE $5,775 1/3 SQUARE $3,533 1/2 HORIZONTAL $4,450 1/4 HORIZONTAL $2,749 ISSUE CLOSING DATES ISSUE MATERIAL DEADLINE RELEASE BY DATE 33-1 May 4, 2023 July 5, 2023 33-2 June 21, 2023 Aug 15, 2023 33-3 Jan 23, (2024) March 1, (2024)
ONE TIME E-NEWS BANNER NET RATES UNIT PRICING Dimensions Banner 1 $500/ month 728(px) x 90(px) 72dpi Banner 2 $400/ month Banner 3 $300/ month ONE TIME E-NEWS BANNER CLOSING DATES ISSUE MATERIAL DEADLINE RELEASE BY DATE MONTHLY 25th OF MONTH PRIOR TO RELEASE 1st WEEK OF MONTH