REAL HUNTERS. REAL RESULTS.
What makes the Whitetail News reader different and why do you need to make sure they see your message? Whitetail Institute customers are an elite, engaged and desirable audience with three things that make them unique:
LAND They obviously have to have land to plant food plots and they either own it, lease it or have access to a friends or family members property.
MONEY When a hunter buys seed from Whitetail Institute he is just getting started. The seed itself is a small part of the overall investment he will make. He will also buy fertilizer, lime and fuel to run the equipment required to plant. He will also have to own or have access to that equipment.Â
PASSION A lot of hard work, time and as mentioned, money are required to plant food plots. Food plots are rarely, if ever for the passive hunter or those with limited funds or those not willing to make the significant investment of time and effort required to plant them. Whitetail Institute customers are extremely active hunters, hard workers and are proven to be the most passionate group of hunters that are willing and capable of buying your company’s products.
The Whitetail News Reader is simply the #1 choice when it comes to placing your advertisement in front of the most qualified and proven deer hunters in the country.
WHITETAIL NEWS READER PROFILE He has ďŹ nancial means:
Average number of game cameras used
Average household income............... $ 83,546
to scout their property.................................... 4.5
He has property to hunt:
He spends time hunting his property: Average number of days spent hunting their property................................................... 43 .
Average number of acres owned................169 Average number of acres leased................ 546
Average number of days spent hunting for deer on their property................................ 37
He spends money on hunting equipment:
He owns a pickup......................................91 %
Average number of days spent hunting turkey on their property................................... 11
He owns a tractor...................................... 66 %
Average number of days spent hunting deer with a bow............................................... 26
He owns a shotgun....................................93 %
Average number of days spent hunting deer with a bow............................................... 26
He owns a bow......................................... 77 %
Average number of days spent hunting deer with a gun............................................... 19
He spends time managing his property:
Average number of days spent hunting deer with a muzzle loader................................ 7
He owns a ATV...........................................77 % He owns a rie.......................................... 97 %
He owns a muzzleloader........................... 68 %
Average number of days preparing his property for hunting................................... 47.5
He is a loyal reader of Whitetail News:
Average number of acres planted
Average time he keeps each issue of The Whitetail News............................16 months
in food plots................................................. 6.8
Average number of friends who read his WhitetailNews................................................... 3
Average number of days spent scouting for deer on their property............................. 84
The Whitetail News enjoys a pass along average of 78%.
Total Circulation of the Whitetail News: 144,315* *141,315 Mailed / 3,000 Consumer Show Distribution Where our readers live West 2%
West
Central
Northeast Southeast
Dealer Issue Distribution: 20,000 Per Issue 40,000 Annually
Central 26% Southeast 33% Northeast 38%
2018 Whitetail News Advertising Rate Card EFFECTIVE JANUARY 1, 2018
ONE TIME INSERTION Unit
BW
2C
4C
Full page
$4,995
$5,150
$5,250
$3,450
$3,748
$4,045
2/3 page 1/2 page 1/3 page 1/4 page
$4,045 $2,680 $2,141
$4,402 $2,855
$2,320
$4,878 $3,212
$2,499
COVERS (COLOR OR BLACK & WHITE) Cover 2 Cover 3 Cover 4
$7,250 $6,500
Issue
Material Deadline
Release Date
Fall
April 2
June 25
Spring
December 14
March 1
Winter
May 9
Net 30 Days (after agency commission)
COPY AND CONTRACT REGULATIONS
1. All advertisements are published by The Whitetail Institute, with the understanding that the advertiser and/or agency is authorized to publish the entire contents and subjects included in the ad. 2. Ad position is at the discretion of the publisher. 3. Island ads are special-position ads.
$7,750
ISSUE CLOSING DATES
EARLY PAYMENT DISCOUNTS
August 15
4. The Whitetail Institute reserves the right to reject any advertising. All copy and photos are subject to publisher’s approval. 5. Cancellations and changes are not accepted after the closing dates. 6. Rates are subject to change upon publisher’s notice. Prevailing rates apply.
2018 SPECIAL DEALER ISSUES 20,000 copies published Biannually
ONE TIME INSERTION Unit
4color
Full page
$1,200
2/3 page 1/2 page 1/3 page 1/4 page
8. If material is not camera-ready, we reserve the right to refuse agency commission.
$1,000 $ 750 $ 500 $ 300
DEALER ISSUE CLOSING DATES Issue
Material Deadline
Release Date
Fall
April 2
Mid June
Spring
November 15
7. Agencies are responsible for payment of all space ordered by them.
Mid January
2018 MECHANICAL SPECIFICATIONS EFFECTIVE JANUARY 1, 2018 AD SIZES
Trim Size
9 X 10.875
Live Area
8.25 X 9.875
Full Page
8.25 X 9.875
Full Page w/Bleed
9.25 X 11.125
2/3 Vertical
5.417 X 9.625
2/3 Horizontal
8.25 X 6.341
1/2 Vertical
4 X 9.625w
1/2 Horizontal
8.25 X 4.687
1/3 Vertical
2.583 X 9.625
1/3 Square
5.417 X 4.687
1/4 Vertical
4 X 4.687
(All sizes in inches)
FILE PREPARATION 1. Body and covers are printed 4/C process. 2. All ad materials must be submitted in digital format. 3. Preferred Formats: Adobe Acrobat PDF files created for print. PDFs should be saved as version 1.4. PDFs should be created by postscripting then distilling to create reliable files. This is an industry standard. Use the Press Optimized job option in AcrobatDistiller. Transparency must be flattened and fonts and graphics must be embedded in the PDFs for high resolution printing. 4. Acceptable Formats: Macintosh format applications including: QuarkXpress (up to 8.5), Adobe Photoshop (up to CS5), Adobe Illustrator (up to CS5), Adobe InDesign (up to CS5). TIFF, EPS or JPEG files at a minimum 300 dpi at actual size.
5. Fonts: All native application files must be submitted with associated support files including graphics, photos and screen and Postscript printer fonts used in those files. Type 1 Postscript fonts are preferred over TrueType fonts. Do not mix Type 1 OpenType, and TrueType fonts of the same family. Photoshop and Illustrator files may have their fonts converted to outlines. Black type on white backgrounds should be 100% black only.
6. Files should conform to SWOP guidelines and area density should not exceed 300%. 7. Photographs/Illustrations: TIFF or EPS images are preferred. All photographic images must be 300 pixels per inch at the actual size used in the layout in CMYK format. DO NOT send images as RGB. Duotones and/or special match color created using Pantone Matching System colors must be converted to CMYK. 8. Media: Files may be submitted on CD-ROM, e-mailed to our design/production department at gpudzis@knology.net or downloaded to the ftp site. Call 334-356-1601 or e-mail gpudzis@knology.net for download information. 9. Proofs: Advertisers MUST submit a contract level printed proof regardless of delivery method. The publisher and printer will not accept responsibility for accuracy when no contract proof is provided. If no client proof is provided, one will be created by the publisher or printer and charged to The advertiser.
All advertiser furnished material will be held one year and then disposed of unless notified otherwise in writing.
Make-up ads are due three working days before ad closing.
“BREAKING GROUND� ENEWS
Delivered monthly on or around the 3rd of each month to OVER 85,000 email addresses. Banner Ad Cost: Top Banner #1 $500 net per month Middle Banner #2 $400 net per month Bottom Banner #3 $300 net per month Ad Deadlines: Banners are due by the 15th preceding the month of release. Links to sites must accompany banners. Email ads to: anna@wiredoutdoors.com CC : atchmedia@aol.com Banner Ad Sizes: Top Banner #1 205 pixels wide x 25 pixels high Middle Banner #2 636 pixels wide x 91 pixels high Bottom Banner #3 636 pixels wide x 91 pixels high
Published By : Whitetail Institute of North America 239 Whitetail Trail Pintlala, Alabama 36043 Phone (334) 281-3006 | (800) 688-3030 Fax (334) 286-9723
Represented By: Atchley Media 3380 Old Mill Run Millbrook, Alabama 36054 Phone 334-221-1990 atchmedia@aol.com