2017 EDITION
TRIED-AND-TRUE FOR OVER 25 YEARS. The term “tried-and-true� is used to describe something that has proved effective or reliable before. That is a perfect description of The Whitetail News. Year-afteryear our publication has proven to be both effective and reliable for our readership and our advertisers. Whitetail News readers have demonstrated a willingness to put time, effort, and money into the sport of deer hunting and deer management. Our readers are not casual browsers, nor are they casual hunters. Committed to the sport of deer hunting, they read each issue of The Whitetail News from cover to cover, and invest money in long-term deer management and enjoyment of the sport. Your ad in The Whitetail News will go directly to the demographic most likely to buy your product. The cost of such an ad is well below the cpm rate of larger, less-targeted publications. While you can find many periodicals with a larger readership, you will not find one with a more intensely defined vertical market.
A TRUE RETURN ON YOUR INVESTMENT. “We advertise with Whitetail News because it just makes sense for our business. The recipients of Whitetail News are very serious about their sport and have demonstrated they are willing to spend money on superior products that will enhance their capabilities.� Kristi Hoffman / Black Hills Ammo
Whitetail News Reader Profile He has financial means:
Average number of game cameras used
Average household income............... $ 83,546
to scout their property.................................... 4.5
He has property to hunt:
He spends time hunting his property: Average number of days spent hunting their property................................................... 43 .
Average number of acres owned................169 Average number of acres leased................ 546
Average number of days spent hunting for deer on their property................................ 37
He spends money on hunting equipment:
He owns a pickup......................................91 %
Average number of days spent hunting turkey on their property................................... 11
He owns a tractor...................................... 66 %
Average number of days spent hunting deer with a bow............................................... 26
He owns a shotgun....................................93 %
Average number of days spent hunting deer with a bow............................................... 26
He owns a bow......................................... 77 %
Average number of days spent hunting deer with a gun............................................... 19
He spends time managing his property:
Average number of days spent hunting deer with a muzzle loader................................ 7
He owns a ATV...........................................77 % He owns a rie.......................................... 97 %
He owns a muzzleloader........................... 68 %
Average number of days preparing his property for hunting................................... 47.5
He is a loyal reader of Whitetail News:
Average number of acres planted
Average time he keeps each issue of The Whitetail News............................16 months
in food plots................................................. 6.8
Average number of friends who read his WhitetailNews................................................... 3
Average number of days spent scouting for deer on their property............................. 84
The Whitetail News enjoys a pass along average of 78%.
Total Circulation of the Whitetail News: 159,911* *144,911 Mailed / 15,000 Consumer Show Distribution Where our readers live West 2%
West
Central
Northeast Southeast
Central 26% Southeast 33% Northeast 38%
2017 Whitetail News Advertising Rate Card EFFECTIVE JANUARY 1, 2017 ONE TIME INSERTION Unit
BW
2C
4C
Full page $4,995 $5,150 $5,250 2/3 page 1/2 page 1/3 page 1/4 page
$4,045 $4,402
$4,878
$2,680 $2,855
$3,212
$3,450 $3,748
$4,045
$2,141 $2,320 $2,499
COVERS (COLOR OR BLACK & WHITE) Cover 2 Cover 3 Cover 4
EARLY PAYMENT DISCOUNTS
Net 30 Days (after agency commission)
COPY AND CONTRACT REGULATIONS 1. All advertisements are published by The Whitetail Institute, with the understanding that the advertiser and/or agency is authorized to publish the entire contents and subjects included in the ad.
$7,250
2. Ad position is at the discretion of the publisher.
$7,750
3. Island ads are special-position ads.
$6,500
ISSUE CLOSING DATES Issue
Material Deadline Release Date
Fall
April 2
June 25
4. The Whitetail Institute reserves the right to reject any advertising. All copy and photos are subject to publisher’s approval.
Spring
December 14
March 1
5. Cancellations and changes are not accepted after the closing dates.
Winter
May 9
August 15
2016 SPECIAL DEALER ISSUES 75,000 copies published Biannually
ONE TIME INSERTION Unit
4color
2/3 page $1,000 1/2 page $ 750 1/3 page $ 500 1/4 page $ 300
DEALER ISSUE CLOSING DATES Issue
Material Deadline Release Date
Fall
April 2
November 15
7. Agencies are responsible for payment of all space ordered by them. 8. If material is not camera-ready, we reserve the right to refuse agency commission.
Full page $1,200
Spring
6. Rates are subject to change upon publisher’s notice. Prevailing rates apply.
Mid June
Mid January
2017 Mechanical Specifications AD SIZES
Trim Size
9 X 10.875
Live Area
8.25 X 9.875
Full Page
8.25 X 9.875
Full Page w/Bleed
9.25 X 11.125
2/3 Vertical
5.417 X 9.625
2/3 Horizontal
8.25 X 6.341
1/2 Vertical
4 X 9.625w
1/2 Horizontal
8.25 X 4.687
1/3 Vertical
2.583 X 9.625
1/3 Square
5.417 X 4.687
1/4 Vertical
4 X 4.687
(All sizes in inches)
FILE PREPARATION 1. Body and covers are printed 4/C process. 2. All ad materials must be submitted in digital format. 3. Preferred Formats: Adobe Acrobat PDF files created for print. PDFs should be saved as version 1.4. PDFs should be created by postscripting then distilling to create reliable files. This is an industry standard. Use the Press Optimized job option in AcrobatDistiller. Transparency must be flattened and fonts and graphics must be embedded in the PDFs for high resolution printing. 4. Acceptable Formats: Macintosh format applications including: QuarkXpress (up to 8.5), Adobe Photoshop (up to CS5), Adobe Illustrator (up to CS5), Adobe InDesign (up to CS5). TIFF, EPS or JPEG files at a minimum 300 dpi at actual size.
5. Fonts: All native application files must be submitted with associated support files including graphics, photos and screen and Postscript printer fonts used in those files. Type 1 Postscript fonts are preferred over TrueType fonts. Do not mix Type 1 OpenType, and TrueType fonts of the same family. Photoshop and Illustrator files may have their fonts converted to outlines. Black type on white backgrounds should be 100% black only.
6. Files should conform to SWOP guidelines and area density should not exceed 300%. 7. Photographs/Illustrations: TIFF or EPS images are preferred. All photographic images must be 300 pixels per inch at the actual size used in the layout in CMYK format. DO NOT send images as RGB. Duotones and/or special match color created using Pantone Matching System colors must be converted to CMYK. 8. Media: Files may be submitted on CD-ROM, e-mailed to our design/production department at gpudzis@knology.net or downloaded to the ftp site. Call 334-356-1601 or e-mail gpudzis@knology.net for download information. 9. Proofs: Advertisers MUST submit a contract level printed proof regardless of delivery method. The publisher and printer will not accept responsibility for accuracy when no contract proof is provided. If no client proof is provided, one will be created by the publisher or printer and charged to The advertiser.
All advertiser furnished material will be held one year and then disposed of unless notified otherwise in writing.
Make-up ads are due three working days before ad closing.
“Breaking Ground� Enews Delivered monthly on or around the 3rd of each month to OVER 109,000 email addresses. Banner Ad Cost: Top Banner #1 Call for pricing information Middle Banner #2 Call for pricing information Bottom Banner #3 Call for pricing information Ad Deadlines: Banners are due by the 15th preceding the month of release. Links to sites must accompany banners. Email ads to: anna@wiredoutdoors.com CC : atchmedia@aol.com Banner Ad Sizes: Top Banner #1 205 pixels W x 25 pixels H Middle Banner #2 636 pixels W x 91 pixels H Bottom Banner #3 636 pixels W x 91 pixels H
Published By : Whitetail Institute of North America 239 Whitetail Trail Pintlala, Alabama 36043 Phone (334) 281-3006 | (800) 688-3030 Fax (334) 286-9723
Represented By: Atchley Media 3380 Old Mill Run Millbrook, Alabama 36054 Phone 334-221-1990 atchmedia@aol.com