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CLIENT OVERVIEW
from Katie Love V2
KATIE LOVE JACQUEMUS FLAGSHIP STORE STRAND ARCADE
JACQUEMUS IS A PREMIUM FASHION AND ACCESSORY BRAND CREATED BY SELF-TAUGHT FRENCH DESIGNER SIMON PORTE JACQUEMUS. JACQUEMUS STARTED HIS BRAND AT THE AGE OF 19 IN 2009 AND REMAINS PRIVATELY OWNED AND RUN BY HIMSELF PERSONALLY TO DATE.
ORIGINATING FROM THE SOUTH OF FRANCE, HIS VIBRANT COLOUR PALETTE IS INSPIRED BY THE DESIGNER’S SMALL VILLAGE INFLUENCES AND IDYLLIC RUNWAY SETTINGS. NOTABLY SS20 RUNWAY ‘LE COUP DE SOLEIL’ IN A LAVENDER FIELD WITH AN ICONIC PINK RUNWAY AND IN 2020 AS A RESPONSE TO THE WORLD IN LOCKDOWN, SS21 ‘L’AMOUR’ RUNWAY WAS A VIRTUAL SNAKE SHAPED RUNWAY SET IN A BARON WHEAT FIELD CREATING A BEAUTIFUL, NATURAL AND ORGANIC BACKDROP TO HIS COLOURFUL COLLECTION WHICH WENT VIRAL ON INSTAGRAM.
JACQUEMUS HAS A STRONG SOCIAL MEDIA PRESENCE WHICH HE RUNS HIMSELF AND IS A REFLECTION OF HIS PLAYFUL PRESENTATION OF HIS OWN IMAGES ON HOLIDAY, SOCIAL EVENTS, NOSTALGIC MEMORIES AND ARE NOW PUBLISHED IN TWO SUCCESSFUL PHOTOGRAPHY BOOKS; 1 MARSEILLE AND 2 IMAGES. SIMON PORTE-JACQUEMUS HAS FORGED HIS REPUTATION THROUGH REPEATED SUCCESSFUL RUNWAY COLLECTIONS AND REMAINS INDEPENDENT. JACQUEMUS FASHION AND ACCESSORIES ARE PURCHASED DIRECTLY ONLINE OR EXCLUSIVELY THROUGH GLOBAL ONLINE RETAILERS SUCH AS NET-A-PORTER, FARFETCH, HARRODS, MATCHES FASHION AND LOCALLY IN AUSTRALIA THROUGH DAVID JONES, PARLOUR X OR MYCHAMELEON. PRESENTLY, JACQUEMUS HAS NO PHYSICAL RETAIL STORE.
