CLIENT BRIEF

KATIE LOVE JACQUEMUS FLAGSHIP STORE STRAND ARCADE

THE BRIEF

JACQUEMUS IS A PREMIUM RETAIL FASHION BRAND THAT SELLS FASHION, FOOTWEAR AND ACCESSORIES FOR BOTH MEN AND WOMEN. PREVIOUSLY AVAILABLE TO PURCHASE ONLINE AT EXCLUSIVE RETAILERS, JACQUEMUS ARE NOW LOOKING TO OPEN THEIR FIRST PHYSICAL FLAGSHIP STORE IN SYDNEY.

THE SPACE JACQUEMUS HAVE ACQUIRED IS SHOP 80, LEVEL 1 OF THE ICONIC STRAND ARCADE WHICH IS 412-414A GEORGE STREET, SYDNEY NSW 2000. LEVEL 01 OF THE STRAND ARCADE IS A PREMIUM FASHION DESTINATION FOR LOCAL AND INTERNATIONAL DESIGNERS.

THE SITE HAS BEEN CHOSEN BY JACQUEMUS AS IT RESEMBLES THE GRAND SCALE AND NEOCLASSICISM PERIOD FEATURES THAT PAY HOMAGE TO THE FRENCH BRANDS ORIGINS. JACQUEMUS ASPIRE TO CREATE A SPACE THAT IS SYMPATHETIC TO TRADITION WHILE INJECTING THE BRANDS PLAYFUL APPROACH TO DESIGN AND EXPLORATION.

RETAIL STORE SPATIAL REQUIREMENTS INCLUDE:

• MAIN POS COUNTER • MEN’S FASHION DISPLAY • WOMEN’S FASHION DISPLAY • LEATHER GOODS AND ACCESSORIES DISPLAY • SMALL FLOWER POS COUNTER AND FLOWER DISPLAY • BACK OF HOUSE STORAGE • UNISEX CHANGE ROOMS

SITE ADDRESS: SHOP 80, LEVEL 1, 412-414A GEORGE STREET, SYDNEY NSW 200