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RANGE BEYOND RANGE

BC’s hidden backcountry awaits in the Bridge River Valley

FESTIVALS AND EVENTS

Pemberton’s summer season brings music, markets, and powwows

THE ULTIMATE WEEKEND

The perfect two-day itinerary for adventurers, foodies, and romantics

FOUR SEASONS OF ADVENTURE

Why Pemberton is the Sea to Sky’s best-kept outdoor secret

We acknowledge with gratitude that Pemberton lies within the traditional territories of the L ’ il ’ wat7úl and N’Quatqua First Nations. As you explore, we encourage you to recreate responsibly, tread lightly, and respect the land and its stewards, both past and present.

WELCOME TO PEMBERTON!

We’re thrilled to welcome you to Pemberton, a place where natural beauty meets endless adventure.

Nestled between towering mountain peaks and fertile valleys, Pemberton is shaped by both mountain culture and farming heritage. This is a place where outdoor adventure and rural charm thrive side by side.

Visitors are invited to experience Pemberton just as the locals do: hiking, biking, skiing, horseback riding, flying, and so much more. Whether you’re seeking an exhilarating adventure or peace in nature, Pemberton offers

PHOTO BY CHARLIE KNIGHT

it all. Unwind at a cosy B&B or welcoming hotel, and treat yourself to a meal at one of our local eateries, where rustic charm meets fresh, farm-to-table flavour.

We invite you to experience some of Pemberton’s signature events, like the Farmers’ Market every Friday in the summer, the Slow Food Cycle each August, the Pemberton Farm Tour for fresh produce and flowers, and many other celebrations of our land and community. For more visitor resources, visit tourismpembertonbc.com or stop by the new Pemberton Visitor Centre in the Village Centre.

Stay connected with us on social media for tips and updates from our local businesses @ tourismpemberton.

As you explore, we ask that you embrace the spirit of responsible travel and follow our Don’t Love it to Death (@dontloveittodeath) principles. Let’s work together to protect and preserve this beautiful place for future generations to enjoy.

Adventure begins here.

Christine Raymond, EXECUTIVE DIRECTOR,

TOURISM PEMBERTON

HAPPY TRAILS

Whether it’s horse-riding camps for kids, sustainable hiking infrastructure, or farmfresh food stands, Pemberton takes good care of its guests.

RANGE BEYOND RANGE

Explore BC’s hidden backcountry on a 290km adventure through the Bridge River Valley.

FESTIVALS AND EVENTS

Snow gives way to music, markets, and powwows during the Valley’s summer season.

ADVENTURE ALL YEAR ROUND

Pemberton emerges as a four-season adventure hub for thrill-seekers and nature-lovers.

AN ESCAPE FOR EVERY TRAVELLER

Pemberton offers the perfect two-day itinerary for adventurers, foodies, and romantics.

MAP AND LOCAL BUSINESS DIRECTORY

Your go-to guide for all things Pemberton.

RESPONSIBLE AND SUSTAINABLE TOURISM

TOURISM PEMBERTON invites you to experience the beauty, excitement, and vibrant spirit of the mountains and our iconic valley. As you explore, we encourage you to be mindful and educated visitors by supporting responsible and sustainable tourism through the following initiatives:

BACKCOUNTRY SANITARY INFRASTRUCTURE, AGRI-TOURISM WAYFINDING SIGNAGE, BC ALE

TRAIL, NAIRN FALLS TRAILS & PARKING ACCESS, RANGE BEYOND RANGE CIRCLE ROUTE, DON’T

LOVE IT TO DEATH CAMPAIGN, THE PEMBERTON

FARM TOUR , and our signature event SLOW FOOD CYCLE SUNDAY on August 17, 2025!

HAPPY TRAILS

HAPPY HORSES

BY ALYSSA NOEL

Pemberton has long been rooted in horse culture. But in recent years it seems more and more visitors are interested in it too. Vanessa Savage, who moved her business, Giddy Up Equine Experiences (which she co-owns with partner Donny Ball), from Squamish to Pemberton, has seen her camps quickly sell out.

“The demand is everywhere!” she said. “As soon as the community realized what we

actually do at Giddy Up Equine Experiences, the interest really flooded in. We’re not a pony rides kind of program. We let every child aged five and up ride independently, right from the start. We’re so fortunate to have an incredible herd of horses who are calm, kind, and really take care of our riders.”

With a background as an educational assistant and development service worker, she primarily

PHOTOS COURTESY OF EQUINE ADVENTURES

Born and raised in the Pemberton Valley, Katelyn Spink is a true local who turned her passion for real estate into a successful career with The Whistler Real Estate Company. By 21, she had built and sold her first home and has since become one of the top realtors in Pemberton and Whistler.

Katelyn specializes in helping a wide range of clients—from first-time buyers to seasoned investors—by making the process smooth, personal, and enjoyable. She values long-term relationships and is proud to serve her community with integrity and heart.

“I make lasting relationships with my clients and love staying connected to support them through the years.”

Visit www.katelynspink.com for more info and ask about her referral program! Phone: 604-786-1903 Thinking of Making a Move? Think Spink! whistlerrealestate.com

focuses on kids classes and camps, but that could expand in the future.

“Horses offer something deeply emotional— they feel us,” she said. “Horses are incredibly intuitive and respond to a child’s energy and emotions. They don’t judge or expect perfection—they simply meet kids where they’re at. This creates space for emotional growth, empathy, and even healing. We’ve had kids going through big life transitions, anxiety, or grief, and the quiet connection they find with a horse can be surprisingly powerful.”

That could explain both the long-standing and emerging Pemberton businesses that focus on horses too—from the artfully designed

Cowboy Coffee magazine to the Pemberton Valley Horse Association (which advocates for the equestrian community) and Caleb Smith Horsemanship, which offers coaching and training in various equine disciplines.

Then there’s the long-standing Copper Cayuse

Outfitters, who offer everything from hourly to overnight expeditions, as well as retreats and elopements.

Whatever aspect of horse culture appeals to you, you’ll find a way to enjoy it in Pemberton.

KEEP IT CLEAN

BY ALYSSA NOEL

Sometimes, protecting the environment isn’t all that glamorous.

Take, for instance, toilets. Some of Pemberton’s

most scenic recreation camping sites have experienced a spike in visitors in the last several years—and with more people comes more waste.

To that end, Tourism Pemberton partnered with the Squamish-Lillooet Regional District and BC Recreation Sites to build new urine diversion dry toilets at four new sites, including at Lizzie Bay and Driftwood Bay on Lillooet Lake. “[They] are eco-friendly toilets recognized internationally and support our efforts to provide responsible and sustainable tourism,” according Tourism Pemberton.

The new pit stops bring the total number of diversion washrooms in the area to 15.

“It’s great to provide a very important outdoor addition to the north Sea to Sky,” said Don Coggins, vice president of Tourism Pemberton. “A big thanks to our local users helping to keep them tidy.”

PHOTOS COURTESY OF EQUINE ADVENTURES

To address other forms of waste, Tourism Pemberton has also joined the Sea to Sky Development Council in its “Don’t Love it to Death” campaign with the goal of promoting responsible tourism.

Created after the pandemic prompted throngs of people to head outdoors—some with

less-than-stellar etiquette, the educational campaign installs signs at trailheads and backcountry outhouses reminding people to be responsible tourists.

The results have been a more educated and mindful group of backcountry users.

NEW VISITORS CENTRE WELCOMES GUESTS TO PEMBERTON

BY LUKE FAULKS

Tourism in the Pemberton Valley has a new best friend; Tourism Pemberton is hosting a brand new Visitors Centre, in a brand new location, to make good on its mandate for responsible and sustainable tourism.

Tourism Pemberton Executive Director Christine Raymond said the new Centre reflects the history of the Valley.

“Our job is to make sure that it has a positive impact on our community and that it brings a balance of showing where we live, showing everything we’re a part of and proud of, and being able to enjoy this area.”

After the old Visitor’s Centre closed in Fall 2024, Christine and the Tourism Board got to work on what a new centre might look like. The Board had plenty of options on hand; They looked to data from other small towns’ tourism projects and considered fully digital, mobile, and physical visitor center options. They settled on a hybrid option—a physical space with a mobile component.

They’re taking the old Men’s Shed, located near

the old Visitor’s Centre, and moving it next to Blackbird Bakery for a window-service centre.

Raymond’s excited to finally have the Center within the village’s downtown core, instead of being just off the highway. Signage will be adjusted and installed to direct visitors towards the building.

FARM FRESH

BY ALYSSA NOEL

Picture this: you’re driving along the pastoral Pemberton Meadows Road (a treat on its own) when you suddenly spot a small farmstand.

You pull over to explore and find shelves packed with recently picked vegetables and flowers.

“Well, how do I pay?” you wonder, before spotting a little honour basket asking you to tally up your purchases and leave money behind.

There are few things that still exist in this world to

Once there, guests will be greeted by a representative of Tourism Pemberton and provided all the resources they need to explore the valley. There will also be public washrooms available.

As for the hybrid element, sometimes, Raymond said, there won’t be someone posted at the window; instead, a sign will direct visitors to join Tourism Pemberton staff at a local business in an effort to help them branch out and explore the town.

“So maybe one day you go to the Visitor Centre and it’ll say, ‘Today, find us at Mount Currie Coffee,’ or, ‘Today, come visit the Pemberton Valley Lodge. Or, ‘Find us at Copper Cayuse Outfitters,’ just to bring people out to participate.”

The new Centre opens during the May long weekend. Once open, it’ll run from 9 a.m. to 5 p.m., from Thursday to Sunday.

“We really just want people to connect,” said Raymond. “What we’re the most excited about is providing a space for that connection.”

give you the same feel-good glow of this simple, wholesome interaction.

If this sounds like your bag, you’re in luck. There are no fewer than 17 farms in and around Pemberton that stock farm stands. (But keep in mind, there’s no guarantee any particular farm stand will be open on the day you visit.)

Currently, they include: HappiLife Farm, Cold Creek Acres, Plenty Wild Farms, Laughing Crow Organics, Across the Creek Organics, Helmer’s

Organic Farm, Four Beat Farm, Shaw Creek Farm, North Arm Farm, Gates Creek Ranch, Pemberton Meat Company, The Beer Farmers, Belle Acres Flower Farm, Goat Mountain Produce and Willowcreek Farm, to name a few.

If spending a little time exploring a farm is more your idea of a fun afternoon, look no further than the self-guided Pemberton Farm Tour. The concept is simple. You download the brochure outlining the eight participating farms (find it at pembertonfarmtour.com and visit one, two or all eight!)

The brochure offers a map of the farms, as well as the addresses, descriptions and opening hours. “This program was created to help promote our local farmers and producers,” according to the website. “We also wanted to provide an opportunity for them to share their stories with people like you. Whether educating on how food is grown and harvested, teaching about the impact of eating and shopping locally or simply sharing a piece of Pemberton’s country lifestyle, you’re sure to take away a gold nugget or two while on the Pemberton Farm Tour.”

‘NOT-BORING WEDDING PHOTOGRAPHY FOR FUN-LOVING ADVENTURE-SEEKERS.’

BY LUKE FAULKS

With its dramatic mountains and sprawling meadows, it’s no wonder the Pemberton Valley has emerged as a highly-sought-after wedding destination.

But for wedding photographer N ´ íkiki Pixémcal’s—or Pala, in English—it’s also home. The Lil’wat photographer founded Pala’s Photos & Kickassery in the interior but moved back to the Valley in spring of 2024 to re-build her business, offering her services for weddings and elopements.

“Lil’wat is my home territory. My ancestors are from here, so I feel so much more connected and our territory,” she explains. “It’s so much more fun now photographing people in my home territory, because nowhere is more beautiful than here.”

Pixémcal situates herself between a documentary style—“capturing what is already happening”—and a more hands-on role throughout the day. She works to capture the day as it is, but if there’s an opportunity for her to put a subject at ease, she’ll take it.

“98% of people absolutely hate having their photo taken, which is totally understandable,” says Pixémcal. “It’s a super vulnerable thing, and you’re not in control.”

To help get past those barriers, Pixémcal works to make personal connections with her subjects. That starts with her marketing.

Pixémcal’s website centers her unique identity. She’s a multi-talented entrepreneur, building a series of businesses, living in her ancestral territory, but situated roughly 2 kilometers away from her closest neighbour, living with her dog. She’s had clients come to her simply because she has the odd swear word on her website.

“People should hire a wedding photographer that they vibe with, whose energy they enjoy, because they spend more time with their wedding photographer than almost anybody else on the wedding day,” she explains

Pixémcal is hard-pressed to think of a couple she hasn’t gotten on with; the proof is in galleries, brimming with cheery couples on her website.

“I’m an absolute sucker for a wedding,” she says. “Like, even if I haven’t met the couple beforehand, there’s usually a couple times throughout the day where I’m tearing up because it’s just so sweet, and it’s so beautiful, and it’s such a magical day.”

She’s looking to bring her knowledge of staging and lighting to video. To help her hone her skills, she’s offering wedding videos at a discounted rate, in addition to photos.

View Pixémcal’s portfolio and get in touch at palasphotos.com

PHOTOS BY PALASPHOTOS.COM

Come home to Pemberton! Born and raised in Pemberton Valley, I am the fourth generation of my family to call this beautiful valley home and this little slice of paradise has my heart. I know the valley and the people; I truly enjoy sharing my love of Pemberton with others and helping them to find the perfect property to call home As a licensed Realtor® with over 20 years experience, I have the skills, background and knowledge to guide you through the process with confidence

RANGE BEYOND RANGE

READY TO DITCH THE CROWDS AND TRADE CELL BARS FOR MOUNTAIN AIR?

BY LUKE FAULKS

Drive North up the Pemberton Meadows to get to The Hurley, a rough dirt road that runs for 74 kilometers to the small community of Gold Bridge. The road is only passable during the summer months—and even then, only for 4x4s.

Along the way, be sure your co-pilot has AllTrails ready. There are plenty of popular hikes, like the trek up to Semaphore Lakes, that are doable and less travelled than your Joffre Lakes or Nairn Falls adventures.

Three-quarters and a right turn up the Hurley lies the small town of Bralorne. Stop in and check out the Bralorne Pub, which runs Thursday to Sunday, year-round. Wiped from the first leg of your journey? Book a cozy room at the Bralorne Mines Motel.

PHOTO COURTESY OF TYAX ADVENTURES

Continuing up the Hurley brings you to Gold Bridge, the first community in the Bridge River Valley. The drive from Pemberton to Gold Bridge, uninterrupted and driven at a careful speed, takes about 2 hours.

“It’s a pretty rugged area up here; no cell reception, very limited access—unless you’re at one of the pubs or hotels,” said the Bridge River Community Association’s Robert Blount.

“Everybody up here is a very adventurous, outdoorsy type of person.”

During the winter, a handful of snowmobilers will make their way up from Pemberton. But the area comes alive during summer, with people driving through the valley to camp, hike and ride.

The Bridge River Valley Community Association website offers plenty of valuable resources for people who might not be aware of what the area has to offer. Those resources include a glimpse into the rich history of the region.

The Bralorne Museum is open to visitors,

Monday to Friday in Summer, at its new location, with a local historian on hand to answer any question and research historical documents for anyone looking. The Haylmore Heritage site, named for the original goldmine claimant in the Bridge River Valley, is set to re-open in May with many local artisans returning to sell their wares.

In need of provisions along the way? The Valley General Store was revamped in 2022 to offer a greater variety of fresh and local products.

Just North of Gold Bridge are Gun and Marshall Lakes.

“Definitely, if you’re a fisherman, it’s a great spot to come,” said Blount. “There’re campsites on almost all of the lakes, so you can pitch a tent, spend the night, and do all the fishing that you want.”

A little further East is the Tyaughton Lake region, with vast hiking and biking trail networks taking you to Spruce Lake, Cinnabar Ridge, Taylor Basin, Mud Lakes and the Shulaps Range—all of which are laid out on the Trailforks mountain biking app.

The Lake itself also hosts Tyax Adventures and Tyax Lodge.

Tyax Adventures has carved out a unique space with its float-plane-enabled guided tours. Fly out, then bike or hike across the rugged terrain of the South Chilcotin.

When Tyax Adventures started, they’d do day trips. But over the last five decades, they’ve built out five fully serviced camps and cabins to bolster multi-day trips.

“We were just doing great trips and flying people into closer lakes, and it grew into hut to hut,” said Tyax’s Bobbi Douglas. “The flight plan is really what makes us special, allowing us to get into those alpine lakes. You’re not going to get that experience in a lot of other areas.”

Those adventures are aimed at experienced riders looking for a challenge, said Douglas.

“You can be riding anywhere from 20 to 40 kilometers in a day, with elevating from 400 to 1200 so it’s good that people have some experience under their belt.”

Tyax Adventures and Tyax Lodge are

PHOTOS COURTESY OF TYAX ADVENTURES

independent organizations, but there’s some important overlap. The Lodge’s Tim Wilkinson said booking the businesses in tandem makes sense.

“If someone’s coming to the lodge, they’re going to want to go out on some adventure, and if they’re going up into the backcountry, they’re going to want somewhere to crash out afterward,” he noted.

amenities—like three self-contained chalets, “a kick-ass spa with three different types of saunas,” and a restaurant.

And for those on a budget, the Lodge also provides a campsite with Starlink WiFi connection and hot showers.

But Tyax Lodge’s biggest claim to fame is its award-winning heliskiing operation, which

“IT’S A PRETTY RUGGED AREA UP HERE; NO CELL RECEPTION, VERY LIMITED ACCESS—UNLESS YOU’RE AT ONE OF THE PUBS OR HOTELS.”

- ROBERT BLOUNT

To help drive that connection home, the two businesses have teamed up to provide two combo packages in addition to their regular offers—two, two-night adventures; one, with a floatplane sightseeing flight; the other, involving a guided hike.

Tyax Lodge offers a wide variety of

operates on an 830,000-acre tenure roughly 100 times larger than Whistler-Blackcomb.

Part of what’s special about the Lodge’s heliskiing operations is the size of the ‘copters; the birds can accommodate groups of nine—up from the industry standard of four—which reduces wait times when

groups are ferried from one slope to the next. With the Lodge’s guarantee of unlimited vertical, that means plenty more runs in a day for your dollar.

From Tyaughton Lake, drive over to Lillooet and visit Fort Berens Winery—the city’s first-ever winery. The winery’s 38-acre estate produces award-winning wines that reflect the area’s unique soil and topography, with a focus on single varietals from single vineyards and minimal intervention. Visitors can enjoy tastings in the scenic tasting room and dine at the on-site restaurant.

The entire loop, from the Meadows up the Hurley, from Gold Bridge to Lillooet, back down the Duffy through Lil’wat’s downtown core to Pemberton, is roughly 290 kilometers long. It’s a one-of-a-kind adventure, with ample opportunities for adventure along the way.

“We’re far away enough to get out of the sea to sky bubble, but we’re close enough that it’s easy to do,” said Wilkinson of the experience. “Far enough to feel like you’re on holiday, but just super do-able.”

Before you go, prepare offline maps and check out isurvivedthehurley.com for updates on road conditions.

FESTIVALS AND EVENTS

THE PEMBERTON VALLEY COMES ALIVE IN THE SUMMER WITH A VIBRANT LINEUP OF EVENTS

CELEBRATING ITS NATURAL BEAUTY, RICH CULTURE AND TIGHT-KNIT COMMUNITY SPIRIT.

BY LUKE FAULKS

From open-air concerts and farmers’ markets to adrenaline-fueled outdoor adventures and family-friendly festivals, there’s something for everyone under the summer sun.

This June, the Valley’s perennial music festival returns to the iconic community barn; the Mountain Muse festival is back with a line-up of eight musicians—half local, half from other parts of the province—who will light up the stage on June 13 and 14.

The first day kicks off at 3 p.m. at Pioneer Park; live music will accompany vendors and crafts for all ages. B.C. musical acts Sheri Marie Ptolemy, The Spiritual Warriors, Henry Chung & The Spontaneous Combustion and Bu Von Blume will serenade guests.

That first day coincides with Pemberton’s Farmers Market, taking place just next to the Park in the barn. The market brings Pembertonarea producers and consumers together directly, providing some of the best quality, freshest organic produce around. Thomas said she’s excited to showcase the liveliness of Pemberton; going back and forth between the all-ages event and the farmers market.

The main event, from 7 ‘til 11:30 p.m. on Friday, will feature Kiziah and the Kreatures, Mass Crossing, The Zummers and Paris Pick.

$35 Early-bird tickets are available until May 15. After that, tickets online and at the

door will cost $40. Pemberton Arts Council members get 15 per cent off.

“It’s just a great party in downtown Pemberton,” said Pemberton Arts Council executive director Cléa Thomas. “It’s going to be fun, there’s going to be some really good bands, great food at the farmer’s market and it’s in June so the weather should be awesome.”

This summer’s programming isn’t just restricted to the downtown core.

frame arbour—a circular structure designed to accommodate up to 5,000 guests. Built through the collaborative efforts of more than 60 volunteers from around the world, including members of the Timber Framers Guild, the completed arbour stands as a testament to unity and cultural resilience. The Powwow promises a rich tapestry of traditional drumming, singing and dancing— welcoming participants and spectators

“IT’S GOING TO BE FUN, THERE’S GOING TO BE SOME REALLY GOOD BANDS, GREAT FOOD AT THE FARMER’S MARKET AND IT’S IN JUNE SO THE WEATHER SHOULD BE AWESOME.”

- CLÉA THOMAS

Travel up Highway 99 and experience the vibrant spirit and traditions on display at the inaugural competitive Arbour Powwow , hosted by the St’at’imc Northern Tribe Powwow Society on August 9.

Set against the majestic backdrop of Ts’zil, or ‘Mount Currie’, this landmark event will take place at a newly constructed timber-

from all walks of life. Rooted in the values of respect, humility and knowledge-sharing, the event aims to foster connections across generations and cultures. Attendees can look forward to a family-friendly atmosphere filled with cultural performances, artisan vendors and authentic Indigenous cuisine. Don’t miss this opportunity to be part

PHOTOS COURTESY OF TOURISM PEMBERTON

of a historic celebration that honours Indigenous traditions and community spirit in the unceded traditional territory of the Pemberton Valley For more information and to support the event through fundraising initiatives, visit the official St’at’imc Northern Tribe Powwow Society website.

Love the array of foods on offer at the Pemberton Farmer’s Market and Powwow, but looking for a taste of Pemberton’s active lifestyle? Look no further than the Slow Food Cycle

Held annually on the third Sunday of August, Slow Food Cycle Sunday invites participants to embark on a self-paced cycling journey along Pemberton Meadows Road. The 40-kilometer round-trip offers scenic views of the valley’s lush farmlands and mountainous backdrop. Along the way, local farms open their gates, allowing cyclists to sample and purchase fresh produce, artisanal goods and homemade treats directly from the producers.

The event has only grown since it was founded in 2005. Now, it serves as an

example to other slow food cycles around the world, from the Sunshine Coast to as far away as South America.

“When it started, founding farmers Anna Helmer and Lisa Richardson wanted people to know where their food was, where it was coming from and for people to be able to have conversations with farmers, so they just created this little event that just sparked up and became a signature event,” said Tourism Pemberton executive director Christine Raymond.

“And now we have people traveling from around the world that are scheduling their vacation specifically to come when the slow food cycle is on.”

The event is not a race but a leisurely exploration, encouraging riders to take their time, engage with farmers and learn about the origins of their food. It’s a family-friendly affair, with activities and offerings suitable for all ages. To ensure safety, Pemberton Meadows Road is closed to most vehicle traffic during peak event hours, allowing cyclists to enjoy the route with minimal interference. The route runs

all the up to the bottom of The Hurley.

“A lot of people come, you get to roam on your bike, eat good food and listen to live music,” said Raymond. “It’s just really, really a celebration of everything Pemberton.”

Even when the Slow Food Cycle doesn’t run, it’s still top of mind for Pemberton; it was voted the Village’s favourite event in 2023, despite wildfires shutting it down for that year.

Bike rentals are available in Whistler, but otherwise, it’s encouraged to bring your own ‘cycle.

As the Valley comes alive with events, companies like Spark Event Rentals are there to meet the moment. Whether it’s a wedding, corporate gathering or community celebration, they provide high-quality rentals and expert support to bring your vision to life. From elegant tents and décor to sound systems and seating, their locally-based team ensures every detail is covered—on time and stress-free.

Visit tourismpembertonbc.com for a comprehensive list of exciting events to attend in the Pemberton Valley this Summer.

PHOTOS BY LAIS CARNAUBA @LAISCARNAUBA

PHOTO COURTESY OF JOFFRE CREEK CABINS

ADVENTURE ALL YEAR ROUND

NO MATTER WHAT THE SEASON, PEMBERTON OFFERS OUTDOOR FUN

BY ALYSSA NOEL

In the not-so-distant past, Pemberton attracted only hardcore winter adventurers to its snowy peaks.

Backcountry skiers and snowmobilers would pass through on their way to epic day out, but, mostly, tourists stuck to Whistler.

That’s all changed. Pemberton is now a four-season destination with ample outdoor opportunities all year round.

“Pemberton has always offered year-round adventure, but since 2010—and especially the pandemic—more people began to discover the area looking for more options locally,” says

Don Coggins, vice president of Tourism Pemberton. “These events prompted folks to look beyond Whistler and realize that Pemberton has something unique: vast wild spaces and less-travelled terrain, perfect for a more broad mix of adventures.”

The popular Joffre Creek Cabins—located just outside of Pemberton, surrounded by forest and on the edge of many adventures— offers year-round accommodations at its Little Cabin (which has 400 reviews and a five-star rating—firmly in the top 1 per cent of all Airbnb listings) with late spring,

summer, and early fall bookings (April 30Oct.1) at its Big Cabin and Airstream trailer.

“We always joke that we’re at the perfect location: ‘just far enough away,’” said Andrea, a co-owner. “Since we’re at the base of the Duffey and are just a hop away from all the vibrancy of Pemberton and Whistler, but are still forest-surrounded without neighbours, we actually get a pretty even mix of adventure-enthusiasts and those that just want to hunker down and relax. We are often a home base for those that want to explore Marriott Basin, Stein Valley, or even down the In-SHUCK-ch [forest service road], and guests love that they don’t have to car or tent camp, or drive back home after their epic adventures. It’s far more preferable to relax with a sauna or hot tub, under a sky full of stars in the woods!”

(Though, be aware, some people book a year in advance to stay here!)

But before the sauna and hot tub comes the adventures.

“People are coming [to Pemberton for] everything from jet boating and horseback riding to skydiving and paragliding,” Coggins said. “While these activities aren’t

necessarily new, they’re gaining traction as visitors seek out experiences off the beaten path. People are even travelling from afar to go snow-biking and heli-skiing in the winter.”

FUN IN THE SNOW

Let’s go big: heli-skiing. Coast Range HeliSkiing provides private and semi-private trips, complete with ACMG-certified guides, avalanche safety equipment and even lunch. Another option is heli-assisted ski touring.

“Your first run drops you on top of the mountain, so you start your day with a descent (conditions permitting),” the website reads. “Arc some turns down a full run of untouched pow before bringing out the skins (and maybe a snack) and lapping your private zone for the day.”

Looking for a backcountry experience with a little more horsepower? Look no further than Broken Boundary Adventures, which offers expert snowmobile and sno-moto (a.ka. snowbike) guides in the Pemberton

backcountry (as well as mountain survival courses and backcountry clinics).

Backcountry skiers and split boarders who want the expertise—and safety precautions— that come with a guide, can reach out to Whitecap Alpine, which has a variety of trip options throughout winter and spring.

Cross-country skiers, meanwhile, will find serene groomed trails for both classic and skate skiing around the Nairn Falls campground (available every day except Monday for grooming and club use). Local golf courses and farms often press tracks throughout the winter as well.

NO SNOW? HERE WE GO

The most obvious place to start is hiking. It’s probably not a controversial opinion to say that Pemberton boasts many of the best hikes in the Sea to Sky corridor with a huge variety, more choices, and fewer people.

A visit to the Pemberton Valley Trails Association website can provide both some ideas and important safety tips. To maximize your chance of an epic trip, consider a guided tour with the highly versatile Whitecap Alpine, who host trips around their McGillivray Pass Lodge.

Ok, so ice fishing is an option too, but you can’t beat the unique mix of relaxation and thrill that comes with casting your line on a sunny summer day. Pemberton boasts an epic number of fishing spots that, again, with a little guidance will ensure a successful day.

From fly fishing to spin fishing, bait fishing and trolling, the options are almost as plentiful as the fish. Find out more at Pemberton Fish Finder.

Many golfers will already know about the valley’s two epic golf courses, but for those new to the area, be sure to check out Big Sky Golf Club and Sunstone Golf Club.

More niche adventure sports are also available in the valley. Think skydiving (with Whistler Skydiving, located in Pemberton), paragliding (Sea to Sky Paragliding) and jet boating (Whistler Jet Boating).

Whether it’s for relaxation or adrenaline, you’re sure to enjoy your day in the mountains.

PHOTOS COURTESY OF JOFFRE CREEK CABINS

THE PERFECT ITINERARIES FOR ADVENTURERS, FOODIES, AND ROMANTICS

BY ALYSSA NOEL

Pemberton might have a reputation as an adventure destination—to be fair, its slogan is “Adventure begins here”—but there’s more than just adrenaline on offer for the weekend visitor.

We’ve come up with the perfect two-day itinerary for all travellers—whether they’re wielding a fishing rod, leisurely snacking in the sun or basking in the views hand-in-hand with their significant other.

THE ADVENTURER

OK, let’s start with the most common demographic. Pemberton might be about more than adventure, but that doesn’t mean it’s not the perfect spot for the wild ones too. Mountain bikers who ride at a high calibre can explore a plethora of trails via apps like Trailforks or pick up a trail map from the Pemberton Valley Trails Association.

But one suggestion for less experienced

riders: explore the Sea to Sky Trail, winding scenically from One Mile Lake to Nairn Falls. If hitting the water is more your speed, you can hire a guide from Pemberton Fish Finder year-round to do anything from ice fishing to remote raft fishing, salmon to steelhead fishing—with a much higher probability of a catch than if you were on your own. Or up the adventure factor and hire them to take you heli-fishing.

Speaking of up in the air, Whistler Skydiving is actually located in—you guessed it—Pemberton. A seasonal activity, a tandem skydive with an expert is the ultimate bucket list item in the most scenic spot imaginable.

Once your journey is over, there’s no shortage of locations for a cold beer and an opportunity to recount the day’s exploits. Whether it’s the Beer Farmers down Pemberton Meadows Road or the more centrally located eatery The Pony, you can’t go wrong.

Finally, let your head hit the pillow at the Pemberton Valley Lodge before waking up and finding a new way to surge adrenaline.

THE FOODIE

Pemberton is not a big town. In fact, it’s technically a village. That’s why it’s extra impressive to discover the array of top-notch eateries—and opportunities to procure fresh food. “[People are] often amazed by the variety and quality of our culinary offerings,” said Don Coggins, vice president of Tourism Pemberton. “Compared to busier destinations like Whistler, Pemberton offers a more relaxed atmosphere, without sacrificing flavour or creativity as our establishments can source ingredients directly from their neighbours’ farms and businesses.”

In the height of summer, head over to mainstay North Arm Farm, roll up your sleeves, and get to work picking strawberries and blueberries under the towering Mount Currie. Or, for high-end dining, mark your calendar for the Araxi Longtable Dinner—in which diners sit outside on the farm to enjoy local food—in that same location.

Another option: hop on your bike and explore

PHOTO

local farms with the self-guided Pemberton Farm Tour. Eight participating farms welcome visitors to their grounds to strengthen their connection to local food. (More at pembertonfarmtour.com.) You can also stop along the way and visit some of the honour farm stands that offer an array of vegetables and even flowers.

Finish your ride with some craft beer at Pemberton Brewing.

Picnic lovers, meanwhile, can grab their blanket and basket and head over to Blackbird Bakery where there’s an array of sandwiches, baked goods, and coffee and head to any number of scenic spots (Pioneer Park is one quiet, underrated location within steps of the bakery).

Deepen your farm-to-table connection with a relaxing stay at Sweetwater Lane Farm Cabin and Spa, where the owners of the seven-acre farm raise all of their own food. With sweeping views of Mount Currie, you can enjoy a serene setting, along with a private hydrotherapy setup.

THE ROMANTIC

Whistler might be a popular choice for a romantic weekend getaway, but Pemberton offers an option that’s even quieter and, arguably, more relaxing.

“Pemberton provides a secluded, quiet and slow-paced location for couples looking to really connect with each other and nature,” said Nicola Horsfall with Tourism Pemberton. “Pemberton feels a world away from the crowds. Couples can really opt for an intimate experience—they can choose a breathtaking helicopter tour, or private horseback ride in the mountains, berry picking at North Arm Farm, quiet hikes, and sunsets at the lake.”

Start your weekend right with a breakfast stop at Bread Warehouse for a leisurely

coffee and array of pastries. Plan an easy stroll hand-in-hand around One Mile Lake or down the picturesque dike that runs from the lake through stunning farmland. Or, if you’re looking to chase romantic waterfalls, take a short hike on a quiet trail to Pemberton Creek Falls with access from downtown.

Spud Valley has become a popular destination for weddings in recent years, but it’s also the perfect place to pop the question on a romantic weekend away. While nearly any park, lake, or riverside spot would create an epic scene for a proposal (not to mention some great photos to share with friends and family), if you’re looking for something a little different, Copper Cayuse Outfitters offers surprise engagement proposal packages, complete with a gourmet picnic lunch served by a guide.

Finally, bring back some keepsakes from your travels with a stop at Pemberton Collective with curated local jewelry, art, and clothing.

PHOTOS BY NICOLA HORSFALL

Nestled in the heart of the stunning Coastal Mountains, Pemberton is a haven for local farms and art alike. With local artisans finding inspiration in the breathtaking landscapes that surround them, Pemberton is a true testament to the harmonious relationship between nature, food and art.

Please feel free to visit my studio during your visit to Pemberton.

See website for studio hours, workshops and directions.