The White House Historical Association Annual Report 2020

Page 12

WHITE HOUSE HISTORICAL ASSOCIATION FACTSHEET Investments Since 1961, the White House Historical Association has invested more than $110.5 million to maintaining the museum-standard of the White House and acquiring objects and artifacts for the collection. Social Media Since social media efforts began in 2014, the Association has gained more than 277,000 followers on Facebook, 148,000 followers on Twitter, and 63,000 followers on Instagram. 300,000 200,000 100,000 FB

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Retail Since 2014, annual retail sales have increased from $16,527,413 to more than $22,000,000.

The 1600 Sessions Monthly podcast, launched in 2017, 47 episodes with 156,095 downloads Significant events hosted: 2018 Presidential Sites Summit · 7 exhibits · 23 public lectures · 4 annual symposia · Produced 2 annual White House Easter Egg Roll 40 titles published or reissued since 2014. The White House: An Historic Guide now in its 25th edition 10,585 have subscribed to White House History Quarterly , up from 6,744 in 2014 Books and Quarterlies have received 151 national awards, including 107 since 2014

The Association’s catalog is received by more than 1.3 million households worldwide. 10 • THE WHITE HOUSE HISTORICAL ASSOCIATION

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