2016
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W H AT ’ S H A P P E N I N G A R O U N D T O W N * A N D B E YO N D
Free BI - Weekly Guide for ARTS & ENTERTAINMENT
WHO* • • • • •
Diversified Readership...
Socially Active Consumers Urban Professionals Commuters Tourists Students
W H ERE *
2,500 Distribution Locations...
• Home Delivery in Back Bay & South End
• • • •
1500 Select Retail Locations Throughout Greater Boston 300 Street Box Locations 20 MBTA/Commuter Rail Stations Theater/Live Venue Locations
WHY*
Reach Greater Boston Audience....
• Build Brand Awareness
• • • • •
Promote Events Exposure In Highly Desirable Market Affordable Rates Bi-Weekly Distribution Full Color Pages
160 Commonwealth Ave., Boston, MA 02116 • 617.262.2489 • www.what-magazine.com
*SPEC SHEET AD TYPE
SIZE
COVER
8.5”w x 8.25”h*
BACK COVER
8.5”w x 10.5”h*
FEATURED AD
8.5”w x 9.5”h*
FULL PAGE
8.5”w x 10.5”h*
HALF PAGE HORIZONTAL
8”w x 4.75”h
HALF PAGE VERTICAL
3.875”w x 9.75”h
QUARTER PAGE VERTICAL
3.875”w x 4.75”h
SERVICE DIRECTORY 3 COLUMNS
2.5”w x 3”h
*Add at least 0.25” border or backround color to advertisement edge for bleed