WORKOUT WEEKLY
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Advertiser’s announcement
Keeping your members engaged with Mywellness – insights from operators STAYING connected is more important than ever. Wellness on the Go strategy allows fitness clubs to manage their members training at home. Mywellness allows operators to stay in touch with members. Launched in 2012, the digital platform allows trainers to connect, engage and coach members. We discuss with three different clubs the launch of a new Train at Home solution and discover how they are now connecting, coaching and engaging with more members than ever before. Mywellness is a cloud-based platform that has a variety of different functions available, which can be configured to the requirements of the business. Highly personalised, quick to activate and adaptable to compliment the clubs business model. Operators can offer training and coaching programmes to their customers remotely to maintain engagement and connection outside the facility. Pivoting towards digital Mywellness can be used in a variety of ways to enhance the member experience. Freedom Leisure, new to Mywellness, saw how quickly digital can be activated as well as the positive impact and response it had from members. “We knew we had to act fast,” said Barry Thomson, regional commercial manager. “The timeline between the initial discussion to the launch of Mywellness was 48 hours, which proves what can be achieved when everyone has an aligned goal and focus.” Not previously using the platform, the uptake was immense. In one week more than 4,225 Mywellness accounts were created, demonstrating how quickly clubs can
“Utilising Mywellness we continue to provide tailored guidance for our one-to-one clients, a variety of home workout options for all our members and more importantly, the opportunity to communicate to new members. “We can offer a professional online service to cater not only for members but for the whole community. “Mywellness could not have been any easier to personalise and match to our business. Thanks to the platform we are more connected than ever to all of our customer base.”
launch new services with the support of the platform. “Mywellness is an important part of our overall retention plan and will support our members in maintaining a healthy body and mind,” Barry added. “Naturally, we will continue developing as customer feedback is received and additional services added.” Enhancing the offering Many facilities already using Mywellness saw an opportunity to launch something new to members to tailor the way it works for them. CitySpace – The University of Sunderland saw Train at Home as an opportunity for an exciting new direction to use the trainers’ knowledge to create a variety of home workouts for students and members. “Train at Home and the Mywellness software has been an excellent resource,” said facilities manager Kevin Ludlow. “It has allowed our fitness team to continue working remotely and remain in contact with our current members, while also reaching out to new ones.
“We have been able to create content with innovative home workout ideas, as well as encourage direct communication between members and fitness professionals to prescribe personalised programmes based on each member’s goals, and the fitness equipment they have available at home.” Personalising the service To maintain on track to achieving fitness goals regular member trainer contact is crucial. Using Mywellness offers the ability to communicate with the member to provide motivation and continue to tailor the training programme. For private gym PLM, connecting to members outside the facility is important, so using the Coach and Prescribe features of Mywellness, trainers provide individual training programmes and have regular contact with the member for feedback. Managing director Phil Moss said: “We saw the need and the opportunity to connect and personalise the service to members outside the club.
Building a community As well as programmes, content and coaching, clubs have also created an environment where members can compete on challenges using Mywellness, which creates a community of motivated and engaged members. Freedom Leisure sees this as an opportunity to create challenges across all 104 sites, connecting people digitally while at home. Members are kept on their toes with creative challenges such as daily 1000 MOVEs, Freedom 5000, and the highest amount of MOVEs in a week. Community is important, with keeping members engaged, maintaining activity while at home and not losing the training habit. CitySpace – The University of Sunderland saw this could be achieved using the power of social media to expand their reach in promoting challenges and home workouts. Many operators have revolutionised Mywellness as a new way of engaging, connecting and coaching members using the Train at Home solution taking the customer experience to a whole new level. For more information please visit www.technogym.com/connect
