Weekly Workout - Issue 50

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WORKOUT WEEKLY

Waterlane Leisure Centre reopens with a bang thanks to £1.5m reinvestment WATERLANE Leisure Centre has undergone a significant transformation thanks to investment from East Suffolk Council and their strategic leisure development partner The Pulse Group. The upgrade forms part The Pulse Group’s 20-year partnership with East Suffolk Council as their strategic leisure development partner. The partnership has seen them design, build, fund, kit out and provide marketing support to Waterlane Leisure Centre. Now at the 10-year mark, Pulse Fitness has completely modernised the fitness facilities to incorporate the latest training trends as well as giving the facility a £1m aesthetic makeover. In the gym, Pulse Fitness has worked alongside the council team to carefully select over £400,000 worth of new equipment. The facilities now include more than 160 stations of the latest cardio, strength, plate loaded, free weights and functional equipment from Pulse Fitness. The team has ensured the space is in line with the very latest training trends and features a number of curved treadmills. Half of the total space is dedicated to free weights and functional training. New equipment such as dumbbells, benches, half racks, full racks and plate

loaded machines featured. Pulse Fitness has also installed key pieces from its superior H Range Premium Strength Line, incorporating independent arm weight stack machines as well as dependant machines. As well as transforming the gym, Waterlane has received a full cosmetic makeover to future proof the site for the next ten years and beyond. The centre has new flooring

throughout as well as new colour schemes and modern lightning to bring the decor up to date. The Pulse Group has also replaced the moveable floor in the popular learner pool. “We’re really proud of our partnership with East Suffolk Council and Waterlane Leisure Centre,” said Chris Johnson, managing director for Pulse Group. “Having worked with the team over the

past 10 years we know how much this facility is loved by the local community, so we are delighted to have given the site a complete transformation. “Our market-leading, quality equipment incorporates the very best in British design alongside some of the most innovative and advanced ideas from around the world, so we are confident that we can support the local community in reaching their fitness goals.” “We are really pleased with the work that has been carried out at Waterlane Leisure Centre, it’s well-used by the local community and subsequently in much need of some TLC”, added Tim Snook at East Suffolk Council. “This is a major redevelopment in our ongoing Leisure Redevelopment Programme, and the partnership we have established with Pulse over the years and throughout this process has been invaluable. “One of our key priorities is to get more people active, and we hope that the facility will continue to be enjoyed by the local community for years to come.” The site officially closed on October 15 to facilitate the transformation and has now officially reopened with Everyone Active appointed as the new site operator.

Advertiser’s announcement

Students’ Union partners with Matrix Fitness LONDON School of Economics Students’ Union is to unveil a newly refurbed fitness centre in June, which includes the latest innovations that fitness has to offer from Matrix Fitness to provide students and staff with an enhanced fitness experience on campus. Grace Clarke, sport and recreational manager at LSESU, said: “We knew our fitness equipment needed an upgrade, and we were keen to integrate the latest in technology to provide our students and staff with a fully connected, wraparound fitness experience.” “Matrix Fitness stood out from the crowd. From the installation of their brand-new cardio range through, the

amazing job they did helping us to create an innovative, functional training area through to the advanced digital features which has taken our gym to the next level.” The installation includes the new Endurance Series cardio equipment from Matrix which includes treadmills, climbmills, steppers, suspension ellipticals as well as upright and recumbent cycles. With streamlined new designs and the latest digital solutions, the Endurance Series provides the user with a fully connected workout experience. Integrated into the installation plans is a new functional training room which

incorporates the Matrix Connexus Free; a complete freestanding system with multiple training stations, the advanced Matrix CXP Target Training Cycles which include a unique display and LED colour wrap to help members maintain efforts, as well as the Matrix Ultra and Versa pin loaded strength equipment. “The Matrix Fitness team was supportive throughout and responded quickly to all of our needs,” Grace added. “They really helped bring our vision to life, as well as offering valuable insight along the way. With their support, we have been able to futureproof the Universities fitness offering.” Tony Vaughn, head of sales – education

at Matrix Fitness, added: “This project required a major focus on how we, Matrix, could support LSESU as a whole. “It wasn’t just about a gym installation, it was about helping the team innovate and upgrade their facilities in line with wider renovations throughout the whole University in order to provide a higher level of connectivity, inclusivity and diversity to all staff and students.” “We like to take on partnerships, providing guidance and expertise in any aspect we can, from the initial design to the day the doors are open. “We really look forward to the launch of this incredible new gym and supporting the LSESU team in an ongoing capacity.”


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