Image by The Hill Group / Peabody
how homes at Dagenham Green o er buyers sustainability, a ordable price points and rapid, varied connectivity
by Jon Massey
Crossing rivers can save you significant amounts of money when it comes to east London property. A studio in a residential tower just south of Canary Wharf on the Isle Of Dogs might cost you £565,000. Travel over the River Lea to Royal Docks and you can get a newly built one-bed for £459,000.
Keep heading east along the A13 – over the River Roding – and the starting price for a one-bed at Dagenham Green is £275,000, a little over 51% less than a smaller property in E14.
“Dagenham Green is a development that will appeal to people who are priced out of the areas they are renting in but who want to get on the ladder in east London,” said Eloise Solari. “It’s a great time and place to invest, especially when people realise just how well connected and convenient the development is.”
As head of sales at The Hill Group, which is building Dagenham Green as a joint venture with housing association Peabody, Eloise is no stranger to the attractions of east London. Her career has seen her work for developers that have transformed vast swathes of this corner of the capital including Galliard Homes and Ballymore.
With significant regeneration moving ever eastwards, she joined Hill in October and is thrilled to be working on a site with so much potential value for those taking their first steps towards owning a property.
“I feel really passionate about building for first-time buyers,” she said. “Dagenham Green will have a concierge service and a lounge area for residents, but we know that putting in lots of amenities can increase service charges for people and that can affect affordability.
“It’s also good for the local economy if local businesses and providers don’t have competition from on-site services such as gyms. That way residents have greater freedom to decide what they spend their money on.”
Those decisions will be important for the area going forward. While Dagenham Green is located in Zone 5, both it and nearby Barking are seeing extensive building projects come to fruition
3,500
Number
It’s a great time and place to invest, especially when people realise just how well connected and convenient Dagenham Green is Eloise Solari, The Hill Group
with significant new infrastructure on former industrial land.
Hill and Peabody’s scheme alone will see around 3,500 homes built over 45 acres on a site that once hosted the Ford Motor Company’s stamping and tooling operations at its massive east London operation.
Paying respect to that history will be a heritage trail at Dagenham Green marking the achievements of women working in the firm’s factories who fought for fair remuneration in the 1960s to bring them into line with their male counterparts. That struggle resulted in the Equal Pay Act 1970.
But the development is also very much looking to the future, with 10 acres of landscaped parkland including playgrounds and water features, all set to be created. Plans also include a new school, a market square, cycle and pedestrian routes and pocket gardens for residents and visitors to enjoy.
The developers are currently marketing homes at The Empire building for private sale in the first phase, which also includes towers that will house rental properties.
Eloise said: “Every apartment at The Empire has its own balcony –the designs are really well thought out. The apartments are very light and properties come with all the conveniences you’d expect.”
In addition to Bosch kitchen appliances in the kitchens and sleek bathrooms – delivered via high quality modular construction – much thought has been paid to storage space. The newly finished on-site show home, for example, features extensive built-in general cupboard space as well as a separate utility area.
Perhaps central to Dagenham Green’s appeal, however, is its location. The development is right next to Dagenham Dock station, offering a direct C2C rail
creating a neighbourhood
of homes The Hill Group and Peabody are set to build at Dagenham Green
An
impression
link into Fenchurch Street in 21 minutes. For those with lives in east London, this is the tip of the iceberg.
The line connects to the likes of Barking and West Ham, offering a plethora of possible destinations via Tube, rail and DLR services. That includes a commute to Canary Wharf or Stratford of about 20 minutes.
“Buyers are looking for a good work-life balance so a massive commute can be challenging,” said Eloise.
“The Empire is located very close to the station and many people don’t realise how well connected Dagenham is, whether it’s the trains, the buses or even London City Airport.
“One of the benefits of buying early on at a big development is that the starting prices are so reasonable – it’s a good time to invest.”
While Dagenham Green will boast a cafe, medical centre, supermarket, commercial space and a car club on-site, residents will also benefit from what’s already in the local area.
“We’re not far from Lakeside Shopping Centre here by car and there’s also a local Asda and Merrilands Retail Park just up the road,” said Eloise.
“We’ve had a lot of interest from local residents and businesses since we opened the marketing suite and we really welcome people coming in to say hello.”
With The Empire on a path to completion, buyers can expect brick-faced homes designed to maximise views over a five-acre urban park that pays homage to Dagenham’s marshlands.
There will be a boardwalk area with a large pond aimed at encouraging as great a variety of flora and fauna as possible to make their homes in the area alongside incoming residents.
Also on the sustainability front, the development will feature an air-source heat pump energy centre to provide low-carbon energy. Look east, it’s the future.
key details
Prices for apartments in The Empire building at Dagenham Green start at £275,000 for a one-bed, with two and three-beds also available.
The 193 shared ownership homes at the scheme are expected to launch through Peabody over the summer.
Go to dagenhamgreen.co.uk or peabodynewhomes.co.uk for more information
Scan this code for more about homes at Dagenham Green
Images by The Hill Group / Peabody
Bathrooms feature extensive tiling and heated towel rails as standard
Right, properties at The Empire all bene t from private outdoor space
Left, apartments have been designed with open-plan layouts to allow for exibility
The Hill Group’s head of sales, Eloise Solari
artist’s
of how the rst phase of Dagenham Green will look when nished
tried + tested - how a stay at Vertus Edit
by Jon Massey
The launch of an aparthotel in Canary Wharf is a smart move. Those wishing to live on the estate long-term already had two options – they can buy a property from Canary Wharf Group or rent one through it’s subsidiary Vertus.
Short-term visitors can, of course, stay in Water Street at Tribe. But now Wood Wharf also offers something in between. Vertus Edit, which celebrated its official launch this month, houses 378 studios of varying sizes split across two buildings in West Lane, overlooking Union Square for short or extended stays.
That could be for one night or six months and every inch of its design embraces that level of flexibility. In contrast to trad hotel rooms, guests get fully equipped kitchens and access to communal rooftop spaces as well as more intimate lounge and terrace areas.
This is a place laser-focused on the comfort of its inhabitants whether they’re just passing through or living in Wood Wharf for a while – perhaps visiting family or working locally.
On my stay, we’re allocated a “Cosy” studio for a single night. While this is the second smallest on offer, its 257sq ft feels palatial in comparison to many hotel rooms with an expansive bathroom and shower. The strip of kitchen running from the door to the bedroom includes an oven, a toaster, a kettle, a proper four-burner hob and a real fridge – enough to cook a complex meal.
ance to aid a good night’s sleep in the supportive cloud of the bed.
Sustainability is here too. My room features toiletries supplied in refillable metallic dispensers from Kankan. Nothing feels throwaway.
Chief among Vertus Edit’s attractions is its location. About five minute’s walk from the eastern exit of the Jubilee line station, it’s within easy reach of the whole of Canary Wharf and much of central London thanks to the area’s transport links.
In-room, what Vertus delivers best is functional luxury. Aside from the colourful East London Printmakers artworks, the aesthetic is plain, even minimal. But what is provided in spades is quality. The furniture and appliances have a solidity, a dependability about them, which promises reliability – a kind of subtle reassur-
But a close second is definitely the facilities on offer. While the rooms are relatively neutral in their design, the lounges, co-working spaces, meeting rooms and private dining space pop with personality. There are rich colours, exotic wallpapers and even a neon ice lolly installation (it’s art).
lolly installation (it’s art).
Its facilities for guests to do their own laundry, an honesty market pantry system for ingredients, snacks and drinks plus a gym for workouts really cement Vertus Edit’s proposition
trappings of a traditional hotel (although staff are always on hand), but the clear depth of its
It may not feature some of the trappings of a traditional hotel (although staff are always on hand), but the clear depth of its communal spaces marks it out as
Then, of course, there are all the benefits
Then, of course, there are all the benefits of being moments from Canary Wharf’s increasingly vibrant offering. And with more to come in Wood Wharf, stays will only get better.
key details
Rates at Vertus Edit vary depending on the date and length of stay, but those booking can currently get 15% off using code HELLOEDIT the aparthotel’s launch. Go to thisisvertus.com/vertusedit for more information
Scan this code to nd out more about Vertus Edit in Canary Wharf
a ne place to
The view says it all, Vertus Edit puts guests at the heart of the action
Vertus Edit o ers Little, Cosy, Comfy and Roomy studios for stays of one night or longer, split across two buildings overlooking Union Square
be part of the Canary Wharf conversation
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LONDON BOROUGH OF TOWER HAMLETS LICENSING ACT 2003
NOTICE OF APPLICATION FOR A PREMISES LICENCE
Notice is given that: Collins River Enterprises
Has applied to London Borough of Tower Hamlets Licensing Authority for a Premises Licence under Section 17 of the Licensing Act 2003
The premises are situated at: Canary Wharf 4, Uber Boat By Thames Clippers, Trinity Buoy Wharf, London, E14 0JY
The licensable Activities And Timings Are:
● The sale by retail of alcohol
08:00 -00:00 midnight (on and o sale)
● The provision of late-night refreshments
23:00-00:00 midnight
All the above timings are Monday – Sunday
● The provision of regulated entertainment as follows:
Live music
08:00-23:00, Monday – Friday
09:00-23:00, Saturday – Sunday
Recorded music
08:00 -23:00, Monday – Sunday
Non-standard timings as per the application.
Anyone who wishes to make representations regarding this application must give notice to: Licensing And Safety, Environmental Health And Trading Standards, 4th Floor Tower Hamlets Town Hall, 160 Whitechapel Road, London, E1 1BJ or email: licensing@towerhamlets.gov.uk Website: www.towerhamlets.gov.uk Tel: 020 7364 5008
Representations must be received no later than 12/06/2025.
The Application record and register may be viewed during normal o ce hours at the above address.
It is an o ence under Section 158 of the Licensing Act 2003, knowingly or recklessly to make a false statement in connection with an application and the maximum ne for which a person is liable on summary conviction for the o ence is up to level 5 on the standard scale (unlimited ne).
PUBLIC NOTICES - SPECIAL TREATMENT LICENCES
LONDON BOROUGH OF TOWER HAMLETS
SPECIAL TREATMENT LICENCES
Notice is given that: Paanthong Thai Spa
Has applied to the London Borough of Tower Hamlets for: Neck Head Shoulders Light, Aromatherapy, Swedish Massage, Thai Combination (Thai style with oil), Thai Traditional (Thai style without oli), Thai Yoga, Foot Massage, Pregnancy Massage, Hot Stone, Body Scrub, Herbal Healer, Couples Massage (in The Same room at The Same Time)
Licence(s) for the premises: 70 Middlesex Street, London, E1 7EZ
Anyone wishing to oppose the application must give notice in writing to the Service Manager Of Regulatory Services (Commercial), Communities Directorate, 4th Floor Tower Hamlets Town Hall 160 Whitechapel Road London E1 1BJ WITHIN THREE WEEKS specifying the grounds of opposition. Persons objecting to the grant of a licence must be prepared to attend in person at a hearing before a Committee of the Council.
PUBLIC NOTICES - PREMISES LICENCES
LONDON BOROUGH OF TOWER HAMLETS LICENSING ACT 2003
NOTICE OF APPLICATION TO VARY A PREMISES LICENCE
Notice is given that: Docklands Arts Ship Ltd
Has applied to London Borough of Tower Hamlets Licensing Authority for a Premises Licence under Section 17 of the Licensing Act 2003
The premises are situated at: Theatreship – a not-for-pro t theatre and cinema space on a converted historic ship moored in West India Dock, Millwall Cutting Quay, London, E14 9SH
The Proposed Variation Is:
Provision of Plays, Films, Live Music, Recorded Music: 08:00 to 00:00 midnight, Sunday to Thursday, 08:00 to 01:00 Friday / Saturday
Supply of Alcohol: 11:00 to 00:00 midnight, Sunday to Thursday, 11:00 to 01:00 Friday / Saturday
Anyone who wishes to make representations regarding this application must give notice to: Licensing And Safety, Environmental Health And Trading Standards, 4th Floor Tower Hamlets Town Hall, 160 Whitechapel Road, London, E1 1BJ or email: licensing@towerhamlets.gov.uk Website: www.towerhamlets.gov.uk Tel: 020 7364 5008
Representations must be received no later than 16/06/2025.
The Application Record and Register may be viewed between 10am and 4pm Monday to Friday during normal o ce hours at the above address.
It is an o ence under Section 158 of the Licensing Act 2003, knowingly or recklessly to make a false statement in connection with an application and the maximum ne for which a person is liable on summary conviction for the o ence is up to level 5 on the standard scale (unlimited ne).
LONDON BOROUGH OF TOWER HAMLETS SPECIAL TREATMENT LICENCES
Notice is given that: Superlight Brows London Limited
Has applied to the London Borough of Tower Hamlets for: Permanent Makeup
Licence(s) for the premises: Studio D003, 415 Wick Lane, Bow, London, E3 2JG
Anyone wishing to oppose the application must give notice in writing to the Service Manager Of Regulatory Services (Commercial), Communities Directorate, 4th Floor Tower Hamlets Town Hall 160 Whitechapel Road London E1 1BJ WITHIN THREE WEEKS specifying the grounds of opposition. Persons objecting to the grant of a licence must be prepared to attend in person at a hearing before a Committee of the Council.
LONDON BOROUGH OF TOWER HAMLETS LICENSING ACT 2003
NOTICE OF APPLICATION FOR A PREMISES LICENCE
Notice is given that: Brie Yourself
Has applied to London Borough of Tower Hamlets Licensing Authority for a Premises Licence under Section 17 of the Licensing Act 2003
The premises are situated at: Studio 7, 7 Wyke rd, London, E3 2ZQ
The licensable Activities And Timings Are: Sale by retail of alcohol for consumption on and o the premises.
Monday-Wednesday: 12:00-20:00
Thursday-Friday: 12:00-22:00
Saturday: 10:00-22:00
Sunday: 11:00-17:00
Anyone who wishes to make representations regarding this application must give notice to: Licensing And Safety, Environmental Health And Trading Standards, 4th Floor Tower Hamlets Town Hall, 160 Whitechapel Road, London, E1 1BJ or email: licensing@towerhamlets.gov.uk
Website: www.towerhamlets.gov.uk
Tel: 020 7364 5008
Representations must be received no later than 24/06/2025.
The Application Record and Register may be viewed between 10am and 4pm Monday to Friday during normal o ce hours at the above address.
It is an o ence under Section 158 of the Licensing Act 2003, knowingly or recklessly to make a false statement in connection with an application and the maximum ne for which a person is liable on summary conviction for the o ence is up to level 5 on the standard scale (unlimited ne).
