Thanks to Vertilux for its steadfast support—an advertiser for 30 years and
an exhibitor at every show since its start in 1997. In-
side its busy booth, the Vertilux team met with
customers from 12 countries
introducing
them
to the Advanced Fabrics Collection, the VX Screen
Collection, and the Neolux Dual Shades. “This is the
most important show for the industry in the U.S.,” said
Vertilux
president
According to Pete Faherty, COO, at
citing thing about the show
are skyrocketing. “The cleaner look
again specifically dedicat-
in the economy,” he said. “Customers
ment industry. Charlotte
finials, so our Select Metal Collection
and hopefully next year
Kirsch Designer Metals line are both
José García. “The most ex-
United Supply Company metal sales
this year is that it was once
came about right after the downturn
ed to the window treat-
wanted smaller diameter poles and
was better than last year,
(shown above in satin brass) and the
will be better still!”
doing very well.” Above: The USC sales team, left to right, Jeff Marcell, Karin Levings, Donna Anderson, Hank Ingham, and Terri Parker.
Belagio Enterprises, a wholesaler of home décor and apparel trimmings, always brings plenty of eye candy to the IWCE show floor, making it a favorite with attendees. This year its booth once again dazzled with sequins, lace, beads, tassel, fringe, and rhinestones. Leslie Bergmann and Farshad Melamed were on hand to walk interested attendees through all the many options and colors.
28 | wf-vision.com | May + June 2017