Sam Blair, Kathy Cragg Pace, Cheryl Luckett, John MacKenzie, Oliver Schreiber, Ronica VanGelder
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Fabricator: Azenco Outdoor ™ (pergola) and MagnaTrack (screens)
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Smarter shading, better materials and tech-forward solutions are redefining outdoor comfort. From retractable awnings to motorized screens, discover what’s next in exterior window treatments—and why now is the time to get in the game.
This year’s show house delivers bold statements and thoughtful design, blending color, craft and creativity across every room.
With a sold-out show floor and record-setting attendance, this year’s expo delivered energy, innovation and unforgettable moments.
NOTE Screen Time By Grace McNamara
About the Cover
New & Noteworthy All That’s Interesting
ATELIER Padding Your Profits By Ronica VanGelder
FRAME: INSTALLATION
Window Installation
FRAME: MOTORIZATION Power Up the Patio By John MacKenzie
FULL FRAME: AI Inside the AI Evolution
PROFILE Car yn O’Sullivan of Drapery Street FULL FRAME: TRANSFORMATIONS Selling with Confidence By Kathy Cragg Pace FULL FRAME: TREND REPORT 7 Trends That Will Refresh Your Outdoor Space By Cheryl Luckett FULL FRAME: BUSINESS DEVELOPMENT Midyear Checkpoint By Sam Blair 56
The Winning Formula: Five Steps to Smar ter Goal Setting By Oliver Schreiber
Bienvenido a Miami
Perched above the shimmering coastline, this rooftop retreat was made for open-air dining, laid-back lounging and soaking in Miami’s sweeping waterfront views. With its clean lines and cool tones, the space strikes a balance between effortless style and everyday function.
Designed for cooking, entertaining and unwinding, the rooftop needed shade that could multitask as well as the space itself. The homeowner and design team at IG Workshop tapped Sho-Pros Florida to bring the vision to life with a solution that offered weather protection without blocking the panorama. The result? A custom Azenco Outdoor R-BLADE™ Motorized Louvered Pergola with a graphic black frame and crisp white louvers that add contrast without weighing down the design.
With smart sensors that quietly close the louvers at the first sign of rain and built-in LED lighting that sets the mood after dark, the space is ready for everything from morning coffee to late-night dinner parties. The screens are MagnaTrack (Progressive), featuring Nano95 screen fabric by Twitchell™ that’s UV-coated to deliver maximum sun protection. They glide into place at the push of a button, offering shade and privacy when needed—then disappear just as easily.
Built to withstand salt air, storms and daily use, this rooftop haven is more than just a pretty backdrop. It’s where form meets function, Miami-style.
Designer: IG Workshop
Photography: Javier Ospina
Installer: Sho-Pros Florida
Fabricator: Azenco Outdoor™ (pergola) and MagnaTrack (screens)
NEW AND NOTEWORTHY
Sun-Soaked Style
Thibaut turns up the heat with Soleil and Soleil Textures, two outdoor fabric collections made for living alfresco in style. From vibrant botanicals and crisp geometrics to breezy wovens with subtle dimension, these performance fabrics are anything but ordinary. Fade-resistant, bleach-cleanable and soft to the touch, they’re made to shine through sun, spills and summer soirees season after season.
ThibautDesign.com
Pergola, Perfected
Azenco Outdoor levels up backyard life with the newly enhanced K-BANA, a sleek, freestanding pergola that blends modern design with laid-back luxury. Modular and portable, this manual model makes it easy to build your own backyard escape, with user-friendly customization options that skip the overwhelm. Choose from two neutral colorways and sizes, add privacy panels or a floor truss and tilt the louvers to set your ideal vibe. Built with durable powder-coated aluminum and hidden hardware, it’s ready for whatever the forecast (or weekend) brings.
Azenco-Outdoor.com
Lounge Responsibly
Comfort and conscience meet in Twitchell’s new EarthTex Outdoor Cushions, made from a patented upcycled polymer that’s as kind to the planet as it is cozy to lounge on. Free from all the usual suspects—think PVC, phthalates and other unpronounceables—these cushions are non-leaching, ultradurable and built to weather the elements in style. Bonus: They come with a five-year limited warranty and are proudly made in the USA. Outdoor comfort never felt so good—or so green.
TwitchellCorp.com
NEW PRODUCT
NEW PRODUCT
Padding Your Profits
How custom cushions can elevate workrooms and outdoor living—and grow your business
BY RONICA VANGELDER
In the world of custom window treatments, craftsmanship, fabric selection and attention to detail reign supreme. But what if those same skills could seamlessly extend into another fastgrowing market? Outdoor living spaces are more popular than ever, and for window treatment workrooms, the opportunity to provide custom cushions, coordinating pillows and outdoor soft furnishings is both natural and promising.
The result? A fresh offering that serves your clients in new ways—and helps support steady, long-term business growth.
The Seamless Shift: From Draperies to Cushions
Custom workrooms already understand precision. You know fabrics. You know finishing. That makes the jump into outdoor cushions a smooth transition. These projects allow you to apply your existing skills while giving your clients new ways to bring comfort and personality to their patios, porches and poolside spaces.
Think dining chair pads, deep seating cushions, porch swing pillows—and don’t forget the decorative throw pillows that tie it all together. Coordinating these details with a client’s existing decor not only elevates their space but positions you as a full-service soft furnishings expert.
OUT of SIGHT
A ONE-OF-A-KIND GARDEN ROOM REQUIRED A CUSTOM SHADING SOLUTION—ONE THAT WOULD VANISH SEAMLESSLY INTO THE ARCHITECTURE
BY LINDSAY BROWN
When the client envisioned a garden room that could feel airy and sun-filled yet comfortable and cool, Maryland’s Tanglewood Conservatories— renowned for its luxury glass architecture that blends 19th-century design with state-of-the-art technology—delivered a structure as elegant as it was complex. But to make the space truly usable year-round, they needed a shading solution that could disappear into the architecture—without compromising performance or design integrity.
That’s where Grants Blinds came in.
Headquartered in London, Grants Blinds is a global leader in luxury shading for bespoke conservatories and garden rooms. With more than 40 years of experience and a reputation for innovation, the company has become synonymous with excellence in architectural shading. Despite the transatlantic distance, its collaboration with Tanglewood Conservatories proved to be a seamless match.
“We were approached early because this client wanted roof and window shading that was fully concealed when not in use,” said Gaius Guest, owner of Grants Blinds. “That’s our specialty.” That early planning made all the difference. “We provide extensive imagery and a range of installation options to ensure that our clients know precisely how their shades will look, both when open and closed,” he explained. “We also offer discreet concealment solutions such as pelmets and recessed housings, allowing shades to disappear when not in use. Achieving this level of integration requires careful forethought during the design phase.”
The project, located in Ohio, posed several challenges: shallow window pilasters, a curved
roofline and a high bar for design integrity. “This was the first time we worked with Tanglewood. It was also the first time we developed a roller blind solution that could be fully concealed within their design layout,” said Guest.
The result was a combination of roof and window blinds that appear only when needed. Grants’ signature French Pinoleum woven wood was used throughout, chosen for both its timeless beauty and light-filtering qualities. A flatweave fabric in a custom Chatsworth color was painted specifically for this installation. For smooth, silent performance, Grants used Somfy motors—low voltage for the roof blinds and 110-120V motors for the windows.
With international logistics complicated by the COVID-19 pandemic, Grants Blinds flew in its own team from the UK to complete the installation. “This was during COVID, adding to the complexity of installation,” Guest said. “We sent our own UK-based expertise to site to survey and install, which worked well.”
That attention to detail—and a shared commitment to craftsmanship—laid the groundwork for a strong and ongoing relationship between the two companies. Since that first project, Grants Blinds and Tanglewood have completed numerous installations across the U.S. and the Bahamas, blending technical ingenuity with refined aesthetics. What began as a one-off collaboration has evolved into a trusted partnership rooted in creativity, precision and a mutual respect for beautiful design. V
From left: Exterior view of the garden room. Grant Blinds created a custom French Pinoleum roller blind, discreetly concealed between the shallow window pilasters.
PHOTOGRAPHY BY ADRIAN LANG OF GRANTS BLINDS AND NICOLE YOUNG OF TANGLEWOOD CONSERVATORIES
As homeowners and commercial clients alike continue to embrace outdoor living, the demand for innovative shading solutions shows no sign of slowing down.
are most often used to close off patio openings. Because they can completely close off areas, they not only offer shade but also keep out insects, pollen, dust and wind.
Unless you’re using hold-downs, it’s a good idea to include wind sensors to protect the shades by retracting them under high winds. That said, some of the side channel styles are getting so advanced that they can now withstand winds of over 100 mph without damaging the shade.
Screen Innovations founder Ryan Gustafson told me their KAOS exterior shades can withstand 130 mph winds, and he now recommends that instead of using wind sensors to raise the shades, they use wind sensors to lower the shades in high winds to protect patio furniture, outdoor televisions and other patio items.
Exterior shades are also great for covering windows, and studies have shown that they do a far better job at keeping heat gain out of buildings, resulting in significant HVAC savings compared to interior shades. They have the ability to cover large windows, and with proper planning, the side channels and shade itself can all be hidden in the soffit and walls, resulting in a very clean installation.
While the majority of exterior shades are mounted vertically, there are also options for horizontal installations. In this orientation, they can cover skylights or be mounted over patio spaces where they extend over a space to be shaded.
Pergolas: The New Outdoor Essential
One of the more recent and exciting additions to the exterior shading industry is pergolas. Most people know pergolas as wooden structures with fixed slat roofs. These traditional styles do little to block overhead sun or rain, but the market is shifting to better aluminum structures with operable roof louvers.
These structures are perfect for adding outdoor living space on a patio or pool deck, as well as commercial applications like restaurant patios or apartment community spaces. Pergolas are constructed using aluminum extrusions that are either cut at the factory and assembled on-site or both cut and assembled on-site.
Some pergolas can be quite large, and when coupled together, they can cover extremely large spaces. Many
have options like built-in lighting, fans, heaters, speakers, misters and shades. Unlike stationary wooden versions, these structures offer both shade and protection from rain.
They can include rain sensors that will automatically close the slats during rainstorms, keeping occupants and furniture dry. Most units include integrated gutters that will route the water into the legs of the pergola and out drains.
It’s important to understand that pergolas require specific skills and knowledge that differ from traditional shades. You will need to address local building codes, structural engineering for footings and, in most states, construction permits. That said, pergolas can be big-ticket items where even a small pergola can represent a larger sale than an entire home of shades.
I know one dealer who has done so well he shifted his entire business from shades to pergolas. Like other areas of exterior shading, this segment has seen excellent growth with no signs of slowing down. Max Sebrechts, the U.S. national sales director for Belgian-based pergola manufacturer Renson, expects to see year-over-year growth of 30% to 50% in the U.S. market. To support this growth, the company have made significant investments in its U.S. manufacturing plant.
More Than Shade: The Possibilities Are Endless
Of course, this is just a glimpse into the world of exterior shading. From awnings and pergolas to advanced roller shades that stand up to the elements, there’s no shortage of options to explore. As homeowners and commercial clients alike continue to embrace outdoor living, the demand for innovative shading solutions shows no sign of slowing down.
Now is the time to elevate your offerings and give your clients the comfort, style and versatility they’re looking for. Partner with your manufacturers and suppliers to learn more about the latest products and technologies— then get ready to expand your business into one of the industry’s hottest growth segments. Summer is just around the corner, and with the right shading solutions, you’ll be ready to meet the demand. V John MacKenzie is the CEO and co-founder of Cronopower, a Colorado-based startup that has developed an intelligent charging system for rechargeable battery motors. He began as an installer nearly 20 years ago and went on to work in both the residential and commercial sides of the industry. His true passion lies in product design and innovation.
BY ?
Inside the AI Evolution
At IWCE 2025, a panel of industry leaders shared how artificial intelligence is changing the business of window treatments
Artificial intelligence (AI) isn’t just a buzz phrase anymore—it’s becoming a daily reality across every industry. One of the most talked-about sessions at IWCE 2025 was AI Rising: The Future of Window Treatments, where leaders in design, manufacturing and technology came together to break down what artificial intelligence really means for the window covering world.
Moderated by Jenna Gaidusek, founder and CEO of AI for Interior Designers, the discussion tackled everything from workflow optimization to ethical concerns. “The goal isn’t just to adopt AI for the sake of it,” she said during the session. “It’s about using it to free up time, enhance creativity and better serve the people at the heart of your business: your clients.”
Editor’s Note: This panel discussion was recorded and transcribed in real time using the AI-powered app Otter.ai, which made capturing insights—and writing this story—a whole lot easier.
Embracing AI, One Tool at a Time
For many professionals, their introduction to AI started with familiar platforms like ChatGPT, Canva and Otter.ai. Window covering designer and strategy consultant Deb Barrett shared how she uses AI for research, meeting transcription and visual mood boards. Dave Burnett of Sampling International described how AI is revolutionizing staff training through digital humans—simulated customers that can role-play with sales teams at any time.
“AI isn’t about replacing us, it’s about removing the repetitive tasks that take us away from what we love to do,” Barrett said.
Others agreed. At Bloomin’ Blinds, CEO Jeff Wharton noted that his team is developing a proprietary AI-driven operating system to streamline every step of the customer experience, from marketing to CRM management to inhome sales.
Chris Merck, chief technology officer of Bond Home, added that AI has significantly accelerated software development across his engineering teams. “With the
latest agentic coding tools, we’ve probably doubled our speed,” he said. “Even accounting for risk and review, we’re now rolling out features faster and more efficiently.” For Bond Home, the goal isn’t flashy integrations but using AI behind the scenes to improve compatibility and responsiveness across motorized systems.
Scanning Spaces, Saving Time
Beyond basic productivity, panelists highlighted how AI is changing the customer experience. Technologies like Canvas and RoomScapes now allow users to scan entire rooms with up to 99% accuracy using a smartphone, producing detailed 3D models that can be imported directly into design programs.
Gaidusek, who teaches designers how to incorporate AI into their workflows, noted how quickly these tools are evolving. “Designers are now using LIDAR-based apps to scan spaces in minutes, replacing hours of manual measuring,” she said. “But we still need to doublecheck those dimensions—especially in our industry, where an inch off can be the difference between blackout and blowout.”
Merck agreed on the promise—and the limits—of emerging scanning tools. “The sensors are capable, but much of the challenge lies in the software that renders point cloud data into usable floor plans or drawings,” he said. “It’s evolving fast, but designers should still test for precision.”
Looking ahead, innovations like holographic displays and AI-driven image recognition could allow customers to virtually “try on” window treatments in their space— instantly customizing colors, fabrics and motorization options without ever leaving home.
Changing Customer Expectations
Today’s customers expect immediate answers, seamless experiences and personalized service and AI is increasingly the engine behind that shift. Burnett noted that customer service innovation now matters more to consumers than product innovation itself.
Wharton added that younger generations, who have grown up in a digital world, are far less concerned about data sharing—yet that makes transparency even more important for businesses. “They may not always be thinking about privacy, but we have a responsibility to protect it for them,” he said.
Gaidusek agreed, adding that many clients don’t even realize how much AI is embedded in their day-to-day experiences. “They’re already interacting with AI whether it’s a chatbot, a recommendation engine or voice control,” she said. “Designers and dealers need to catch up to where the customer already is.”
Big Trends on the Horizon
The panelists outlined several major trends shaping the next wave of innovation:
• Predictive Analytics: AI will increasingly anticipate customer needs, predicting preferences in style, color and even installation timing based on past behaviors and collective consumer data.
• Power Over Ethernet (POE): A game-changer for motorized shades and smart home devices, POE allows low-voltage cables to deliver both power and communication, simplifying installation and reducing reliance on licensed electricians.
• Matter and Thread Protocols: These emerging communication standards promise to create truly interconnected smart homes, where devices from different manufacturers seamlessly work together.
“Soon, your home will anticipate your needs—lights, shades, temperature—without lifting a finger,” Wharton said.
Merck offered a note of caution amid the buzz around interoperability: “There’s real promise in standards like Matter and Thread, but adoption is slow because coordination across manufacturers is incredibly complex,” he said. “For now, look at what your customers need most and build from reliable systems that actually work.”
Moving Forward Responsibly
While the potential of AI is undeniable, the panel closed with a thoughtful reminder: Every new tool carries new responsibilities. Mental health experts are already tracking the emotional impacts of 24/7 AI accessibility from the addictive nature of endless chat-based conversations to the pressures of always on digital environments. As Burnett put it, “At some point, you have to remember to step away. Take a breath. Go for a walk. Technology should enhance your life, not overwhelm it.”
On the privacy front, panelists urged that businesses must take ownership of how they collect, store and use customer data. Even free AI tools, like ChatGPT’s public version, can train on user data unless privacy settings are carefully managed.
When starting your AI journey, Barrett advised that you should, “Start small, pick two or three tools and build from there. Have a clear strategy for what you want to achieve. Be clear about your data. Stay curious but stay responsible.”
The pace of change has never been faster and it’s only accelerating. Yet the message from the panel was clear: AI isn’t something to fear. It’s a tool to harness. Those who embrace it thoughtfully—leveraging it to strengthen creativity, deepen customer service and streamline operations—will be the ones leading the industry forward. The future isn’t coming. It’s already here and those who act today will help shape what comes next. V
MODERATOR:
JENNA GAIDUSEK Founder/CEO, AI for Interior Designers
An educator and advocate for AI adoption in the design world, Jenna leads training and development for designers looking to integrate technology into their workflow.
JEFF WHARTON
CEO, Bloomin’ Blinds
With more than 15 years of experience in the window covering industry, Jeff brings insight from both manufacturing and franchise leadership. At Bloomin’ Blinds, he’s leading the development of a proprietary AI operating system designed to enhance customer experience and streamline operations from lead capture to installation.
DEB BARRETT
Designer & Window Fashion Expert
A veteran of the industry with more than 30 years of experience, Deb specializes in trend forecasting, design strategy and education. She regularly explores how emerging technologies like AI can enhance creativity, project management and the customer experience in design.
DAVID BURNETT
President, Sampling International
With deep roots in the window covering industry, David now focuses on connecting the physical and digital through sampling and sales solutions. His current work includes training teams using AI-powered digital humans and exploring how smart tools can accelerate product education and customer support.
CHRIS MERCK
CTO, Bond Home
As chief technology officer at Bond Home, Chris leads the development of control systems that unify motorized products across brands. He’s focused on how AI can accelerate development timelines, improve home automation and enable privacy-first smart solutions.
Crafting the Perfect View
How Caryn O’Sullivan of Drapery Street is redefining the window treatment experience—one detail at a time
BY LINDSAY BROWN
Caryn O’Sullivan never set out to build a typical design business. When she launched Drapery Street in 2006, her mission was clear: to reinvent the window treatment shopping experience by making it interactive, consultative and enjoyable—far from the transactional, overwhelming process it so often is. Nearly two decades later, that mission still guides her work, as she leads a thriving woman-led company based in Carmel, Indiana, with two showrooms, an in-house workroom and a tight-knit team of 18.
The name Drapery Street came to Caryn during brainstorming sessions with peers and mentors. She had initially considered “Draped,” but Drapery Street struck her as a better fit—an identity that could grow with her business if she ever decided to branch into other offerings like “Bedding Street” or “Pillow Street.” Over time, the name took on an even more playful meaning: fabrics began being labeled by their “Street name,” creating a signature Drapery Street experience for clients. While the company’s early focus was on custom draperies, Caryn and her team soon expanded their mastery to hard treatments, window film and outdoor shades—allowing them to treat the whole home, not just the window, in ways that matched each client’s lifestyle, budget and aesthetic.
Building a Business from the Ground Up
Armed with an MBA in finance and a background in startups and accounting, Caryn brings a distinctive blend of analytical thinking and creative problem-solving to the world of custom window coverings.
Though she’s dabbled in adjacent categories like wallpaper, furniture and upholstery, she’s always drawn back to the complexity and potential of window treatments. “There’s just so much opportunity for innovation in this space,” she said. “I learn something new every day.”
That spirit of constant curiosity has shaped Drapery Street’s approach to growth. Rather than scaling rapidly, Caryn aims for a steady pace of 10 to 15 percent each year—fast enough to build momentum but slow enough to protect the client experience. “Our strategy for growth isn’t rooted in growth for growth’s sake—it’s centered on excellence,” said Caryn. That philosophy of doing things the right way, combined with a focus on delivering an exceptional client experience, has fueled the company’s long-term momentum.
Helping Clients See the Difference
While Instagram plays a key role in telling Drapery Street’s story and showcasing standout projects, Caryn believes the company’s greatest strength lies in its ability to simplify a complicated process. That includes breaking down what “custom” actually means. “That’s a big question. ‘Custom’ really exists on a spectrum. At the highest level, true custom means creating something for the first time that is entirely unique. This kind of work requires deep expertise, creative problem-solving and a highly skilled team to execute successfully,” she explained.
Outdoor Living
A booming lifestyle trend, game-changing tech and high-end design are transforming outdoor shading into a must-have solution for today’s homes
or window treatment professionals not yet specifying or selling outdoor shading solutions, the opportunity is wide open. A recent VISION industry survey found that while roughly 70% of dealers and retailers offer these products, half say they account for just 10% of their overall business, signaling untapped potential in a fast-growing category.
Even more compelling: Exterior shading projects often carry higher price tags than standard interior jobs, making them a smart move for those looking to expand their offerings and boost margins.
Industry experts point to outdoor living as one of the most dynamic segments of the home renovation market.
Propelled by shifting lifestyles and advancements in technology, the demand for functional, stylish outdoor spaces—and the products that support them—continues to surge.
The Evolution of Outdoor Luxury
The desire for enhanced outdoor spaces, initially amplified by COVID-19 restrictions, continues its upward trajectory. Homeowners increasingly seek havens from the demands of daily life—places for relaxation, personal retreat and sophisticated entertaining.
Consequently, contemporary outdoor areas bear little resemblance to the basic decks and patios of the past. Today’s designs incorporate multi-zone functionality, gourmet kitchens equipped with professional-grade appliances, integrated lighting and audio systems,
retractable walls and furnishings rivaling those found in high-end interiors.
This significant investment in luxurious outdoor environments directly correlates with a desire to maximize their usability, creating a substantial demand for exterior shading solutions.
“The installation of pergolas, retractable awnings or motorized exterior shades transforms a simple patio or deck into a functional outdoor room—ideal for dinner parties, morning coffee or even remote work,” explained Christopher Cole, president of Cole & Co. “The prevailing trend is seamless indoor-outdoor living, extending beyond mere window shading.”
Homeowners now envision “a comprehensive ecosystem that ensures a comfortable outdoor living experience year-round,” noted Glen Sanders, exterior product manager at Somfy Systems. The appropriate exterior shading solution is central to this vision. “It signifies elite outdoor living, converting outdoor spaces into secure and luxurious retreats,” asserted Gena Webb, vice president of R&D and product at Twitchell Technical Products.
Indeed, exterior shades and screens have transcended their basic function of sun and rain protection. According to Priscilla Olivas, marketing manager at Corradi USA, “They are now integral to creating atmosphere, enhancing the overall experience and providing flexibility.”
Consumers don’t purchase exterior shades or awnings just to own them—they invest in the lifestyle enhancements these products facilitate: cooler patios, extended outdoor enjoyment, glare-free outdoor gatherings, enhanced curb appeal and reduced energy consumption.”
Jeff Miller, outdoor product manager, TEXTON
Current Trends in Exterior Shading Design
While individual homeowner preferences vary, several design trends currently dominate the outdoor living landscape.
“Minimalist and contemporary aesthetics continue to gain traction in exterior shading,” observed Ricardo Ceballos, associate product manager at Mermet USA, highlighting a preference for neutral and darker color palettes and sleek finishes. This minimalist trend is also reflected in the popularity of slimmer cassette profiles, frameless shades, cable-guided systems and concealed tracks.
Today’s consumers are also demonstrating greater adventurousness in their exterior shading choices. While roller shades remain highly sought after, cited as the fastest-growing window treatment category by 61% of respondents in a 2025 survey, homeowners are increasingly embracing a wider range of options, including louvered pergolas. There is also a growing need for larger shading products to accommodate expansive, open-concept outdoor spaces.
“As patio sizes and outdoor living areas continue to expand, a clear trend toward railroadable and wider fabrics is emerging,” stated Ceballos. Kim Boynton, owner of 3/8 and Co., LLC, also known as the Screen Queen, concurred. “Clients desire unobstructed views, leading to installations of shades and screens spanning 40' and 50'.” She noted that manufacturers are responding to this demand by integrating design and engineering innovations to create solutions that are both functional and aesthetically appealing.
KJ CUSTOM
control. Launched at the International Window Coverings Expo in April, this weather-resistant universal remote enables direct RF control of numerous outdoor motorized shade, screen and pergola brands.
While mobile applications offer significant convenience, many homeowners prefer hands-free control of their exterior products. This is now achievable thanks to the latest sensor-driven, weather-responsive shades, screens and louver systems that automatically adjust in response to rain, wind or sunlight. The Sol-Lux EOS Automated Window Awning exemplifies this trend, automatically adapting to sun and other weather conditions.
Beyond motorization and smart home integration, exterior shading manufacturers are pursuing innovation in other areas. Solar-powered zip shades eliminate concerns about power constraints. A broader selection of recycled, recyclable and other environmentally friendly materials is increasingly available. Some companies even offer custom-printed outdoor shades to align with specific homeowner visions.
“For one project, we printed the homeowner’s typical outdoor view on a sunny day onto the shade,” recounted Childress, enabling the client to enjoy a pleasant vista even during inclement weather.
A Bright Future for Outdoor Shading
Industry experts unanimously agree that exterior shading has transitioned from a mere luxury to an indispensable element of contemporary outdoor living environments.
“Exterior shading is no longer an optional add-on—it is becoming a fundamental requirement,” asserted Cole. “This presents a substantial opportunity for dealers and professionals willing to embrace it.” Brous echoed this sentiment: “As outdoor living spaces evolve into essential extensions of the home, the potential for dealers to provide intelligent and stylish shading solutions has never been greater.”
The evidence is clear: Homeowners are continuing to make significant investments in their outdoor spaces. They seek customized products that deliver unique and personalized experiences—and they are prioritizing convenience in outdoor living from the outset.
“It’s no longer an afterthought,” concluded Olivas. “Exterior shading is becoming a central part of the conversation—and this is just the beginning!”
The Dealer’s Sales Playbook
While the technical specifications of exterior shading installations are important, Jeff Miller from TEXTON’s O.P.M. urged dealers to transcend product-centric selling to capture a larger share of the burgeoning exterior market. His central tenet is clear: “Focus on selling the experience, not merely the product.” Miller contended that the decision to invest in exterior shading solutions stems from a desire for an enriched lifestyle, rather than a simple transaction for a physical item. “Consumers don’t purchase exterior shades or awnings just to own them—they invest in the lifestyle enhancements these products facilitate: cooler patios, extended
outdoor enjoyment, glare-free outdoor gatherings, enhanced curb appeal and reduced energy consumption.”
This insight necessitates a fundamental evolution in marketing approaches. Instead of solely emphasizing technical details such as UV protection ratings, dealers should construct compelling narratives that connect with the emotional motivations driving these purchases. Miller illustrated this crucial point with an engaging scenario:
“Picture a summer day where children have spent hours swimming. They are hot, hungry and damp! Eager to eat and return to the pool, the last thing anyone wants is wet footprints tracking through the house. Imagine the convenience of deploying a Pivot Arm System to extend over the outdoor seating area, providing not only shade for children and guests but also blocking the sun and wind from entering the adjacent patio. Consider the enhanced usability this system offers.”
This approach encourages prospective customers to visualize the tangible advantages and the positive influence these products can have on their everyday lives. Miller underscored the vital role of visual aids in the sales process. “Before-and-after photographs, brief video demonstrations or even basic visual renderings can be remarkably effective in helping clients grasp the transformation. Often, individuals don’t fully appreciate the impact until they see it.” By showcasing the dramatic difference that exterior products can make to a home’s functionality and aesthetic appeal, dealers can effectively convey the value proposition and stimulate sales.
Stay tuned for Part 2 in our July/August issue, where we will delve into the top-selling exterior shading products, explore the latest advancements in performance fabrics and provide valuable tips for capturing your share of this thriving market. V
SOLUX MIRAGE
HOUSE PALM BEACH
From vibrant pattern play to serene wellness retreats, this year’s standout rooms celebrate craftsmanship, color and the joy of personal expression
Set against the historic backdrop of the 1937 Providencia House, the 2025 Kips Bay Decorator Show House Palm Beach brought together a talented mix of designers who transformed the estate with bold vision and personal storytelling. Featuring the work of 23 designers and architects, this exceptional property has been thoughtfully transformed into a showcase of innovative design. Each space offers a distinct point of view—proving once again why this celebrated showcase remains a must-see moment on the design calendar. As the nation’s premier design fundraiser and a vital supporter of the Kips Bay Boys & Girls Club and Boys & Girls Clubs of Palm Beach County, the event has raised more than $30 million to date, funding life-changing educational and developmental programs for young people.
PHOTO BY CARMEL BRANTLEY, COURTESY OF LEE JOFA
AMANDA REYNAL INTERIORS
The Lilly Pad
For Amanda Reynal, The Lilly Pad was more than a room—it was a love letter to a legendary brand and a colorful past. “The Lilly Pad encapsulates the vibrant whimsy of the Lilly Pulitzer lifestyle,” said Reynal, who debuted Lee Jofa’s upcoming Lilly Pulitzer interior fabric and wallcovering collection throughout the space. “My objective was to bring the beloved heritage brand’s newest offerings into a setting that recalls the joyful and celebratory Palm Beach lifestyle of my childhood—yet feels current and updated for us as adults today.” Infused with personal touches, the room includes artwork by Lilly Pulitzer’s daughter, Minnie (a set of faux tortoise shells), and a dramatic shark photograph over the sofa by her grandson, Chris Leidy. Reynal’s lifelong connection to the brand shines through, from childhood visits to the original boutique on Via Mizner to her time at the same Connecticut girls’ school Lilly once attended.
AmandaReynalInteriors.com
@amandareynalinteriors
PHOTO BY CARMEL BRANTLEY, COURTESY OF LEE JOFA
INDIGO PRUITT DESIGN STUDIO
Renewal Retreat
Designed as a sanctuary for rest and reflection, Renewal Retreat by Indigo Pruitt Design Studio layers soft hues of lavender, sage and chartreuse to create a calming, restorative atmosphere. A hand-painted wallpaper sets the tone, adding subtle movement and depth to the walls. Sculptural furnishings and a reflective nook wrapped in Cristallo Blue Quartzite bring warmth, light and tranquility to the space, enhancing its immersive, sensory appeal. Artful accents, thoughtful textures and curated details throughout the room reinforce the theme of wellness, rounding out a space where every element contributes to a sense of renewal.
IndigoPruitt.com
@indigopruittdesignstudio
PHOTO BY NICKOLAS SARGENT
MEG LONERGAN INTERIORS
Between Two Realms
Blurring the lines between indoors and out, Between Two Realms by Meg Lonergan Interiors creates a layered, soulful space that invites connection, reflection and play. Nowhere is this more evident than in the covered loggia, where drapery in Sunbrella and Kravet fabrics softens the structural lines of brick and columns, bringing a sense of movement and intimacy to the open-air setting. Throughout the cabana and adjacent areas, thoughtful design moments unfold: a sculptural shell installation by artist Sheema Muneer evokes renewal, a custom mosaic from Artistic Tile elevates the summer kitchen and a bespoke pingpong table with a handwoven leather net adds whimsy to the gaming area.
MegLonergan.com
@meglonerganinteriors
MONIOMI Design
11:11
In the rec room, MONIOMI Design creates a moody, immersive retreat layered in deep burgundy and mauve tones. A hand-painted wallpaper by Porter Teleo wraps the space in rich color and movement, setting the stage for a design that feels both grounded and elevated. Custom drapery crafted in Schumacher and MONIOMI fabrics brings softness to the architecture while framing the room with luxe, tailored elegance. Overhead, a dramatic tented ceiling in Romo fabric draws the eye upward to a showstopping chandelier by Krasnogorov Studio—reimagined in a custom colorway for this space. Sculptural and unexpected, it anchors the room in artistry and intention. With each detail thoughtfully placed, the rec room blends sensual materials, custom craftsmanship and a deep sense of style.
MONIOMIDesign.com
@moniomidesign
2025 WCMA PRODUCT AWARD WINNERS
The winners of the Window Covering Manufacturers Association (WCMA) 33rd annual Product Awards— which recognize the best of the window covering industry’s new products and educational and merchandising programs that were launched in 2024—were announced during IWCE.
PRODUCT OF THE YEAR
Aria Soft Blinds
Best New Style Concept & Best New
Technical Innovation
Hunter Douglas
JUDGES’ AWARD
Perfect Fit Shutter Lite
Best New Style Concept
Louvolite
PRODUCT CATEGORY
WINNERS
Cellular & Pleated Shades
Vertiglide Internal Cord Redesign
Best New Technical Innovation
Hunter Douglas
Honorable Mention
CA SmartFit Shades
Norman USA
Green Products
SheerWeave RE-USE
Best New Technical Innovation
Phifer Incorporated
Horizontal Blinds (All Finishes)
Aria Soft Blinds
Best New Style Concept & Best New
Technical Innovation
Hunter Douglas
Motorization
op-Down Bottom-Up 45 WireFree Zigbee
Best New Technical Innovation
Somfy Systems Inc.
Norman Smart Motorized Roller Shades
Best New Style Concept
Norman USA
Roman & Roller Shades
Louvolite Grip Fit
Best New Technical Innovation
Louvolite
Opulence Series Brackets
Best New Style Concept
Rollease Acmeda
Shadings/Sheers
Norman Smart Motorized SmartDrape
Best New Style Concept & Best New
Technical Innovation
Norman USA
Shutters
SoftClose™ for Bypass Track Systems
Best New Technical Innovation
Hunter Douglas
Perfect Fit Shutter Lite
Best New Style Concept
Louvolite
Vertical/Panel Tracks (All Finishes)
Adjustable Sliding Panels (Blackout Series)
Best New Style Concept
Calendar Enterprises Co., Ltd.
Specialty Applications
& Miscellaneous Products
Universal Cord Tensioner
Best New Technical Innovation
Hunter Douglas
MARKETING & MERCHANDISING
AWARD WINNERS
Best Consumer Advertising & Education Campaign
Norman Visualizer
Norman USA
Best Point of Sale Merchandising
Norman Virtual Showroom
Best New Technical Innovation
Norman USA
ALTA Banded Shades
Best New Style Concept
Hunter Douglas
Once again, IWCE attendees voted for the standouts who brought their A game to the show floor. From Best New Product to Best Dressed Booth Staff, these awards celebrate the most buzzworthy products and memorable experiences of the show. We can’t wait to see what next year brings!
Best Booth Experience Mermet USA
Most Outstanding Booth Design Coulisse
Best New Product AngBéjar Drapery Hardware
Best Child Safety Louvolite Canada
Best Motorization Solution Somfy Systems Inc.
Best Energy Efficiency Solution Phifer Incorporated
Best Dressed Booth Staff Forest Drapery Hardware
Best Outdoor Solution Templar Screens
Best of Show
Mermet USA
Congratulations to the recipients of the 2025 People’s Choice Awards!
IWCE 2025 Shines Bright in West Palm Beach
A sold-out show floor, lively events and wall-to-wall inspiration made this year’s IWCE one for the record books
The International Window Coverings Expo (IWCE) once again proved why it’s the premier global gathering for window treatment professionals. Held April 14–16 in sunny West Palm Beach, Florida, this year’s show drew more than 4,000 attendees from 46 countries—its largest turnout in two decades. As the only event of its kind, IWCE delivered an energizing mix of innovation, inspiration and education via a packed show floor and standing-room-only sessions.
“Dealers seemed really enthusiastic about seeing our products firsthand and then being able to easily connect with their distributor.”
More than 150 exhibitors filled the sold-out expo hall, with 36% of them participating for the first time. From state-of-theart business management tools to high-performance textiles, outdoor shading solutions and the latest in motorization and home integration, the show floor was alive with cutting-edge products and forward-thinking design. Whether attendees were exploring new materials, testing smart shade systems or discovering fresh approaches to fabrication, the energy was unmistakable—this year’s innovations were all about elevating form and function. See our IWCE Editor’s Picks on page TK to find out what products caught the attention of VISION’s editors.
Beyond the show floor, IWCE celebrated connection and community. The festivities began Monday evening with the Palm Paradise Welcome Party, where attendees arrived in resort-chic attire and gathered for signature cocktails, local bites and a friendly hula hoop contest. The momentum continued Tuesday night at the Grace Awards, where industry trailblazers were honored. Zina Shikhanova of Z Curtains was named Designer of the Year, while Sharon Gizzi of Styles by Sharon received Artisan of the Year. “Attending the Grace Awards and seeing the best of the best—and how much it meant to all these award recipients— was incredible,” said Burna Wright of Forest Drapery Hardware. “For the first time, these hardworking artisans were being celebrated publicly, and that made a huge impression on me.”
New exhibitors also used the show as a launchpad. “For us personally, it’s just getting our name out there,” said John Ritt, senior business development manager at Bloc Blinds. “We’re one of the newest manufacturers in the U.S. marketplace, and
we were very excited to meet so many dealers and get our story out there.” Steve Brous, national sales manager for Sol-Lux, saw a similar response. “Dealers seemed really enthusiastic about seeing our products firsthand and then being able to easily connect with their distributor,” he said.
Seminars and workshops were consistently packed, with popular sessions like O’D McKewan’s deep dive into motorization, Kathy Cragg Pace’s take on selling transformations instead of treatments and Deb Barrett’s artificial intelligence (AI) strategies for custom window coverings all drawing crowds. Vita Vygovska of Vitalia Inc. also got attendees talking with her seminar on current window treatment trends—the upholstered wall trend sparked plenty of chatter. A panel on AI and design, moderated by Jenna Gaidusek and featuring Chris Merck, David Burnett, Deb Barrett and Jeff Wharton, explored how new technologies are reshaping business operations and client experiences.
The Artisan Atelier, formerly known as Workroom Central, proved to be one of the show’s most dynamic destinations. “This year’s Artisan Atelier sessions were a huge success!” said director Sandra VanSickle. “Attendance was strong across the board, and the energy in every session was incredible.” The hands-on roman shade headrail assembly workshops were a highlight, with attendees leaving not just inspired but with their own functioning system in hand. “Those sessions empowered attendees and gave great exposure to our supplier partners,” VanSickle added.
The workshop schedule offered something for everyone, from fresh takes on swags and jabots to embroidery integration, ripplefold techniques, hardware sourcing, real-world sessions like “Oopsies in the Workroom” and a lively discussion on DIY versus professional social media marketing. “Whether attendees took every class or selected a few that fit their needs, the feedback was overwhelmingly positive,” said VanSickle. “The overall theme was clear and this year's workshops hit the mark, and we’re so proud of the impact they made.”
Throughout the show, the Window Fashion VISION booth buzzed with activity as attendees cast their votes in the third annual People’s Choice Awards, recognizing excellence across categories like innovation, safety, motorization and overall booth experience. Mermet USA took home the coveted Best
of Show honor for the third year in a row and also earned Best Booth Experience for crafting the most engaging and memorable environment. Other standout winners included Coulisse for Most Outstanding Booth Design, Somfy for Best Motorization Solution, Louvolite Canada for Best Safety or Cordless Solution and Forest Drapery Hardware, whose eye-catching purple Hawaiian shirts earned them Best-Dressed Booth Staff. From smart designs to stylish presentations, this year’s winners reflected the energy and innovation that defined IWCE 2025.
As the show wound down on Wednesday, it was clear that IWCE 2025 had raised the bar yet again. “The show continues to raise the bar year over year, and the hard work behind the scenes is paying off,” said Daria Fox, business director at Bond Bridge. “Bond will be back next year for the fourth year!” With new ideas, new connections and renewed excitement fueling the industry, IWCE 2025 closed on a high note and left attendees already looking forward to what’s next.
SAVE THE DATE
Mark your calendar! IWCE 2026 will take place April 21–23 in Raleigh, North Carolina, bringing even more education, innovation and opportunity to the window covering industry’s most anticipated event of the year.
AngBéjar Drapery Hardware T5 Recess Track and the LED-Compatible Vista Collection
For minimalist interiors demanding both seamless aesthetics and robust functionality, the RT5 Series Recessed Track offers an innovative drapery solution. This system disappears into the ceiling, eliminating visible hardware and creating a clean, bracket-free “floating” effect ideal for contemporary spaces. Engineered for heavy-duty use, the RT5 Series boasts a strong aluminum extrusion and smooth ball-bearing carriers, supporting up to 9 pounds per foot and available in single pieces up to 228 inches, proving that discreet design can deliver exceptional performance. Angbejar.com
TEXTON Colors of the Year with TEXTON COLOR Roller Shade
TEXTON showcased its innovative COLOR Plus program integrated within its COLOR Roller Shade Collection. This allows clients to perfectly match any of TEXTON’s COLOR Roller Shade Collection to any paint color from Benjamin Moore or Sherwin-Williams, in addition to Pantone. TEXTON’s COLOR Plus provides creative flexibility for clients to recolor specific elements within a design or opt for a complete, solidcolored shade, ensuring seamless coordination with their interior spaces. TEXTON.com/colors-of-the-year
Zipscreen Box 160
Zipscreen launched the new Box 160, an adaptable and cost-effective solution for larger shades. Featuring interchangeable hardware and a seamless design, it integrates effortlessly with existing Zipscreen systems. We also got a first look at our Matte Textured Powder Coat Finish, now standard across the Zipscreen range. This modern finish enhances aesthetics while improving durability and concealing scuffs for a polished, long-lasting appearance.
RolleaseAcmeda.com
Helser Brothers Traverse & Motorized French Poles + NEW Deluxe
Sales Kit
At IWCE 2025, Helser Brothers, a premier American drapery hardware manufacturer, unveiled four new products. Highlights included a redesigned Traverse French Pole Kit with improved operation and aesthetics, an innovative and newly motorized Reticulating Arm Master Carrier for complex designs and a groundbreaking Motorized Traverse French Pole with smart home integration. Additionally, its Luxury Showroom Sales Kit, inspired by fine leather goods, offered professionals an enhanced presentation tool. These launches demonstrated Helser Brothers’ continued commitment to superior craftsmanship and innovative design for creating exceptional spaces.
HelserBrothers.com
Bond Mate Pro Hand-Held Remote Control for the Outdoors
Bond introduces Mate Pro, its first water-resistant, 15-channel hand-held remote designed for outdoor smart control. Mate Pro, which made its debut at IWCE, offers direct individual, multigroup and scheduled operation of motorized pergolas, awnings, shutters and screens—no bridge required. Users can easily manage on/off functions, set preferred positions, configure group controls and personalize channel names. Once programmed, Mate Pro intelligently manages adaptive schedules. Priced at $289, Mate Pro will be available in July 2025.
Introducing KAOS (Kick A** Outdoor Shades), a patented V-Screen retention system engineered for unparalleled durability in high-wind and high-traffic outdoor environments. The newly enhanced KAOS boasts a stylish decora design, simplified installation, hurricane-grade fabrics and now spans up to 24 feet wide. Designed for both residential and commercial spaces, its V-Screen technology offers a modern aesthetic, reliable performance and effortless maintenance, expanding outdoor living and entertaining while effectively blocking dust, pollen, insects and harsh weather.
ScreenInnovations.com
Selling with Confidence
The sales transformation nobody talks about
BY KATHY CRAGG PACE
Imagine walking into an appointment feeling completely at ease—no nervous energy, no second-guessing, no overexplaining. Just a calm certainty that the conversation you’re about to have will lead your client to a confident “Yes!”
Sounds amazing, right? But let’s be honest: that’s not how most design sales professionals feel when they step into a home to present their ideas and solutions.
Instead, reality looks more like this: You walk into the home, ready to impress. You’ve spent years developing your expertise, your eye for design, your understanding of what makes a space not just beautiful but functional and personal. You share your ideas, showcase your recommendations and feel a spark of excitement when the client seems engaged. But then, something shifts. The moment the conversation steers toward price or commitment, hesitation creeps in. And it’s not just from them. You feel it too.
Suddenly, you find yourself tiptoeing around numbers, softening your language, filling the silence with details and justifications. The client nods along, polite but noncommittal, and as you wrap up, they shake your hand and say those dreaded words: “Let me think about it.”
You smile, tell them to take their time and walk out the door knowing—deep down—that the probability you’ll never hear from them again is much higher than you want to admit.
And then comes the worst part: the self-doubt. Could you have said something differently? Did you explain things well enough? Did you push too hard or not hard enough? As the days pass and the client doesn’t pick up your calls or respond to your texts, that little voice in the back of your mind whispers what you’ve been afraid to admit: Maybe you just aren’t as good at selling as you thought If you’re wondering how I got in your head, it’s because I felt that way, too, and until I learned what I’m sharing with you here, I didn’t hear “Yes” consistently either.
The Hidden Sales Problem No One Talks About
Most design sales professionals assume their struggle comes from external factors—clients price shopping, sticker shock or other decision-makers holding up the process. But here’s what I’ve learned: the biggest factor affecting your sales isn’t any of those things—it’s your own confidence.
Confidence is what makes clients feel at ease. When you are certain, they are certain. When you hesitate, they hesitate. When you’re unsure, they pick up on that energy—and, suddenly, the decision feels harder than it needs to be.
I’ve seen too many talented, hardworking professionals with incredible design skills struggle to get the sale, not because their ideas aren’t good enough but because the client doesn’t feel a strong enough sense of conviction to move forward. And conviction starts with you.
How Sales Confidence Slips Away
Think back to when you first started selling. Maybe you were nervous, but you were also excited. You believed in what you were offering, and you couldn’t wait to share it with clients. But over time, after too many “Let me think about it” rejections, after too many price comparisons and lost sales, that excitement started to dim.
You learned to brace yourself for the inevitable hesitation. You started anticipating objections before they even came up. And without realizing it, you began adjusting your approach—softening your delivery, overexplaining your pricing, letting the client’s uncertainty dictate your confidence—instead of the other way around.
Read that last sentence again. Home in on that last part. If this sounds familiar, you’re not alone. And the good news? Confidence isn’t just something you either have or don’t have—it’s a skill you can rebuild.
How to Lead a Sales Conversation with Confidence
First, let’s set one thing straight: Confidence doesn’t mean being pushy. It doesn’t mean using high-pressure tactics or manipulating clients into a yes. Confidence means stepping into the role of a trusted guide—someone who makes the buying process feel clear, simple and safe.
So, how do you start selling with confidence? Here are four things you must master to transform hesitation and become a trusted, decisive leader in sales conversations:
1. Own Your Authority. Clients invited you into their home for a reason. Something doesn’t feel right about their home and they want your expertise. Instead of hoping they’ll see your value, assume they already
do. Show up as a leader in the conversation, not just someone presenting options and providing a quote like everyone else.
2. Frame the Price with Certainty. The way you talk about pricing shapes how the client perceives it. If you hesitate, they hesitate. Instead of nervously justifying the cost, state it with confidence: “Wow; all this for only $____. Let’s talk about what that investment includes.” When you present pricing as a natural part of the conversation, clients feel more at ease with it.
3. Lead, Don’t Follow. When a client says, “I need to think about it,” the natural instinct is to back off, to let them take their time. But the reality is, most clients don’t actually need more time—they need more certainty. Instead of leaving them in limbo, ask, “What’s on your mind? What would help you feel more comfortable moving forward?” These simple questions open the door for an honest conversation rather than a delayed decision.
4. Create Small Wins in Your Conversation. A confident sale isn’t one big “Yes,” but a series of small agreements along the way. “Does this style feel right for your tastes and the way you want your home to feel?” “Does this approach seem right for your budget goals?” “Do you love this material?” “Would this installation timeline work for you?” When clients say yes to small things, saying yes to the whole project feels natural.
One Final (Transformational!) Thought: Confidence Is Contagious
Confidence isn’t about being perfect—it’s about being certain. When you walk into an appointment knowing that you are an empathetic expert, that your designs bring value and that your clients genuinely need your guidance, everything changes. Your energy shifts. Your conversations feel easier. Your sales increase!
So next time you step into an appointment, walk in with certainty. Humble confidence is magnetic! Your client is looking for a guide—not just a window treatment designer, not just a salesperson, but someone who helps them feel confident in their decision.
And that starts with YOU. V
Kathy Cragg Pace is a beacon of growth, empowering window treatment and design sales professionals to thrive by replacing outdated “closing” tactics with authentic connections and irresistible client experiences. With decades in the industry— leading her own award-winning design franchise to nationwide sales teams and directly influencing $450 million in sales—Kathy helps businesses reimagine their sales approach and address client hesitations with ease and confidence. Through her courses, tools and coaching, Kathy guarantees results and shares free resources at » KathyPace.com
7 Trends That Will Refresh Your Outdoor Space
Smart upgrades and stylish touches are turning backyards into everyday escapes
BY CHERYL LUCKETT
Like many in 2020, I quickly grew tired of being confined indoors and decided it was time to focus on extending my living space beyond its interior walls. I started by refreshing my patio with new furniture and decor, but the more time I spent outside, the more I longed for an enclosed space, one free from bugs and the elements, where I could truly relax.
The covered area just off my back entry was small, but it was just big enough to fit a bistro table for two, creating a quaint and cozy retreat. That’s when I started planning. My first step was a consultation with a local screen vendor, who outlined my options. I knew I wanted a screened space, but I wasn’t sure if motorization was possible. It turned out that it was—at a hefty price.
After months of working harder than ever and spending nearly all my time at home, I reasoned that the investment was well worth it. So, we moved forward with the design, and several months later, I was enjoying a cozy, protected space where I could truly unwind.
There’s no denying that one of COVID’s lasting effects has been a renewed appreciation for outdoor living. Since 2020, our clients have consistently requested outdoor spaces that are just as comfortable and well-appointed as their interiors. At the same time, the availability of outdoor furnishings and decor has expanded significantly. From fully upholstered furniture to weather-resistant art, today’s options are more varied than ever, offering something for nearly every style and budget.
As this shift toward outdoor living continues, some exciting trends have emerged that make these spaces even more functional and stylish than in the days of the past. From innovative materials to European-inspired designs, outdoor areas are being reimagined in ways that blend comfort, durability and aesthetic appeal. Here are some of my favorite trends shaping outdoor living today.
1. Blending Indoors and Outdoors: The outdoor furnishing landscape has evolved dramatically, with fully upholstered pieces and innovative finishes that closely resemble indoor furniture. This creates a seamless transition from interior comfort to exterior relaxation. I’m particularly impressed with the vast array of luxurious outdoor fabrics—gone are the days of bland solids, predictable trellises and basic palm patterns. Today’s outdoor fabrics are buttery soft and available in vibrant colors and sophisticated designs.
2. Natural Finishes and Visual Texture: Classic materials like rattan, wicker and teak—or their sustainable look-alikes—are making a comeback. These finishes establish a strong connection to nature, adding warmth and visual texture for an inviting, cozy outdoor atmosphere.
3. Minimalist Silhouettes: The influence of modern, minimalist and Scandinavian design has reached outdoor furnishings. Consumers seeking a sleek, contemporary aesthetic now have an abundance of options, with low-profile, clean-line pieces making their way into the outdoor category. These sophisticated designs pair beautifully with modern architectural trends.
4. Sustainable Options: As more consumers prioritize eco-conscious choices, sustainable outdoor furniture has gained popularity. Pieces made from reclaimed wood, recycled plastics and other environmentally friendly materials are more accessible than ever. These options not only minimize environmental impact but also provide the durability that’s essential for outdoor living.
5. Bold Colors and Patterns: Just as we’ve seen indoors, color is making a bold return to outdoor spaces. From rugs and umbrellas to furnishings, fabrics and accents, vibrant hues and striking patterns allow homeowners to personalize their outdoor retreats like never before.
6. Multifunctionality: As we spend more time outdoors, we expect our spaces to be as functional as they are stylish. Multifunctional furniture—such as seating with built-in fire pits, coolers and storage—continues to rise in popularity. Modular furniture is also gaining traction, offering flexible layouts that adapt to evolving needs.
7. Statement Lighting: My favorite outdoor trend? Lighting. From string lights and cordless lamps to oversize pendants, lighting plays a key role in setting the mood after sunset. Just like indoors, it serves both a functional and decorative purpose, instantly elevating even the most casual outdoor spaces with the flip of a switch.
There’s no denying that one of COVID’s lasting effects has been a renewed appreciation for outdoor living.
As outdoor living continues to evolve, it’s clear that these spaces are no longer just an afterthought. They’re an extension of the home, designed with the same level of care and comfort as interiors. Whether through sustainable materials or bold design choices, today’s outdoor spaces offer endless possibilities for relaxation and entertainment. With so many exciting trends to explore, now is the perfect time to rethink and refresh the way we experience the outdoors. V
Luckett is the owner and principal designer of
by Cheryl
an award-winning interior design firm serving the Charlotte, North Carolina, area and beyond. Her excellence in the field is underscored by notable accolades, including being a 10-time recipient of the Best of Houzz Award for Design and Customer Satisfaction, recognition as one of the African American Top 20 Designers by Black Interior Designers Inc. and being named among Charlotte’s Best Interior Designers by Axios Charlotte. » DwellByCheryl.com
Cheryl
Dwell
Interiors,
PHOTOS: LAURA
SUMRAK PHOTOGRAPHY
Midyear Checkpoint
With half the year behind us, now’s the time to review your goals, pivot where needed and position your business for a strong finish
BY SAM BLAIR
As we approach the midpoint of 2025, it’s the perfect time to reflect on the progress of your business goals and strategies. In previous articles, I shared some foundational steps for setting clear goals and laying out a strong plan for the year ahead. And if you’re anything like me, the first half of the year has flown by. With June right around the corner, now is the moment to assess where you stand, evaluate what’s working and make any necessary adjustments to keep your business on track for growth and success through December.
Keep in mind that the window covering industry, especially in light of ongoing tariff developments, is constantly evolving. Along with tariff changes, consumer preferences, technology and design trends continue to shift, so staying flexible and ready to pivot is essential.
Remember: You’re going to do great, but let’s take the time now to make sure we’re on track to hit the milestones that lead to greatness!
Did You Set Clear Goals and Strategies for the Year?
Before diving into a midyear check-in, it’s important to revisit the goals and strategies you set for 2025. Think back to the start of the year—or even late 2024. Did you define specific, measurable and realistic goals for your business?
These may have included targets like increasing revenue, launching new products, enhancing customer service or building your digital presence—with clear metrics to track success. If not, now’s the time to set those targets for where you want to land by December 31, 2025, and then assess your current progress.
Examples of business goals:
Revenue target: “I would like to hit $X in revenue by the end of 2025.”
Break that figure down by month, accounting for the natural highs and lows in your business cycle. Are you meeting your monthly benchmarks? Did you account for seasonal fluctuations?
Product expansion: “I’m going to add new products this year to evolve with the industry.”
Were you planning to add new window treatment options such as motorized shades or eco-friendly materials? Have you been able to source these products and introduce them to your customers? How are you doing on timelines and milestones? Has your crew been sufficiently trained on these new products?
With June right around the corner, now is the moment to assess where you stand, evaluate what’s working and make any necessary adjustments to keep your business on track for growth and success through December.
Take a Deep Dive Into Your Progress
Once you’ve revisited (or created) your 2025 goals, it’s time to assess your current standing. Analyze your data and metrics to determine if you’re on track. These are some of the key areas you should review:
Sales performance: Are your sales numbers where you expected them to be at this point in the year? If not, identify why. Is it due to reduced customer demand, market competition or perhaps a gap in your marketing efforts? Consider if any seasonal trends are affecting your sales.
Marketing strategies: Have your marketing efforts been reaching the right audience? If you’ve been focusing heavily on digital marketing, such as social media or paid ads, have those channels been successful in bringing in leads? Are you engaging with your target demographic effectively?
Customer satisfaction: Customer retention is just as important as customer acquisition. What feedback have you been receiving? Are you creating a positive experience that leads to repeat business or word-of-mouth referrals? If not, dive into the pain points to make quick wins and big impacts.
Take a holistic look at all aspects of your business. If you’re falling short in one area, don’t stress—there’s still time to pivot, improve and succeed before year-end.
Identify Obstacles and Opportunities
Every business faces challenges, and the window covering industry is no different. Perhaps you’ve encountered obstacles such as supply chain delays, rising material costs or stiff competition from big-box stores. Alternatively, you may have faced challenges that you didn’t anticipate, such as shifts in consumer preferences, regulatory changes (tariffs) or economic factors that impact discretionary spending.
At the same time, new opportunities may have emerged. These opportunities might include new customer demographics, fresh trends in design or functionality, or untapped market segments.
Taking stock of both obstacles and opportunities will give you a clearer picture of how your current strategies are performing and where you may need to shift your focus.
Set Your Road Map for the Rest of 2025
Once you’ve evaluated your progress and identified where changes are needed, it’s time to set your road map for the second half of the year. Create clear, actionable goals with specific deadlines. For example:
• Aim to launch a targeted advertising campaign in July to boost sales during the back-to-school period.
• Set a goal to increase your social media following by 15% by the end of Q3.
• Identify new suppliers or manufacturers by August to offer a wider variety of products.
• Reassess your revenue-to-date and plot out your monthly sales goals for the rest of the year—goals that are achievable but still push you.
By breaking down your goals into smaller, manageable steps and consistently evaluating your progress, you’ll ensure a strong and strategic finish to the year.
The Key to Success Is Flexibility
Success in the window covering business requires constant adaptation. This midyear checkpoint is a valuable opportunity to reflect on what’s working, what isn’t and how you can finish the year stronger than you started.
Remember, flexibility is your greatest asset. Be willing to pivot, learn from your experience and keep evolving to meet the changing needs of the market.
Here’s to your continued success in 2025—and beyond! V
Since 2005, Sam Blair has combined his passion for business growth and window covering innovations to create impactful solutions. His comprehensive experience allows him to generate revenue and enhance team dynamics, all while focusing on mentoring in leadership and window covering advancements.
HOT PRODUCT SPOTLIGHT
SUREWIN
Surewin has quality components at competitive prices from its Florida warehouse, with custom sourcing available. Plastic bead chain-in-rolls or continuous loops; numerous colors in all lengths, nickel-plated and stainless chain-in-rolls and continuous loops in all lengths, stop balls, connectors, safety devices, c-clips, alligator clips, tassels, lift cord, vertical components, cord locks and the easy-to-fabricate, low-profile Sure-Lift® Roman Headrail System for shades up to 50 pounds. Learn more at surewinenterprise1@gmail.com or call 239-362-3342
ONA DRAPERY HARDWARE COMPANY
The source for custom-made drapery hardware. From contemporary to traditional, we offer an extensive selection of styles and finishes. We manufacture every rod set to order using only premium heavy-gauge steel, wrought iron, crystal and more. Custom curving is also available for all rod profiles. Be sure to look at our new acrylic rods, art glass finials and polished chrome finishes, in addition to our popular French rods and ONAVERSE™ Iron Cord Traverse Rods. We pride ourselves on quality workmanship, timely delivery and customer satisfaction. For a free catalog, please call 800-231-4025 or visit OnaDrapery.com
GRABER SHADES WITH NEW ZIGBEE MOTORS
Graber is redefining convenience with the latest advancements in smart home technology with NEW Zigbee motors. Zigbee is an enhanced ecosystem providing dealers with a more efficient experience when selling and installing motorized shades. Our Zigbee-powered systems have increased interoperability with other smart home devices and systems to deliver the best experience for you and your customers. For more details on Graber products, visit GraberBlinds.com
COULISSE’S EVE MOTIONBLINDS CM-36-E CURTAIN MOTOR
This innovative battery-operated motor features built-in Matter and Thread technology, making it compatible with major smart home platforms like Apple Home, Google Home, Amazon Alexa and Samsung SmartThings—no extra bridge required. Operate it via your preferred smart platform app, set routines or use voice commands. Key features include a USB-C rechargeable battery detachable from the motor, manual pull control override and 100% data privacy with no cloud dependency. Seamlessly compatible with Coulisse’s modular curtain track, the CM-36-E combines smart home convenience with advanced functionality. Learn more at bit.ly/3DhKNqB
ROLLEASE ACMEDA
Push PRO delivers seamless shade control, working with the newest Quiet Li-Ion Wirefree motors, including the 0.7Nm, 1.1Nm and 2Nm models. It features 10 customizable offline timers, intuitive on-screen setup, a sleek 2.4" LCD with optional dark mode and Smart Wake for instant access. With personalized shade and room names, Installer Mode for easy setup, fast USB-C charging and up to six months of battery life, Push PRO elevates automation for residential and commercial spaces.
RolleaseAcmeda.com
Shade Smarter, Light Brighter: The Artemis RGBIC Shade Arrives in 2025 The Artemis RGBIC Lights Zip Track Shade, launching in 2025, features a sun tracker for optimal shade and lighting. Its integrated RGBIC system offers customizable illumination, enhancing outdoor spaces with vibrant colors. Combining innovation and aesthetics, Artemis redefines modern outdoor comfort with smart, dynamic shading and lighting control. Learn more at SpettmannUSA.com or contact sales@spettmannusa.com
