Primary Logo
A primary logo is the main visual representation of a brand, embodying its core identity and values. It serves as the cornerstone of brand recognition and consistency across all touchpoints.
The primary logo is the heart of the Nome Schoolhouse brand, a visual story that blends history, craft, and community. The illustrated schoolhouse honors the 1916 building's heritage and original logo, while the flowing yarn thread ties together its past as a place of learning with its present as a center for creativity and connection. The warm, hand-drawn details reflect the artistry of the fiber mill below and the gatherings that fill its halls. More than a mark, this logo symbolizes the spirit of the Schoolhouse, where tradition is reimagined and every thread tells a story.
CLEAR SPACE RULES
The primary logo must always be surrounded by clear space equal to the height of the schoolhouse illustration. No other graphic elements, text, or edges should encroach on this area.
MINIMUM SIZE
The primary logo must never be used smaller than 1 inch in height.
LOGO USAGE
Do NOT alter the logo in any way including the addition of drop shadows or stretching the logo horizontally or veritically. Do not change the colors of the logo.
Secondary Logos
Secondary logos are alternative versions of the primary logo, tailored for specific applications or platforms while maintaining brand integrity. They ensure brand visibility in various contexts and offer versatility and brand recall.
Together, primary and secondary logos form a cohesive brand identity system that fosters recognition, trust, and resonates with the audience, making them crucial components of a comprehensive brand package.
The Horizontal 1 logo can be used when the house is too detailed for application or when the space allotted for the logo calls for a horizontal orientation.
WORDMARK
The wordmark logo should be used when simplicitity is the goal.
The Horizontal 2 logo can be used when the logo needs to be smaller then 1” in height. This simple design can be made smaller without losing quality. This should also be used for embroidery on clothing smaller then 2” in height.
The Badge Logo can be used on apparel or as the social media profile picture.
Primary Colors
Primary colors are the foundational hues in branding. They establish the core palette, ensuring brand recognition and consistency across all materials. Primary colors convey brand identity, evoke emotions, and aid in creating a memorable visual presence that resonates with the audience.
DEEP BURGUNDY
Represents the schoolhouse's historic foundation and craftsmanship . This deep tone reflects the warmth and integrity of the original red brick building, grounding the brand in its century-old heritage. It conveys tradition, comfort, and authenticity—values that define the Nome Schoolhouse experience.
Adds energy, passion, and connection while honoring the original school colors This red bridges past and present, celebrating the schoolhouse's legacy as a place of learning and community. It captures the spirit of creativity, gathering, and the shared enthusiasm that fuels both the fiber arts and guest experiences.
Brings structure, sophistication, and contrast . Black provides clarity and professionalism, anchoring the palette for typography, signage, and print. It helps balance the warmth of the reds and golds, ensuring strong visual hierarchy and readability.
Symbolizes craftsmanship and natural artistry . Inspired by the golden hues of wool, wood, and surrounding fields, this tone reflects the Schoolhouse's “barn-to-yarn” story. It adds approachability, warmth, and connection to the handmade and the homegrown.
Provides calm, openness, and approachability This neutral tone softens the stronger hues, evoking the natural fibers and welcoming interiors of the schoolhouse. It serves as a grounding background that enhances warmth and readability across materials.
WARM RED BLACK
GOLDEN WHEAT
CREAM
Secondary Colors
In branding, secondary colors expand the palette, offering versatility and depth. Secondary colors complement primary hues, allowing for more nuanced expression of brand personality and facilitating visual hierarchy in design elements, enhancing overall brand cohesion.
Acts as a subtle, balancing backdrop . It complements the warm primary palette while adding versatility for modern digital and print use.
HEX #959690
RGB 149, 150, 144
Adds depth, modern refinement, and contrast. It strengthens text clarity and lends sophistication when paired with cream or gold.
HEX #404040
RGB 64, 64, 64
CMYK 68, 61, 60, 47
Connects the brand to its natural surroundings and sustainability values. This hue recalls the farmland, animals, and fibers at the heart of the Nome Schoolhouse story, grounding the palette in nature and authenticity.
HEX #656C4C
RGB 101, 108, 76
CMYK 58, 42, 74, 24
CHARCOAL
OLIVE GREEN
NOME SCHOOLHOUSE
CMYK 44, 35, 40, 2
Typography
Typography in branding involves choosing and arranging fonts to express a brand's personality, values, and message. It shapes perception, evokes emotion, and strengthens recognition across every touchpoint.
For the Nome Schoolhouse, the typography blends handcrafted warmth with timeless structure. The serif typeface conveys heritage and storytelling, while the companion sans serif adds balance, clarity, and a modern touch. Together, they reflect the harmony between the schoolhouse's historic charm and its creative, contemporary spirit.
HEADLINE TYPE
HAMBURG HAND BOLD abcdefghijklmnopqrstuvwxyz
SUBHEADING/BODY TYPE
HAMBURG HAND LIGHT
abcdefghijklmnopqrstuvwxyz
SPECIALTY TYPE
APPROVED ALT FONTS
In cases where the primary fonts are unavailable due to licensing or software limitations, Vollkorn and Raleway should be used as substitutes. These Google Fonts closely match the tone and style of the originals, preserving the brand's warmth, readability, and handcrafted character.
Rustique Serif
Type Heirarchy
Typography hierarchy refers to how text elements are arranged and emphasized to create visual order. It guides attention, clarifies messaging, and strengthens brand identity. Consistent use of font styles, sizes, and spacing enhances readability and builds a cohesive, professional look across materials.
Special Words
SUBHEADER 2
Main Headline Font
SUBHEADER 1
This is the paragraph text or “body copy” Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
Wool
Sherpa/Sheeps Coat