REGULAR BOARD MEETING AGENDA
Downtown Development Authority Tuesday, November 18, 2025 8:30 AM
107 S. Olive Avenue, Suite 200 West Palm Beach, FL 33401
https://downtownwpb.com/DDA Dial: +1 301 715 8592
Webinar ID: 830 6834 6843
CALL TO ORDER
PUBLIC COMMENTS AND QUESTIONS
EXECUTIVE DIRECTOR’S REPORT
PRESENTATIONS
• Palm Beach Marathon Presentation
Madeleine Ely
• Communications & PR Update Tiffany Faublas
• WPBGo ACCESS Competition Amelia Sherfield
CONSENT CALENDAR (Action Required)
• Minutes of Regular Board Meeting October 21, 2025
• Financial Statements of October 31, 2025
OLD BUSINESS
• Strategic Plan Scope
NEW BUSINESS (Action Required)
• Business Incentive Application Review
ANNOUNCEMENT
• December 16, 2025, Board Meeting
ADJOURNMENT
107 S. Olive Avenue, Suite 200, West Palm Beach, FL 33401
Phone: 561.833-8873|Fax: 561.833.5870| www.downtownwpb.com
Tim Harris
Teneka James-Feaman
Tim Harris
Tim Harris
Tim Harris
Teneka James -Feaman
Teneka James-Feaman
Teneka James-Feaman
REGULAR BOARD MEETING MINUTES
Downtown Development Authority Tuesday, October 21, 2025
8:30 AM
107 S. Olive Avenue, Suite 200 West Palm Beach, FL 33401 https://downtownwpb.com/dda/board-meetings/
ATTENDANCE
DDA Board members in attendance: Chair Tim Harris, Vice Chair Robert Sanders (Virtual), Samantha Bratter (Virtual), Peter Cruise, Daryl Houston, and Rick Reikenis. DDA Staff in attendance: Teneka James-Feaman, Samantha Moore, Marley Angervil, Catherine Ast, Krystal Campi, Tiffany Faublas, Sabrina Lolo, Sherryl Muriente, and Attorney Zoe Weiser-Dalton. Guests in attendance: Linda Cullen, Stacy Blum.
CALL TO ORDER
Harris called the meeting to order at 8:30 a.m.
PUBLIC COMMENTS
None.
EXECUTIVE DIRECTOR’S REPORT
James-Feaman reported that the DDA recently hosted a Merchants Meeting, during which city staff from Code Enforcement, the Hot Team, and the Police Department shared updates regarding safety and community engagement within the downtown area. She also announced that the Smart City Expo will take place in April 2026 in West Palm Beach. Highlights from the International Downtown Association (IDA) Conference were shared, emphasizing key themes such as communication strategies, investment in people and places, and strategic planning for organizational growth.
James-Feaman informed the Board that the “Your Waterfront: Your way” presentation is scheduled for the Work Session on November 17th. She also summarized results from the Downtown Pet Survey, which received approximately 268 responses with 90 percent of respondents supporting the creation of a dog park within the downtown district.
James-Feaman extended appreciation to all who attended the Chess Park Bench unveiling on Friday. She announced that the Winter Wonderland event will return to The Ben Hotel beginning November 1st, and that the West Side Popup event is scheduled for November 14th, from 3pm t0 7pm, in partnership with residential properties around Clear Lake. James-Feaman concluded by noting that the DDA will partner with the City of West Palm Beach for the New Year’s Eve Celebration on December 31st, which will include fireworks downtown.
PRESENTATIONS
The Communications and PR presentation has been postponed until next month. James-Feaman proceeded with the DDA overview presentation, providing a detailed review of the current budget, revenue sources, and funding
107 S. Olive Avenue, Suite 200, West Palm Beach, FL 33401
Ph: 561.833.8873 Fax: 561.833.5870 * DowntownWPB.com
MEMO
TO: DDA Board
Tim Harris, Chairman
Robert Sanders, Vice Chairman
Samantha Bratter
Peter Cruise
Daryl Houston
Bernardo Neto
Rick Reikenis
FROM: Teneka James-Feaman, Executive Director
RE: Downtown Development Authority Strategic Plan Scope and Discussion
DATE: November 18, 2025
Purpose:
The purpose of this memo is to request Board approval of the proposed scope of work for the development of the West Palm Beach Downtown Development Authority’s (DDA) Strategic Plan.
Background:
As we look ahead to the next phase of downtown’s evolution, it is essential that the DDA establish a clear, actionable roadmap to guide our programs, investments, and partnerships. The Strategic Plan will serve as a guiding framework for the organization’s work over the next five years, aligning with the City’s broader vision while addressing the unique needs and opportunities within the Downtown District.
Proposed Scope:
The attached Strategic Plan Scope outlines the framework for the planning process, which includes:
• Project objectives and intended outcomes
• Key focus areas and deliverables
• Stakeholder and community engagement strategy
• Timeline and milestones
• Consultant selection and project management approach
The proposed scope is designed to ensure a transparent, data-driven, and collaborative process that reflects the input of property owners, business leaders, residents, and community partners.
Recommendation:
Staff is requesting formal approval of the attached Strategic Plan Scope so that we may proceed with implementation and initiate the consultant selection process.
West Palm Beach Downtown Development Authority
Strategic Plan – Scope of Work
1. Purpose
The West Palm Beach Downtown Development Authority (DDA) seeks to develop a comprehensive fiveyear Strategic Plan to guide policy, programming, investment, and performance management. This plan comes at a pivotal time as Downtown West Palm Beach experiences rapid growth, post-COVID evolution, and increasing public demand for vibrant, inclusive spaces.
As an independent special taxing district created by the Florida Legislature in 1967, the DDA is charged with enhancing the vitality of the Downtown District through programs, projects, and partnerships that go beyond standard municipal services.
The Strategic Plan will serve as a roadmap that defines strategic priorities, measurable goals, and actionable strategies aligning with stakeholder needs, market realities, and community aspirations. The plan will reinforce the DDA’s leadership role in shaping a thriving, inclusive, and resilient downtown.
2. Objectives of the Strategic Planning Process
1. Reaffirm the DDA’s mission and vision to reflect evolving district needs and aspirations.
2. Define strategic priorities and measurable goals to guide policy, programming, and investment over the next five years.
3. Engage key stakeholders in an inclusive, bilingual, and accessible process to capture a shared community vision.
4. Align organizational structure and resources to support effective implementation.
5. Establish performance indicators, baselines, and reporting systems to strengthen accountability and transparency.
6. Enhance the DDA’s communication and advocacy capacity to position it as a trusted voice and convener for Downtown.
3. Scope of Work
A. Discovery and Assessment
District Tour and Document Review
• Review existing planning documents and resources, including: o DDA plans, budgets, and annual reports
o City of West Palm Beach leadership, elected officials, and departments
o Downtown property owners, businesses, and developers
o Public safety and mobility partners
o Cultural, institutional, and nonprofit organizations
• Community Engagement
o District-wide bilingual survey (English and Spanish)
o Public workshops, virtual sessions, and intercept outreach in accessible formats
• Collaborative Sessions
o Downtown Neighborhood Association, CRA, Chamber of Commerce, and transportation providers
Deliverable: Engagement Summary Report highlighting key themes, priorities, consensus points, and tradeoffs.
C. Vision, Mission, and Values
Facilitate a collaborative process to:
• Confirm or update the DDA’s vision statement to articulate a shared future for Downtown
• Refine the mission statement to reflect the DDA’s evolving role in place management, advocacy, and partnership
• Define organizational values representing stewardship, collaboration, innovation, and equity
Deliverable: Draft and final statements with a one-page narrative and messaging guide.
D. Strategic Priorities and Goals
Identify and develop major focus areas that drive downtown advancement. Potential categories include:
1. Economic Vitality and Investment – Business retention, recruitment, entrepreneurship, and retail activation
2. Public Realm and Placemaking – Streetscape enhancement, public art, and design excellence
3. Clean, Safe, and Welcoming Downtown – Ambassador programs, maintenance, and safety partnerships
4. Mobility and Accessibility – Multimodal connectivity, walkability, cycling, and parking management
5. Community, Culture, and Experience – Cultural programming, events, and placemaking that reflect local identity
6. Organizational Excellence and Sustainability – Governance, financial stability, transparency, and partnerships
Each priority will include:
• 3–7 measurable goals with five-year targets and annual milestones
• KPIs and visual scorecards
Deliverables:
• Strategic Framework outlining goals, initiatives, KPIs, and visual metrics
• Implementation strategy identifying potential funding sources and regulatory needs
E. Implementation Framework
Develop an Implementation Matrix outlining:
• Short-, medium-, and long-term actions
• Lead and supporting partners
• Funding and resource needs
• Performance measures and milestones
Provide tools for annual work plan alignment, budget integration, and progress reporting.
Deliverables:
• Final Strategic Plan
• Executive Summary
• Presentation Deck and web-ready assets
4. Deliverables Summary
• Stakeholder Engagement Summary Report
• Existing Conditions and SWOT Assessment
• Strategic Framework and Draft Plan
• Final Strategic Plan (with Implementation Matrix and KPIs)
• Presentation and adoption materials for DDA Board and partners
• Editable Word/PowerPoint or Google format source files for all narrative and graphic assets
5. Timeline
Estimated duration: 6–9 months
Phase Description Timeline
Phase 1 Discovery & Assessment Months 1–2
Phase Description
Phase 2 Engagement & Visioning
Phase 3 Strategic Framework Development
Phase 4 Final Plan & Adoption
Timeline
Months 2–4
Months 4–6
Months 7–9
Milestones Board and Executive Director check-ins; staff progress reviews Throughout
6. Roles and Responsibilities
• Consultant Team: Lead facilitation, conduct analysis, and develop plan deliverables.
• Executive Director & DDA Staff: Coordinate data collection, communications, and internal review.
• DDA Board: Provide policy guidance and approve the final plan.
• Community Stakeholders: Participate through engagement sessions and feedback opportunities.
7. Expected Outcomes
• A shared, actionable vision for the future of Downtown West Palm Beach
• A focused set of strategic priorities and measurable goals guiding programs, budgets, and advocacy
• Greater alignment among the DDA, City, CRA, and private sector partners
• A performance framework for accountability and transparent reporting
• A detailed Organizational and Governance Assessment Summary with defined Board, Committee, and Staff roles
• Broader community confidence in the DDA’s leadership and stewardship
