Area Consumer Research
MARSHALL MARKETING
Operating as a Research & Consulting company since 1985.
Based in Pittsburgh with offices in Brunswick, Denver, Knoxville, Los Angeles, Raleigh and Spokane.
www.marshallmarketingusa.com
Data collection methods available: telephone, mail, online, polling.
Media clients include TV & radio stations, cable, newspapers, circular printers, direct mail.
Survey over 100 markets annually along with multiple national surveys.
Provide customized research and consulting to various companies including financial institutions, auto dealers, furniture stores, hospitals, restaurants, grocery stores and more.
18+ Methodology
Achievers
National avg. 16%
Market avg. 17%
Adults 25-64
HH Income $75K+
College Graduate
Golden Oldies
National avg. 15%
Market avg. 16%
Adults 55+
HH Income <$50K
No kids in home
Women on the Go
National avg. 11%
Market avg. 11%
Women 18-64
Employed
1+ kids in the home
Established Families
National avg. 18%
Market avg. 12%
Adults 35+
Married, Divorced or Living together
Kids 12+ years
Secure & Mature
National avg. 24%
Market avg. 38%
Adults 50+
HH Income $50K+
Family Starters
The Blues
National avg. 10%
Market avg. 7%
Adults 18-64
Blue Collar, Service or Operative
High school or some college
National avg. 18%
Market avg. 9%
Adults 18-49
Married, Divorced or Living together
Kids < 11 years old in home
Middle America
National avg. 8% Market avg. 3%
Adults 25-54
HH Income $30 - $75K
Married or Divorced with Kids in HH
Singles
National Average 22%
Market Average 19%
Adults 18-54
Singles, Divorced Separated No Kids in the Home
Limiteds
National avg. 8%
Market avg. 5%
Employed
HH Income <$30K
Living paycheck to paycheck
Note: Lifestyle groups can overlap. (i.e. – “Women OTG” can also be considered “Achievers” depending on their age, income and education levels)
Source: 2025 Marshall Marketing Survey
West Palm Beach – Fort Pierce Consumers
340,500 “Newcomers”
Q:
Which of the following types of entertainment/arts do you enjoy?
Types of Entertainment/Arts
Which of the following types of entertainment/arts do you enjoy?
Types of Entertainment/Arts
Which of the following types of entertainment/arts do you enjoy?
Visited in the Past Year
Q:
Which of the following theatres/centers have you visited in the past year?
Visited Past 12 Months
Which of the following theatres/centers have you visited in the past year?
Theatres/Centers Plan to Visit in the Next Year
Q:
Which of the following theatres/centers do you plan to visit in the next 12 months?
Theatres/Centers Plan to Visit Next 12 Months
Which of the following theatres/centers do you plan to visit in the next 12 months?
Q:
In the past 12 months, how many times have you visited Downtown West Palm Beach?
In the past 12 months, how many times have you visited Downtown West Palm Beach?
In the past 12 months, how many times have you visited Downtown West Palm Beach?
Visited Downtown West Palm Beach
Visited Downtown West Palm Beach 3 or more times in past year population = 615,340
Rate
Q:
If you visited downtown West Palm Beach in the past year. Using a scale from 1-10 with 1 being NOT GOOD AT ALL and 10 being EXCELLENT. Please rate ________ in the downtown area of West Palm Beach.
Rate Downtown West Palm Beach - Restaurants in the Downtown Area
If you visited downtown West Palm Beach in the past year. Using a scale from 1-10 with 1 being NOT GOOD AT ALL and 10 being EXCELLENT. Please rate your experience with the Restaurants in the downtown area of West Palm Beach.
WP Beach Ft. Pierce
Not Good at all (1-3 rtg.)
Okay (4-7 rtg.) Excellent (8-10 rtg.)
Rate Downtown West Palm Beach - Restaurants in the Downtown Area
2023 2024
2023 2024
Rate Downtown West Palm Beach
Using a scale from 1-10 with 1 being NOT GOOD AT ALL and 10 being EXCELLENT. Please rate your experience with...
Cleanliness
WP Beach Ft. Pierce Residents Who Visited Downtown
In the past 12 months, which of the following have you visited…?
Destinations Visited in the Past Year
Getting the Word Out About Downtown WPB Events
Q: Please tell us which of these you think would be the best at getting the word out about Downtown West Palm Beach and its events and activities.
Getting the Word Out About Downtown WPB Events
Please tell us which of these you think would be the best at getting the word out about Downtown West Palm Beach and its events and activities.
Getting the word out about Downtown WPB events
Please tell us which of these you think would be the best at getting the word out about Downtown West Palm Beach and its events and activities.
MEDIA STRATEGIES
West Palm Beach - Fort Pierce Generations
Adults 18+
