The goal of the research is to provide understanding and insights of current visitors in terms of visit behavior, spending, wants/needs, satisfaction, demographic profile, etc. Additionally, an understanding of market area residents in terms of awareness, visitation, perception of the area, barriers to visitation, etc. is sought. As such, a two part research study has been undertaken.
This report presents findings from the second part of the research a survey of Palm Beach County residents. The first part of the research, reported separately, is an on site survey of Downtown West Palm Beach visitors.
