Downtown West Palm Beach Market Survey Prepared for:
Table of Contents Background and Objectives
3
Methodology
4
How To Read This Report
5
Summary of Findings
6
Visitation
9
Image
20
Ratings of Downtown West Palm Beach
24
Future Visitation
26
Additional Offerings
30
Lifestyle
33
Residency
38
Demographics
40
2
Background and Objectives In 2011, the West Palm Beach Downtown Development Authority (DDA) launched a marketing research program to assist the development of its marketing plan. The DDA continued this program in 2012, 2013 and 2015 to provide an update as well as provide information on a trended basis in order to track progress and change.
The goal of the research is to provide understanding and insights of current visitors in terms of visit behavior, spending, wants/needs, satisfaction, demographic profile, etc. Additionally, an understanding of market area residents in terms of awareness, visitation, perception of the area, barriers to visitation, etc. is sought. As such, a two-part research study has been undertaken. This report presents findings from the second part of the research - a survey of Palm Beach County residents. The first part of the research, reported separately, is an on-site survey of Downtown West Palm Beach visitors.
3
Methodology
Who?
What?
Where?
Samples were drawn on the basis of residential household location in terms of distance from Downtown West Palm Beach as follows, with an equal split between genders within each sector:
19 minute telephone interview
West Palm Beach DDA named as survey sponsor
•
Sample records were selected by geography (latitude/ longitude coordinates) by radii around the West Palm Beach DDA address.
When? Interviews took place between December 14, 2019 and January 21, 2020
Sector 1 (n=101): under 1 mile
•
Sector 2 (n=100): 1 to under 5 miles
•
Sector 3 (n=100): 5 to under 10 miles
•
Sector 4 (n=100): 10 to under 20 miles, Palm Beach County only
•
Total: n=401
These sectors are referred to as the target market area
4
How To Read This Report Significance testing has been conducted among the various subgroups presented. Letters and/or color frames denote a significant difference versus the subgroup indicated at the 95% level of confidence.
Data by sector, year, and demographic subgroups were reviewed (data available in the crosstabulation reports) and, depending on relevance, may or may not be presented.
The term “Top 2 Box� refers to respondents providing a 9 or 10 rating (on a 10 point scale) on a particular question/topic.
Data presented in total and by demographics are weighted into market proportions by Sector population and Age (per U.S. Census Bureau). Data presented by Sector are weighted into market proportions by Age (per U.S. Census Bureau)
5
Summary of Findings
Restaurants Continue to be the Main Draw to the Area, While Event Attendance Has Decreased Restaurants Continue to Be an Especially Large Draw to Downtown West Palm Beach Most area residents have been to at least one restaurant downtown, and restaurants are frequently cited as one of the area’s greatest strengths and residents’ main reason for visiting, even for those living further away. More residents are also visiting Downtown West Palm Beach to check out the bars and night clubs compared to 2017, especially those living in areas further out.
Attendance Across Several Events Has Dropped, Likely Due In Part to the Streetscaping In particular, reported attendance of Clematis By Night, Art After Dark at Norton Museum, and Sunday on the Waterfront have significantly decreased since 2017 – most likely at least partially due to the streetscaping.
Increased Advertising of Events Appears To Be Warranted – Especially in Areas Further From Downtown Awareness of events decreases the further out residents live from downtown. In particular, Pairings is almost unknown outside Sector 1.
7
Although Perceptions of Downtown As a Whole Are Strong, Perceptions Around Parking and Traffic Remain Low Parking and Traffic Continue To Be the Main Complaints About The Area Residents cite difficult parking and traffic as top weaknesses for Downtown West Palm Beach, and parking-related metrics continue to receive the lowest ratings out of the metrics we track. Furthermore, better/easier and more parking account for two of the top three suggestions that would encourage increased visitation to the downtown area. We are conducting further analysis comparing those who have visited after the streetscaping efforts were completed to see if their perceptions have improved.
Residents’ Preferred Source for Local Information Is Television Although internet sources were favored among the visitors we spoke with on-site, area residents cited television as their top source of information about local offerings. Therefore, televisions advertisements should be considered when trying to attract residents who are not already visiting Downtown West Palm Beach. Newspapers and internet sources/social media are also popular among area residents, though it should be noted that use of newspapers has declined markedly since 2017. When using social media to advertise to local residents, focus on Facebook, which is by far the most utilized social media platform.
8
Visitation
Most Area Residents Have Visited Downtown West Palm Beach At Least Once In The Past Have you ever visited Downtown West Palm Beach?
2019 Sector Analysis
Total 2019
Sector 1
(n=401)
Live or Work Downtown 18%
Have Visited
Sector 2
Sector 3
Sector 4
< 1 mile
1 to 5 miles
5 to 10 miles
10 to 20 miles
A (n=101)
B (n=100)
C (n=100)
D (n=100)
99%
99%
96%
15%
10%
6%
85% A
89% A
100%
45% BCD
Have Visited 98%
Visited - Do Not Live or Work Downtown 80%
55%
Visited - Do Not Live or Work Downtown
Q2 Ever visited Significance Testing at 95% Level of Confidence Between the Columns (ABCD) â&#x2020;&#x2018; â&#x2020;&#x201C; Change versus 2017
91% A
Live or Work Downtown
10
Area Residents Tend To Visit Downtown A Little Less Than Once A Month On Average, With Visitation Frequency Increasing The Closer They Live To The Downtown Area Visitation History
When was the last time you visited downtown West Palm Beach?
2019 Sector Analysis
Total
Among those who have visited (n=394)
(n=259)
Sector 1 < 1 mile
(n=45) A
Sector 2
Sector 3
Sector 4
(n=71) B
(n=75) C
(n=68) D
1 to 5 miles 5 to 10 miles 10 to 20 miles
How many times would you say you have visited downtown West Palm beach in the past year? (Among those who have visited in the past year but do not live/work in downtown West Palm Beach) Average number of visits
22%
25%
Past month
18.3
17.1CD
10.8
7.9
When was the last time you came to downtown West Palm Beach? (Among those who have visited/work/live) 15%
Past week
10
Past three months
12%
Past year
16%
(n=394) 9%
Longer Live/work ago than in that downtown WPB
(n=101)
(n=98)
(n=99)
(n=96)
Past week
22%
23%
34%
22%
19%
Past month
25%
10%
21%
20%
31%A
Past 3 months
15%
11%
8%
25%ABD
11%
Past year
12%
3%
9%
12%A
14%A
Longer ago than past year
16%
8%
14%
11%
19%
Live/work in downtown WPB
9%
45%BCD
15%
10%
6%
Q3 Time of Past visit / Q4 Number of visits in past year Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2017
11
When Visiting the Area, Residents Overwhelmingly Prefer To Use Their Own Vehicle to Get There
Preferred methods of travel to Downtown Area Among those who have visited and do not live/work downtown (n=259)
95%
Sector 1 residents are more likely to use alternative methods to get to the area, especially ride shares (8%) and cycling (6%)
3%
My personal car/truck
Ride share (Uber, Lyft)
1% Taxi
0% Bicycle
Q4a Preferred mode of travel to downtown area Multiple Responses Accepted *Added 2019 â&#x2020;&#x2018; â&#x2020;&#x201C; Change versus 2017
0% Bus
0% Tri-rail
0% Walk
0%
0%
1%
Motorcycle/ Scooter
Brightline/ Virgin*
Other
12
Dining Out Is Once Again the Most Frequently Cited Main Reason for Visiting Downtown West Palm Beach However, compared to 2017, more residents are coming to the area to visit the bars and night clubs.
What was your MAIN reason for your last visit to Downtown West Palm Beach? Top Mentions among those who have visited (n=394)
32% 12% Dining
Events
12% Art & Entertainment
11% Municipal/Community
8% Bars/Night Clubs
7% Work/work related places
4% Shopping
2019 Top Mentions
Dining Cheesecake Factory 5% Rocco’s Tacos 3% Kabuki* 2%
Events
Art & Entertainment
Municipal/Community
Tree Lighting on the Waterfront 3%
Kravis Center for Performing Arts 6%
Courthouse/City Hall 4%
Clematis by Night/Concert 2%
Muvico 3%
Rosemary Square 2%
Bars/Night Clubs Blue Martini 4% American Craft and Aleworks* 2% WPB Brewery and Wine Vault* 2%
Bradley’s 2%
Q5a Main reason for visiting today *Added 2019 ↑ ↓ Change versus 2017
13
Bars and Night Clubs Are Increasingly Bringing In People from Areas Further Out
What was your MAIN reason for your last visit to Downtown West Palm Beach? Top Mentions among those who have visited
Main Reason For Last Visit By Sector Sector 1
Sector 2
Sector 3
Sector 4
< 1 mile
1 to 5 miles
5 to 10 miles
10 to 20 miles
(n=101) A
(n=98) B
(n=99) C
(n=96) D
Dining
31%
38%
33%
30%
Events
5%
15%
22%AD
8%
Art & Entertainment
16%
8%
15%
12%
Municipal/Community
19%
16%
12%
10%
Bars/Night Clubs
1%
0%
1%
12%ABC
Work/work related places
8%
6%
6%
5%
Shopping
9%
8%
3%
5%
Q5a Main reason for visiting today ↑ ↓ Change versus 2017
14
Significantly More People Say They’ve Visited Municipal/Community Offerings Compared To 2017
What events/places/establishments in Downtown West Palm Beach have you ever attended or visited? Among those who have visited downtown West Palm Beach (n=394) 59%
51%
45%
42%
14% Dining
Municipal/Community
Arts & Entertainment
Events
Arts & Entertainment
Events
Bars/ Nightclubs
12%
7%
Shopping
Work/work related places
2019 Top Mentions
Dining
Municipal/ Community
Cheesecake Factory 18%
Rosemary Square 20%
Kravis Center for the Performing Arts 24%
Rocco’s Tacos 10%
Clematis Street 18%
Duffy’s* 9%
Courthouse/City Hall 12%
Bars/Nightclubs
Sunfest 10%
Blue Martini 6%
Muvico 15%
Clematis by Night/Concert 10%
American Craft and Aleworks* 4%
Improv Comedy Club 8%
Boat show 9%
WPB Brewery and Wine Vault* 3%
Q5a/b Events/places/establishments ever visited Multiple Responses Accepted *Added 2019 ↑ ↓ Change versus 2017
15
Compared To 2017, More Residents Living Within A Mile Of Downtown Say They’ve Visited Restaurants And Municipal/Community Offerings In The Area Those living 1 to 5 miles away have increased their attendance of events, and those living over 10 miles away are more likely to have visited municipal/community offerings compared to two years ago.
What events/places/establishments in Downtown West Palm Beach have you ever attended or visited? Among those who have visited downtown West Palm Beach
Events/Places/Establishments Ever Visited By Sector Sector 1
Sector 2
Sector 3
Sector 4
< 1 mile
1 to 5 miles
5 to 10 miles
10 to 20 miles
Dining
(n=101) A 74%D
(n=98) B 70%
(n=99) C 58%
(n=96) D 56%
Municipal/Community
62%
47%
47%
52%
Arts & Entertainment
46%
40%
42%
47%
Events
47%
59%D
52%
35%
Bars/Nightclubs
13%
15%
6%
17%
Shopping
17%
17%
9%
12%
Work/work related places
8%
6%
6%
6%
Q5a/b Events/places/establishments ever visited Multiple Responses Accepted *Added 2019 ↑ ↓ Change versus 2017
16
Except For Sunday on the Waterfront and Pairings, Awareness Is High For Most Events In general, residents who live further away from downtown West Palm Beach have lower levels of awareness across events.
Awareness of Specific Events (Aided) 2019 Sector Analysis Sector 1
Total Which of these events have you ever heard of?
(n=401)
Sector 2
Sector 3
Sector 4
< 1 mile
1 to 5 miles
5 to 10 miles
10 to 20 miles
(n=101) A
(n=100) B
(n=100) C
(n=100) D
Clematis by Night/Concert
69%
72%
87%ACD
72%
66%
Greenmarket
68%
74%
82%C
66%
67%
77%
67%
67%
61%
78%CD
71%C
54%
56%
Tree Lighting at Rosemary Square
64%
Tree Lighting at the Waterfront*
57%
St. Patty’s Day*
54%
69%D
55%
58%
48%
Fourth on Flagler*
52%
69%D
82%CD
60%
45%
Moonfest*
51%
64%CD
66%CD
47%
46%
Art after Dark at Norton Museum
50%
60%
59%
54%
46%
52%
46%
36%
35%
22%D
12%
13%
9%
37%
Sunday on the Waterfront 10%
Pairings*
N1 Awareness of events *Added 2019 ↑ ↓ Change versus 2017
17
Reported Attendance at Some Events Is Down Compared to 2017, Especially Among Residents in Sector 1 In particular, attendance of Clematis By Night, Art After Dark at Norton Museum, and Sunday on the Waterfront are all down – most likely at least partially due to the street-scaping. 2019 Sector Analysis
Which of these events have you ever attended? Would you attend again in the future, given the opportunity? Among those who have ever visited downtown West Palm Beach (n=394) Attended 40% 41% 38% 34% 34% 27%
22% 19%
Would attend again
15% 13%
25% 18%
14% 11%
18% 17% 13% 13% 0%0%
Clematis Greenmarket Tree Tree St. Patty’s Fourth on Moonfest* by Night/ Lighting Lighting at Day* Flagler* Concert at Rosethe mary Waterfront Square *
The appeal of Art After Dark skews older, with residents 65 years and older being the largest group to attend N1 Events Ever attended/Would attend again Multiple Responses Accepted *Added 2019 ↑ ↓ Change versus 2017
Art after Dark at Norton Museum
Sunday on the Waterfront
Pairings*
Sector 1
Sector 3
Sector 4
(n=101) (n=98) A B Which of these events have you ever attended?
(n=99) C
(n=96) D
Clematis by Night/Concert Greenmarket Tree Lighting at Rosemary Square Tree Lighting at the Waterfront* St.Patty’s Day* Fourth on Flagler* Moonfest* Art after Dark at Norton Museum Sunday on the Waterfront Pairings*
52%D 35% 38% 25% 24% 35%D 24%D 22% 26%D 1%
33% 40% 30% 19% 12% 16% 10% 16% 11% 0%
41% 34% 32% 18% 19% 29%D 19%B 12% 20%D 0%
29% 36% 22% 19% 10% 11% 8% 14% 7% 0%
< 1 mile
44% 59%CD 46% 33% 25% 37%D 36%BD 36%D 32%D 10%BCD
Sector 2
1 to 5 miles
47% 56%C 43% 37%D 16% 46%D 13% 22% 24% 1%
5 to 10 miles 10 to 20 miles
Which of these events will you attend in the future? Clematis by Night/Concert Greenmarket Tree Lighting at Rosemary Square Tree Lighting at the Waterfront* St.Patty’s Day* Fourth on Flagler* Moonfest* Art after Dark at Norton Museum Sunday on the Waterfront Pairings*
38% 54%CD 40%D 32% 22% 27%D 26%BD 30%BCD 28%D 7%CD
51%D 53%C 42%D 34%C 16% 37%D 7% 14% 23%D 1%
Attendance at Pairings is almost non-existent outside of Sector 1; additional advertising of this event outside the downtown area may be needed
18
Among The Arts and Cultural Venues in the Area, the Kravis Center Continues to Bring In By Far the Most Visitors Generally, residents living close to Downtown West Palm Beach are more likely to have visited the arts and cultural venues than those living further away, except for the Kravis Center and the Harriet Himmel Theater, which pull in visitors evenly across sectors.
Arts and Cultural Venues Visited (Aided) Among those who have visited downtown West Palm Beach (n=394) 2019 Sector Analysis Sector 1
Total And which of the following arts and cultural venues have you ever visited in Downtown West Palm Beach, if any?
(n=394)
Kravis Center for the Performing Arts
73%
Norton Museum of Art
40%
Harriet Himmel Theater
27%
Historical Society*
14%
Palm Beach Drama Works
10%
Palm Beach Photographic Center
N2 Arts/cultural venues ever visited Multiple Responses Accepted *Added 2019 ↑ ↓ Change versus 2017
5%
Sector 2
Sector 3
Sector 4
< 1 mile
1 to 5 miles
5 to 10 miles
10 to 20 miles
(n=101) A
(n=98) B
(n=99) C
(n=96) D
84%
73%
80%
72%
66%CD
56%D
44%
37%
36%
39%
30%
25%
22%D
20%
24%D
8%
15%
17%
12%
7%
15%D
13%
6%
4%
19
Image
Many Residents Feel the Restaurants Downtown Are the Areas Greatest Strengths The scenery and atmosphere are also among the most commonly cited strong points of the area.
What would you say are the area’s strong points? Total Respondents (n=401)
42% 29%
26% 20%
The restaurants
The scenery
The atmosphere
Q7a Downtown STRENGTHS Multiple Responses Accepted ↑ ↓ Change versus 2017
The events
16%
The entertainment offering
16%
Many things to do/ places to go
12%
11%
11%
The stores
Convenient
Family Friendly
9% Clean/ Organized/ Safe
Women and married couples were much more likely to cite the area’s family-friendliness as a strength 21
Parking and Traffic Remain Top Complaints for the Area
What would you say are the area’s weak points? Total Respondents (n=401)
34% 24%
21% 11%
Parking is a hassle
Traffic
Safety
Q7b Downtown WEAKNESSES Multiple Responses Accepted ↑ ↓ Change versus 2017
10%
Parking is too expensive
8% It’s crowded
3%
3%
2%
Not enough stores
It’s expensive
Not enough entertainment/eve nts/activities
No weak points
22
Just Under Half of Parents Feel There Are Sufficient Children’s Activities, and a Comparable Number of Pet Owners Feel There Are Enough Pet-Friendly Locations Downtown Have Children*
Own pets* Total 2019
Total 2019 (n=401)
(n=401)
No 70%
No 41%
Yes 58%
Yes 30%
Sufficient activities for children downtown*
Sufficient pet-friendly locations downtown*
(Among those who have children)
(Among those who have pets)
(n=71)
(n=188)
Don’t know 21%
Yes 43% No 36%
Q9c Have children / Q9d Sufficient activities for children Q9e Have pets / Q9f Sufficient pet-friendly locations *Added 2019
Yes 45%
Don’t Know 42% No 12%
23
Ratings of Downtown West Palm Beach
Despite Ratings for Parking Fees Improving Recently, Parking-Related Metrics Remain the Lowest-Rated Aspects of Downtown West Palm Beach Among Residents Additionally, ratings for the area’s entertainment options have declined since 2017.
Ratings of Downtown West Palm Beach 2019 Analysis By Venue
Top 2 Box (rating 9 or 10 on a 10-point scale) Sector 1
Total (n=401) Safety during the day
54%
Restaurant choices
47%
Quality of shopping establishments
43%
Quality of restaurants
40%
Sector 2
Sector 3
Sector 4
< 1 mile
1 to 5 miles
5 to 10 miles
10 to 20 miles
(n=101) A
(n=100) B
(n=100) C
(n=100) D
46%
55%
49%
56%
34%
49%
41%
48%
29%
38%
45%
41%
34%
50%
36%
39%
Atmosphere
37%
44%
50%D
47%D
30%
Special events
36%
30%
44%
34%
33%
Ease of finding your way around
36%
46%
44%
42%
29%
Variety of shopping establishments
35%
12%
34%A
33%A
35%A
Cleanliness
33%
29%
48%A
31%
31%
Entertainment
30%
33%
44%D
35%
25%
Accessibility (getting to your destination)
30%
33%
38%
34%
26% 26%
Safety during the evening/at night
25%
18%
24%
16%
Parking fees
23%
17%
19%
12%
25%
14%
14%
14%
19%
Availability of parking
19%
*Base varies by question. Due to high number of “don’t know” responses, these questions are among those answering. Q8 Ratings of Downtown WPB- Summary of top 2 box ratings Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2017
25
Future Visitation
Residents Within 5 Miles Of The Area Are Somewhat More Likely Than Those Living Further Away To Say They’d Likely Visit Downtown West Palm Beach In the Future How likely are you to visit downtown West Palm Beach in the future? Top 2 Box score – 9 or 10 out of 10
69%
69%
58%
TOTAL (n=401)
Sector 1 (n=101) A
Sector 2 (n=100) B
57%
55%
Sector 3 (n=100) C
Sector 4 (n=100) D
Q9a Likelihood to visit Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2017
Residents older than 64 are far less likely to say they’d visit in the future than younger age groups 27
Better, Easier, And More Parking, As Well and More Events, Are the Top Changes That Would Encourage Local Residents to Visit the Area More Often
What would encourage you to visit downtown West Palm Beach more often? Total (n=401)
16% 9%
Sector 1 (n=101) A
16% 15% 15%
Better/Easier Parking
Sector 2 (n=100) B
15%
Sector 3 (n=100) C
21%
11% 13%
17%
More events in general
Sector 4 (n=100) D
15%
14% 10%
19%
12%
More parking spaces
12%
15%
12% 8% 10%
More restaurants/bars/cafes
17% 11%
11% 13% 10%
Free parking
28% 31% 28% 31% 29% 9%
18%
12% 4%
9% 10%
More entertainment venues in general
8%
8%
8%
More stores
8%
7%
11% 12% 10%
4%
More kids/family events
Q9a Reasons encouraging to visit again Multiple Responses Accepted Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2017
6%
9%
3%
4%
Security
9%
5%
5%
9% 10%
More free events
23%
19% 19% 22%
25%
8%
Other
Nothing/Don't know
Women in particular would like to see more events and more restaurants, bars, or cafes
28
About Two-In-Five Residents Say They’re Likely To Visit Downtown West Palm Beach For Arts And Cultural Activities In The Next Year Of those within 5 miles of downtown, about half plan to do so.
How likely are you to visit arts and cultural venues in the next year? Top 2 Box score – 9 or 10 out of 10
49%
50%
40%
TOTAL (n=401)
38%
Sector 1 (n=101) A
Sector 2 (n=100) B
Sector 3 (n=100) C
Q9aa Likelihood to visit arts/cultural events next year Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2017
41%
Sector 4 (n=100) D
29
Additional Offerings
Casual Dining Options Were the Most-Requested Additions to the Area By Area Residents However, what residents want varies significantly by sector.
Which of the following would be important additions to the Downtown West Palm Beach area? Top 5 Offerings Per Sector
2019 Sector Analysis Sector 1 < 1 mile
Sector 2 1 to 5 miles
Sector 3 5 to 10 miles
Sector 4 10 to 20 miles
Casual dining
Women's clothing/accessories
Women's clothing/accessories
Other type of boutiques
Casual dining
#2
Other type of boutiques
Drug store/pharmacy
Other type of boutiques
Fine dining
Other type of boutiques
#3
Fine dining
Men's clothing/accessories
Casual dining
Coffee shop/Cafe
Bars and/or night clubs
#4
Women's clothing/accessories
Other type of boutiques
Bars and/or night clubs
Fast food dining
Fine dining
#5
Bars and/or night clubs
Toy store
Gifts and specialty shops
Toy store
Books and/or music store
Total #1
Q10 Suggestions on additional offerings to the area
31
When it Comes to Arts and Cultural Events, Area Residents Want Events From Other Cities to Come to West Palm Beach In particular, music events and art shows have wide appeal.
Think of arts and cultural events or activities held in another city, downtown district…and tell me which ones you would consider attending if held in downtown WPB? Open end question
“Pirate events like I see Boynton Beach and Fort Lauderdale’
“Miami has projection wall New World Symphony that shows what's going on inside while you're sitting outside. Would like to see that here.”
“Jazz concerts and more art shows like they have every month in Ft. Lauderdale.”
“Car shows and art festivals like Delray has on Atlantic Avenue”
Q9ab Cultural events/activities would attend if held in Downtown West Palm Beach
“Ft Lauderdale has vegan jazz on Sunday. You bring your own wine, or beer and eat vegan options.”
“Lake Worth Street painting festival” 32
Lifestyle
Rosemary Square and Clematis Street Top Local Residents’ Favorite Areas for Shopping, Dining and Entertainment Since 2017, Clematis and the Mall at Wellington Green have significantly increased in popularity.
Favorite Shopping/ Dining/ Entertainment Areas 2019 Sector Analysis Total
What is your favorite shopping area, or location that offers a variety of activities such as shopping, dining, and entertainment? (First mention - unaided)
Sector 3
Sector 4
1 to 5 miles
5 to 10 miles
10 to 20 miles
(n=101) A
(n=100) B
(n=100) C
(n=100) D
20%
27%
20%
26%
14%
14%
12% 5%
24% 8%
13% 11%
13% 6%
Rosemary Square
9%
The Mall at Wellington Green
Sector 2
< 1 mile
(n=401)
Clematis Street
Sector 1
Atlantic Avenue
6%
5%
2%
0%
9% C
Palm Beach Outlets*
5%
10%
8%
4%
6%
The Gardens Mall
3%
4%
3%
6%
2%
Boca Town Center
3%
1%
0%
2%
4%
Downtown at the Gardens
2%
5%
8%
3%
1%
Downtown Lake Worth
2%
4%
1%
2%
3%
Harborside Place (Jupiter)
1%
1%
0%
2%
2%
Worth Avenue
1%
4%
0%
The Boynton Beach Mall
6% 0%
1%
1%
1%
2%
1%
Grandview Market/Warehouse District*
0%
3%
1%
0%
0%
Q11a Favorite location for shopping, dining, arts, culture and entertainment Significance Testing at 95% Level of Confidence Between the Columns (ABCD) * Added in 2019 ↑ ↓ Change versus 2017
34
Similarly, These Are the Areas Most Frequented For Such Activities, With Visitation to Clematis In Particular Rising Compared To 2017 Frequent Shopping/ Dining/ Entertainment Areas 2019 Sector Analysis What is your favorite shopping area, or location that offers a variety such as shopping, dining, and entertainment? (Unaided) What other areas or locations do you frequent that offer a variety such as shopping, dining, and entertainment? (Unaided)
Total
Sector 1
Sector 2
Sector 3
Sector 4
< 1 mile
1 to 5 miles
5 to 10 miles
10 to 20 miles
(n=101) A
(n=100) B
(n=100) C
(n=100) D
28%
39%
34%
34%
23%
23%
19%
36%AC
16%
24%
10% 6% 6% 9% 15%C
14% 3% 12% 13% 6%
17% 5% 11% 13% 2%
12% 17%BC 11% 7% 14%C
6% 13% 6%
14% 13% 3%
9% 6% 5%
6% 6% 5%
2%
6%
1%
4%
2%
The Boynton Beach Mall
2%
0%
1%
2%
3%
Grandview Market/Warehouse District*
1%
0%
2%
1%
2%
(n=401)
Rosemary Square Clematis Street
15%
The Mall at Wellington Green Boca Town Center Downtown at the Gardens The Gardens Mall Atlantic Avenue
12% 12% 10% 10%
Palm Beach Outlets* Downtown Lake Worth Harborside Place (Jupiter)
7% 7% 4%
Worth Avenue
Q11a/b All locations frequented for shopping, dining, arts, culture and entertainment Significance Testing at 95% Level of Confidence Between the Columns (ABCD) *Added 2019 ↑ ↓ Change versus 2017
35
In General, Television Is the Most Popular Way to Gain Information about Local Events, Followed By Newspapers and Internet Sources/Social Media Despite remaining a top source of information, use of newspapers has declined substantially since 2017.
Sources of Local News and Information 2019 Sector Analysis Total
What sources do you use for local news and information and for information about local events, shopping, dining, and entertainment? (Top mentions – unaided)
(n=401) 40%
Television
26%
Newspaper (Net)
21%
The Palm Beach Post Sun Sentinel
7%
Sector 1
Sector 2
Sector 3
Sector 4
< 1 mile
1 to 5 miles
5 to 10 miles
10 to 20 miles
(n=101) A
(n=100) B
(n=100) C
(n=100) D
37%
35%
39%
42%
24%
27%
24%
28%
23%
23%
22%
20%
1%
5%
2%
11%A
Internet
26%
21%
18%
29%
25%
Social Media (Twitter, Facebook, etc.)
25%
33%
29%
26%
22%
8%
13%CD
3%
2%
Radio
3%
Q12a Sources used for local news and information on events, etc. Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2017
Older residents (50+) still rely primarily on television and newspapers for information on local area events, while younger residents are relying on the Internet and Social Media
36
Most Local Residents Are On At Least One Social Media Platform, With Facebook Being By Far the Most Common Do you use Social Media?
2019 Sector Analysis
Social Media Sites Used*
Sector 1 Sector 2
Total
No
< 1 mile
1 to 5 miles
5 to 10 miles
10 to 20 miles
(n=53) A
(n=50) B
(n=57) C
(n=51) D
78%
97%AC
79%
93%
47%
53%
37%
33%
7%
32%A
18%
16%
11%
13%
17%
10%
14%
11%
6%
16%
11%
12%
11%
4%
15%
6%
15%
9%
6%
1%
1%
16%BC
2%
3%
0%
9%
0%
1%
1%
2%
Those who use social media
Yes 63%
62%
63%
67%
(n=211) 88%
57%
37% 17%
37%
TOTAL (n=401)
38%
Sector 1 (n=101) A
38%
Sector 2 (n=100) B
33% Sector 3 (n=100) C
43%
Sector 4 (n=100) D
5%
Other
Sector 3 Sector 4
1%
Women were more likely to be on social media than men, and social media usage drops off directionally with age Q12b Use of Social Media / Q13c Social Media Sites Used *Added in 2019 Significance Testing at 95% Level of Confidence Between the Columns (ABCD) â&#x2020;&#x2018; â&#x2020;&#x201C; Change versus 2017
37
Residency
Nearly All Residents We Spoke With Live Here Year-Round, and This Number Has Increased Significantly Since 2017
Total 2019 (n=401)
Palm Beach County Residency
3%
Sector 1
Year round resident
Sector 3
Sector 4
1 to 5 miles
5 to 10 miles
10 to 20 miles
A (n=101)
B (n=100)
C (n=100)
D (n=100)
94%
Seasonal resident
Sector 2
< 1 mile
99%
95%
92%
97% 6%
6%
Year round resident Q13 Residency Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2017
5%
1%
Seasonal resident 39
Demographics
Demographics 2019 Sector Analysis Total 2019
Sector 1 < 1 mile
Sector 2
1 to 5 miles
(n=100) B
Sector 3
5 to 10 miles
(n=100) C
Sector 4
10 to 20 miles
(n=401)
(n=101) A
(n=100) D
Male
55%
48%
52%
59%
51%
Female
45%
53%
48%
41%
49%
Gender
Home ownership Own
78%
59%
61%
77%AB
83%AB
Rent
22%
41%C
40%C
23%
17%
Yes
17%
14%
15%
19%
13%
No
82%
82%
83%
77%
87%
2%
4%
2%
5%
1%
White
75%
57%
54%
72%B
83%AB
Black
Hispanic
Refused Ethnic Background
10%
19%
27%CD
11%
7%
Mixed racial backround
4%
5%
10%C
1%
3%
Native American or Alaskan Native
0%
0%
0%
0%
0%
Asian or Pacific Islander
2%
4%
1%
2%
1%
Other
5%
2%
8%
5%
3%
Donâ&#x20AC;&#x2122;t know/Refused
5%
12%BD
1%
9%B
3%
Q16 Home ownership/ Q17 Hispanic/ Q18 Ethnic Background Significance Testing at 95% Level of Confidence Between the Columns (ABCD)
41
Demographics 2019 Sector Analysis Total 2019
Sector 1 < 1 mile
Sector 2
1 to 5 miles
Sector 3
Sector 4 (n=100) D
5 to 10 miles
10 to 20 miles
(n=401)
(n=101) A
(n=100) B
(n=100) C
7% 14% 17% 5% 13% 7% 9% 11% 17% 52
7% 19% 10% 3% 11% 11% 10% 14% 16% 52.5
8% 18% 21% 3% 16% 6% 5% 10% 14% 49.1
9% 10% 18% 8% 14% 4% 10% 11% 17% 52.5
5% 10% 19% 5% 15% 8% 9% 11% 18% 54.1
Single Married Living with partner Separated/divorced Widowed Refused Number of Children
21%ď&#x192;˘ 52% 6% 8% 11% 2%
33%D 41% 7% 9% 7% 4%
28% 44% 7% 11% 7% 3%
25% 51% 3% 10% 9% 2%
17% 55% 6% 6% 14% 3%
0 1 2 3 4 5+
71% 10% 11% 4% 4% 0%
69% 10% 17% 1% 4% 0%
63% 15% 8% 7% 2% 4%
74% 9% 11% 3% 4% 0%
69% 10% 12% 4% 4% 0%
Age 18 to 24 25 to 34 35 to 44 45 to 49 50 to 54 55 to 59 60 to 64 65 to 74 75+ Mean Marital Status
Q19 Age/ Q14 Marital Status/ Q15 Number of children Significance Testing at 95% Level of Confidence Between the Columns (ABCD)
42
Demographics 2019 Sector Analysis Total 2019
Sector 1 < 1 mile
Sector 2
1 to 5 miles
Sector 3
Sector 4 (n=100) D
5 to 10 miles
10 to 20 miles
(n=401)
(n=101) A
(n=100) B
(n=100) C
Full-time employment
51%
49%
58%
50%
48%
Part-time employment
8%
5%
5%
4%
10%
Homemaker
2%
4%
0%
7%BD
0%
Full-time student
3%
5%
2%
4%
2%
Part-time student
0%
2%
1%
0%
0%
Employment status
32%
29%
28%
29%
36%
Not currently employed
3%
1%
4%
3%
3%
Refused
2%
5%
2%
2%
1%
Healthcare
18%
13%
27%
10%
23%
Finance, Insurance, Real Estate
Retired
Industry â&#x20AC;&#x201C; Top Mentions (among those employed) 14%
15%
12%
10%
19%
Construction
8%
9%
17%
7%
6%
Restaurants & Bars
6%
0%
8%
12%
3%
Automotive Service
5%
9%
5%
2%
4%
Education
5%
2%
2%
4%
5%
Electric Industry/Utilities
5%
2%
0%
0%
6%
Government/Other Public Administration Offices
4%
3%
0%
6%
5%
Yes
1%
6%
4%
1%
0%
No
98%
94%
97%
93%
100%
2%
0%
0%
6%
0%
Use of Brightline to travel to work (among those employed)
Refused
Q20a Employment status/ Q20b Industry/ Q20c Use of Brightline to travel to work Significance Testing at 95% Level of Confidence Between the Columns (ABCD)
43
Demographics 2019 Sector Analysis Total 2019 (n=401)
Sector 1
Sector 2
Sector 3
Sector 4
(n=101) A
(n=100) B
(n=100) C
(n=100) D
< 1 mile
1 to 5 miles
5 to 10 miles
10 to 20 miles
Income 7%
17%D
7%
10%
5%
$35,000 - $49,999
13%
11%
7%
11%
11%
$50,000 - $74,999
10%
7%
15%C
5%
13%
$75,000 - $99,999
9%
12%
12%
14%
8%
$100,000 - $149,999
12%
5%
11%
8%
15%
$150,000 and over
13%
19%C
9%
7%
18%C
Refused
36%
29%
40%
47%A
30%
Mean (in 000s)
91.2
88.0
88.2
80.5
99.9
Under $35,000
Q20 INCOME Significance Testing at 95% Level of Confidence Between the Columns (ABCD)
44
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