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7410 Blackfoot Trail SE Calgary, AB

West Island College Calgary


Tel: 403.255.5300

West Island College Calgary


BUSINESS INSTITUTE HANDBOOK Table of Contents Purpose/Promise/Need 4 Premise of Curriculum/Program Overview


Module A: Business Institute Courses


Module B: Business and Leadership Experience 12


Module C: Business Clubs and Activities


Module D: Post-Secondary Partnership


Module E: Project-Based Business Plan


Business Institute Awards and Scholarships


Business Institute Advisory Panel



Chief Innovation Officer & Head of Strategic Planning and Initiatives: Mr. Scott Bennett Business Institute Co-ordinator: Mr. Mark Salmon phone: 403.255.5300 fax: 403.252.1434

Ivey High School CAIS Competition at WIC 2018



To provide each and every student the opportunity to engage in a business program with the intention of preparing him/her to have success at the post-secondary level.


To provide a rigorous and relevant academic program to prepare students for an education in the business field with opportunities to connect to the business world. • • • • • • •

Rigour and relevance near/at the college level Standards-infused and accelerated pace Project/problem-based learning Incorporate technology as problem-solving tool Teacher as adviser/facilitator/mentor Teamwork emphasized Connections to local business professionals and post-secondary students and professors

Need Approximately 15-30 percent of the WIC graduating class express an interest in entering the business field in post-secondary institutions. This is a niche that needs to be filled and enriched. This program is designed for those interested in: Marketing


Management MBA


Advertising Business Economics Banking Entrepreneurship

The program is designed: •

To challenge students with relevant, rigorous, business-focused content

To offer students invaluable business and leadership experience with the business community in a high school environment

To create an environment where students work in teams centred around a project-based business plan

To allow students educational interactions with post-secondary business programs/communities by partnering with universities and colleges

To offer the opportunity to take students to the next level in learning; each student will learn to think critically, to work in teams, and to use his/her academic knowledge and skills to solve complex business problems in the world of today and tomorrow

To create a business program that is responsive to the needs of the business community



• To empower students with real-world experiences; the Business Institute Certificate can also be used as a valuable portfolio piece to include in a résumé and post-secondary applications •

To guide students in the process of interviewing, drafting a résumé, referencing, library research and citation — all of which is essential to university preparation

Premise of Curriculum •

Promotes a thorough understanding of business concepts and integration with academics

Fosters critical thinking and stresses entrepreneurial thinking

Offers a basis that supports advanced study in business

Cultivates transferable skills and knowledge to post-secondary and business environments

Encourages an understanding of business environment and employer expectations

Fosters an awareness of business and environmental ethics

Provides potential to network with mentors in the business community

Offers leadership and scholarship opportunities

Program Overview Students may start participating in the program in Grade 7 and will be required to meet a number of criteria in order to be eligible for the West Island College Business Institute Certificate. The current program consists of five modules: Module A:

Business Institute Courses

Module B:

Business/Leadership Experience

Module C:

Business Clubs and Activities

Module D:

Post-Secondary Partnership with University of Calgary Haskayne School of Business

Module E:

Project-Based Business Plan

Students at Matco Investments


MODULE A: WIC Business Institute Courses There are six courses offered to students from Grade 8 to Grade 12. Students will be required to complete any three of the six courses offered in order to be eligible for the Business Institute Certificate; one of these courses must be an Advanced Placement (AP) Micro or Macro Economics course. Descriptions of the business courses are provided below.

Financial Literacy 8 Grade 8 Option With rising household debt levels at an all-time high in both Canada and the United States, it is imperative that the students learn the importance of being financially literate. Students will participate in a variety of activities that will help them to better understand the world of finance and investment. Activities may include playing The Money Game, participating in a stock pitch competition, competing in a Junior Achievement (JA) Stock Investment Competition, and completing a Canada Revenue Agency tax program. Students will also take Microsoft Excel spreadsheet training sessions and may participate in an online entrepreneurship game. A few video documentaries along with guest WIC parents and alumni speakers offering financial literacy workshop sessions will round out the course program schedule.

Business & Technology 9 Grade 9 Option This introductory course will provide students with a better understanding of entrepreneurship and the facets involved in running a business. Students will participate in a food truck business simulation that incorporates many business aspects such as marketing, finance, sales, advertising, business pitches, and business plans. Students will be introduced to the software simulation GoVenture Small Business; a realistic business simulation to recreate day-to-day experiences involved in starting and running a small business. Your team will manage all aspects of your own virtual business. Business concepts include price, production marketing, ordering inventory, managing schedules, evaluating profitability, working with employees, and customer satisfaction. Students will also explore a variety of technology pieces that may be used in the business world. The CAD software SolidWorks will be introduced allowing students to design their own product and link it to our 3D printers. Students will design an app using Mockingbot and will test their prototype on various devices. Much emphasis will be placed on working in a team environment with a focus on critical thinking and problem-solving skills.



Entrepreneurship 10 (6 credits) Grades 10, 11, 12 This course is designed to help students develop the skills, knowledge, and attitudes required to help them increase their entrepreneurial and leadership skills in the business world. The accounting component of the course will address concepts such as income statements, cash flows, financial statements, balance sheets, journal entries, general ledgers, trial balances, and accrual accounting. The course will empower future entrepreneurs, employees, volunteers, business, and community leaders to identify opportunities for innovation and to better understand customer value. Students will be introduced to the idea of design thinking, a methodology used by designers to solve complex problems and find desirable solutions for clients. Design thinking draws upon logic, imagination, intuition, and systemic reasoning to explore possibilities of what could be, and to create desired outcomes that benefit the end user. Design thinking was adapted for business purposes by David Kelley, founder of the design consultancy IDEO in 1991. The College has worked with the IDEO team to learn how to implement design thinking in the classroom. Students will create a real new venture or social enterprise business idea and ultimately learn how to communicate, or pitch, a new venture idea to a panel of community experts, entrepreneurs, and investors. Students will also work in teams in a variety of different scenarios. Students will read a number of University of Western Ontario Ivey School of Business cases that address topics such as marketing, organizational behavior, business ethics, and management. Key concepts that will be targeted in this course will include critical thinking, problem-solving, time-management, and oral presentation. Working in a variety of team settings will be a major component. •

Design Thinking for Innovation 15 (3 credit)

Financial Management 1015 Accounting Prep

Financial Management 1020 Accouting Cycle 1

Financial Management 1030 Accounting Cycle 2

Students visit with David Kelley at Stanford D.Lab


Micro Economics 30 (3 Credits)/Macro Economics 30 (3 Credits) Grades 10, 11, 12 Not everyone has to be an economist, but everyone should have some knowledge about the economy. This course is designed to create this reality by providing each student with an overview of the main concepts of Micro and Macro Economics. It acts as a launching point for students to continue their investigation of economics with advanced courses either at West Island College (AP Micro and/or AP Macro Economics) or at university.

Wolves’ Den Speaker Series Business students will meet entrepreneurs from the business community and learn first hand of their experiences setting up a company. Many of the guest lecturers have appeared on CBC’s Dragons’ Den or are members of the WIC community. Guest presenters have included Brett Wilson (entrepreneur) and David Waslen (WIC alumni), Arlene Dickinson (CEO of Venture Communications), Kurt Goodjohn (Karoleena Homes), Bryan McCrea (3Twenty Solutions), Rachel Mielke (Hillberk & Berk Jewellery), Manjit Minhas (WIC alumna and owner of Minhas Craft Brewery), David Chilton (author of The Wealthy Barber), and Craig Kielburger (co-founder of Me to We and Free the Children).

Students visit with WIC Alumna Manjit Minhas



Micro Economic Concepts Circular flow, production possibility curves, opportunity cost, supply and demand, elasticity, consumer demand, marginal utility, firm production costs

Macro Economic Concepts Characteristics of the market system, measuring GDP, economic growth, unemployment, inflation, aggregate supply and demand, monetary policy, fiscal policy, foreign exchange rates

SAIT Case Competition 2018


AP Macro Economics 35 (3 Credits) Grades 11, 12 The purpose of AP Macro Economics is to give students a thorough understanding of the principles of economics which apply to an economic system as a whole. Such a course places particular emphasis on the study of national income and price determination; it also develops students’ familiarity with economic performance measures, economic growth, and international economics. The following is a summary outline of the major content areas covered by the AP examination in Macro Economics. I.

Basic economic concepts


Financial sector


Money, banking, and financial


Scarcity, choice and

opportunity costs



Production possibilities curve


Central bank and control of


Comparative advantage,

the money supply

absolute advantage,


Inflation, unemployment, and

stabilization policies


Fiscal and monetary policies


Inflation and unemployment


Phillips’ Curve


Economic growth and productivity


Investment in human capital


Investment in physical capital


Research and development,

and technological progress


Growth policy


Open economy: international trade

and finance


Balance of payments accounts


Foreign exchange market


Net exports and capital flows


Links to financial and goods

specialization D.

Demand, supply, price

determination E.

Macro issues: business cycle,

unemployment, inflation,



Measurement of economic

performance A.

National income accounts —

gross domestic product


Inflation measurement and

price indices


Unemployment — types and

natural rate of unemployment


National income and price

determination A.

Aggregate supply


Aggregate demand


Macroeconomic equilibrium —

short and long run




AP Micro Economics 35 (3 Credits) Grades 11, 12 The purpose of AP Micro Economics is to give students a thorough understanding of the principles of economics which apply to the functions of individual decision-makers, both consumers and producers, within the economic system. It places primary emphasis on the nature and functions of product markets and includes the study of factor markets and of the role of government in promoting greater efficiency and equity in the economy. Below is a brief overview of these topics. I.

Basic economic concepts


Scarcity, choice and


Factor markets


Derived factor demand


opportunity cost


Marginal revenue product

Production possibilities curve


Labour market and firms’ hiring


Comparative advantage,

of labour

absolute advantage,


Market distribution of income

specialization and trade


Market failure and the role of


Economic systems



Property rights and the role of

A. Externalities

incentives F.

Marginal analysis


The nature and functions of

product markets


Supply and demand


Theory of consumer choice


Production and costs


Firm behavior and market


Public goods


Public policy to promote

competition D.

Income distribution


WIC/Haskayne Case Competition 2017


MODULE B: Business and Leadership Experience Michael Fullan identifies a number of global competencies for students in Deep Learning: Engage the World Change the World. The focus on the 6 C’s – character, citizenship, collaboration, communication, creativity, and critical thinking is a movement away from set knowledge to the skills of entrepreneurship, creativity, and problem-solving, suggesting a new set of competencies is necessary to thrive in this accelerating world (Fullan, 2017, p. 16-17). Deep learning work has students tackling problems relevant to their life circumstances, immunizes and protects against social and emotional difficulties thus building positive mental health and resilience (Fullan, 2017, p. 22). Engaging students in authentic tasks that engage them deeply while providing meaningful ways to learn critical numeracy and literacy skills (Fullan, 2017, p. 24). There are a number of options for students to gain authentic business experience here at West Island College. Students will commit to business experiences where they are involved in preparation, planning, implementation, and/or reflection. This experience is highly personal and students are expected to thoughtfully reflect on where and how they will participate. In order to achieve the Business Institute Certificate, students must complete any five of the following criteria provided in any of the three option sections below.

Section 1: Interaction with Business Community Students will benefit from these business leadership opportunities by gaining: •

Career exploration and interaction with business professionals

Better understanding of the difference between theory and practice of the business industry

Business insight from guest lecturers who visit the College

First hand knowledge in business seminars led by local entrepreneurs

IDEO New York visit 2017



Observational internship — students see first-hand how people in the business community interact

Mentorship — students mentor with an entrepreneur in the business community

Off-site shadowing — students shadow an individual actively involved in the business community

Networking — students connect with people in the business community with similar interests

Section 2: Participation in Leadership Opportunities Students may choose to engage in a number of various leadership camps or activities. There are five leadership programs that would meet the requirement for the Business Institute Certificate. Student participation in WIC leadership roles such as WICAA, Student Council, and Prefect Board may also be recognized as leadership experience. Other leadership experiences gained outside of the College may be recognized here, but it would be at the discretion of the Chief Innovation Officer & Head of Strategic Planning and Initiatives and the Business Institute Coordinator.

Sailing Education Adventures (S.E.A.) Students may participate in this five-day leadership program in Victoria, where they will gain the understanding of working as a team while learning


operate a sailing vessel.

Duke of Edinburgh Award This award was founded by Prince Philip in 1956; it operates in over 100 countries and boasts more than four million young participants. Students may participate in activities based on four program areas: community service, personal skill development, physical recreation, and adventurous journey. A minimum requirement is the Bronze Award. WIC/Haskayne Case Competition 2018


Entrepreneurial Thinking in Action Camp WIC and the Hunter Centre for Entrepreneurship and Innovation host a threeday experiential summer camp at the University of Calgary’s Haskayne School of Business. The program focuses on entrepreneurial thinking with students working in teams to develop their own business model for a new venture or social experiment.

CAIS Junior & Senior Student Leadership Conference Students may have the opportunity to attend the CAIS Student Leadership Conferences. The Conference is designed for students by students. Every spring, approximately 130 Canadian independent school student leaders come together to develop their leadership skills, complete a service project, and liaise with like-minded leaders from Canada’s top schools.

Shad Valley (Grades 10 to 12) It is an intense STEM-based program that focuses on academic learning through lectures, workshops, labs and group projects. SHAD is not like high school. The SHAD learning environment is very different: living in residence at one of our host university campuses away from home, students will be challenged to embrace and expand their understanding of science and its applications in real situations. SHAD challenges students to “think outside the box” and beyond what they have learned to-date at school. Developing engineering prototypes, applying scientific principles, coupled with understanding business when it comes to developing an idea from its inception, to its creation, to realization is a key part of the program.

WIC students tour IDEO San Francisco office 2018



Swiss Summer School Grade 10 or 11 students may participate in WIC’s four-week academic/leadership program in Gstaad, Switzerland. Students will complete their Math 20-1, English 20-1, or English 30-1 course of studies and will also be exposed to a variety of leadership experiences, outdoor activities, site visits, and cultural interactions.

Section 3: Real-World Experiences New York City’s Financial District WIC students and parents have the opportunity to tour New York’s Financial District. Highlights include an inside tour of the New York Stock Exchange (NYSE) with the opportunity to talk with traders on the trading floor. Students have been fortunate to go on private tours of Goldman Sachs, Barclays Capital, Pinebridge Investments, IDEO, and Radium One advertising. Students gain a real understanding of the culture and pace of the NY business world. Other stops include a walk down Wall Street and a picture with the Charging Bull. Additional visits may include United Nations, 9/11 Memorial Museum, Empire State Building, Rockefeller Center, Central Park, Statue of Liberty and Ellis Island.

San Francisco/Silicon Valley WIC students and parents may tour San Francisco and Silicon Valley. The group will have the opportunity to visit and tour some innovative companies in the region. Highlights may include tours of IDEO, Stanford d. school, Workday, Google, and Plug & Play Accelerator. Other attractions may include a cable car ride, Golden Gate Bridge, Alcatraz, Walt Disney Museum, Fisherman’s Wharf, and a Giants baseball game.

Students on the NYSE Trade Floor 2017


MODULE C: Business Clubs and Activities Students may participate in a variety of business clubs and activities offered at the College. The students will decide which activity they would like to work on at their own discretion and will keep track of their own participation. In order to receive the Business Institute Certificate, students must receive credit for any four of the following business opportunities that are offered. Students must complete at least one of the three Case Club components.

Junior Achievement Investors’ Club (Grades 7 to 12) This club is designed for students interested in learning more about the financial markets. Guest speakers will provide a more in-depth analysis of stock trading before participating in the Junior Achievement Investment Strategies Program competition. Though no real money is ventured, students follow stocks, make mock purchases and survey their earnings or losses weekly using computer simulation software. Over 1,000 teams from all across Canada compete in this bi-annual JA competition.

Case Clubs (Grades 9 to 12) Students may participate in a number of case method experiences, where they will work together in teams to problem solve a company’s issues surrounding ethics, marketing, human resources, or accounting; this requires critical thinking skills in a real-world application scenario. Students have a number of case method options; they may read the University of Western Ontario (UWO) Ivey cases and Harvard business cases and propose solutions to the problems at hand. Students may also work on real cases for various Calgary Farmer’s Market vendors and present their findings to the business owners. There are four case competitions held each year that students may participate in which are hosted by the University of Calgary’s Haskayne School of Business, UWO Ivey, and SAIT.

Excel 101 Spreadsheet (Grades 9 to 12) Students will have the opportunity to gain more hands-on exposure to this MS Excel spreadsheet program. The College will offer two different level workshops. Level 1 will introduce students to entering and manipulating data, formulas, and cell formatting. Students will learn a number of functions: minimum, maximum, average, and concatenate. Level 2 will introduce students to more specific functions as well as sorting and filtering. Other topics will include creating and embedding charts along with graphs.



D.Lab (Grades 9 to 12) Design Thinking is a methodology used by designers to solve complex problems and find desirable solutions for individuals. Design Thinking draws upon logic, imagination, intuition, and systemic reasoning to explore possibilities of what could be, and to create desired outcomes that benefit the end user. Students in the D.Lab will explore a variety of challenges to gain empathy for the user and to seek solutions to a wide variety of problems.

Entrepreneurship Seminars (Grades 9 to 12) The College will host a number of guest speakers or take in a variety of off-site visits to various companies and firms in the surrounding Calgary area. Messages will address key characteristic traits such as passion, flexibility, overcoming failure, and motivation. Site visits may include Critical Mass, DIRTT, Minhas Brewery, and WestJet to name a few.

MODULE D: Post-Secondary Partnership with University of Calgary Haskayne School of Business Students may have the opportunity to see first-hand how students and professors operate at the University of Calgary Haskayne School of Business program. They will learn the requirements necessary to gain entrance to those programs and the various forms of assessments that take place. Students will be required to meet any two of the following experiences to fulfill this section of the course and receive the Business Institute Certificate. Please note: the University 101 Seminar is required by all students.

University 101 (Mandatory) Grade 12 students will be required to attend this one-day workshop. Students may attend a variety of different sessions at the University of Calgary that deal with topics such as references/ citations, life and balance, rĂŠsumĂŠs and interviews, networking with alumni, post-secondary planning, as well as budgeting and financial literacy.

Tour business facility/Guest Speaker Students will take a guided tour of the business facility and get a better understanding of the pace, culture, and expectations demanded by a postsecondary institution. Students will meet university students, faculty advisors and/or professors from Haskayne and learn more about the business program.


Case Competition Students will participate in a high school case competition, which involves teams working together to problem solve a company’s issues surrounding ethics, marketing and accounting, and which requires critical thinking skills in a real world application scenario. There are typically two case competitions held at Haskayne each year: the first is held in October, and the second is held in March or April. Haskayne faculty will also provide guidance and support regarding the case competition.

The Entrepreneurial Thinking in Action Camp With our economy in a constant state of flux and pressures from society and the environment ever changing, we need the next generation to be creative problem solvers. They need to be agile, versatile, and comfortable with taking risks and learning from their failures. One of the best ways to learn these skills is by becoming an entrepreneur for a few days. This camp draws on the leading edge practices in curriculum and a set of experts that will result in a fun and empowering experience for all students.



MODULE E: Project-Based Business Plan This project-based assignment course is designed for Grade 12 students who are young entrepreneurs interested in gaining experience in operating their own small businesses. The Business course is a prerequisite for registration in this six-credit, self-directed program, which allows for the personalization of the student’s learning experience. Students will be required to: •

Work on a business project and complete the CTS curriculum requirements for the course: Enterprise and Innovation, Financial Management, and Marketing Management (six credits)

Complete a business plan and make a formal presentation to a panel of professionals in the business community

Complete all necessary bookkeeping records and spreadsheets, using Microsoft Excel (covered in Accounting)

Create a presentation which comprises a variety of technology; for example, power point, publisher, movie-maker, or accounting software

Prepare a formal presentation of a shareholders’ report at the completion of the enterprise to a panel of professionals in the business community

Complete a number of case method assignments as well as writing/ desiging their own case

Write a personal reflection response paper at the completion of the venture

Credits •

Enterprise & Innovation 3910 Enterprise Project D

Enterprise & Innovation 2040 Create the Venture

Enterprise & Innovation 3010 Managing the Venture

Enterprise & Innovation 2030 Retail Accounting 2

Enterprise & Innovation 3020 Managing Accounting

Enterprise & Innovation 2110 E-Commerce 2


Business Institute Awards and Scholarships Rushford Business Scholarship This award is given to the student who demonstrates passion in the pursuit of business leadership and experience. The student must have completed all requirements for the WIC Business Certificate and have an academic average over 80 per cent. This Grade 12 student must also have distinguished himself or herself in business leadership and been an active member of the WIC community. Enrollment in a post-secondary business related program of studies within one year of graduating is required. A $1,000 stipend accompanies this award.

Rehana Allidina Business Scholarship This award is given to a female Grade 12 students who maintains a high-level of school spirit while simultaneously demonstrating an aptitude and interest for the world of business. The student must have completed all requirements for the WIC Business Certificate and has an academic average of over 80 per cent. Enrolling in a post-secondary business related program within one year of graduating is required. A $750 stipend goes with this award.

2018 Rushford Business Scholarship



Business Institute Advisory Panel We would like to express our appreciation to the members of the WIC Business Institute Advisory Panel for their time, energy, guidance and support:

Ms. Joanna Bennett

Mr. Sean O’Connor

Certified Professional Coach

Owner at Western Securities

Mr. Scott Bennett

Mr. Mark Salmon

Chief Innovation Officer & Head of Strategic Planning and Initiatives, West Island College

Mr. Jason Cormack Founder and Co-CEO of Herschel Supply

Mrs. Chantal Gionet Head of School and CEO, West Island College

Business Institute Co-ordinator, West Island College

Dr. Robert Schulz Professor with Haskayne School of Business in faculty of Petroleum Land Management

Mr. Ranny Shibley President and CEO at RJS Capital Inc.

Mr. Bob Sutton Mr. Derrick Hunter

Senior Client Partner at Korn/Ferry

President, Bluesky Equities Ltd


Mr. Sam Kolias

Mr. David Waslen

Chairman & CEO, Boardwalk Real Estate Investment Trust

Managing Partner at Chrysalis Capital Advisors Inc. (WIC alumnus)

Ms. Reina LaBossiere Trustee, Carrera Foundations





Be Bold.

Be Brave.

Be Ready.



Business Institute Handbook 2018-2019  
Business Institute Handbook 2018-2019