How to drive startup-like innovation

Dance like a startup Prehype uses startup methods to help large corpora2ons innovate like small one's.

www.prehype.com | twi/er: @prehype

Dance like a startup

Prehype is a product incubator that helps corpora:ons evaluate and build new digital companies.

We use startup methods, structures and incen:ves to bridge the gap between the behavior of fast moving, lean startups and that of tradi:onally established corpora:ons

Empower‘intrapreneurs’

We help you to iden:fy corporate ‘intrapreneurs’ who we take through a proprietary process designed to help them conceptualize, plan and build a working digital product.

We plug skill gaps such as experience design and rapid web-­‐development by leveraging the talent, knowledge and industry access of our network of highly skilled partners from the world of startups

Share the risk

If the product is not successful, you only pay for core costs. We believe that shared risk and incen:ves are the key to successful company crea:on

Want entrepreneurship? – give the job to entrepreneurs Proven entrepreneurs

Prehype’s teams are made up of proven entrepreneurs who've built digital businesses before, both for themselves and for others. This means we can both iden:fy a worthwhile idea and quickly bring it to market

Startup methods

We leverage the best of the emerging best prac:ces of startups to create new digital products and businesses faster, cheaper, and with greater flexibility

Execu2on not just idea2on

Using startup methods we test and learn in real-­‐:me, post launch. We aim to move quickly to product launch, because in our view the real value comes when you iterate based on the real world responses of real world customers

Get paid for results

We don't walk away at the most important point. Our focus is on making the product or business commercially successful as this is what we get paid for. This makes us a commi/ed business partner and not another innova:on consultancy.

Six things we can do together:

1. Iden:fy hidden talent and business opportuni:es within your organiza:on.

2. Build new and meaningful business ini:a:ves at low cost but with a high probability of success 3. Increase digital product innova:on output and capabili:es throughout your company 4. Retain talented staff who might otherwise leave to build a startup/compe:tor 5. Add startup DNA to your organiza:on by working with experienced entrepreneurs to internalize startup methods 6. Test new concepts and teams with consumers instead of evalua:ng them to death in a mee:ng room

About Prehype

Prehype is a product incubator that helps corpora:ons build new digital companies. They bridge the space between the world of start-­‐ups and established companies by facilita:ng a process to jointly and rapidly build new digital products and services.

HENRIK WERDELIN

Henrik Werdelin is the managing partner at Prehype. He has been working in product development most of his career, first as VP of product development and strategy at MTV Interna:onal, then as chief crea:ve officer at Joost.com and recently as entrepreneur in residence at Index Ventures.

Henrik has been an advisor to a long list of successful startups and was recently named Top 100 Most Crea:ve by Fast Company.

He writes on his personal blog: h/p://blog.hellohenrik.com and on twi/er: h/p://twi/er.com/werdelin

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LINKS

prehype.com h/p://twi/er.com/werdelin h/p://henrik.me

THANK YOU!

Contact Henrik Werdelinhenrik@prehype.com+1 646 484 9373

prehype.com