Tailoring Care for Every Adult: Scaling Personalization in Academic Medicine
by Wendy Horton
In today’s healthcare landscape, patients expect care that is more than a one-size-fits-all approach Personalizing adult care has become a priority, especially in academic medical centers, which are tasked not only with treating patients but also with teaching the next generation of healthcare professionals The challenge is how to deliver highly individualized care at scale without overwhelming providers or compromising quality
As defined by Wendy Horton, personalized care begins with understanding the patient as a whole person. Beyond their immediate medical needs, adults bring a range of social, cultural, and lifestyle factors that influence health outcomes Academic medical centers are uniquely positioned to integrate these insights because of their access to advanced research, multidisciplinary teams, and innovative technology. By combining data from electronic health records, patient-reported outcomes, and even genetic information, clinicians can craft care plans that reflect each individual’s unique needs and preferences
Scaling this type of care requires leveraging both technology and human expertise Digital tools, including predictive analytics, artificial intelligence, and telehealth platforms, enable clinicians to identify patterns, anticipate complications, and remotely monitor patients. For instance, a patient with chronic heart disease may benefit from a personalized care plan that includes remote monitoring of vital signs, customized diet and exercise recommendations, and regular virtual check-ins with a nurse or care coordinator These tools extend the reach of providers, enabling them to maintain a personal touch even as patient volumes increase
Equally important is fostering a culture that values patient-centered care Academic medical centers can train staff to prioritize communication, empathy, and shared decision-making When patients feel heard and involved in their care, adherence improves, outcomes get better, and
trust in the healthcare system deepens This cultural shift complements technological solutions, ensuring that personalization is not just about data but also about meaningful human connection
Collaboration across disciplines is another cornerstone of scaling personalized care. Physicians, nurses, social workers, pharmacists, and researchers all contribute unique perspectives that can enhance the care planning process by integrating insights from various specialties. Academic medical centers can design care models that are both comprehensive and adaptable to individual needs
Ultimately, personalizing adult care at scale is not just a technical challenge it is a commitment to treating every patient as a distinct individual Academic medical centers have the tools, knowledge, and talent to lead the way, proving that even in large, complex systems, care can remain intensely personal By embracing innovation, teamwork, and patient engagement, these institutions can set new standards for what adult care can achieve in the 21st century.