13036 napmanow brochure 12p r11 by Wells-Smith Partners

NAPMA Now

FOR THE MARTIAL ARTS PROFESSIONAL

you’ve mastered the martial arts. now…master the martial arts business

an introduction to napma

Discover How Hundreds of Smart School Owners Just Like You DOUBLED their Income, While INCREASING the Quality of their Students, Even in the Midst of the Greatest Recession Since the Great Depression If You’re An Honest, Ethical School Owner, Who Has No Moral Objection to Making a Six-Figure or Better Income in Exchange For Providing Great Service to Your Students, You’re Going to Love This! Dear Fellow Martial Arts Professional, Sometimes, when you read headlines like the one above that make seemingly incredible claims about how much a company, a program, or a service can “help you,” I’m sure your inner voice “BS” detectors start buzzing. If you’re like me, and the many others I’ve worked with, then you might be feeling a little uneasy or skeptical right now about that claim. While working on another project this week, we found a package that included more than 480 PAGES of glowing letters from school owners just like you telling me how I personally had helped them enhance their lives, improve their lifestyle — less headaches and more free time — and create a more much more successful martial arts school business in both financial terms and in terms of personal satisfaction! You’ll find just a SMALL sampling of them in this package — some from well-known martial artists, others that you may never have heard of or met . We’ve included some so you could see for yourself the types of otherwise unbelievable results that you can have for your school in the coming weeks and months. After taking a couple of hours and carefully studying these many success stories, it reminded me how VITALLY important your work is, and how many people YOU can help if you grow your school successfully. I truly believe that as Martial Artists, we are a chosen profession. I beleive that you and I as professional teachers can have a massively positive impact on our students. In fact, that’s the only way to acheive long-term wealth and success running a martial arts school. Zig Ziglar best summed it up when he said, “You can have everything you like if you help enough other people get what they want.” The NAPMA Team and I have helped many thousands of schools literally go from “rags to riches.” And, YOU, as a Martial Artist, deserve to be rich. You see, I SINCERELY BELIEVE that Martial Arts school owners like you, who TRULY care about their students, who are absolutely committed to delivering the highest quality program, and who are completely invested in helping their community DESERVE to earn a six-figure or better income, and to live a lifestyle similar to any other dedicated professional, such as an attorney, physician, accountant, or financial advisor. Frankly, we make much more of an impact on the lives of our student than just about anyone else — don’t you agree? So perhaps now you can see why I’m on an unstoppable mission to help school owners like YOU create the future they so richly deserve! Don’t you deserve it too? — Stephen Oliver, 8th-Degree Black Belt, NAPMA CEO

Call 1-727-540-0500 ext. 202 or Visit NAPMAFreeOffer.com

NAPMA Now

NAPMA Systems

What are the steps to growing your income substantially by operating a successful martial arts school? Well, it’s a pretty simple formula. I’ll teach it to you here — free of charge:

First: Enroll Enough New Students Depending upon your student retention, a single school location needs from 10 to 25 or more new students each and every month to grow and thrive.† Are you hitting or exceeding those numbers each and every month? If not, I guarantee you that with our program, you will have more than enough tactics and strategies including step-by-step “plug and play” systems for filling your school with new students each and every month. The problem, really, is once I show you how to “open the flood gates,” your school will be flooded with prospective new students. I’ve proven over and over that through a variety of sources, ranging from community outreach, on-line, internal events to generate referrals and family addons, and advertising mechanisms, such as direct mail and even infomercials, we can, if you choose, literally have you “drinking from the fire hose,” flooded with new prospective students — of the type that you WANT and are enthusiastic about welcoming to your family.

Second: You MUST Charge a reasonable Tuition Rate Up Front. Now, I don’t know what you are charging. In my schools,

new students pay $249.00 per month initially, with a downpayment of $400 to $600. Many of our successful member schools are charging anywhere from $150 to $300 monthly – and in some cases, more – for new enrollments. What are you charging? If you are not receiving, or are afraid prospects will balk at that amount of tuition, then you need to learn to create the perception and reality of value for your students and their parents for underage enrollments. T† his requires more than just an exciting introductory lesson. In our NAPMA program, you will learn to create real value for your students — and the highest perception of value. This is the kind of value that makes your competition irrelevant in your prospect’s minds and creates the confidence to charge and receive what your program is really worth. Now, before you second-guess yourself, let me tell you a short story. Every year we have a “Black Belt Retreat & Testing” in Breckenridge or Keystone, Colorado. Our students test for three days, typically with little or no rest. Near the end, I always take the Black Belts (typically 200 or 300 of them) and the parents into a room and ask a simple question. It goes something like this: “If I had a time machine and could take you back to the day you started in martial arts, if I would give you every

Chuck Norris

Jeff Smith

Jhoon Rhee

Tommy Lee

Mike Pace

“ Even though I had a lot of students, I couldn’t ever become financially successful because I didn’t understand the business side of the martial arts. It was very, very difficult for me back in those days to try to make a living at something I loved doing.”

“ I care about Stephen Oliver’s business knowledge that can help this industry…through NAPMA and his coaching of individual school owners. The stronger the schools, the stronger NAPMA will be.”

“ My student, Stephen Oliver is the new generation of leaders in the Martial Arts Industry. It’s important to me to have him on my Team to really continue developing my business.”

“ I would personally recommend this [program] to anyone and everyone interested. I’m so impressed with your program that you may give out my number if anyone needs a testimonial to make them come to your next event.”

“ This is the one shortcut to building a massively successful school. To stay abreast of all the new and innovative ideas and techniques other very successful schools are using to grow their businesses. There are huge opportunities for networking.”

Chuck Norris

2 NAPMA Now

Jeff Smith, former World Kickboxing Champion, Mile High Karate Chief Instructor and NAPMA Regular Contributor

Jhoon Rhee. Father of American Tae Kwon Do

Tommy Lee East Coast Martial Arts

Mike Pace 9th-Dan Goshin Ryu Karate

Call 1-727-540-0500 ext. 202 or Visit NAPMAFreeOffer.com

penny you’ve paid and every minute you’ve spent training back. Would you make a different decision?” Well, everyone always says, “Hell no!” Now, I ask: “What if I could take you back and give you $100,000, $250,000, even $1,000,000 to have decided NOT to train in martial arts. Would you take that deal?” Now, I don’t know about your school — although if you are of the quality that I suspect you are, I’m assuming it’s true for you as well — but for our students, the answer is always and has always been “no way.” If that’s true, if your training and the social and emotional development that your students go through on the way to Black Belt is really so valuable,why would you be hesitant to charge a tuition level that’s really both appropriate and adequate to give you REAL financial success along the way? Now, you may be ready to say, “My students wouldn’t,” or, “In my town I can’t,” or, “Everyone else is charging $75 how could I?” You’ve got to set that aside. I understand how you feel. Most new members felt the same way coming into our program. What they’ve found is with developing the value of their program, improving how they communicate that value to prospective students, and, how they market to fill their pipeline with new students, that it works just fine in big and small towns and around the world (recently in Amsterdam, Bahrain, Australia, even South Africa among many others).

Third: You Must Have a Renewal System to Move Students to Really Commit Emotionally to Train to Black Belt and Beyond. It doesn’t matter how good you are, if students drop out as a Gold Belt or Green Belt, are they really going to have the maximum benefit that you offer? See, you’ve got to have the process in place to help them become more and more committed to graduate to Black Belt, then train to advanced degrees with your school.

Eric Sbarge

Stephen K. Hayes

“ When you work with people with more skills in certain areas it really raises your effort and you get so much more out of it. So if you have an open mind to learn in new ways, maybe you do something that does ok, but maybe there’s even a better way, that’s what we’re looking for.“ Eric Sbarge

“ Today there’s a view that you can teach well, you deserve to live a life of dignity, a life of success and this is so important for young ones to be surround by people like that here at NAPMA.” Stephen K. Hayes Black Belt Hall of Fame

Along the way, you may implement additional levels of training (we’ll show you how) that will move some students, often up to 75-80%, into an higher intensity training. I’ve taught many schools how to move students to programs costing $397 or $497 monthly, and up to $997 monthly for schools offering semi-private or personal development. Do you have a system in place that progressively upgrades students and maximizes your return?† If not, you will learn how to accomplish that through the NAPMA program!

Fourth, You Must REALLY Focus on Constantly Improving your Service Delivery to your Students. Although this includes continually getting better and better at teaching your marital art — it’s MUCH, MUCH more than technical mastery. It’s vital that your student retention continually improve, and that they receive higher and higher value from your teaching. Your students must continually grow in enthusiasm and commitment to your martial arts program. You must produce fabulous Black Belts and students. We’ll be teaching you about how to continually improve your student quality — never watering it down.

Finally: You must have reliable business and staff systems in place to insure that your marketing, sales, and motivational teaching systems happen consistently and predictably.† How’s your staff development?† Can your school run efficiently without you being there every minute? We provide you with in-depth tools EVERY MONTH to empower you with the management methods you need to create a STRESSFREE business — all tested, proven and ready to implement. All of that really sounds simple, doesn’t it? You know that there is more to it than meets the eye. In the Next Few Pages I’ll Show You EXACTLY How We Can Help You Create a More Substantial Business!

Billy Blanks “ It’s important for more martial arts instructors to embrace a quality continuing education program like a NAPMA Maximum Impact membership and always be learning how to better themselves and their businesses.”

Joe Lewis “ What I always like about NAPMA is the networking. If I’m an instructor in South Dakota, then I can call another member in California to learn some ideas from a successful school.”

Billy Blanks, 7th-Degree Black Belt Founder of Tae Bo

Call 1-727-540-0500 ext. 202 or Visit NAPMAFreeOffer.com

Joe Lewis, former World Kickboxing Champion, NAPMA Technical Advisor and Regular Contributor

Charlie Foxman “ My NAPMA membership has influenced my business enough that it changed my standard of living. I attribute my success to the content and service of NAPMA and lots of hard work.” Charlie Foxman, Midwest Martial Arts

NAPMA Now

NAPMA Systems

attracting new students What is the Maximum Impact program and How Will it Help Me? Our members are SERIOUS about growing their schools! Some are focused on building large, multi-school organizations, others want to take their existing location to the next level, and yet others are transitioning from a part-time school to making their school a full time career. Regardless of your specific objective, one of the FUNDAMENTAL skills you MUST master, is the skill of attracting enough new students into your school.

Enrolling Enough New Students Depending upon the current size of your business, a single location needs 10 to 25 new students every month. In some cases, even more are required for the school to grow. If you are not hitting or exceeding those numbers, your school is at high risk for failure. We guarantee you that with our program, you will have more than enough tactics and strategies — including step-by-step “plug and play” systems – to fill your classes with quality, enthusiastic students. In fact, once we show you how to use our tested and proven marketing strategies, your problem will be how to manage the continuous influx of new students. We’ll

show you a variety of affordable, easy-to-use marketing strategies including community outreach, online internal events to generate referrals and family add-ons, and advertising mechanisms, such as direct mail and infomercials. Best of all, these will be the type of type of students who fit your preferred demographic.

The Latest “What’s Working TODAY” Cutting-Edge Marketing Strategies Our members benefit from the “No B.S.,” PROVEN-in-the trenches marketing advice of the undisputed MASTER of Martial Arts Marketing, The Mile High Maverick, Grand Master Stephen Oliver.

You’ll Avoid Costly Marketing “Blunders” and Trim DECADES Off your Marketing Learning Curve Why go through the headaches, time and millions of dollars testing ineffective marketing strategies, when we can save you all that trouble! You’ll be plugged into the greatest marketing minds in the martial arts business, and thousands of other smart, growth-focused NAPMA members through this life changing course.

Here are just a few of the systems you’ll master in this continuing education program: • • • • • • • •

Community Outreach Business to Business Internet Marketing Elementary School Programs Direct Marketing for Martial Arts Schools Email Marekting Social Media Marketing SMS and Text Messaging

4 NAPMA Now

• Voice Broadcast • Day Care Programs • Attracting the Adult Market • Referral Systems • Referrals from Rank Exams • Referrals from The Intro • Viral Marketing • Attracting the PreSchool Market

• • • • • • • • • •

Birthday Parties Pizza Parties Movie Promotions Parent’s Night Out Mastering the Internet Direct Mail, Short Form Direct Mail, Long Form Social Proof Print Marketing Newspaper Strategies

• • • • • • • • • •

Television, Short Form Television, Long Form Radio, Short Form Radio, Long Form Infomercials CanvasingDoor Hangers Flyer Distribution Lead Boxes Lawn Signs And MANY, MANY more!

Call 1-727-540-0500 ext. 202 or Visit NAPMAFreeOffer.com

NAPMA Systems

attracting new students Mastering Online Marketing For Your Martial Arts School O

ur resident technowizard and online marketing expert, NAPMA COO Master Toby Milroy, will save you DECADES of trial and error AND thousands of dollars creating an effective web presence. Online marketing is a vitally important arrow in your marketing quiver, and in this course, you’ll be armed with the knowledge, skills AND step-by-step blueprint for creating new students predictably and reliably online.

Lead Capture and Follow Up

Lead Capture and Conversion

Do-It-Yourself Website Tutorial

Internet Marketing Strategy 101

Facebook Tricks We Think You’ll Dig

Using QR Codes

Internet Marketing CORE Functionality

Facebook Fan Pages Templates

Do-It-Yourself Website Tutorial

Faceboook Timeline and Other Banners

Do-It-Yourself Website Q&A

More Do-It-Yourself Website Q&A

You’ll learn how to attract free media PRESS RELE

PRESS RELE

(School (School (School (School (School (School Owner ASE Owner ASE Owner ASE Owner ASE Owner ASE Owner ASE within within within within within within Instruct Instruct Instruct Instruct Instruct Instruct these bracket these bracket these bracket these bracket these bracket these bracket ions: Custom ions: Custom ions: Custom ions: Custom ions: Custom ions: Custom commu commu commu commu commu commu ize and ize and ize and ize and ize and ize and nity. Duplica s < > are nity. Duplica s < > are nity. Duplica s < > are nity. Duplica s < > are nity. Duplica s < > are nity. Duplica s < > are distribu distribu distribu distribu distribu distribu either directio either either either either either commu commu commu commu commu commu te and te te this te this te this te this te this nity nity groups, te and distribu directions nity groups, te and distribu directions nity groups, te and distribu directions nity groups, te and distribu directions nity groups, te and distribu directions ns or text this pressyour pressyour pressyour pressyour pressyour press release your front groups, schoolsdistribute or text or text or text or text or text te te te te te schools schools schools schools schools front desk, front desk, front desk, front desk, front desk, release release release release release to be custom to be custom to be custom desk, so , busines this press releaseto be custom , busines this press , busines this press releaseto be custom , busines this press , busines this press releaseto be custom , busines this press to yourso you to yourso you to yourso you to yourso you to yourso you to limited limited limited limited limited limited you local media. local media. local media. ses, and ses, and ses, and izedto 1 page izedtofor izedto 1 page izedtofor izedto 1 page ized for your local media. to may distribu ses, and release to the Above.) may may distribu ses, and release to the Above.) may may distribu ses, and release to the 1 page local 1 page local to the families to to Above.) 1 page (2 at may distribute Above.) for Above.) for Above.) for your school your school your school other groups (2 at the (2 at media.distribu (2 at the (2 at media.distribu (2 at the Text te them other groups families of your school Text te them other groupsthe families Text te them other groups families of your school Text te them other groupsthe families Text te them other groups families of your school Text the VERY them to VERY VERY VERY VERY VERY and and your student the your student the your student and to visitors to visitors to visitors to visitors to visitors of value. of your student and of value. of value. of your student and of value. of value. of your student and of value. visitors most), most), most), most), most), most), and prospec Leave and prospec Leave and prospec Leave and prospec Leave and prospec Leave and prospec Leave 1.5 spaced 1.5 spaced 1.5 spaced 1.5 spaced 1.5 spaced 1.5 spaced s, local s, local s, local s, local s, local s, local some copies , and end , and end , and end , and end , and end , and end ts. Your some copies ts. Your some copies ts. Your some copies ts. Your some copies ts. Your some copies ts. near near near near near near Release Release Release Release Release with with with with with with "###"Your Release FOR FOR FOR FOR FOR "###" "###" "###" "###" "###" should should should should should should IMMED IMMED IMMED IMMED IMMED - DELET - DELET - DELET - DELET - DELET - DELET be be be be be be IATE IATE IATE IATE IATE E RELEA E RELEA E RELEA E RELEA E RELEA E This This Line This Line This Line This Line This Line Line and SE SE SE SE SE and and and and and For more For more For more For more For more <YOUR information, <YOUR information, <YOUR information, <YOUR information, <YOUR information, please please please please please contact contact contact contact contact <YOUR NAME> <YOUR NAME> <YOUR NAME> <YOUR NAME> <YOUR NAME> : : : : : PHONE PHONE PHONE PHONE PHONE NUMBE NUMBE NUMBE NUMBE NUMBE R> R> PRES R> R> R> PRES PRES PRES PRESS PRESS S S S S (School RELEASE (School RELEASE (School RELEASE (School RELEASE (School RELEASE (School RELEASE Owner Owner Owner Owner Owner Owner within Instruct these bracket within within within within within Instruct Instruct Instruct Instruct Instruct ions: Custom these bracket these these these bracket these bracket ions: Custom ions: ions: ions: Custom ions: Custom commu commu commu commu ize and nity. Duplica s < > are Comm Comm Comm Comm Comm community. brackets < > areCustomize and Comm community. brackets < > areCustomize and ize and ize and ize and nity. Duplica s < > are nity. Duplica s < > are nity. Duplica s < > are distribu either directio unity Date unity Date unitycommu unity unity unity Duplica Duplica te distribu distribu distribu distribu distribu either either either either either commu commu commu commu commu te nity and this press Date Date Rape Date Date te and te and groups, distribu te this te thisSpear te this te this te this ns or text Spear nityRape nity groups, nity groups, nity groups, te and distribu directions nity groups, te and distribu directions and distribu directions your Rape and Rapeteand groups, distribu directions or distribu directions or Spearheade Rape and Spearheade Rape and Spearheade Spear te this front release press press press press press release your your yourrelease yourrelease yourrelease or text or text or text andschools, busines and te this te<<CITY te this te this text to press releaseto be custom heade heade heade schools schools schoolsSexuate this press schools schools front desk, front desk, front desk, front desk, front desk, release <<CITY <<CITY <<CITY <<CITY <<CITY to this press text to be limited d desk, so to Sexua Sexua press press releaseto be custom press releaseto be custom , busines , busines , , , d by Local Sexual Abuse d by Local Sexual Abuse dtoby d your to to your to your to , STATE , STATE , STATE , STATE , STATE custom limitedizeddfor limited limited limited limited STATE byyour by ses,, and to by LocalyouSexua your so local so soLocal so local so local may distribu release be custom release release be custom l Abuse l Abuse l Abuse l Abuse to the families Local Local you may you you may busines you may businesses, you may businesses, media. local local ses, and ses, and Initiati ized ized ized ized ized for your local media. to page to 1 page to 1 page to 1 page to 1 page , MONTH , MONTH Above.) 1 page your other to the Above.) to the Above.) to the Above.) to to (2 atMartia media. media. media. media. and and Martia Martia Martia Martia Martia Text ses, and Initiati , MONTH, DATE, Initiati , MONTH, DATE, Initiati Initiati , MONTH Initiati , MONTH distribu distribu distribu distribu distribu te them Above.) of1your your(2 at may your(2school your(2school your(2school the VERY other groups families for families families for families for , DATE, , DATE, for (2school Text Textte them other groupsthe Above.) Textte them other groupsthe families of your school Text at the and at the VERY at the VERY at the VERY l Arts Schoo l Arts Schoo l Arts l Arts l te te them otherve te them other groups ve ve ve ve ve groups,ofDATE, Arts groups , DATE, the VERYText to visitors them to of your school value.YEAR YEAR >> YEAR >> YEAR >> YEAR VERYl Arts most), your >> your student and Schoo to visitors to visitors to visitors to visitors <YOUR <YOUR <YOUR <YOUR <YOUR <YOUR of value. YEAR of value. of of value. of your student and of value. of your student and of value. visitors >> students, local >>student and student and most),Schoo most), Schoo most), Schoo most), most), 1.5 l CITY, l CITY, l CITY,and prospec Leave l CITY, l CITY, spaced CITY, andSTATE and prospec and prospec Leave and prospec Leave 1.5 spaced 1.5 spaced 1.5 spacedl and prospec Leave some 1.5 spaced 1.5 spaced s, local s, local s, local s, local s, local SCHOO SCHOO SCHOO SCHOO SCHOO SCHOO prospec Leave some STATE STATE STATE STATE STATE Leave some , ts. Your some copies some copies some copies , and end , and end , and end , and end > – <YOUR > – <YOUR > – <YOUR > – <YOUR > –ts.<YOUR >ts.– <YOUR L’S FULL L’S FULL L’S FULL L’S FULL and end with L’S FULL, and end L’S FULL ts. ts. ts. copies copies near Release Your Releasecopies near FOR near near near near Release with "###" with "###"Your with "###"Your Release with "###"Your Release with "###"Your Release NAME> NAME> NAME> NAME> FOR"###" NAME> FOR NAME>FOR IMMED FOR FOR FIRST FIRST FIRST FIRST should be DATE FIRST should FIRSTshould DATE DATE DATE - DELET should should should IMMED IMMED IMMED IMMED , announ , announ , announ , announIMMED , announ , announ IATEAND AND LAST DATE RAPE/S AND LAST DATE RAPE/S AND AND LAST AND LAST RAPE/S RAPE/S - DELET - DELET - DELET - DELET DELET LAST NAME> RAPE/SEXUAL be NAME> RAPE/SEXUAL be be be be This LAST IATE ERELEA IATE ERELEA IATE ERELEA IATE ERELEA RELEA ced that ced that ced that ced thatIATE E ced-that ced EXUAL EXUAL EXUAL EXUAL E This Line and that NAME> NAME> NAME> NAME> This This This This Line RELEA SE the the the the the the For program program program program program program Line Line Line Line and ABUSE ABUSE ABUSE ABUSE ABUSE ABUSE , owner , owner , owner , owner , owner , owner school school school school SEand school SEand more informa school SEand SEand ForHOTLIN For more For more s and distribu s and distribu s and distribu s and distribu s and distribu s and distribu HOTLIN HOTLIN HOTLIN HOTLIN HOTLIN more has joined has joined has hasSE has joined has joined of <YOUR of <YOUR of <YOUR of <YOUR For more of <YOUR For more of <YOUR <YOUR joined tion, please joined E OR WOME E OR WOME E OR WOME E OR tion, E ORtion, E OR <YOUR informa <YOUR informa <YOUR informa <YOUR information, <YOUR information, with <NAME with <NAME with <NAME with <NAME with <NAME with <NAME sexual sexual sexual sexual sexual sexual te materia te materia te materia te materia te materia te materia NAME> tion,WOME WOME please please please please abuse abuse OF abuse OF abuse OF abuse OF contact abuse <YOUR NAME> WOME N’S CRISIS N’S CRISIS N’S CRISIS N’S CRISIS N’Scontact ls to educate ls to educate ls to educate ls to educate ls toNAME> to educate pleaseN’S OF YOUR <YOUR OF YOUR CRISIS CRISIS contact contact contact contact <YOURlsNAME> <YOUR NAME> <YOUR NAME> issues. issues.YOUR issues.YOUR issues. issues.YOUR <YOUR issues.YOUR : educate PHONE :CENTE : CENTE : CENTE : : CENTE CENTE CENTE PHONE PHONE LOCAL LOCAL LOCAL PHONE the public LOCAL PHONE the public LOCALPHONE LOCAL the public the public the the NUMBE public R> R> to conduc R> to conduc R> to conduc R> to conduc R> to conduc R> to conduc NUMBE about NUMBE NUMBEpublic about NUMBE NUMBE about about about about “Date rape R> R> R> R> R> date rape“Date rape date rape“Date rape date rape“Date rape date rape“Date rape date rape“Date rape date rape t FREE t FREE t FREE t FREE t FREE t FREE and all and other commu commu and other and all types commu and other and all types commu and other and all types commu and other and all types commu and other and all types types of nities,” nities,” nities,” nities,” nities,” nities,” importa importa importa importa importa importa of sexual of sexual of sexual of sexual of sexual sexual said <YOUR said <YOUR said <YOUR said <YOUR said <YOUR said <YOUR nt nt nt nt nt nt abuse abuse abuse abuse abuse abuse through through through through through through continu continu continu continu continu continu LAST NAME> LAST NAME> LAST NAME> LAST NAME> LAST NAME> LAST NAME> this awaren this awaren this awaren this awaren this awaren this awaren e to be e to be e to be e to be e to be e to be Comm a a a a a a ess ess ess ess ess ess . . . . . . Comm Comm Comm Comm Comm “My school “My school “My school unity teens “My school “My school “My school growing growing growing growing growing growing teens and teens teens teens teens campai campai campai campai campai campai and women and women and women and women unity unity unity unity Date unity Date Date and problem problem problem problem problem problem gn and gn and gn and gn and gn and gn and women women is lending is lending is lending is lending is lending is Date lending Date Date its Rape an emphas an emphas an emphas Spear an emphas Spear an emphas an emphas in many in many in many in many in many in many . Having . Having . Having . Having its support its support its support and. Having itsRape its support Rape Rape Rape and Rape and Spear Spear Spearheade Spearheade or man—c or man—c or man—c heade supportand . Having support the skills the skills the <<CITY the skills the skills is on self-def or man—c is on self-def or man—c is on is on self-def is on self-def is onheade and and toSexua heade headeor man—c <<CITY <<CITY skills to , STATE skills to d to fight to fight to fightSexuathe to fight to Sexua an learn an learn an learn an learn an self-defd by Sexua fight date<<CITY fight date l <<CITY learn learn to defend to defend to defend to defend Abuse Local d by Local d by Local d by Local Sexual <<CITY d by Local Sexual Abuse , STATE defend , MONTHself-defense by an defend ense and ense and ense ense ense and to reduce to date to date to date to date to reduce lrape l Abuse l Abuse Abuse, STATE Abuse, STATE, MONTH Local reduce reduce reduce reduce rape rape rape rape , STATE rape , STATE, MONTH Martia Initiati yoursel yoursel yoursel , DATE, yoursel yoursel yoursel and and physicaMartia and physica , MONTH physica physica physica Martia Martia Martia Martia the likelihoo the likelihoo the likelihoo the likelihoo the likelihoo the likelihoo Initiati, MONTH Initiati, MONTH Initiati Initiati Initiati f are the f are the f are the YEAR physical fitness l Arts f ,are f are the ve are the , fDATE, , DATE, , DATE, , DATE, DATE, l fitness the best l Arts l Arts l Arts Schoo l Arts Schoo Accordi Accordi l fitness for Accordi l fitness for Accordi Accordi l fitnesslfor Accordi l fitness ve ve ve ve Schoo Arts Schoo <YOUR best proactiv best proactiv best best proactiv best proactiv d of being d of being d of being d lof being d ofve >> YEAR YEAR YEAR YEAR >> YEAR >> for for Schoo for girls, Schoo proactiv ng to <YOUR ng to <YOUR ng ng ng ng <YOUR <YOUR d of being a <YOUR <YOUR girls, <YOUR CITY,a victim.” beingproactiv >> a victim.” being a victim.” being a victim.” being >> e tools being raped e toolsto <YOUR girls, e toolsto <YOUR girls, e toolsto <YOUR girls, e toolsto <YOUR girls, e tools l being a victim.” being>> l CITY, l CITY, l CITY, l victim.” SCHOO STATE raped in raped in raped in raped in raped in LAST NAME> LAST NAME> LAST LAST NAME> CITY, STATE LAST NAME>CITY, STATE LAST NAME> any woman any woman any woman any woman any woman anySCHOO SCHOO SCHOO SCHOO SCHOO STATE STATE STATE > – <YOUR L’S FULL womanL’S in the previou the previou the previou the the previou the previou > – <YOUR > – <YOUR > – <YOUR > – <YOUR > – <YOUR L’S FULL — — NAME> — L’S FULL, more —L’S FULL , more — FULL NAME> , more , more , more , more FIRST previous 12 — L’S FULL s 12 months s 12 months s 12DATE s 12 months s 12 months NAME> NAME> NAME>than NAME> NAME> , announ FIRST FIRST FIRST FIRST than 300,000 than 300,000 than 300,000 than, 300,000 than AND LAST DATE 76% of 76% of 76% of 76% of 76% of FIRST AND DATE RAPE/S months months 300,000 300,000 , announ , announ , announ announ76% of sexually AND LAST DATE AND LAST DATE RAPE/S AND LAST DATE RAPE/S AND LAST ced that RAPE/S RAPE/S RAPE/Sin a recent , announ sexually sexually sexually sexually sexually EXUAL in a recent in a recent in a recent in a recent in aEXUAL NAME> LAST NAME> women women women women women ced cedwomen ced that ced that ced that recent EXUALstudy. EXUAL study. EXUAL EXUAL assaulte assaulte assaulte assaulte assaulte NAME> program ABUSE partner, that the that thein the assaulte NAME> NAME> NAME> study. study. study. study. inthe in the U.S. in the U.S. program partner, partner, in the U.S. partner, in the U.S. partner, partner, the school the school the school program , owner of program , owner program theschool ABUSE ABUSE ABUSE An ABUSE ABUSE d women d women d women d women dprogram s and distribu HOTLIN friend , owner school women womens, owner U.S. hasd joined U.S. An often-su An often-su An often-su An HOTLIN An <YOUR friend or friend or friend or often-su friendschool often-su friend often-su s and distribu s and distribu s, owner HOTLIN HOTLIN HOTLIN HOTLIN reported reported reported reported s, owner and distribu and distribu and distribu has hasreported has joined has joined has joined of <YOUR of <YOUR of <YOUR of <YOUR of <YOUR E OR WOME were attacke were attacke were attacke were were were or date.reported or date. joined joined with te materia reportsrprising rprising or date. rprising date. Strange date. Strange date. Strangesexual attacke te attacke attacke Erprising E OR E OR E OR WOME E OR WOME OR WOME with <NAME with <NAME with <NAME with <NAME with <NAME reports reportsrprising statistic reportsrprising statistic reports sexual <NAME sexual sexual sexual te te materia te materia Strange abuse WOME WOME statistic Strange statistic Strange statistic sexual materia d by a d by a d by a d by amateria reports being dte d by bymateria OF being a being a being a being astatisticN’S abuse abuse abuse issues. a current a current rs commit rs commit rs commit N’Ss CRISIS N’S CRISIS N’S CRISIS N’S CRISIS N’S CRISIS current current current ls to educate currentls to educate a victim s is CRISIS s is that rsabuse s is that abuse ls to educatebeing a victim ls to educate ls to educate ls to educate commit is that rs commit OF YOUR OF YOUR OF YOUR OF YOUR that rs committed issues. YOUR issues. issues. issues. issues. victim victim s is that victim s is that YOUR LOCAL thevictim or or or or or formerthe ted only ted only ted only tedOF publicof physica CENTER> CENTE CENTE CENTE CENTE of physica of physica of physica for them, forformer forformer forformer forformer forformer only 18% only LOCAL LOCAL LOCAL the public of physicaCENTER>ted only 18% LOCALor the public of physica the public the public them, husban them, husban them, husban them, husban them, husban to 18% of 18% of 18% LOCAL husban public about date conduc of the R> to conduc R> R> to conduc so they so they d, cohabit so they d, cohabit so they d, cohabit so they so they l dating l dating l dating“Date rape 18% of the assaults l dating of the to conduc of the assaults dating about date l dating about date l “Date about date “DateR> to conduc about date the assaults the assaults d, d, d,about t FREEassaults cohabit cohabit cohabit “Date “Dateabuse, “Date to conduc rape are educate are educate are educate are educate are are abuse, abuse, abuse, and abuse, abuse, date t FREE t FREE assaults. Since t FREE educate educate and rape rape and ating ating ating ating rape atingrape andrape ating rape andrape and t FREE rape andrape and t FREE rape and . Since . Since . Since . Since . Since training training training training trainingall types other and andtraining d about d about dcommu d about d about and other d about commu commu commu commu about this nities,” all types all types all types all types all types 1 in 11 1 in 11 1 in 11 1 in 11 1 in 11 1 in 11 communities,” importa other importa other importa and awaren and awaren and awaren and awaren and awaren and awaren of sexual this issue this issue this this issue importa this other nities,” nities,” nities,” other importa <OPTIO <OPTIO <OPTIO <OPTIO <OPTIO <OPTIO said <YOUR adolesc adolesc adolesc adolesc adolesc nt of sexual issue issueimporta abuse NAL adolescents nities,”issue said at said <YOUR said said <YOUR said <YOUR nt of sexual abuse ess ess ess are ess are ess are ess are through NAL PARAG NAL PARAG ents NAL PARAG ents NAL PARAG NAL PARAG nt of sexual nt of sexual abuse nt of sexual abuse nt ents ents at an early at an early at an earlyLASTsexual at an early at an early <YOUR <YOUR an early continu PARAGthrough sexual sexual are even sexual are even sexual abuse sexual abuse through through through even even morethroughents continu continu continu continu continu e to be LAST LAST LAST LAST LAST more importa more importa moree importa more age. age. age. NAME> age.NAME>abuse even age. age. abuse abuse abuse abuse even more importa abuse RAPH: RAPH: RAPH: this awaren RAPH: this awaren RAPH: RAPH: this this this this importa NAME> NAME> NAME> NAME> e to be e to be e to be awaren awaren awaren awaren a growing ess hotline, hotline, hotline, hotline, hotline,e toimporta . “Myhotline, to be a nt stateme stateme stateme stateme stateme stateme be a growing schoolwomenteens nt and nt nt nt a growing a growing a growing ess campai local ess ess ess . “My school women . “My school . “My school . “My school women women nt women teens women local law local law local law local local . “My school teensgrowing teens teens teens nt and/or nt and/or nt and/or campaign nt and/or ntess campai nt campai problem women is lending and women and women ’s center ’s center ’s center ’s center ’s center problemand/or problem and/or problem campaign and problem campaign and problem center enforce enforce enforce gn and law enforce gn and law enforce gn and comme comme comme andlaw comme comme comme an enforce in many women is is lending ’s and is lending and women is lending and women is lending its support or similar or similar or similar . Having or similar. Having or similar or similar or man—c ment to ment to ment to an emphas ment an emphas an emphas in many in many in many in many in many nts from nts from nts from emphasment nts an emphas ment tolending nts from ntsanfrom . Having . Having emphas the skills its support its support its support . Having its support . Having its support is on to to also or man—c or man—c or man—c or man—c also provide also provide also provide alsoorprovide also man—c to fight local organiz local organiz local organiz the director the director the the is on the director an learnlocal organiz the skills from the director the skills the skills the skills self-def is on self-def is on self-def is on self-def is on self-def provide skills to organiz to fightlocal organiz to fight localthe to fight to fight to fight an analearn an learn an learn self-def provide ense and to reduce ations.to defenddirector learn to date learn to defend to defend director to defend to defend /leader /leader /leader /leader ense /leader /leaderense a quote a quote a quote aan a quote rape ations. ations. ations. ations. ations. defend quote quote date date date date date yoursel ense ense ense to to to to reduce reduce reduce reduce reduce physica rape rape rape rape rape of local of local of local and physicafocused of local of local the likelihoo You may You may You may Youyoursel focused focused focused focused yoursel yoursel yoursel yoursel and physica focused the and physica and physica and physica f are of local may also the likelihooYou may the likelihoo You may the likelihoo the likelihoo l fitnesson this f are f arewant f are the f are the Accordi on this on this on on this are the also want also want also want the best proactiv also fwant also likelihoo l fitness on this l l fitness l fitness l fitness the best Accordi the best Accordi want for girls, Accordi Accordi Accordi ng to <YOURthis issue.> d of being issue.> issue.> issue.> d of best proactiv best proactiv best proactiv d of being d of being d of being to ask to ask to ask to ask to ask proactiv ng to fitness for girls, issue.> to proactiv for girls, a victim.” ng to <YOURfor girls,issue.>d of being a ng to <YOURfor girls, being being a e ng tools to <YOUR to <YOURfor girls, for for raped for for a victim.” beingask for e ng a victim.” being a victim.” being e tools <YOUR e tools LAST NAME> victim.” being for victim.” being raped any woman in the previou raped in raped in e tools any woman raped in tools any woman raped in e tools any woman LAST LAST NAME> LAST NAME> LAST NAME> LAST NAME> any woman any woman in the previou — NAME> the previou the previou the previou the previou , more s 12 months — — — — — , more , more , more , more , more than 300,000 76% of s s s s s 12 12 12 12 12 than 300,000 than 300,000 than 300,000 than 300,000 than 300,000 76% of 76% of 76% of 76% of 76% of sexually months months months months months in a recent women sexually sexually sexually sexually sexually in a recent in a recent in a recent in a recent in a recent assaulte women women women women women study. in theassaulte partner, d women study. study. study. study. study. U.S. reported An often-su in theassaulted women in theassaulted women in theassaulted women in theassaulted women in the U.S. partner, partner, partner, partner, partner, friend or d women An often-su An often-su An often-su An often-su An often-su were attacke friend or friend or U.S. reported friend or U.S. reported friend or U.S. reported friend or U.S. reported reported rprising date. Strange were attacke were attacke were attacke were attacke were attacke reports rprising date. Strange date. Strange date. Strange date. Strange date. Strange statistic d by a reports rprising statistic reports rprising statistic reports rprising statistic reports rprising statistic being a rs commit statistic d by a d by a d by a d by a d by a currentreports being s is thatrs being a being a being a being a rs rs rs rs victim current current current current current s is that or former commit ted only a victim victim s is that committed victim s is that committed victim s is that committed victim s is that committed of physica for them, or former ted only former former former former 18% of of physica of physica of physica of physica for them, husband, of physica fororthem, fororthem, fororthem, fororthem, only 18% only 18% only 18% only 18% so they l dating 18% of husban husban the assaults cohabit so they l dating l dating l dating l dating of the assaults sohusban of the assaults sohusban of the assaults sohusban of the assaults are educate abuse, they are they are they are the assaults so they are d, cohabit d, cohabit d, cohabit d, cohabit d, cohabit atingl dating abuse, are abuse, abuse, abuse, abuse, . Since training educateating educateating educateating educateating ating d about . Since . Since . Since . Since . Since training training training training training 1 in 11educated about and awaren d about d about d about d about this issue <OPTIO 1 in 11 adolesc and awaren <OPTIO1 in 11 adolesc and awaren <OPTIO1 in 11 adolesc and awaren <OPTIO1 in 11 adolesc and awaren <OPTIO1 in 11 adolesc and awaren this issue this issue this issue this issue <OPTIO ess adolesc NAL PARAG ents this issue at an early are even ess are sexual NALmore NAL PARAG ents NAL PARAG ents NAL PARAG ents NAL PARAG ents ents at an early sexual ess are even at an early sexual ess are even at an early sexual ess are even at an early sexual ess are even at an early PARAG sexual age. abuse RAPH: even more importa more importa more importa more importa more importa age. age. age. age. age. abuse abuse abuse abuse abuse RAPH: RAPH: RAPH: RAPH: RAPH: hotline, stateme importa nt stateme hotline, hotline, hotline, hotline, hotline, women local law nt and/or nt statement and/or nt statement and/or nt statement and/or nt statement and/or nt women women women women women local law local law local law local law ’s center nt and/or enforce commelocal law enforce ’s center ’s center ’s center ’s center ’s center enforce enforce enforce enforce or similar comme comme comme comme comme ment to nts from or similar or similar or similar or similar or similar ment to ment ment ment ment nts from nts from nts from nts from nts from also provide local organiz the director also provide local organiz local organiz local organiz local organiz local organiz the director to also provide the director to also provide the director to also provide the director to also provide the director /leader a quote ations. /leader /leader /leader /leader /leader a quote a quote a quote a quote ations. ations. ations. ations. ations. of local a quote You may focused of local of local of local of local of local You may You may You may You may You may focused focused focused focused focused on this also want on this on this on this on this on this issue.> also want also want also want also want also want to ask issue.> issue.> issue.> issue.> issue.> to ask to ask to ask to ask to ask for for for for for for

FOR IMMED IATE RELEA

SE For more <YOUR information, please contact <YOUR NAME> : PHONE NUMBE R>

…Press Coverage and Publicity Garnering media attention is one of the most powerful strategies for positioning yourself as “The Local Expert” in your field. With our monthly press campaigns and publicity education course, you’ll become a trusted resource for your local media.

referral systems How many referral systems do you deploy in your school? Referrals can be the lowest cost, best source of new students to grow your school. Your best students have lots of friends, colleagues, associates, neighbors and family members that would make great students as well. In the Maximum Impact program you’ll learn DOZENS of proven effective referral systems you can “plug and play” in your school.

Call 1-727-540-0500 ext. 202 or Visit NAPMAFreeOffer.com

NAPMA Now

NAPMA Systems

attracting new students “done for you” marketing strategies and tools A…ttract more new students and save hours of your valuable time with our NAPMA Marketing Center. Get your marketing messages into the field without hiring expensive designers and copywriters, with our targeted seasonal, style-based, benefit-focused, high-impact marketing materials: Ads, Flyers, Door Hangers, Guest Passes, Posters, Ad Cards, Rack Cards, Lawn Signs, Facebook Headers, Online Banners and MANY other campaign elements! With NAPMA “Done for You” designs, you’ll always project a professional image for your business.

You’ll Learn How to Take Full Advantage of Each Opportnunity  New Year  Birthday Party  Mother’s Day  Father’s Day  Memorial Day  Earth Day  St. Patrick’s Day  Summer Success System  Summer Camps  Back to School  Halloween  Thanksgiving  Holiday Season  Academic  Adults  After†school  Anti-Abduction  Back †to †School  Bullying  Character  Child’s† Self-Esteem  Child† ID  Concentration  Confidence  Family† Activity  Father’s †Day  Fitness  Focus  General† Marketing  Halloween  Holiday† Martial† Arts †Party  Home† Safety  Improve† Your †F itness New Year  Holiday Kickboxing  Knock† Out† Stress  Women’s Bootcamp  Martial† Arts †Party  Movie† Promotions  Pre-School† (Little †Ninjas)  Referrals  Safety  Self-Esteem  Self-Confidence  Self-Defense  Spring† Day† Camp  Teens  Valentine’s† Day  VIP Passes  Guest Passes  Women’s Promotions  Many, Many More

6 NAPMA Now

Call 1-727-540-0500 ext. 202 or Visit NAPMAFreeOffer.com

NAPMA Systems

attracting new students THE NAPMA MARKETING CENTER

NAPMA Marketing PRINT Center

With the ALL NEW “NAPMA Marketing Center” you can customize and order effective print marketing materials to promote your programs and events. Check out our new Rack Cards, Door Hangers, Flyers, Lawn Signs, Banners, Ad Cards, and event Web Banners available for download as well!

THE NAPMA MARKETING CENTER

CAMPAIGNS Academic Back to School Bullying Fitness General Marketing Goal Setting Grand Opening Halloween Holiday Season-Christmas Mother’s Day Movie Promotions New year Pre-School (little Ninjas) Referrals Summer Camp Summer Season Valentine’s Day VIP/Guest Passes

6 6

COMPLETE marketing campaigns New Creative Campaigns … Plus Hundreds More Online! For more tools and reports, visit your Member Area at NAPMA.com For more tools and reports, visit your Member Area at NAPMA.com

For more tools and reports, visit your Member Area at NAPMA.com For more tools and reports, visit your Member Area at NAPMA.com

Online marketing Market Where Your Prospects “Hang-Out” Online

The Best Defense Against

Peer Pressure

We’ll double your child’s ability to concentrate...

Give us 30 days and we’ll provide your

SCHOOL NAME ADDRESS WEBSITE URL

Confidence

000-000-0000

Teaches Your Child to be a

T MISS OUT! DON’ TRIAL YOUR ON

FREE

★ ★★★★★ ★★★★★  Make New Friends  More Discipline  Safe and Professional  Better Life Skills  Improve Academics  More Confidence

0000 CALL 000-000-

DoubleAbiltyToConcentrate Postcard v1.indd 1

SCHOOL LOGO

Better Student! What are his idle hands doing this summer?

Hundreds of local parents give our

Our program will give your

Greater Ability to Focus Improve Self-Confidence

Greater Ability to Focus

Stronger Character Better Grades SCHOOL LOGO

Improve Self-Confidence Stronger Character Better Grades

6 Weeks of

Classes

$ 69

Plus a FREE

Uniform!

CALL NOW!

SCHOOL NAME ADDRESS WEBSITE URL

4/26/12 12:22 PM

Facebook Timeline Banners

4/26/12 12:59 PM

000-000-0000 FACEBOOK URL

4/26/12 1:46 PM

Martial Arts

Teaches Your Child to be a Better

Student!

Greater Ability to Focus Improve Self-Confidence Stronger Character Better Grades

Fitness Kickboxing IS the Number One Fat Burner!

the essential skills for success in school and in life!

child the essential skills for Hundreds of local parents

DoubleAbiltyToConcentrate RackCard4x9 v1.indd 1

SCHOOL NAME ADDRESS WEBSITE URL

Our program will give your child

program credit for developing:

developing:

000-000-0000

Front

Martial Arts

SCHOOL NAME ADDRESS WEBSITE URL

Fitness Kickboxing IS the Number One Fat Burner!

000-000-0000

Martial Arts

Teaches Your Child to be a Better

Fitness Kickboxing IS the Number One Fat Burner!

Student!

Greater Ability to Focus

SCHOOL NAME ADDRESS WEBSITE URL

000-000-0000

Improve Self-Confidence Stronger Character Better Grades

Student!

Guaranteed!

SCHOOL LOGO sCHOOl name aDDRess WeBsITe URl

FACEBOOK URL

 FREE Lessons  FREE Uniform

Teaches Your Child to be a Better

We’ll double your child’s ability to concentrate...

skills for the upcoming school year.

CALL TODAY FOR MORE INFORMATION. CLASSES FILL UP FAST!

Start Your 30 Day FREE TRIAL Today

Martial Arts

child with a whole new set of success

Our classes are a perfect blend of fun, motivation and education and our Success Skills Course is a great way to start.

DoubleAbiltyToConcentrate AdFlyer v1.indd 1

give our program credit for

SCHOOL NAME ADDRESS WEBSITE URL

000-000-0000

Give us 30 days and we’ll provide your child with a whole new set of success skills for the upcoming school year.

Our Phones are Open 24/7

success in school and in life!

skills for the upcoming school year.

arents credit our program with the skills to double a child’s ability to concentrate and focus. While we’re at it, we’ll increase their self-confidence, build their self-esteem and show them how to avoid negative peer pressure.

Peer Pressure

Call Us Now at 000-000-0000

Call Today!

child with a whole new set of success

The Best t Defense Agains

SCHOOL LOGO

Confidence We specialize in teaching children to stand up for themselves and stay in control of their mind and body in the face of any situation. Parents credit our programs with IMPROVED GRADES, STRONG CONFIDENCE, INCREASED PRIDE and a razor SHARP FOCUS — qualities largely absent on today’s overcrowded school classrooms. Our classes are fun and convenient for busy families. This school year, give your child more than just a new backpack. Give you child the gift of confidence through martial arts training.

Give us 30 days and we’ll provide your

Guaranteed!

Day Start Your 30 y FREE TRIAL Toda  FREE Lessons

 FREE Uniform

That’s the key to fitness — burn off those calories before you burn out. Move to today’s hottest music as you shed pounds, quickly tone muscle, sculpt a flat stomach and give your body an excellent workout.

SCHOOL LOGO SCHOOL NAME ADDRESS WEBSITE URL

000-000-0000 FACEBOOK URL

Fitness Kickboxing IS the Number One Fat Burner!

Learn proven self-defense techniques — our instructors will motivate, energize and inspire you to attain your fitness goals and more. GUARANTEED!

at 000-000-00 Call Us Now 24/7 are Open Our Phones

Fitness Kickboxing burns more than 600 calories an hour.

SCHOOL NAME ADDRESS WEBSITE URL

000-000-0000

Call Today!

SCHOOL NAME ADDRESS WEBSITE URL

000-000-0000

Ad Flyer, Ad Card, Rack Card, Door Hanger, Post Card, Bookmarks & More

Call 1-727-540-0500 ext. 202 or Visit NAPMAFreeOffer.com

Web Banners

Social Media Formats

NAPMA Now

NAPMA Systems

outstanding retention & service Keeping Retention High with First-Class Instruction and Outstanding Student Service

ne of the essential keys to building a truly exceptional Martial Arts Business is iron clad student retention through outstanding service and continual focus on improving your value to your students. Student retention is based on high-value instruction that produces top-level Black Belts. Your students’ commitment to the martial arts hinges on their enthusiasm for your program. We’ll show you how to continually improve your student quality without ever watering down

Student and Prospect Newsletter

Character Development Program

What are you doing to keep students engaged in your program while NOT physically in your school? How are you reinforcing and communicating the benefits and value of your program after a student enrolls? A student newsletter (print AND email/online) is a powerful tool to help facilitate these objectives. You’ll be extending your classroom into each student’s home, and engaging them more deeply in your program, increasing retention and student commitment.

Student’s in today’s market are looking for MUCH more than just “kicking and punching.” Parents, children and adult students alike demand a program that helps them become a more successful person, in the dojo and out. Our “Words of the Week” character education program is an EASY to implement, easy to understand system for increasing student retention, create a more valuable program, and save you lots of time.

NAPMA National Black Belt Club Program

™

You’ll add value to your program and stimulate student retention with the National Black Belt Club. You can increase revenue and create a more stable business with our renewal/ascension strategies, appropriate for virtually any style or type of school. “We are what we repeatedly do. Excellence then, is not an act, but a habit.” —Aristotle

Certiﬁcate of Membersh ip

Leadership and Instructor Skills

h h h

in recognition of a perso nal commitmen earning the t to achiev world’s most ing the goal recognized of and respected and an equal martial arts ly strong dedic rank ation to Black Belt Excellence . is recognized

as a memb er National Black in good standing of Belt Club.

Instructor

Rob Colasan ti President, NAPMA

Date

NATIONA

BLACKBELTL CLUB

08170 NBBC

Member Certificate.in1

10/28/08 1:25:42 PM

Newsletter

8 NAPMA Now

Patch

Certificate

Create more free time and standardize your classroom instruction with our leadership and staff development program, to help you create a more professional classroom and instructors with classroom management skills and concepts, as well as fundamental teaching skills.

Call 1-727-540-0500 ext. 202 or Visit NAPMAFreeOffer.com

NAPMA Systems

outstanding retention & service Keep Student Retention with High Hundred of Hours of Fresh, Innovative Classroom Skills in Video Training from The NAPMA Classroom Mastery Institute Access hundreds of hours of top level instruction, staff training, teaching skills, class management and strategy skills from some of the best instructors in the world — on demand 24/7/365!

OVER 300 HOURS OF VIDEOS ON DEMAND Kid’s Classes

Adult Classes

Pre-School Classes

Mike Chat

Cung Le

Derenda Timmons, Ph.D.

Earnie Reyes

Joe Lewis

Melody Shulman

Drills

MMA

Drills

Carlton Gracie

Skills

Frank Shamrock

Teaching Strategies

Toby Milroy

Dr. Ruth Peters

These Topics and MANY, MANY More! • Adrenal Stress Training • Adults • Advanced Training • B asics (Hand Techniques) • B o Staff • B oxing • Character Development • Children • Classroom

Management • Competition • Conditioning • C urriculum Management • Drills • F itness • F lexibility • Focus • Forms • Games • Grappling

• Instructor Minute • Intermediate Training • K amas • Kempo • K ickboxing • K icks • K nife • Little Ninjas (Preschool) • MMA • O ne Steps

• P ad Drills • S elf-Defense • Sparring • Stick • Summer Camp • Teaching Strategy • Teamwork • Traditional • Weapons • A nd Many, Many More!

Call 1-727-540-0500 ext. 202 or Visit NAPMAFreeOffer.com

instruction and cl ass management experts Stephen Oliver Toby Milroy Jeff Smith Mike Chat Ernie Reyes, Sr. Dr. Ruth Peters Dr. Derenda Timmons, Ph.D. Dan Severn Cung Le Carlton Gracie Carlos Machado Joe Lewis Kathy Long Frank Shamrock George Alexander Chip Townsend Ron Balicki Mark Graden Christine Bannon Rodriguez Danny Dring Lee Barden Peyton Quinn Terry Riggs Carlos Newton Steve Stewart Dr. Muang Gi Dennis Nackford Charlie Lysak Charles Orchard Paul Garcia Gerry DeSanto Sang Koo Kang Steve Doyon Robert Crosson Angello DiBella Bill Kipp Steve Gross Olando Rivera Jerry Poteet Gerard Cantore Kevin Ruby Joe Palanzo Christopher Rodriguez Dwight Woods Kathy Marlor Sherry McGregor Raffi Derderian Peter Hill Pavel Tsatsouline And Many, Many More!

NAPMA Now

NAPMA Systems

honing your business skills NAPMA NOW — Advanced Operational Strategies Newsletter

he NAPMA Now program gives you the “rubber meets the road”, step-by-step marketing, sales, teaching and operational tactics that will help you systematize your entire school. Think of this like your ongoing Martial Arts Business education course. Each edition empowering you with new, creative, proven effective systems to make your school run smoother, and your life simpler. We’ll walk you through all the key aspects of how to transform your school you so can bypass the costly mistakes that others make.

Some Recent Maximum Impact Lessons that we’ve Created Included: • How to Use Social Proof to Create a Non-Confrontational Sales Environment. • Low and No Cost Grass Roots

Marketing Techniques to Flood Your School with New Students • Direct Mail A to Z • Multi School and Organizational Development • Selling A to Z • Strategies to Fill Your School

• Managing Your Life and Your Staff • Achieving the First Sale with New Enrollments • Maximizing Your Income • Developing Black Belt Leaders and Staff • Direct Response Marketing for

Here you’ll find all the basics for building a solid martial arts business. No untested theory, or personal opinion. ONLY proven, effective systems for the fundamentals of your business. Beginning with the first contact and continuing through the intro lesson, the enrollment conference, the renewal prep and beyond, you’ll find all the timetested, fundamentals that are a foundation for success. NAPMA’s innovative blueprints are easy to follow.

Martial Arts Schools • Internet Marketing for Martial Arts Schools • Creating Wealth and KEEPING IT • The Millionaire Mindset for Martial Arts School Owners • And MANY, MANY More!!

Some members want extra support to implement the tools and strategies we provide to rapidly transform their businesses. In these cases, we block out a limited number of days for our NAPMA Executive team of proven successful school owners (notably, Grand Master Stephen Oliver and Master Toby Milroy) to conduct onsite and off-site 1-on-1 private consulting days. We provide these immersive experiences to our NAPMA members at a substantial discount.

Stephen Oliver’s

Mile High Stephen Oliver’s Rants, Mav Raves and Oth eric er Pol k Ne Stephen Oliver iticall ’s y Inc wsle orrect Our In Mile High Ma Views tter ne from verick Re tentio r Circle an Behind New slet n d Peak Wa Rants, Raves an the Cur shing d theter and Other Politica Perfo tain ton Co lly Incorrec

Mile High Maverick Newsletter

Stephen Oliver’s

Rants, Raves and Other Politically Incorrect Views from Behind the Curtain

Each month, you’ll receive a Well-known as an industry newsletter written by Stephen maverick, Grand Master Oliver has Hey, first, some reminders… Oliver with observations and killed more than a few sacred cows comments about growing trends and bucked plenty of popular, Reminder 1: Each month we do Telecoaching with all of our members.but If you aren’t on our “Maximum Impact” live Member call each month, and in our industry and the current destructive trends. This newsletter submitting questions and asking them live, then you are missing a huge economy. This thought-provoking stands alone as being worth the opportunity. periodical will help you expand cost of membership in helping ALWAYS book in this time: 12 Noon on the first Wednesday of the month. your thinking and give you a new you think outside the box for your Submit questions ahead of time to me at StephenOliver@NAPMA.com perspective on the problems we school’s challenges. If you have a question. Check it on the member Website or, call all face in this industry. Bob Dunne at 1-727-540-0500, Ext. 202.

For Inner Circle and Peak Performers we are hosting three Telecoaching calls each month. Beginning in July, one is “Owner’s Only,” two are designed to include your staff, and are fully interactive with myself, Toby Milroy, and often Jeff Smith along, with the rest of the Inner Circle Members.

NAPMA Now

I jus

mplet , rmer with BehindDC ing a spec e Renewa s focus on Centthe Curtain

t Views Trfrom ain

er wi l-U t retur Our Inner Circle th Gr ial “on-site pgrade Student ned fro etterandanPeak d speci andm Perfor Proces Retention and m focus al “Rmers aster ” at Mile the Complete Renew Mile High Maverick Newsl enew our on MaStuden High s in Jeff Sm Washington, y Inn t al-Upg al the Curtain

rade & DC with a special ProcesserinCir Reten ith an Karate “on-site” at Mile tio cle an d Staff Center with Grandm High n” staff Karate . Bootc d Peak Pe aster Jeff Smith amp. rform and Staff. on Student Some I just Performers It wa returnedfocus from our imme Carol Our Inner Circle and Peak s spect ers meeti May in grade Process Inner Midd and andRenewal-Up diate ngs ’s special “Renew acula leton Peak Perform Mond Circle feedb al & Retention” Retention and the Complete n Oliver r. : It ay an ers meetin staff ackgs Stephe “on-site” at Mile High Karate Bootca d are mp.waIts was receiv spectacular. Washington, DC with a special chang better ed inc r Jeff Smith and Staff. Micha ing ou than thr tain Grandmaste with Cur lud Center ee Training r sch ed: ind the contin el Dietrich: ool for of any oth from Beh Some immediate ue er the bet t Views meetings be me Great to be pirati to Incorrec ter in conference! Circle and Peak Performers insfeedba t ntors May Inner d includaro onck receive tically three ed:un sure Carol I just returned froms our spectacular. er Poli on Studen in staff Middleton:ItItwas to tel al for all of with inform d my fir major We came Bootcamp. focu and Oth was s Retention” s & better l ers st bac the “Renewal us. wa ces Rave than three of anyoth Monday and are special instru ation and k ys. Cong Rants, ade Pro other confere changing our school k Perform ratula t was ctors and What for the betterer Ma We nsthaback ste nce! and Pea Renewal-Upgr e High Karate not on we to ha I associ tiocame in threers te on er Circle major and the covere ways. e” at Mil and Staff. Michael Dietrich: ate wit an aweso ly impor ve them Our Inn and the Comple “on-sit Great to be around included: “Educa d in specif ith tan me pre h! contra my feedback f Smimmediate continureceived ion special e to be mentors tio Some instruc sentat t but wato stedfirst Retent with a tors ic aster Jef s the s with information and with nal Ins have ion. I ting inspirat on, DC titu them com Grandm that ional forconference! back the not was We will be ers mee only tio n” ap nt plete “U “Heal Washingt g Center with other all of us. Congrat importa Wecame ulations Perform but dis . sureoftoany better than tell the other Master Itk was cus on an awesomth Club” pro ach to pgrade” ularthree Carol Middleton: major sways. e present ctac Trainin Te and Pea was speour I associa mo ation. aching tesed struct run that ou school for the better in three del. I will with! Circle and changing be nin are It er ure p. Monday g the r Inn to rea a Marti greate y an What we covered lly get m to plan our Ma ion” staff Bootcam them al Ar d philosop and to have in specific marti instructors on lon st need is them ts Sch was my first the rned from be around and comple the “Educat al art Retent in im g-term to un e” but ool as hy “Upgrad Michael Dietrich: Great to important onlyInstitut onion” s trate provin I just retu “Renewal & der structu that was notional e byapproac foland contras inirunning with information low-th philoso be ted g h to cial ng. To asta I will .all nd there owing continue to be mentors the “Health presentation stu included: awesome roughphythe educat on anwith and spe o maMartial ns k Club” dents Arts pro School model. foredall of us. Congratulatio as with ion how to “month-to- ny school ces k receiv inspirational e bac s cam with! feedbac I associate We discuss mo proper s set to get to Bla our school of our studen Masters nce! We ed that our greates ediate sure to tell the other Onet of their fere s. Fin ly thi nth” think ts. need studen ck Belt nk ou is in improv din other con Some imm or ways. Teaching them ing from Behind Politically Incorrect Views Training Rants, Raves and Other

erick igh Mav Mile H

etter Newsl

r Peak about and any g wa to planstructure ing the educati revenand philosophy e maj and by ts up on long-ter “Upgrade” onthe three of better in thre Pe ofirour student uem thetocomplete follow-t for fai beyond in ys rform with s sin get them toaunderst hrough lin er than Whatthe school fais. Anand we covered in specific wase themreallyto Arts School Martial ce as ers meour schools. Finding oth in the martial artsrunning .ways g to train lure from approach process It was bettour school for the “Educational Institution” Inn mbers training. Too many erthe pasttoyea their and to havnt but day dleton: er Cir to get and Black g tors“Health pro andud schools one by allowin new ructhe beyond cle mestudent Club” model. changin Carol Mid set their r duBelt with importa g “month-to-mon ly sta in contrasted I will be first inst and are s upe for to his th” thinking and mber pro failure ted not only student nd my tation. Monday s how to properl me from that he day of our students. by failing toudtrain to be arou tion that was some presen need is in improving ly statheirmbership y think about the education ’s DO rma : Great their school. new ted the that our greatest UB on an awe discussed with info Weions l Dietrich with our schools. Finding ways y’ve groin Peak Pe LED his follow-throug One of our Michae to be mentors Congratulat hy hPerform Belt and beyond in on long-term ! plan Peak to rfo gro them osop wn with Teaching rm e ss phil to get to Blackers members proudly 400+ ciate ers process revenue the all of us. e and continu sas I assoto understand since in the pastup for failure percen . stated that he’s from day really get them toe” structur Anothe ional for their students year due to his membe DOUBLED his gross r Masters s School set t. schools grad Art inspirat many othe r Too Inner “Up tial e training.a Mar arts rship in Peak Perform their new martial membe to train tell the by failing r proudly and Circle complet running sure to ers. stated they’ve “month-to-month” thinking was the h to grown 400+ percent one by allowing approac how to properly think about their school. in specific . ents. covered al Institution” students our stud s ” model. What we tion his gross cation of Finding way “Educa alth Club stated that he’s DOUBLED the edu members ools. proudly the “He and the roving in Performers of our Peak our sch ond One in Peak Performers. ted with beyhis with membership d is in imp rouin due to and ghthe year nee contras day past Belt since test k percent. from w-th revenues to Blac our grea failurestated they’ve grown 400+ proudly member -term follo Inner to get Circle up for ussed that r new on long Another ess We disc them to plan erstand the procset their students to train thei g failing Teachin get them to und many schools and by ” thinking school. ning. Too to really gross arts trai -to-month their BLED his martial g “month ly think about he’s DOU allowin formers. ed that one by how to proper udly stat hip in Peak Per cent. per bers pro + students bers 400 mem n formers r due to his mem ’ve grow Peak Per t yea stated they One of our since in the pas ber proudly es revenu Inner Circle mem Another

Call 1-727-540-0500 ext. 202 or Visit NAPMAFreeOffer.com

NAPMA Systems

creating effective business systems S

ince the NAPMA team is “in the trenches” like you, we know how challenging and frustrating it can be: there are so many things that need to be done, but you’re only one person, with a finite number of hours in the day. Sound familiar? I’m sure you’ve felt that you’d be able to get so much more done if you could just clone yourself. Replacing your personal effort with proven effective systems is the answer.

Part of our mission with all of our members is help them live a more substantial lifestyle, enjoying more free time because their school is clicking along on all cylinders, with the right systems in place. We’ll empower you with those systems, automation strategies, delegation and training systems, and step-by-step systems for nearly every area of your business.

Blue Packag e

member reSo UrCe

mATerIALS

e Pacrcekag Bluer resou mATerIALs membe Business Bre akthrough DV D How to Adj ust to New Credit Card Processing Pol nds Sou Arts School icies In Your Ma rtial

Only members have access to this comprehensive DVD featuring the brightest minds in the martial arts business arena. Often, the seminars that are selected are recorded at small, ultra-high-end events that cost the attendees thousands of dollars just to walk through the doors.

New Credit Card and merc hant accou my the Paym nt policies entDVD Card indus imposed thousands try are negat of school in ively effecting Info Call the US session, Jeff Cole, an exper and round the world . In this tion t in managing and working Descrip with PCS compliance show you how martial arts schools’ specific need to avoid comm s will up the most on pitfalls, advantageo and how to us strategy for your schoo set l.

of Success CD 101

erv

e d. 1 3023

MAY 2013

hts

res