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Advertising Solutions

ENVISION CREATE PRINT Find Your Solutions Inside‌


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Solutions

Contents Fake Belly Band . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BB1–BB4 Paper: 100b #3 Gloss Text Features: Printed 4/4 with Flood Gloss UV on 1 Side Only

French Gate Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Front Cover Paper: 100lb #3 Gloss Text Features: Printed 4/4 with Matte UV on 1 Side Only (Back Cover - UV Knockout)

Four-Page Signature 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1–2, 11–12

Green Initiatives

W

e recycle plates for printing, utilize a virtual proofing system rather than traditional methods and recycle paper waste from printing. Our clean air system absorbs over 90% of chemical emissions released during the printing process.

Paper: 70lb #4 Gloss Text Features: Printed 4/4 Content: About this Guide, Why a Poster?, Additional Mailing Services, Freight/Distribution

Two-Sided Single Sheet (Tipped) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Paper: 7pt #2 Gloss Cover Features: Printed 4/0 Content: About this Guide (duplicate of page 1)

Four-Page Signature 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3–4, 9–10 Paper: 70lb #4 Gloss Text Features:Printed 4/4 Content: What are Bind-in Cards, What is Tipping?, Every Door Direct Mailing

Poster (Tipped) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Paper: 60lb #4 Gloss Text Features: Printed 4/4 Content: Poster Possibilities, Full Display Poster

Bind-in Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4A, 8A Paper: 75lb Business Reply Card (Uncoated) Features: Printed 4/4 Content: Reader Request Cards (2 Cards), Reader Survey Card (Single Full Page Card)

Four-Page Signature 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5–8

Unique Printing Solutions aimed to enhance an advertiser’s brand presence and marketing efforts

Paper: 70lb #4 Gloss Text Features: Printed 4/4 Content: Home Builders, Inc. (Bind-in Card Sample Ad), Product Highlights, Capabilities

Revenue (Tipped) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Paper: 80lb #3 Gloss Text Features: 5.375 x 8.25, 8-Page Selfcover, Printed 4/4, Saddlestitched Content: Home Builders, Inc. (5.125 x 8.25), 8-Page Gatefold Insert, 60lb #4 Gloss Text (Tipped); Parade of Homes (4.375 x 7.5), 8-Page Stitched Publication, 45lb #4 Gloss Text

Miscellaneous . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13, 14, 15, 16, BC Paper: 100lb #3 Gloss Text Features: Printed 4/4 Content: Green Initiatives, What are Gatefolds? Available Gatefolds, Mobile Solutions Ad

We are dedicated to continually improving our stewardship of the environment for our neighbors, customers and employees...utilizing renewable and recyclable products whenever possible in the printing process.

Advertising Solutions  13


About this Guide

M

agazine advertising is good for your business. 91% of Americans read magazine media according to the Mediamark Research & Intelligence (MRI) Spring 2013 study. Surprisingly, the study shows the younger generation is consuming magazine content more than other demographics. 94% of Americans under 35 and 96% of Americans under 25 read magazines. But, merely reading a magazine does not benefit advertisers. A study by Experian Marketing Ser vices (EMS) shows the power of magazine advertising. It states consumers are more receptive to magazine ads than other mediums, including television and the internet. The EMS study further states Magazines, while not as “hip” as other advertising mediums, are extremely effective. They deliver the audience and advertising receptiveness making magazine advertising a key part of a successful marketing effort…and that is good for business! This Guide is designed to enhance the power of magazine advertising. It is a tool to show you how to differentiate your company, its products and ser vices from other advertisers. It offers various suggestions for upgrading from a simple print ad, whether you choose to go with one of these alternatives or a standard printed advertisement to deliver your message…remember magazine advertising really works to promote your business!

Advertising Solutions

Envision Create Print Unique Printing Solutions aimed to enhance an advertiser’s brand presence and marketing efforts

Find Your Solutions Inside�

This Guide is designed to enhance the power of magazine advertising

Advertising Solutions  1


Why a Poster?

A

Poster folded and tipped (affixed) into a magazine demands the reader open it to reveal your message. A Poster also has staying power since the poster can easily be removed from the magazine and displayed. That is the advantage of “tipping” without damaging the magazine.

“A Poster also has staying power...”

2  Advertising Solutions


Poster Example

Envision Create Print

Advertising Solutions  3


What are Bind-in Cards?

A

Bind-In Card guarantees the card facing your full page ad stays in place until the reader removes it to respond to your call to action. Additionally, bind-in cards tend to be printed on heavier paper than the rest of the magazine. This offers you two huge advantages: 1. Often, magazines open to the heavier bind-in card. 2. Readers naturally tend to stop and take notice of your full page ad with its facing card when f lipping through the pages.

Bind-in cards typically print on heavier paper. Magazines of ten open to the card’s location. Readers naturally tend to stop and take notice which creates priority for your advertisements.

4  Advertising Solutions


Home Builders, Inc. (800) 555-5555 Toll Free www.homebuildersinc.com

Reader request cards

Request a Home Builders, Inc. Specialist contact you for a free Custom Home Building Consultation First & Last Name:________________________________________________ Street Address:__________________________________________________ Address (continued): _____________________________________________ City:______________________________ State: _________ Zip: ___________ Home Phone:____________________ Cell Phone:______________________ E-mail: ________________________________________________________ Best Time for our Consultant to contact you: _____________

¨

AM

¨

PM

Request To Receive Your Complimentary Copy of the

Custom Home Plans & Design Guide First & Last Name:________________________________________________ Street Address:__________________________________________________ Address (continued): _____________________________________________ City:______________________________ State: _________ Zip: ___________ Home Phone:____________________ Cell Phone:______________________ E-mail: ________________________________________________________ Best Time for our Consultant to contact you: _____________

¨

AM

¨

PM


NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES

BUSINESS REPLY MAIL FIRST-CLASS MAIL

PERMIT NO.

POSTAGE WILL BE PAID BY ADDRESSEE

Priority Service Department 0000 Main Street Anytown, USA 00000-0000

NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES

ate Card 4-1/4" x 6" Working Layer

atform: Macintosh

Application: Adobe Illustrator

File Name: am4146.ai

BUSINESS REPLY MAIL FIRST-CLASS MAIL

PERMIT NO.

POSTAGE WILL BE PAID BY ADDRESSEE

Priority Service Department 0000 Main Street Anytown, USA 00000-0000


Featured Builder of the 2014 Parade of Homes

About this Guide

A

Building Your Dreams From The Ground Up!

Poster folded and tipped (affixed) into a magazine demands the reader open it to reveal your message. A Poster also has staying power since the poster can easily be removed from the magazine and displayed. That is the advantage of “tipping” without damaging the magazine..

« Please Complete the Reader Requests To Receive Your Complimentary Copy of: Custom Home Plans & Design Guide

To Request a Home Builders, Inc. Specialist contact you for a free Custom Home Building Consultation

5  Advertising Solutions

Home Builders, Inc. (800) 555-5555 Toll Free www.homebuildersinc.


Product Highlights

F

rom a smaller digest to a standard publication, size plays an important role in attracting readers in a crowded environment, which helps your publication stand out among your competitors. Binding and finishing options complete the message to create an image that appeals to your target audience.

Downtown LAWRENCEVILLE

RESTAURANTS & SPECIALTY FOODS

Full-Size Magazine

With a dining scene as diverse as its population, Lawrenceville restaurants offer something to satisfy even the most discerning palate. Whether grabbing a slice from the local pizzeria, sipping on cocktails high above the square at the neighborhood tavern, or gathering around a candlelit table for a family-style Italian feast fit for a king, downtown Lawrenceville eateries won’t disappoint. Radiating out from the heart of town in all directions, epicurean explorers will find a diverse blend of cultural cuisine, coast-to-coast chains, and “just-likemama-used-to-make” Southern fare.

For an updated list of our restaurants, visit us at www.VisitLawrenceville.com

8” x 9” Brochure (folds to 4” x 9“)

Digest-Size Magazine

6  Advertising Solutions


Capabilities

W

e offer a full range of print and finishing capabilities with the ability to produce catalogs and magazines of var ying finish sizes along unique and distinctive inserts ranging from single bindin gatefolds to completely separate publications (or product booklets, brochures and/or catalogs) tipped into location as demonstrated throughout the Advertising Solutions Guide. Manufacturing Facility • 5 Heatset Web Presses • 5 Saddlestitchers • 2 Perfect Binders Products •C  onventional Magazines from 7” x 9” up to 8.375” x 10.875” (Convenient 4 Page Increment Flexibility) • D igest Magazines from 5” x 8” up to 5.375” x 8.25” (Convenient 8 Page Increment Flexibility) Additional Products • • • •

Gatefold Covers & Inserts Map & Poster Inserts French Gate Covers Various Bind-in Cards

Additional Ser vices • D igital Publications including conversion and hosting • M obile Apps for Digital Publications currently available for Apple, Google and Amazon Prepress Ser vices •V  irtual File Submission & Proofing v ia Kodak InSite • A utomated File Processing including Pref lighting & Imposition v ia Kodak Prinerg y • C omplete Computer-to-Plate System • R edundant File Processing System Equipment w ith Offsite Back-up • Redundant Platemaking Printing Ser vices •H  eatset Web Printing for Conventional & Digest Sizes • 2 Presses Equipped w ith Sheeter Units w ith Inline U V Coaters for Covers, Gatefolds & Other Inserts • Multi-Folder Capabilities • I nline Perforation Capabilities • P ress-side Digital Proofing • F inishing & Logistical Ser v ices • S addlestitching & Perfect Binding • Tipping • Bind-ins

Advertising Solutions  7


Tipping Example

Revenue The Magazine of Money-Making Ideas

ISSUE 1

How Publishers Can Generate More Revenue Targeted Media Solutions Create Additional Business

8  Advertising Solutions


We Want to Know About You! Thank you for taking the time to complete OUR Magazine’s reader survey. Your opinion and feedback is very important to us. We are looking forward to getting to know our readers better and to producing the best magazine for YOU. Our survey will be online for 60 days, your answers are confidential.   1.  Do you subscribe to OUR Magazine? ¨ Yes ¨ No 2. If you are not a subscriber, do you buy OUR Magazine on the newsstand? ¨ Yes ¨ No   3.  Where did you first discover OUR Magazine? ¨  Independent bookstore ¨  Bookstore ¨  Art gallery ¨  Someone’s home or office ¨  A friend/family member showed me a copy ¨  Given a gift subscription ¨  In a course/seminar/workshop ¨  At a library ¨  On the Internet ¨  Facebook or Twitter ¨  Other (please specify) _____________________   4.  Why do you read OUR Magazine? ¨  For the diversity of voices/viewpoints represented ¨  For the coverage and reviews of artists, shows and exhibits ¨  I appreciate the magazine’s perspective ¨  I use the magazine as a research tool ¨  I use the magazine as activist resource ¨  Other (please specify) _________________   5.  How frequently do you read OUR Magazine? ¨  Every issue ¨  Most issues ¨  Less than half ¨  Once in a while ¨  Never   6.  How long have you been reading OUR Magazine? ¨  Under a year ¨  1-2 years ¨  2-3 years ¨  3-5 years ¨  5 years or more   7. On average, how long do you spend reading an issue of OUR Magazine? ¨  Less than one hour ¨  1-2 hours ¨  2-3 hours ¨  More than 5 hours   8.  How do you usually read OUR Magazine? ¨  Digital edition   ¨  Print edition   ¨Both   9.  If you are reading OUR digitally, do you use: ¨  iPad ¨  Smart phone ¨  Tablet ¨  Computer ¨  Other (please specify) _____________ 10. Typically, how many people read your copy of OUR Magazine besides you? ¨  No one else ¨  I’m the only one who reads it. ¨  1-3 other people ¨  4-6 other people ¨  6-10 other people ¨  10+ other people

11. These are the sections that appear regularly in OUR Magazine. Please indicate how often you read or look at them.

Every issue Most issues

Some issues

Never

Feature ¨ ¨ ¨ ¨ Interviews ¨ ¨ ¨ ¨ Projects ¨ ¨ ¨ ¨ Reviews ¨ ¨ ¨ ¨ 12. Are there any issues, topics, or themes that you would like to see in upcoming issues of OUR? ____________ ___________________________________________ ___________________________________________ _____________________ 13.  What do you think of OUR Magazine’s design? ¨  It’s good ¨  It could use some work 14. In terms of the design, what stands out most and/or what could use some work? ___________________________________________ ___________________________________________ ___________________________________________ 15.  What do you think of OUR Magazine’s cover design? ___________________________________________ ___________________________________________ ___________________________________________ 16.  How long do you save a copy of OUR Magazine? ¨  I discard it as soon as I’m done reading it ¨  1-12 months ¨  13-24 months ¨  24 months or more ¨  Never Discard 17.  Do you visit the OUR Magazine’s website? ¨  Yes ¨  No 18. If yes, how often do you visit the OUR website? ¨  Once a week ¨  A couple of times a month ¨  Every few months 19. Do you access the OUR website through a mobile device? ¨  Yes ¨  No 20. Would you purchase an OUR Magazine app for more than$10? ¨  Yes ¨  No 21. What kind of content would you like to see added to the OUR website? ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________ ___________________________________________

Thank you for taking time to complete OUR survey.


OUR Magazine Survey Enclosed Fold Here and Tape on Bottom Edge Only NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES

BUSINESS REPLY MAIL FIRST-CLASS MAIL

PERMIT NO.

POSTAGE WILL BE PAID BY ADDRESSEE

Priority Service Department 0000 Main Street Anytown, USA 00000-0000


What is Tipping?

T

ipping allows you to insert and “affix” various product samples, removable advertisements, cards, even posters and brochures into your publication with a thin strip of removable glue. When readers get to your tipped (affixed) piece, it can easily be removed.

Items are tipped (af fixed) with a thin strip of removable glue, which allows for easy removal by the reader.

Advertising Solutions  9


Every Door Direct Mail®

E

ver y Door Direct Mail ® enables you to reach your target audience. Map out target areas and select deliver y routes, using demographic data such as age, household income and size. The U.S. Postal Ser vice will deliver a copy of your publication to ever y address within the selected deliver y routes ensuring your target audience sees your advertisements.

USPS delivers your publication to ever y home and (or) business within the carrier Free online search tools available at https://eddm.usps.com

10  Advertising Solutions

routes you select to ensure your target audience is reached.


Additional Mailing Services

W

e provide traditional mailing ser vices including co-mail. As part of our Customer Ser vice, we provide expert postal advice to help you setup and maximize your mailings. Furthermore, our Account Managers help you coordinate shipments, mailings and provide the support and coordination you need to successfully put your publication in the hands of your target audience.

“...traditional mailing ser vices including co-mail. As part of our Customer Ser vice, we provide expert postal advice...”

Advertising Solutions  11


Distribution/Freight Services

T

he best publication is useless if it does not reach its target audience. This is why we take distribution seriously. Our “f leet of tractor-trailers” delivers bulk shipments to your distribution locations day or night, ensuring your network has product when they are ready to fill your racks. These same trucks deliver to postal facilities to minimize postal costs for your saturation mailings.

12  Advertising Solutions


Solutions

Contents Fake Belly Band . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BB1–BB4 Paper: 100b #3 Gloss Text Features: Printed 4/4 with Flood Gloss UV on 1 Side Only

French Gate Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Front Cover Paper: 100lb #3 Gloss Text Features: Printed 4/4 with Matte UV on 1 Side Only (Back Cover - UV Knockout)

Four-Page Signature 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1–2, 11–12

Green Initiatives

W

e recycle plates for printing, utilize a virtual proofing system rather than traditional methods and recycle paper waste from printing. Our clean air system absorbs over 90% of chemical emissions released during the printing process.

Paper: 70lb #4 Gloss Text Features: Printed 4/4 Content: About this Guide, Why a Poster?, Additional Mailing Services, Freight/Distribution

Two-Sided Single Sheet (Tipped) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Paper: 7pt #2 Gloss Cover Features: Printed 4/0 Content: About this Guide (duplicate of page 1)

Four-Page Signature 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3–4, 9–10 Paper: 70lb #4 Gloss Text Features:Printed 4/4 Content: What are Bind-in Cards, What is Tipping?, Every Door Direct Mailing

Poster (Tipped) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Paper: 60lb #4 Gloss Text Features: Printed 4/4 Content: Poster Possibilities, Full Display Poster

Bind-in Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4A, 8A Paper: 75lb Business Reply Card (Uncoated) Features: Printed 4/4 Content: Reader Request Cards (2 Cards), Reader Survey Card (Single Full Page Card)

Four-Page Signature 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5–8

Unique Printing Solutions aimed to enhance an advertiser’s brand presence and marketing efforts

Paper: 70lb #4 Gloss Text Features: Printed 4/4 Content: Home Builders, Inc. (Bind-in Card Sample Ad), Product Highlights, Capabilities

Revenue (Tipped) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Paper: 80lb #3 Gloss Text Features: 5.375 x 8.25, 8-Page Selfcover, Printed 4/4, Saddlestitched Content: Home Builders, Inc. (5.125 x 8.25), 8-Page Gatefold Insert, 60lb #4 Gloss Text (Tipped); Parade of Homes (4.375 x 7.5), 8-Page Stitched Publication, 45lb #4 Gloss Text

Miscellaneous . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13, 14, 15, 16, BC Paper: 100lb #3 Gloss Text Features: Printed 4/4 Content: Green Initiatives, What are Gatefolds? Available Gatefolds, Mobile Solutions Ad

We are dedicated to continually improving our stewardship of the environment for our neighbors, customers and employees...utilizing renewable and recyclable products whenever possible in the printing process.

Advertising Solutions  13


What are Gatefolds?

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14  Advertising Solutions

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P U B L I C AT I O N SOLUTIONS GROUP

Available Gatefolds

2305 Newpoint Parkway | Lawrenceville, GA 30043 | 770-962-7220 ext 24440 2305 Newpoint Parkway | Lawrenceville, GA 30043 | 770-962-7220 ext 26743

PRSRT STD PERMIT STD US Postage PAID Atlanta, GA NewPoint PermitGroup 2883 Media

Advertising So

4-Page Gatefold

Digest and Magazine: Available for Per fect Bound Only

More than just another Printer, a Partner with Publishing Expertise

6-Page Gatefold

Digest and Magazine: Availale for Saddle-Stitch or Per fect Bound

Envision Like the Format of REVENUE? Create How much additional revenue could you generate with 10,000 copies? Print + Web + Mobile = a Turn-Key Solution Print Prices Starting As Low As $969 * That’s less than 1 Cent per Copy

Providing More than Print Solutions for Our Valued Partners Contact newPoint Today

* Price before delivery & applicable sales tax

For more information about our Web, Mobile and Print Solutions, please contact your Sales Representative. French Gatefold Cover

Digest and Magazine: Availale for Saddle-Stitch and

Per fect Bound

Call US Toll-Free 1.800.555.PRNT (7768) Visit Us Online www.Revenue-Mag.com/Issue1

R

Envision Create Print

Revenue The Magazine of Money-Making Ideas

8-Page Double Gatefold

Digest: A vailable for Saddle-Stitch or Per fect Bound Magazine: Available for Per fect Bound Only

Find Your


P U B L I C AT I O N SOLUTIONS GROUP

Available Gatefolds

2305 Newpoint Parkway | Lawrenceville, GA 30043 | 770-962-7220 ext 24440 2305 Newpoint Parkway | Lawrenceville, GA 30043 | 770-962-7220 ext 26743

PRSRT STD PERMIT STD US Postage PAID Atlanta, GA NewPoint PermitGroup 2883 Media

Advertising So

4-Page Gatefold

Digest and Magazine: Available for Per fect Bound Only

More than just another Printer, a Partner with Publishing Expertise

6-Page Gatefold

Digest and Magazine: Availale for Saddle-Stitch or Per fect Bound

Envision Like the Format of REVENUE? Create How much additional revenue could you generate with 10,000 copies? Print + Web + Mobile = a Turn-Key Solution Print Prices Starting As Low As $969 * That’s less than 1 Cent per Copy

Providing More than Print Solutions for Our Valued Partners Contact newPoint Today

* Price before delivery & applicable sales tax

For more information about our Web, Mobile and Print Solutions, please contact your Sales Representative. French Gatefold Cover

Digest and Magazine: Availale for Saddle-Stitch and

Per fect Bound

Call US Toll-Free 1.800.555.PRNT (7768) Visit Us Online www.Revenue-Mag.com/Issue1

R

Envision Create Print

Revenue The Magazine of Money-Making Ideas

8-Page Double Gatefold

Digest: A vailable for Saddle-Stitch or Per fect Bound Magazine: Available for Per fect Bound Only

Find Your


NewPoint Media Group Advertising Solutions