TRENDS &
TECHNOLOGY
The Future is Here: How ChatGPT and AI are Changing Business BY BRIAN BLUFF, CEO, SITE-SEEKER
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Brian Bluff is the CEO and co-founder of Site-Seeker. You can contact him by e-mail at brianbluff@site-seeker. com.
66 • Second Quarter 2023
hatGPT and other AI (artificial intelligence) tools represent a major game changer for business in a way comparable to the impact search engines and the internet had on business 20+ years ago. Back then, search engines and digital marketing revolutionized the way businesses gathered information, solved problems, communicated issues and capabilities, and, at the highest level, conducted business. Today, AI tools like ChatGPT can potentially transform how businesses operate in exactly the same ways. Just like 20+ years ago, this change will produce a significant number of winners and losers. It was the early adopters that gained and, for the most part, maintained the upper hand. This change will have the same level of impact on business this time around. Things are significantly changing AGAIN!
WHAT IS OPENAI AND CHATGPT? OpenAI is an artificial intelligence research organization that conducts research in a wide range of areas, including natural language processing, computer vision, reinforcement learning, and robotics. OpenAI also develops and releases open-source software tools and platforms for AI development. ChatGPT is one of OpenAI’s many projects and, perhaps, the most well-known. It can generate natural language responses to prompts. In other words, it can simulate a human-like conversation and generate text that is indistinguishable from what a human might say. Chat GPT can: 1. Understand questions and provide relevant answers based on its vast knowledge base. 2. Generate text on various topics and in multiple formats, such as news articles, product descriptions, or even fiction stories. 3. Translate text from one language to another. 4. Analyze text to determine the sentiment